"What is WinFX? It is the next step beyond Win32. And if you've programmed to the .NET Framework, it's going to seem like second nature. It's very well-structured. This is something that we expect to last decades, and so we've spent a lot of time thinking about how the classes, the types, the methods, the properties, the events all fit together so it's a holistic environment."
"And then there's this incredible growing security burden. It's not only in our code, it's in your code and it's not just looking at the code that's been done today, it's the new changes dealing with Digital Rights Management, because authors are going to want to get compensated as this new evolving world that everything moves to a digital form, they're going to want to be able to ensure that we're doing the right thing. We need people to be able to trust their computers and trust their content."
"'XAML' [is] part of our work in 'Longhorn' and it's a new markup language that lets you have the ability to build a Windows app in a declarative way. And, of course, we all know that the declarative things are typically easier to read, learn and write."  

"I've always wondered why doesn't the executive write some code. And ... I'd be honored if you wouldn't mind being my code monkey for this leg of the lap."

Crowd shot, Allchin keynote.

"Yes, welcome to the new world."
 

"So you can see that's a great example of the kind of user interfaces that you can create inside 'Avalon' ... Could you please hire UI designers to take advantage of some of these new capabilities?"

Same application, new theme, thanks to XAML.

"Don, your code is so clean ... it's beautiful. Don, you are a guru, and everyone can see our patented 'jello' button effect as he clicks. Yes, you get that for free."