Report: Windows Phone Usage Falls to Under 6 Percent in US

The market analysts at comScore this week released their latest US smart phone usage share survey, noting that Microsoft's Windows Phone was in use on just 5.8 percent of smart phones in the second quarter of 2011. That's down 1.7 percentage points from its 7.5 percent figure in the first quarter of 2011.

The top smart phone platforms in the US, in order, were:

Google Android - 40.1 percent (up 5.4 percentage points quarter over quarter)
Apple iPhone - 26.6 percent (up 1.1)
RIM Blackberry - 23.4 percent (down 3.7)
Microsoft Windows Phone - 7.5 percent (down 1.7)
Nokia Symbian - 2.0 percent (down 0.3)

The top hardware makers in the US, in order, were:

Samsung - 25.3 percent (up 0.8 percentage points)
LG - 21.3 percent (up 0.4)
Motorola - 14.5 percent (down 1.3)
Apple - 8.9 percent (up 1.0)
RIM - 7.9 percent (down 0.5)

(I'm intrigued that both Samsung and LG phones were in use by over twice as many people in in the US in both Q1 and Q2 than were Apple iPhones.)

But back to Microsoft. Those Windows Phone numbers do of course also include Windows Mobile devices, since comScore is measuring usage here, not sales. (New Windows Phone sales are all Windows Phone 7 handsets, not the older OS.) So the declining usage share in the US suggests that Windows Phone devices are selling slowly (which we knew) and not picking up the slack as customers move off of Windows Mobile (which is a bad sign).

Of course, a new generation of Windows Phones, powered by Windows Phone 7.5 ("Mango") may help. I hope so: Windows Phone is such a great smart phone platform, and it's pretty clear that most people don't even know it exists.

Discuss this Article 3

mwisbey
on Aug 5, 2011
Well based on the fact that nearly every vendor will actively promote all other platforms over Windows Phone I am not surprised. Sure the platform has it shortcomings which will be solved when Mango releases, I still find this platform better than my iPhone and have not missed it. When I went to purchase this phone from AT&T, the salesman immediately bashed the product telling me I should go with Droid instead. Only after I pushed the issue did he finally sell me WP7. At another store looking for accessories, the sales woman actually offered to trade my phone for a Droid for no charge stating that the platform was dead and they did not expect to carry it much longer. She asked me why I liked it and when I started showing her why, her jaw dropped as she didn't realize everything the phone could do. I was training her on the product!! I hope MS works closer with the vendors when Mango is released to stop this from happening. HAd I not pushed for this phone, I would be rocking a highly fragmented and crashy droid phone now.
yoshipod
on Aug 5, 2011
@Morgan It was situations like you describe that made Apple open their own stores. During the 1990's salespeople would direct customers away from the Mac towards Windows PCs. This is the one area where MS stores could be of use as many others report the same thing you did.
Mustang17
on Aug 8, 2011
I feel the same way as Morgan, contract is up for renewal in September, but I want to wait till the new Nokia Windows phone comes out, but trying to find a Windows phone anywhere is kinda scarce, though some that out there are going pretty cheap. Where are adverts etc? I am hoping things will take off at the tail end of this year. With Mango and with the new Nokia input.

Please or Register to post comments.

IT/Dev Connections

Las Vegas
September 30th - October 4th

Paul ThurottYou'll have the opportunity to experience:
• 120 Technical
Sessions
• Networking with Peers
• Expert Speakers


Come See Paul Thurrott & Mary Jo Foley in Person!

Register Now

Office 365 InfoCenter

Get the latest insight and info from Paul

Read Now!

What I Use