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Microsoft: 2012 Will Be Our Final CES

Dec. 21, 2011 Paul Thurrott | Paul Thurrott's Supersite for Windows
Microsoftannounced today that this coming Consumer Electronics Show (CES) in January will be the last it participates in directly. After this show, Microsoft will no longer have a booth at the show or provide a keynote address.

"We have decided that this coming January will be our last keynote presentation and booth at CES," Microsoft corporate VP Frank Shaw wrote in a blog post announcing the change. "We'll continue to participate in CES as a great place to connect with partners and customers across the PC, phone and entertainment industries, but we won’t have a keynote or booth after this year because our product news milestones generally don't align with the show's January timing."

I've long argued that January is the worst possible time for CES: It hits just after the holiday season so by definition most products announced at the show won't ship for several months. Very disappointing. 

Apple pulled out of Macworld a few years back for the same reason: The January San Francisco show just didn't line up with its own schedule.

Discuss this Article 2

Falcon304
on Dec 21, 2011
Oh lordy. So many people already coming out of the woodwork saying stuff along the lines of "good, Microsoft doesn't do anything anyway". Ugh, all of my hate. I realize they've been slow up until recently, but c'mon. They're still MICROSOFT. And of course the whole timing thing makes a lot of sense, contrary to those dismissing that comment. Then there are the handful of other events they have every year that the press also get into. Not to mention Apple has been doing their own thing for years now... I look forward to Paul's thoughts either tomorrow on WW, and/or in a full article.
ModernDislocation
on Dec 22, 2011
Not that I would expect Paul to cover it but there is more than the MS side of this story: http://gigaom.com/2011/12/21/mystery-who-killed-the-microsoft-ces-keynote/

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