Following news that I was right about Apple's decision to not allow iPad pre-orders would cause many potential buyers to reassess things, comes this unbelievable bit of news directly from Apple itself: The company said that it would aggressively lower prices on the iPad if/when it doesn't take off in the marketplace.
Apple intends to stay "nimble" on pricing of the iPad, possibly lowering prices if the newly unveiled tablet device fails to gain traction among consumers. That was just one of the items in a note out Sunday night from Credit Suisse recounting meetings with Apple executives.
Shope also wrote that despite the seemingly aggressive pricing of the iPad — the lower-than-expected price points range from $499 to $829 — Apple seemed to indicate it would respond with price cuts if demand for the device wasn’t revving up the way it liked. “While it remains to be seen how much traction the iPad gets initially, management noted that it will remain nimble (pricing could change if the company is not attracting as many customers as anticipated),” Shope wrote.
So the message here is clear. If you want an iPad, simply wait. Come on, lemming. You can do it.