With Windows 8 set to launch today in New York City and then become generally available to the public at midnight, Microsoft has begun ramping up its advertising campaign for the new system. Among the new ads are three new 30-second TV spots, each of which is nicely done.

Here they are.

Windows 8: Best Coast

Windows 8: Parkour

Windows 8: Party

You can find out more about these new ads and the ad campaign they’re part of in Windows 8 Advertising Campaign Goes Global, on the Blogging Windows site.