Apple Drops an iDud

Wow.

So Apple is currently unveiling has unveiled its iPad, an iPod touch like tablet computer that, so far at least, doesn't seem impressive at all.

And what's with the huge bezel? It's actually ... can I say this about an Apple product? ... ugly.


Photo courtesy of Engadget live blog

The thing I don't get here is... So far, nothing new. This has all been done before elsewhere. I'm astonished this isn't nicer looking or more interesting.

Jobs: "It's so much more intimate than a laptop." Yes, Steve. PC users have known that since 2002. Geesh.

OK, this has to be a joke. He can't really be this excited about this device. Maybe this will be a candid camera moment and all thus joyful faces in the audience will get an actual, happy, surprise. It's a joke. It's gotta be.

Right?

Did he just show an address book that ... looks .... like a book? Ahahahaha. Oh come on. Someone pinch me. It can't possibly be this lame.

But wait, there's more: Widescreen movies take up approximately half the space on the surface of the iPod because the aspect ratio of the device is way off. That just seems odd. This thing should be 16:9.

OK, stats.

It's half an inch thick. It weighs 1.5 pounds. It has a 9.7 inch display with full capacitive multitouch and accelerometer. All as expected.

A 1 GHz Apple A4 chip (What the???). 16 to 64 GB of flash memory. 802.11n. 10 hours of battery life.

The big question, of course, is the price. I'm guessing $999 to start.

But we have to wait. Because Scott "dark son" Forstall is out. To talk about apps.

It runs iPhone apps. Obviously. Stretches them out as you'd expect, if you want. (Apple calls this 2X. It's actually about 4X from what I can tell.)

This stuff is just boring. If Apple wanted this to be a game machine, they should have built hardware controls into that huge bezel.

New York Times apps looks just like the New York Times Reader app for the PC. Which, by the way, looks great on a Tablet PC. I wonder if there's a dedicated Kindle app at launch.

"This is just the beginning." By which he means, "of the apps demos." They're going to go on all day long.

Aside from price, the other big question is availability. I'm guessing not immediate. Using Apple history as a guide, I'd guess they will announce it for the end of February and devices will start shipping from China on February 27 or 28.

I enjoy that the MLB app looks like ColecoVision Baseball. Anyone else notice that?

And am I missing something or does this not do handwriting recognition? You know, like the Windows Tablet PC software has since 2002?

The eBook reader stuff is another example of Apple mimicking real life objects unnecessarily. Creating a "library" page that looks like a real bookshelf and a book interface that visually resembles a book does not make this "easier to use" or "nicer." It makes it unprofessional looking, actually. Childish.

And don't get me started on the superiority of eInk over any screen display. It's no contest unless you're trying to fast track to bad vision.

It's called iBooks (of course). Uses ePub format, which makes sense.

And now iWork. A version of an app suite that no one uses designed for a device that no one should use for productivity. It's the ultimate win-win! (Schiller: Millions of customers love iWork. I really do doubt that. I'm not being snarky. It's just not possible.)

The sheer amount of time they're wasting on iWork is amazing.

I can almost hear Apple's stock price dropping every second this demo goes on.

$9.99 for each iWork app? LOL. Wow.

Some more from Steve...

Syncs over USB just like iPod/iPhone. Not OTA like Zune?

Networking. Here we go. All have 802.11n, but some models will have 3G (as in iPad 3G). Notes that $60 a month is norm for a data connection. Apple's pricing:

250 MB a month for $15

Unlimited data $30 a month

Doesn't seem too shabby. You know, if it's on Verizon.

It's on AT&T. (Wah-waah-waaaaaaaaaaaah)

Good news, though: No contract. It's month to month. Nice! International deals this summer, he says. The device is unlocked.

But the price, Steve. What is the price??

He's building up to it by listing out what it can do...

iPad pricing starts at $499.

That's actually quite aggressive for Apple. In fact, that's pretty amazing. So good for them.

Of course, that's for a paltry 16 GB of storage. The 64 GB version is $699.

The one you want--with a 3G connection and 64 GB--is a more Apple-esque $829.

60 days for non-3G models.

90 days for 3G.

That's worse than I expected.

They're talking accessories now. I think the real cost of one of these things will indeed be $999 when you think about it.

Dock. Keyboard dock. (Nice!) A case. Oh yeah, this is a $999 device alright.

Wait. There's no camera on the iPad? Really? No multitasking?

The Jonathan Ive videos are getting old, sorry. Not every gadget is "magic," sorry.

So.

Without being able to touch one ... eh. It seems like a high priced, unnecessary trinket to me. I like the idea of a video player. It's too expensive for that, and 64 GB should be the starting point, not the upper end. The pricing is aggressive for Apple. The 3G pricing seems good, actually. The interface is obvious, not really innovative.

Overall, this is a letdown. I'd be surprised to see anyone try to claim otherwise. And I'll be looking, of course. :)

And what about iPhone 4.0?

Discuss this Article 290

daveinla
on Jan 27, 2010
Ohh and Paul, by overwhelming demand, bring us back some pics of that Ohh soooo sexy Compaq tablet you saw in Vegas and you showed here !! You know the one that looks like a laptop circa 85 and with the Windows start menu on it !!!! :D Much cleaner looking than that piece of junk.
tayme
on Jan 27, 2010
@Keleko - It will...Jobs has spoken and the sheep will happily follow. --tayme
Waethorn
on Jan 27, 2010
"Its for the person hanging out on their couch surfing and emailing while watching tv, or at a starbucks, or on a plane or bus, etc. Its not like companies are going to get rid of desktops and replace them with Tablets." Except that I was talking about laptops, not desktops. The iPad will never replace what people see as a better value - a fully-functional laptop with a full keyboard. Try typing on a pad, while having it sit on your lap or on an airplane food tray. You certainly can't do that easily while on a bus, and the keyboard attachment just doesn't work as a portable device. If it's laying flat on an airplane food tray, it just doesn't work as something you can type on.
yoshipod
on Jan 27, 2010
Hey yoshi I think you may be missing the point you knuckle head, I said screen grab.. ever do a complete screen grab of a web page? How do you propose to do that with copy/cut/paste? Leave it to an apple fanboy zealot to reinvent what tablets have been used for since 2002! "Remember, this is apple's first tablet, it's the johnny come lately of the tablet kingdom.. If they wanted to reinvent what and how tablets are used everyday, they should have added functionality, not taken it away and then called it revolutionary. If they didn't want to reinvent the tablet space, they should have called it something entirely different.. no matter how you twist it, this is a pile of crap.." No, actually, I don't think I have ever done a complete screen grab of a webpage to use in a presentation. Most web pages are larger then a powerpoint or keynote slide and look terrible when scaled down. I just open the webpage and show it. Apple did rethink the tablet. You fail to see that. Just like they did with the iphone and the ipod before it. They were not the first to create those devices, nobody claims that. They were the first to make them easy to use and compelling to own. They don't do everything possible, they don't have every single possible feature, and they are usually missing something that some people find important. What they do have is an easy to use interface that accomplishes most of what the majority of people are looking for in that type of product. They don't just dump feature after feature into their products that most people don't care about or need. They figure out what is truly important and what the customer really wants to get out of their devices. Then they make that functionality world class. That is what makes them revolutionary.
redunion1940
on Jan 27, 2010
My problem here is that it goes against the idea of One machine to do everything Like a home server to be connected to many devises that could be run by Linux, Unix, Mac OSX, iPhone OS, or Windows take your pick. It runs as your dvr/tv box for cable and or satellite, connected to many panels throughout the house that handle different things like lighting settings, heating and cooling, clocks, alarm clocks, displays for information like weather, cook book info, all from one machine to many screens and devices. For the home. This tablet of apple would be better if it was more full featured, and should only be used for on the go selling it as a home device goes against my belief in the one machine to run all in the house But the tablet could be used to hook up to stores, or places as you go through them, providing you with information on it, the ability to quickly apply for a job if need be, shows you what is on sale, the ability to select what you want to buy, then just collect it.
yoshipod
on Jan 27, 2010
"The iPad will never replace what people see as a better value - a fully-functional laptop with a full keyboard. " I agree with you completely. But the tablet is not meant to replace the laptop. Its supposed to be a different device. It only replaces the laptop where the laptop was not really meant to be. I'd probably rather have a tablet then a laptop when on an airplane. Smaller form would make it much easier to use. What so many are missing, is this device, and tablets in general, serve a different purpose.
ByteFlipper
on Jan 27, 2010
This thing doesn't even qualifies as a tablet. Go look up the excepted definition of "tablet pc" or "tablet computer". Some of the biggest reasons it is a FAIL are: * No handwriting recognition. No matter how many times the Apple Fanboys says no-one uses it, this is an integral part of what a "tablet" is. * No note-taking abilities using a stylus. Which means you can't use it as endless paper for things you would typically do on a paper-based notepad. Like make technical diagrams, flowcharts, quick hand-written notes, etc. * You can't install desktop software on it. You are limited to what is available on the App store, and if it isn't there, or Apple hasn't given said app their blessing, you are out of luck. * No multitasking. And no, Apple's amazing invention called copy/paste doesn't solve the problem. There just isn't anything you can do with the iPhail that you can't do with a Windows tablet. Which part of it is supposed to be the "innovative" part? And about the price: OF COURSE it is going to be cheaper than what people expected. The device is less than what people expected. What did you expect with such a dud?
Bodypaint
on Jan 27, 2010
Yoshi, You really think that multitasking is a feature that people don't need or want? Wow, you're thoroughly brainwashed. I've never liked apple's prescriptive model in the past, this is an all time low even for them. Like many have said on this and other blogs, this isn't a bad digital picture frame, but it's pretty expensive and it doesn't have a good stand..
shark47
on Jan 27, 2010
"Multitasking isn't really needed? We don't need to be able to launch more than one application at a time?" Multitasking isn't needed until Apple decides it is needed, just like tablets aren't needed until Apple decides they are needed.
DRWAM
on Jan 27, 2010
I bet it has an entirely new boot ROM and is not jailbreakable, like the iPhone. Is it me or does the iPad sound like an Apple feminine sanitary protection device?
redunion1940
on Jan 27, 2010
DRWAM
on Jan 27, 2010
I also bet that this may become the coveted gift for spoiled rich kids all over the US.
yoshipod
on Jan 27, 2010
Multitasking would be nice, but it is not as important on a device like this. Have you used an iphone before? No multitasking there, but its not really a big deal to people who use it. On a full computer, its a deal breaker. On a consumer tablet devices, its a nice to have. Multitasking requires more RAM which means higher cost to make, more power consumption and less battery life. You and I may know enough to quit apps when they are not needed, but many others would leave dozens of apps running, reducing performance.
techman.merb
on Jan 27, 2010
Why do people continue to state that the big wide ugly bezel is so that you don't have to put your fingers on the screen? The thing IS a TOUCH SCREEN! You HAVE to put your fingers on it! And to whoever said that typing is faster than writing, sure it is for people who know how to type and have a real keyboard to type on. You wouldn't want to type on this thing because you would actually have to touch it and that is what the huge bezel is there to prevent, remember? Voice recognition? Hardly accurate enough for important things and hardly useful for someone taking notes in a classroom or a meeting. And how are people supposed to carry this thing around? In a briefcase? In a back pocket of your laptop carry all? This thing is a big miss. Of course Apple fans will love it. They'll buy anything that has the apple logo on it, no matter what it is.
shark47
on Jan 27, 2010
"Multitasking would be nice, but it is not as important on a device like this." Nope, not unless Apple had actually delivered it, in which case, it would have been one of the most ballyhooed features.
roteague
on Jan 27, 2010
"Multitasking would be nice, but it is not as important on a device like this. Have you used an iphone before? No multitasking there, but its not really a big deal to people who use it." Perhaps, but I use a Windows Mobile device, and it has mult-tasking built in. Of course, if you've never used a device with one, you aren't bother by what you don't know I guess.
roteague
on Jan 27, 2010
"Multitasking requires more RAM which means higher cost to make, more power consumption and less battery life." Sorry, but that is plain nonsense. I write multitasking programs all the time.
roteague
on Jan 27, 2010
"You and I may know enough to quit apps when they are not needed, but many others would leave dozens of apps running, reducing performance." Uh, no. They go into a wait state, just running no-ops when not needed.
DRWAM
on Jan 27, 2010
Do you think it get to over 300 comments? ;)
yoshipod
on Jan 27, 2010
"Why do people continue to state that the big wide ugly bezel is so that you don't have to put your fingers on the screen? The thing IS a TOUCH SCREEN! You HAVE to put your fingers on it!" Because unlike the iphone which you can hold in a single hand without covering any part of the screen, you can't do that on the iPad. If it had no bezel you would ALWAYS be covering part of the screen and moving your fingers to adjust your grip could be mistook for a touch gesture. "And to whoever said that typing is faster than writing, sure it is for people who know how to type and have a real keyboard to type on. You wouldn't want to type on this thing because you would actually have to touch it and that is what the huge bezel is there to prevent, remember?" You must live in the middle of nowhere. Every day I see countless people typing away on their tiny keyboards on their iphone or blackberries, or whatever device they have. Its 2010, people type faster than they write, get over it. The bezel also works as a wrist wrest when typing while on a table or your lap. "And how are people supposed to carry this thing around? In a briefcase? In a back pocket of your laptop carry all?" The same way they would carry around any windows based tablet. Or do those machines not have this same problem?
yoshipod
on Jan 27, 2010
"Sorry, but that is plain nonsense. I write multitasking programs all the time." I must be mistaken then. When I have multiple programs running at the same time, my computer says that more RAM is being used to keep those programs active. If computers did not multitask, they would need less RAM. Why do you think computers get a performance boost when they have more memory?
Backup77
on Jan 27, 2010
As Waethorn mentioned 4:3 aspect ration does not cut it, why on earth this thing hasn't got a 16:9 widescreen is beyond me. Watching videos in letterbox format is not a great experience.
roteague
on Jan 27, 2010
"I must be mistaken then. When I have multiple programs running at the same time, my computer says that more RAM is being used to keep those programs active." Multitasking doesn't really have anything to do with the amount of RAM being used. Multitasking has to do with allowing each running program to use a slice of the processor, for a specific amount of time. RAM usage is a function of the number of programs running (there is some extra memory overhead on a multitasking OS simply because the kernal needs to manage the threads, but it isn't that great). On a mobile platform, the OS will manage running programs to keep them within the limit of available memory. My current Windows Moblie device only has 128 MB - for everything - and it mult-tasks. I see no reason Apple won't update their kernal to do the same, especially when their devices have a lot more available memory.
DRWAM
on Jan 27, 2010
My 1 year old $400 Vista laptop seems to have more features and has a 320GB hard drive. Yep battery life is less, but I don't need much.
yoshipod
on Jan 27, 2010
Multitasking will use more RAM. The OS needs to keep a portion of the application in memory or write it to virtual memory on the hard drive. So the more applications open, the more RAM is used OR the more paging goes on. So there is a performance hit, less so with SSD than standard HD. In addition many apps are web based and will likely request data while active. For example, lets say I keep my email program open and active while I watch a movie. Every 5 minutes the email app is going to check the server for new mail. That action takes RAM and power. Not a big deal, but each one adds up. When you get 10 apps active, you may see a performance hit, or see your battery life go down.
yoshipod
on Jan 27, 2010
"As Waethorn mentioned 4:3 aspect ration does not cut it, why on earth this thing hasn't got a 16:9 widescreen is beyond me. Watching videos in letterbox format is not a great experience." But standard paper is 8.5x11 which is much closer to 4x3 than 16x9. So while its not ideal for video, it may be a better resolution for books, magazines and pictures. Many movies also have a 2.35:1 ratio, so even if the screen was 16x9 you would still see the letterbox. Unfortunately, there is no ideal aspect ration for a device that is meant to do many varied things.
rr0de74@live.com
on Jan 27, 2010
"Why do people continue to state that the big wide ugly bezel is so that you don't have to put your fingers on the screen? The thing IS a TOUCH SCREEN! You HAVE to put your fingers on it!" Is it that hard to understand? Precisely because its a TOUCH SCREEN, you need a neutral zone, so you can grip it with out activating anything inadvertently. If it were touch to the very edge then just griping it may fire something up.
DRWAM
on Jan 27, 2010
rrode and yoshipod, agreed with last two statements. It's too long to see the others though :)
de Silentio
on Jan 27, 2010
Finally . . . an iPod for the Jolly Green Giant! Copied it from somewhere else, but it's still funnier than hel
Dr. Daniel Jackson
on Jan 27, 2010
I like apple stuff, but this is a lame device, my netbook runs leopard just fine, why cant apple release a legal OS X netbook like device, iDoesn't get it
CompactDstrxion
on Jan 27, 2010
yoshipod, I have a phone that runs Android, which, like all good operating systems, is capable of multitasking easily. When the programs open exceeds available RAM, the OS simply closes one you haven't been using. e.g. may open Gallery to view some pics > open Maps to check something > open Browser > decide I want to listen to music, open Spotify > switch back to Browser, find an address > switch to Maps to look it up > switch back to Browser By now Android has probably closed Gallery for me. And apps in the background wait in a sleep state.
rr0de74@live.com
on Jan 27, 2010
http://arstechnica.com/apple/news/2010/01/photo-gallery-hands-on-with-th... Good info there. The dock/keyboard all in one will be $69. So iPaul if you went with the $499 option and the keyboard dock it would be $568 and not $1000. That new math is tough on you old guys. The non keyboard dock is $39 and it will use ANY BT keyboard so....if all you want to spend is $499....then, that is all you need to spend.
Dam13n
on Jan 27, 2010
I guess if you decide to get one, they come in 3 sizes... Thin, Regular and Maxi iPad... Oh well, i guess I will be checking out the Slate!!!
chuckb84
on Jan 27, 2010
"I bet it has an entirely new boot ROM and is not jailbreakable, like the iPhone." Ha. I bet it's jailbroken in the first 60 days and that it runs Linux within a 6 months. I agree that it needs to multitask, and it will along with the iPhone, with iPhone OS 4.0. (Now, that's fair, since Paul keeps talking about how great WinMo 7.0 will be....someday.)
evgenij
on Jan 27, 2010
Paul, great post. I love reading the comments by the angry Apple trolls here, defending this piece of trash.
tayme
on Jan 27, 2010
"Thin, Regular and Maxi iPad..." Isn't there one with wings, too? --tayme
tayme
on Jan 27, 2010
My Palm Pre multitasks brilliantly...and yes, it is very useful. I am hoping to see a WebOS tablet at some point! But, if Palm were to do that, they'd be copying Apple...right iCabalists? --tayme
Ocean
on Jan 27, 2010
Looks like quite a few developers and many Apple fans are interested in the device. That'll cause it to spread to the larger market over time. Win.
Ocean
on Jan 27, 2010
First review: "After just an hour with an iPad, I came away with a preliminary verdict: Despite some flaws, this is one slick device. " http://www.washingtonpost.com/wp-dyn/content/article/2010/01/27/AR201001...
techman.merb
on Jan 27, 2010
@ yoshi and rr0de... Wow! Never thought that such 'intelligent' Apple fanatics would be such easy marks. ;) By the way...I remember multitasking on my old 286 running windows 3.1 on 4 meg of RAM. Amazing that Apple can't do it on the iPod touch, the iPhone or the new jumboPod. I guess revolutionary means going backwards in Apple talk.
tayme
on Jan 27, 2010
So - Kindle vs iPad as an eReader - http://www.engadget.com/2010/01/27/ipad-or-kindle-will-our-wallets-decid... Looks nearly unanimous. --tayme
Ocean
on Jan 27, 2010
This user from Ars made a good point: *I will admit I share the distaste many have for this device. My major concern is stuff like this will eventually erode the market for PCs -- or at least the market for inexpensive laptop PCs -- and I don't really want a future where more powerful, capable systems become more expensive and harder to find; PCs have gotten so much cheaper in the past 10-15 years and I'd hate to see that get rolled back.*
sttevo
on Jan 27, 2010
It seems that people are losing grip on what is actually useful and functionality over design and what looks good. It might be the "it" thing for a while. But I can't see it replacing the netbook at all. It's definitely something else. Those to who death of the laptop of netbook are very short sighted. Can you imagine sitting in an airport lounge actually typing a decent sized email, or chatting on that thing? And the stupid dock? What the...? I was as excited as anyone about what Apple was about to release, but a giant ipod touch was exactly what I wasn't hoping for.
shark47
on Jan 27, 2010
It seems like most analysts and tech journalists are afraid to point out the truth: the emperor has no clothes on. Apple could have come up with a $500 whiteboard and people would call it innovative. Just like every other device Apple launches, they will end up getting 3-4 years of free publicity from the media while they work out all the kinks. This isn't the first tablet; it isn't the first eBook reader; it definitely isn't the first device to attempt to be all of those and probably not even the best (no multitasking), but who will point that out?
DRWAM
on Jan 27, 2010
Dr. Jackson, you have a great point about Dell mini's and Leopard. Several other netbooks can be Hackintosh's, with more features. I feel so stupid for not thinking about them. Chuck B, I'll take that bet. I have well over a 1500 posts at the Dev team blog. I'm a pretty well known guy there. I have faith that it will happen, but 3.0 took 6 months to hack. But you may be right because of GeoHot......
jocal69
on Jan 27, 2010
What I find the most interesting is that Apple is making their own chips for this thing. Iphone chip providers can't be too crazy about this......
Ocean
on Jan 27, 2010
"This isn't the first tablet; it isn't the first eBook reader; it definitely isn't the first device to attempt to be all of those and probably not even the best (no multitasking), but who will point that out?" Every tech blog I've read today. I don't think consumers will care. They didn't with the iPhone.
Ocean
on Jan 27, 2010
I read that a lot of people will buy it just for this: http://mekentosj.com/papers/ It won't be about the hardware, folks. It'll be about the apps.
Silverstreak
on Jan 27, 2010
For those of you who obviously don't read the Apple and iPhone-centric blogs, by my calculations on the surveys thus far almost 75% of the feedback on today's announcement is negative! And this is from the community of existing Apple users! So those of you who want to bust Paul for the iDud check the scoreboard! Reality is tough for some of you to stomach that Apple has "stepped in it" for a change.
EricoF3
on Jan 27, 2010
Hahaha! Has I can see Apple played safe on this one... A big IPod Touch .... It seems to be cool but no inovation nada! Personnaly I really wait about The Microsoft Courier... It would be great if the IPad could run Windows 7, isn't it?

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