Announcing Bing

Microsoft today will announce Bing (previously codenamed "Kumo"), it's next generation Windows Live Search service. Bing will be made available in a public beta beginning June 3. But you can read more about it in my Bing Preview, which contains a number of pre-release screenshots, all of which feature the "Kumo" logo and branding because they were taken before the Bing announcement. Here are a number of shots from Microsoft showing off the final branding.

My Bing Beta Review will be available by June 3 as well.

Bing home page

Bing health

Bing shopping results with fly-out information on mouse-over

Bing shopping experience with features filtering

Bing restaurant info with inline reviews

Bing travel experience

Discuss this Article 67

mikegalos@msn.com
on May 28, 2009
Nice to see it finally on the outside.
gfryesc1
on May 28, 2009
I didn't think they let you on the outside, galos.
subzerohitman721
on May 28, 2009
Whoever came up with the name should be fired. Wow. Bing? That's the best they could do?
Dipsh t Admin
on May 28, 2009
I liked Kumo better.
hamiltonstallings
on May 28, 2009
I also think Kumo is a lot better. I don't really like either of the names IMO.
Waethorn
on May 28, 2009
Naming aside, the results look impressive. I like that the travel thing is like having an Expedia subset site built into search. Any plans for mobile yet?
beaker
on May 28, 2009
does this company have an original thought?
Rasken
on May 28, 2009
Bing looks like it does a good job on generalist queries. How does it perform on precise queries like IT-related problems or obscure problems? Stuff like message boards or knowledge bases.
Delmont
on May 28, 2009
Geesh, nice comments. So now the Apple morons have moved over to Google and just slam anything Microsoft. Nice. Once again, you could slap an Apple logo on this and you guys would be in love. So once again, using the best tool available doesn't make sense to you. It's all about the Apple. I'm eager to try it out and compare. Competition is good!
Waethorn
on May 28, 2009
Just curious if Bing means anything silly in foreign languages like Zune does.... Or Kumo for that matter.
Waethorn
on May 28, 2009
Something interesting: The word for "bing" translates to 冰 in Chinese, which is the same glyph for "ice".
shark47
on May 28, 2009
Isn't "bing" the sound that tells you it's safe to remove your seat belts when the plane lands? Or is that more like a "ping"?
Waethorn
on May 28, 2009
"Isn't "bing" the sound that tells you it's safe to remove your seat belts when the plane lands?" According to Google Translate, "bing" is the Japanese word for "cooking in a microwave". In North American, that's known as "nukeing" (I doubt the Japanese like using that term), so it's a bit contrary to the Chinese definition.
shark47
on May 28, 2009
Bing let's you decide where you want to go out to eat. "What are you doing?" "I'm binging to decide where to eat tonight." Gives a new meaning to "binging", I guess.
hamiltonstallings
on May 28, 2009
It is a lonely Friday night and I have no idea what to do, I guess I'll go home and bing it.
tayme
on May 28, 2009
The thought of cherries comes to mind...now, what could we construe from cherries? I wonder what you would find if you binged "cherry"? --tayme
shark47
on May 28, 2009
"I wonder what you would find if you binged "cherry"?" Wouldn't the word be "banged" there? ;-) Bing it on, beeeaaatch. I kid!!!
tayme
on May 28, 2009
@shark/Waethorn/hamiltonstallings - I'm gonna bet that Paul does some moderating on this thread soon! ;-) --tayme
Waethorn
on May 28, 2009
@tayme: why? We're all on-topic. One question about it though: What's the deal with the images in the background? Are they random? Can you set them? Or are they based on search tracking?
Waethorn
on May 28, 2009
Something interesting going on here too: Microsoft is using some nice AJAX stuff on here, what with integration to Live Maps (is that still the name?). When you figure that the iPhone 3rd-party developer support was supposed to be entirely AJAX web apps, it's funny that so much of the Google location information is still standard application code with custom Google API's and almost nothing is pure AJAX running in a browser or HTML app. Microsoft is essentially embracing what Apple said they would, but didn't. I'm wondering if Microsoft will leverage more AJAX with this and Windows Mobile in WM7....
lotsamystuff
on May 28, 2009
"I didn't think they let you on the outside, galos." They don't let him in the inside anymore.
hamiltonstallings
on May 28, 2009
@Waethorn, I have the same question. But it would be really cool if it was somehow based on search. Like if you searched for 'surfing', you got a nice picture of an ocean or something. I doubt it, but it would be neat.
lotsamystuff
on May 28, 2009
"The word for "bing" translates to 冰 in Chinese, which is the same glyph for "ice"." In Canada it stands for "poutine", so Wae's gonna be all over this like a sesame seed on a McDonald's bun. Back on topic: This actually doesn't look bad. I mean, if you're gonna stand up and shout "Me Too!", you might as well at least have something to back it up. Looks like they may have gotten a lot closer this time.
Waethorn
on May 28, 2009
@losta: Once again, you've proven yourself a complete troll. You provide nothing relevent here. Go away.
lotsamystuff
on May 28, 2009
"When you figure that the iPhone 3rd-party developer support was supposed to be entirely AJAX web apps" As you would say, Wae, "WRONG!" From the beginning, Apple indicated that there would be third-party apps, and that web apps were a stopgap. I know you know this...but you'd rather live in your little WinJihadist fantasy. To wit: Steve Jobs at the D Conference, May 30th 2007: "… we’ll find a way to let 3rd parties write apps and still preserve security on the iPhone. ...If you can just be a little more patient with us I think everyone can get what they want." http://www.engadget.com/2007/05/30/steve-jobs-live-from-d-2007/ Again, that was on May 30, 2007. The iPhone was introduced June 29, 2007. So a full month before its introduction, Apple (through Jobs) was indicating that there would be a 3rd party SDK. That's hardly saying, "iPhone 3rd-party developer support was supposed to be entirely AJAX web apps". Quit making sh1t up, Wae. It's eroding your already thin-ice credibility.
mikegalos@msn.com
on May 28, 2009
Gee, Lotsa, I was on Microsoft Campus most of Tuesday afternoon. When was the last time you got out of your basement? (On the other hand, it IS amusing how little I have to post here to remain a major topic of discussion and annoyance to the more insane of the fanatic wing. Keep it up. Fame is fun.)
lotsamystuff
on May 28, 2009
"I was on Microsoft Campus most of Tuesday afternoon." Hanging around the hot dog stand and peering through cracks in the door doesn't count. :-) I kid. I'm a kidder. The place wouldn't be the same without you, mg@msn. I'm glad we can make your life just a little more enjoyable in return.
Delmont
on May 28, 2009
Uh Oh Apple fanatics: Steve Wozniak likes Bing: http://finance.yahoo.com/tech-ticker/article/255750/Woz-Bing!-Apple-Co-Founder-a-%22Big-Fan%22-of-Microsofts-New-Search-Engine "That was the most astounding software demo I've every seen," Wozniak tells Tech Ticker after seeing Microsoft CEO Steve Ballmer unveiled Bing at the All Things Digital Conference here.
Waethorn
on May 28, 2009
"Apple indicated that there would be third-party apps, and that web apps were a stopgap." Stop playing Apple apologist and history revisionist losta. The webapps were the only option Apple wanted to give to developers until they were torn a new one at WWDC. "Apple (through Jobs) was indicating that there would be a 3rd party SDK" Nowhere does he mention one. You're the one making stuff up. "Again, that was on May 30, 2007." Fast forward to June 11, and Jobs stood in front of developers at WWDC and told them to use Ajax and CSS to develop apps. That was the only mention of 3rd-party development options at WWDC: http://www.macworld.com/article/58396/2007/06/iphoneapps.html The so-called "stop-gap" issue was something that Apple wanted to judge reactions on. Steve never even announced an SDK at that WWDC. They had no solution available at launch and probably had no intention of releasing an SDK were it not for developers drilling them for one at WWDC and after launch knowing that AJAX would limit their options, otherwise Apple could've announced developer support and early beta access. Instead, they didn't announce an SDK until March of 2008. So Apple DID NOT indicate that third-party apps were going to be available from the start. You are so full of manure that you could keep an Alberta farm fertilized for the summer.
Waethorn
on May 28, 2009
"I kid. I'm a kidder." You are a kid.
gorath
on May 28, 2009
@hamiltonstallings: "It is a lonely Friday night and I have no idea what to do, I guess I'll go home and bing it." Maybe if you didn't stay indoors browsing the internet on a Friday night, you wouldn't BE alone :) (Just kidding, of course, I don't actually think us geeks belong in the 'outside')
lotsamystuff
on May 28, 2009
Wae, apparently you can't read. Or listen. Or pay attention. Shall I repeat it for you again? "… we’ll find a way to let 3rd parties write apps and still preserve security on the iPhone. ...If you can just be a little more patient with us I think everyone can get what they want." Get. Over. Yourself.
mikegalos@msn.com
on May 28, 2009
Lotsa, You are completely and totally wrong. Apple offered only the option of AJAX as a developer option when iPhone came out. Nothing else except for a hand-picked select group of partners (like Google). And the developers at WWDC were told effectively to pound sand. Read ANY contemporaneous stories from any source and that's clear. The only difference in the coverage was the reaction ranging from horror and shock from those who had a clue about development and felt that Apple had once again screwed over their developers to parroting the line that "AJAX is fine for anything and Apple should preserve the integrity of the platform" from the hopelessly brainwashed (who apparently now pretend it didn't happen like every other Apple 180 that became "doubleplus unfact" in Apple's best Orwellian "goodfact vs truefact" style).
shark47
on May 28, 2009
"...if you're gonna stand up and shout "Me Too!", you might as well at least have something to back it up. Looks like they may have gotten a lot closer this time." According to CNet, it's even better: "Google keeps improving in the area of in-search collation and display as well, but Bing makes Google look complacent, and that's not good for Google. For the moment, Bing's on top in this game. Try this search engine. I do not think you will regret it. " http://news.cnet.com/8301-17939_109-10251432-2.html
Waethorn
on May 28, 2009
"… we’ll find a way to let 3rd parties write apps and still preserve security on the iPhone. " ....and he answered that with statement a few days later at WWDC: Web apps with AJAX and CSS. Nowhere did he mention an SDK for native apps. NOWHERE. Show me where he specifically said that - you can't. And. Using. A. Single. Word. For. Each. Sentence. Doesn't. Make. You. Any. Less. Wrong.
Waethorn
on May 28, 2009
@mike: I do recall they even called Safari "the developer platform for the iPhone" somewhere during WWDC 07.
techfan
on May 28, 2009
@Waethorn; hamiltonstallings: I think the background image has no meaning, just eye-candy? It's been on Live Search for a while. @hamiltonstallings: I like the idea of having a image background based on the search. _ I don't like the name but I guess Microsoft was going for something catching, like, say, oh... I don't know. Google, perhaps? ;-) "Bing it" has ring to it better than "Kumo it", it rolls off the tongue. Usually when I want to shop for something I head on over to Amazon, so I don't know if I'll use Bing for it's shopping but I'll give it a spin. @Thurrott: I thought there were no news today? ;-) (Well, that's what I saw when I came to the SuperSite earlier.)
animositysomina
on May 28, 2009
@wae "You need to go into the "All users" option on the compatibility tab, then elevate the all user privileges to admin level." Okay, I've done that. Turned on "requires admin access" option in the shortcut properties not only for myself, but for all users too. Had to answer UAC prompt for that too, as expected. You know what? The app STILL BRINGS UP THE DAMN UAC DIALOG EVERY TIME I RUN IT. Will you acknowledge now that you know nothing about Windows Vista basics, Wae? ;-)
Waethorn
on May 28, 2009
Here it is in all the truthful glory, losta: http://www.youtube.com/watch?v=VcTNm3WhHgE
Waethorn
on May 28, 2009
"The app STILL BRINGS UP THE DAMN UAC DIALOG EVERY TIME I RUN IT." That app doesn't have a valid digital certificate. What is the app?
animositysomina
on May 28, 2009
The app is called Abit AirPace, it's a Wi-Fi SoftAP utility for my desktop's Abit AirPace Wi-Fi card. Can I add the certificate myself? Where can I read about UAC and digital certificate interaction? Never heard that UAC could be turned off this way. Can I use that digital certificate trick to shut UAC off for a few select admin-access-requiring apps that I run regularly?
robertsjoe
on May 28, 2009
Terrible name. One letter of bong.com. Then again, Microsoft is not known for much (other than being evil). Especially not their naming.
robertsjoe
on May 28, 2009
The most important thing about this is that Google has nothing to worry about. Absolutely nothing to worry about.
jstene
on May 28, 2009
What's with the decorative wallpaper background? Microsoft has a tendency to over engineer everything they do to the point where it becomes distracting. The beauty of Google is in it's simplicity.
DRWAM
on May 28, 2009
Bing is the final part of 'badda bing', so it seems appropriate. See below. "badda bing" A common phrase usually used by an Italian when you are excited or ancy. Also, is uses as an exclamation http://www.urbandictionary.com/define.php?term=badda+bing
bettieblu
on May 28, 2009
@DRWAM isn't the term "Bada Bing" followed by a really bad joke where no one laughs? I see a guy standing there hands/arms in a wide open expression leaning forward, smile on his face waiting for someone to laugh at the joke.....crickets chirp. On topic, I think is looks really great visually. Google is boring but super efficient . Only testing will tell. Google blew away Live search when I needed to use it for real searching. IT people will know pretty fast. Google has become my first support call these days and has not let me often.
tayme
on May 28, 2009
@mikegalos - I'm glad to see you acknowledge that Apple listened and delivered what their customers wanted. --tayme
chuckb84
on May 28, 2009
"Microsoft today will announce Bing (previously codenamed "Kumo"), it's next generation Windows Live Search service." Interesting branding message here, they've removed anything that associates Bing/Kumo with "Windows". Same problem as in all the laptop hunter ads. They know they have brand issues, so are now avoiding not just the Vista label, but also Windows.
techboy2000
on May 28, 2009
I was surprised that the bing video demo was in flash (using Firefox and Chrome). I opened bing.com in IE8 expecting to see the video in Silverlight but instead got nothing.
Waethorn
on May 28, 2009
@a: Digitally-signed apps are treated differently from signed apps. And no, you can't digitally sign code without being the original developer as well as having access to the source code to recompile it. Abit is notorious for not digitally signing drivers and apps though, so I'm not really surprised that you're having problems with it. Why Fatal1ty allowed his name to grace their hardware is beyond comprehension. Judging by what you want to do there may be other options though. I'll have a look into that. "One letter of bong.com." That's the best compliment they can receive, short of naming it that! ;) "A common phrase usually used by an Italian " The full phrase is: "Badda bing, badda bang, badda boom.", used like "Ta da", as in a conclusionary "There you have it".

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