AT&T Moves to Throttle Wireless Data Hogs

As expected, AT&T announced plans today to begin throttling the bandwidth of its most egregious data hogs in a move that the company says will create a better experience for all of its customers. The change will take effect October 1, and only affects those customers with unlimited data plans who are among the top 5 percent of data users.

"We're taking a new measure to help address network congestion," the AT&T announcement reads, "a step that may reduce the data throughput speed experienced by a very small minority of smartphone customers who are on unlimited plans--those whose extraordinary level of data usage puts them in the top 5 percent of our heaviest data users in a billing period."

According to AT&T, these customers consume 12 times more data than the average. And they must be put down like the dogs that they are. Actually, AT&T didn't say that. But you get the idea.

"There will be no changes for the vast majority of customers," the announcement continues. "It's not how much time you spend using your device, it's what you do with it.  You can send or receive thousands of emails, surf thousands of Web pages and watch hours of streaming video every month and not be in the top 5 percent of data users."

Discuss this Article 2

clhodapp
on Jul 30, 2011
The top 5% aren't necessarily hogs. A plot of something like average data usage per month vs the minimum number of users to attain that bandwidth usage would go a long way in showing that this is necessary.
NotTellinYou
on Jul 30, 2011
This is why web applications, and services, are going to have trouble gaining traction. When all these "web based services" and "web based applications" start running up phone bills we're going to see a real backlash. Nerver mind connectivity issues which I am sure will be solved in my lifetime, I think, the problem is the performance even over what's supposed to be 4G, will make for a less than satisfying user experience and it seems a lighter wallet.

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