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Yes! More Samsung Ads Poking Fun at Apple Lemmings

Dec. 11, 2011 Paul Thurrott | Paul Thurrott's Supersite for Windows

The more Samsung ads I see, the more I become convinced that this stuff just never gets old. I'm not sure what it is about the smug, insular nature of Apple's biggest fanatics that makes it so easy--and so right--to make fun of them. Well, actually, maybe I am sure. And these days, no one is doing it better than Samsung.

You may recall that Samsung previously released a fantastic advertisement making fun of the lemmings who wait in line to buy something they don't really need, and then an even better version with 24 additional seconds of Apple sycophant mocking.

And now there's more. A lot more.

The Next Big Thing Has 4G Enabled Speed

The Next Big Thing Has the Best Apps

The Next Big Thing - Movies & Music

I only wish Microsoft had the guts to make ads this good. Talk about hitting them where it hurts (i.e. with the truth).

Thanks very much to Rob L. for the tip.

Discuss this Article 17

jagosilver
on Dec 11, 2011
Oh dear...... These might have been funny when Apple products were a niche market, but iPhones (especially) are mass market products today, so this kind of lazy stereotyping really doesn't make any sense.... even if all the people who queue up for an iPhonewere like this, they're a tiny fraction of the user base now. It's particularly ironic coming from Samsung as well, who have gone out of their way to slavishly copy everything Apple does. Also, note how in Apple's Mac vs PC ads (also not that funny after the first few), it's the Windows PC that's being made fun of, not the PC user. The message this sends to me is "Don't be like everyone else and get an iPhone, buy a Samsung instead, there won't be any queues for that...."
jsclmedave
on Dec 11, 2011
LOVE these adds Paul! I find myself going back to these old post from Maddox in 2007 when ever I get the urge to buy anything Apple today. Anxiously awaiting the Nexus Windows Phone US Release. WARNING! Language WARNING! One thing PC users can do that Mac users can't: http://www.thebestpageintheuniverse.net/c.cgi?u=macs_cant The iPhone is a piece of s***, and so is your face. http://www.thebestpageintheuniverse.net/c.cgi?u=iphone
gadzooks64
on Dec 11, 2011
I laughed until I snorted and cried when I watched these for the first time. Ok, the second and third times, too. Whoever came up with these is a genius.
RJasonW74
on Dec 11, 2011
Did these ads upset you jago? Why? The Apple vs PC ads where openly making fun of the Windows users. To deny that is comical. You mention mass market? You don't get more mass market than Windows. Mac will never achieve that. It is simply too limited of a platform. As for the iPhone, I'll take my Android & Windows phones, far more open & useable, than iPhone. Don't mention the iPad. It's nothing more than a glorified e reader. I have a Kindle Fire that works better for that purpose. Real computing on the go I use my Asus laptop for. And since you obviously read tech blogs that slavishly love Apple, since it's the trendy thing to do... Point out some of that 'Slavish' copying that Steve Jobs was so in favor of. My Galaxy S phone looks nothing like an iPhone. To think otherwise requires a check up with your optometrist. .
jagosilver
on Dec 12, 2011
haha No, this ad did not upset me in the slightest, I don't even own an iPhone (or any other smartphone for that matter). I simply find this kind of lazy stereotyping a bit tiresome... and the fact that the worst Samsung can do is make fun of the iPhone essentially for being popular seems a little sad.
ggore
on Dec 12, 2011
The 4G ad might be relevant and really funny if 4G were ubiquitous and available nationwide, but it is not and won't be for years.
Logjamming
on Dec 12, 2011
I thought that being a designer at Samsung was the most relaxed job in the world, but I guess because a marketing guy at Samsung is quite up there. You just copy what Apple does. PS: Where is the line for the Windows Tablet? Or the tablet itself, for that matter?
pthurrott
on Dec 12, 2011
Sad? What's sad is that you can't see that these ads are fricking hilarious. The ads are funny. That's all.
pthurrott
on Dec 12, 2011
4G is far more pervasive than you believe, I bet.
Logjamming
on Dec 12, 2011
I thought that being a designer at Samsung was the most relaxed job in the world, but I guess because a marketing guy at Samsung is quite up there. You just copy what Apple does. PS: Where is the line for the Windows Tablet? Or the tablet itself, for that matter?
jagosilver
on Dec 12, 2011
Paul, last time I checked, humour was subjective.... Generally though I find your site to be very amusing :-)
yoshipod (not verified)
on Dec 12, 2011
Way to keep up the hypocrisy. Criticize Apple for stereotyping PC users in their adds, celebrate Samsung for Stereotyping Apple users. Its also funny that you constantly stereotype Apple users yourself, but are unhappy when that happens to Windows users. And yes, I think the ads are funny, as were the Apple ones.
yoshipod (not verified)
on Dec 12, 2011
"Talk about hitting them where it hurts (i.e. with the truth)." Like the non-existent Apple Store in Boston, MA on Main Street & 9th. Being from Boston, its easy to recognize thats not how most street signs look, and that the Apple Store in on Boylston St., and looks nothing like the one pictured in this commercial. Also kind of funny that the wallpaper the girl has in the first commercial is almost exactly like the default Mac OS X 10.6 desktop picture. But Samsung would never blatantly copy Apple's design....
papamoto
on Dec 12, 2011
These ads are funny. The original was the best. I hope they just make a few of them and then leave well enough alone. The Mac/PC ads were initially funny and then got old. Samsung does need to be careful here, since, well people ARE willing to stand in line for an iphone, vs. the Android world where if you miss the latest and greatest Android phone this week, don't worry, the next latest and best ever Android phone is coming out next week, and the mostest bestest ever will come out the week after that, and then... Kudos to Samsung though for trying to separate from the Android pack. They offer a solid set of devices: Galaxy Phones, tablets, and the new Galaxy players. Despite the ad's claim that "I can get my movies from 'tons' of places" they need to get closely tied into a solid content provider like Amazon. Sure you can get your movies from tons of places, but what percentage of the average consumer is ever going to be able to figure it out on a Galaxy Tab? Apple and now Amazon understand that the key to selling these devices is to have a solid ecosystem behind it. Turn on a Kindle Fire and you know what you are supposed to do: read, watch, listen, web, email. That's what people want. I'm a long time user of the itunes store. You buy something and it just works across macs/pcs/ipads/ipods/appleTV. It is the content delivery system in our house. It is an ecosystem that is warm inviting and sticky. It will take a lot to get me out of it.
morsleyg
on Dec 13, 2011
I've been in an Apple launch line, there are definitely people exactly like the ones portrayed in these ads. Though my strongest memory from that day was the insane numbers of asian students lining up for multiple iPad 2s to send back home.
NotTellinYou
on Dec 13, 2011
RJasonW74 you posted: "The Apple vs PC ads where openly making fun of the Windows users. To deny that is comical." I respectfully disagree! Apple's ads DID NOT make fun of Windows users...they made fun of WINDOWS. They took everyday issues that confront a PC user and made fun of the situation NOT the user. Apple learned long ago from their infamous "Lemmings" ad that making fun of a competitors users doesn't get you any traction in the market place. In fact it can do just the opposite.
NotTellinYou
on Dec 13, 2011
Those that have this "hatred" of Apple have ALWAYS had a hatred of Apple. This Anti-Anything-Apple Cabal has hated and laughed at Apple when they were "beleaguered" and they certainly hate an Apple that's phenomenally successful without them! Like the high school bully that later finds out the object of their taunting has grown up to be successful while they still work running parts for the local car dealer they people can't stand Apple's success. Even though they reap the benefits of Apple's work though other "me too" products they can't help but post to every Apple article or mention. Seeking some sort of affirmation from other members of the Anti-Anything-Apple Cabal that their "hatred" for a COMPANY is somehow justified and not some unhealthy manifestation of deeper inner conflicts. I don't use Windows, except when needed at work, I don't use Windows Mobile, but I don't "hate" Microsoft and I for sure don't feel the need to post on Windows or Android stories. I simply have no skin in the game! I vote with my wallet. Carry on!

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