Apple Drops an iDud

Wow.

So Apple is currently unveiling has unveiled its iPad, an iPod touch like tablet computer that, so far at least, doesn't seem impressive at all.

And what's with the huge bezel? It's actually ... can I say this about an Apple product? ... ugly.


Photo courtesy of Engadget live blog

The thing I don't get here is... So far, nothing new. This has all been done before elsewhere. I'm astonished this isn't nicer looking or more interesting.

Jobs: "It's so much more intimate than a laptop." Yes, Steve. PC users have known that since 2002. Geesh.

OK, this has to be a joke. He can't really be this excited about this device. Maybe this will be a candid camera moment and all thus joyful faces in the audience will get an actual, happy, surprise. It's a joke. It's gotta be.

Right?

Did he just show an address book that ... looks .... like a book? Ahahahaha. Oh come on. Someone pinch me. It can't possibly be this lame.

But wait, there's more: Widescreen movies take up approximately half the space on the surface of the iPod because the aspect ratio of the device is way off. That just seems odd. This thing should be 16:9.

OK, stats.

It's half an inch thick. It weighs 1.5 pounds. It has a 9.7 inch display with full capacitive multitouch and accelerometer. All as expected.

A 1 GHz Apple A4 chip (What the???). 16 to 64 GB of flash memory. 802.11n. 10 hours of battery life.

The big question, of course, is the price. I'm guessing $999 to start.

But we have to wait. Because Scott "dark son" Forstall is out. To talk about apps.

It runs iPhone apps. Obviously. Stretches them out as you'd expect, if you want. (Apple calls this 2X. It's actually about 4X from what I can tell.)

This stuff is just boring. If Apple wanted this to be a game machine, they should have built hardware controls into that huge bezel.

New York Times apps looks just like the New York Times Reader app for the PC. Which, by the way, looks great on a Tablet PC. I wonder if there's a dedicated Kindle app at launch.

"This is just the beginning." By which he means, "of the apps demos." They're going to go on all day long.

Aside from price, the other big question is availability. I'm guessing not immediate. Using Apple history as a guide, I'd guess they will announce it for the end of February and devices will start shipping from China on February 27 or 28.

I enjoy that the MLB app looks like ColecoVision Baseball. Anyone else notice that?

And am I missing something or does this not do handwriting recognition? You know, like the Windows Tablet PC software has since 2002?

The eBook reader stuff is another example of Apple mimicking real life objects unnecessarily. Creating a "library" page that looks like a real bookshelf and a book interface that visually resembles a book does not make this "easier to use" or "nicer." It makes it unprofessional looking, actually. Childish.

And don't get me started on the superiority of eInk over any screen display. It's no contest unless you're trying to fast track to bad vision.

It's called iBooks (of course). Uses ePub format, which makes sense.

And now iWork. A version of an app suite that no one uses designed for a device that no one should use for productivity. It's the ultimate win-win! (Schiller: Millions of customers love iWork. I really do doubt that. I'm not being snarky. It's just not possible.)

The sheer amount of time they're wasting on iWork is amazing.

I can almost hear Apple's stock price dropping every second this demo goes on.

$9.99 for each iWork app? LOL. Wow.

Some more from Steve...

Syncs over USB just like iPod/iPhone. Not OTA like Zune?

Networking. Here we go. All have 802.11n, but some models will have 3G (as in iPad 3G). Notes that $60 a month is norm for a data connection. Apple's pricing:

250 MB a month for $15

Unlimited data $30 a month

Doesn't seem too shabby. You know, if it's on Verizon.

It's on AT&T. (Wah-waah-waaaaaaaaaaaah)

Good news, though: No contract. It's month to month. Nice! International deals this summer, he says. The device is unlocked.

But the price, Steve. What is the price??

He's building up to it by listing out what it can do...

iPad pricing starts at $499.

That's actually quite aggressive for Apple. In fact, that's pretty amazing. So good for them.

Of course, that's for a paltry 16 GB of storage. The 64 GB version is $699.

The one you want--with a 3G connection and 64 GB--is a more Apple-esque $829.

60 days for non-3G models.

90 days for 3G.

That's worse than I expected.

They're talking accessories now. I think the real cost of one of these things will indeed be $999 when you think about it.

Dock. Keyboard dock. (Nice!) A case. Oh yeah, this is a $999 device alright.

Wait. There's no camera on the iPad? Really? No multitasking?

The Jonathan Ive videos are getting old, sorry. Not every gadget is "magic," sorry.

So.

Without being able to touch one ... eh. It seems like a high priced, unnecessary trinket to me. I like the idea of a video player. It's too expensive for that, and 64 GB should be the starting point, not the upper end. The pricing is aggressive for Apple. The 3G pricing seems good, actually. The interface is obvious, not really innovative.

Overall, this is a letdown. I'd be surprised to see anyone try to claim otherwise. And I'll be looking, of course. :)

And what about iPhone 4.0?

Discuss this Article 290

Ocean
on Jan 27, 2010
"by my calculations on the surveys thus far almost 75% of the feedback on today's announcement is negative! " You're high.
anonymous
on Jan 27, 2010
This post was mentioned on Twitter by freddyfuentes: LOL http://bit.ly/9bZO5W that is a better name for it iDud :-)
EricoF3
on Jan 27, 2010
@gfryesc1 : I don't know but as I can read on other blogs, peoples really don't seems to like the new IPad .... Time will tell us if it will be a success or a failure!! Personnally I think it will be mitigated... I think of a success but not as expected... Micrsoft Courrier will probably blow more than IPad... hmmm... Anyway, the HP Slate seems to be better at first so....
Ocean
on Jan 27, 2010
Mossberg agrees with me: "While all sorts of commentators were focusing on how much Apple’s new $499 iPad tablet computer looks like an oversized iPhone, the key to whether it can be the first multi-function tablet to win wide public acceptance probably lies in whether consumers perceive it as a suitable replacement for a laptop in key scenarios. And that, in my view, depends heavily on the software and services that flow through its handsome little body." He notes that the iWorks suite is much better than anything you'll get on a iPhone, Windows Mobile device or a Blackberry, as a example.
redunion1940
on Jan 27, 2010
One thing I do know Paul has gotten a lot of hits
cesjr
on Jan 27, 2010
BuyMusic.com kicks iTunes Music Store butt, takes names So BuyMusic.com is live. Like the excellent iTunes Music Store, it offers digital singles and album for download. The layout of the site is, perhaps, overly similar to iTunes. The similarities end there. BMC offers more songs (300K vs. 200K), better sound (WMA 9 vs. AAC), better prices (singles start at 79 cents vs. 99 cents), much better PC compatibility (it reaches the 97 percent of the world using Windows, not the ~1 percent using OS X), and better device compatibility (slew of devices vs. just a few on iTMS). The much ballyhooed problem with BMC--various DRM-related "limitations"--are not a problem: Most songs have unlimited sharing capabilities, or very reasonable limits (i.e. a limit of 10 CD burns. Oooohhhh.). In other words, iTMS, excellent though it is, is now officially toast. Apple should have supported Windows from Day One. Now, it's too late. http://www.internet-nexus.com/2003_07_20_archive.htm But even with these licensing issues, it's clear that Buymusic.com is going to stomp all over the iTunes Music Store. WMA is the right technology, Windows is the right platform, and Buymusic.com supports a much wider range of PCs and devices than does Apple. And there is just no way for Apple to adequately address that problem. http://www.internet-nexus.com/2003_07_27_archive.htm How will Apple grow? Geek.com: "I've been pondering Apple's future growth after Apple became debt-free on February 16. While CFO Fred Anderson and Corporate Controller Peter Oppenheimer look to make Apple into a US$10 billion company again, I wonder how they intend to get there with such a small percentage of the computer market. According to Gartner, PC vendors will ship 187 million units in 2004, up almost 14% from 2003. Looking at Apple's CPU sales--around 700,000 to 800,000 units a quarter, or just over three million units for the year--Apple won't gain much ground." Umm..... they won't gain any ground, actually. If these numbers are true, they will continue to lose ground, as the company has done every year since Steve Jobs took over. Given the best-case for Apple (800,000 units a quarter, or 3.2 million units for the year), Apple will sell just 1.7 percent of all computers in 2004, compared to 1.88 percent for 2003. But that's the best case. It will certainly be lower. "I'd like to see it take its old 'Think Different' slogan to heart and aggressively move forward to break from the debated 3% marketshare of computers." There's no debate (indeed, Apple executives are still using the bogus 5 percent figure). Apple's market share is 1.88 percent today, and as your own math showed you, it will be 1.7 percent or lower in 2004. Why is this so hard for Mac advocates to understand? The Mac market is ending. http://www.internet-nexus.com/2004_02_29_archive.htm#107851244631180095
Ocean
on Jan 27, 2010
"WMA is the right technology" "The Mac market is ending" I'm emailing those quotes to Leo. :)
rr0de74@live.com
on Jan 27, 2010
@cesjr and everyone else, just go to those links he posted. Paul needs professional help, and has needed it for a loooooooooooong time. Brother let go of the hate!!! It's actually kind of scary.
whiplash55
on Jan 27, 2010
So this is what all the tech heads have been slobbering for for the last 3 months? P.T. Barnum had nothing on Steve Jobs, line up and get out your wallets suckers.
jecouch66
on Jan 27, 2010
I don't usually care all that much about Paul's apple product reports because outside the touch/ipod I don't use apple products, but I have to agree with him that this think looks rather ugly! I give apple credit (hardware looks wise); their stuff is usually visually appealing. Even the Apple crew here has to admit, that like the original Zune, this think is just UGLY. To be fair, I think tablets are pretty useless, but I'm biased towards the desktop/laptop paradigm. But, I won't call anythign a failure till some time has passed. So, we'll see...
whiplash55
on Jan 27, 2010
So this is what all the tech heads have been slobbering for for the last 3 months? P.T. Barnum had nothing on Steve Jobs, line up and get out your wallets suckers.
ropp29
on Jan 27, 2010
This will probably be reasonably successful with average consumers, who generally care more about ease of use and appearance than actual functionality. For basic functions like video and browsing it will be fine, but if you want a real computer (in slate form) this thing is useless. The cheapest netbooks have more features (not to mention better specs) than this thing. The lack of multitasking is an especially egregious example of this things inadequacy. All it is is a giant iPod. If Apple had wanted to create a useful device, they would have engineered a touch friendly version of Snow Leopard for the OS. I am much more interested in HP's slate computer, considering it actually runs a full operating system.
ropp29
on Jan 27, 2010
And a slate computer without a stylus is just stupid. As a college student I would love to have a slate-style computer with full stylus support for taking notes. For goodness' sakes, how hard can it be to just include one? You can still have the same finger friendly UI, and people don't have to use the stylus if they don't want. It's really ridiculous how obsessed technology manufacturers have become with avoiding the stylus, even when it clearly reduces functionality.
ByteFlipper
on Jan 27, 2010
I was thinking of a new name, maybe: iTouch Chubby Oh wait, that didn't come out right... Or just... iChubby
Logjamming
on Jan 27, 2010
@ cesjr Wow..those posts really show that Paul was a serious nutcase 7 years ago. I'm quite positive Paul is Ballmer's loverboy who has been turned down by him on numerous occasions, yet still feels the urge to please his object of desire. Those are disturbing posts and shows what I've been telling. People should visit this site for amusement, not for information.
aemarques
on Jan 27, 2010
@ Bodypaint Only apple can remove years of advancement in computing and refer to it as revolutionary. Yep. This reminds me of the G4 Cube...
stimshady
on Jan 28, 2010
where's robertsjoe now then!?!?!
Killsocket
on Jan 28, 2010
This from the same guy who said this about Windows ME: "Conclusions I highly recommend Windows Me to all home users that own hardware that meets my minimum system configuration (see below). It will work well with all of your hardware and software, providing better compatibility than Windows 2000. But Windows Me offers tremendous reliability and stability improvements, making this upgrade truly worthwhile." And this about Windows Vista: "I'm sure Windows Vista will be a blockbuster release because of its many new features, cool new user interface, and enhanced security. And I'm sure that people who really care about computers will gravitate towards Vista like moths to a flame. It's hard to ignore something this good." And Apple's iPad is bad? He doesn't review and hasn't even touched it and says it sucks. He REVIEWS these OS bombs and claims they rock. How any of you take this guy serious is beyond me. I guess some of us don't.
tayme
on Jan 28, 2010
After a 9 hour sleep break, I get on Paul's site and the most amazing thing that I am seeing is the time that several have invested protecting Apple's image, both here and on other sites. Paul spent an hour watching the announcement and writing his blog. People like Logjamming and rr0de74 spent a solid 12 hours on this site bashing Paul and everyone else who stated an opinion that did not line up with Jobs' demands. These must be the same types that blindly followed Obama and believed in the snake oil that he was selling, too! Paul is laughing at you all the way to the bank...oh, and so is Apple! They will gladly take your money for this Big Honkin' iPod. Enjoy! --tayme
tayme
on Jan 28, 2010
Wow - not only bashing Paul, but obsessively searching the archives and quoting Paul from years past! Hilarious!!! --tayme
shark47
on Jan 28, 2010
"I read that a lot of people will buy it just for this: http://mekentosj.com/papers/" Wrong. A lot of people will buy it because it's Apple and the media says it's good. The iPhone sold well even before Apple opened the app store, so there you go.
danieldecker
on Jan 28, 2010
Paul, after this tripe filled response, I have realized that you actually don't understand technology at all. The bookmark for this site will finally be deleted, and you will never receive a page view form me again. No more revenue from your overly ad laden site from me. Maybe if you become a true, objective pundit. Maybe.
shark47
on Jan 28, 2010
"Mossberg agrees with me:" Actually, Mossberg agrees with Jobs ... on everything.
Killsocket
on Jan 28, 2010
It wasn't that hard. I looked google'd "the only positive reviews under Windows ME and Windows VIsta" and there Paul was! Of course I am kidding, but this guy's credibility with anything technology related is shot. Time and time again. Is it his opinion that it is an iDud, yes. But for a guy who cannot review an OS properly speaks volumes (face it, ME and VISTA were DISASTERS but this guy didn't see the Tornado coming). This proves that. I should state that even I don't know about this iPad. I have an HP PC and a macbook, 2 ipod touches, an xbox 360 and nintendo wii. Why on earth would I get this thing? I agree in that aspect, but to call it a failure without even seeing one in person??? That's a bit harsh for a guy who played and reviewed two dud's of Windows products positively... I'm just saying... this guy is a crock and this racket he is running here is hilarious.
WebGuy3000
on Jan 28, 2010
Interesting commentary all around. All I'll say is this: it appears to me that a lot of you guys are only seeing what this thing isn't, and not what it is.
Waethorn
on Jan 28, 2010
"Actually, Mossberg agrees with Jobs ... on everything." So does Stephen Fry. Here's fodder for you tayme: #2 reason he gives to buy one: "It is made by Apple." LOL. What a shill! Here's another example of an Apple shill: http://www.tomshardware.com/news/Kevin-Smith-gay-apple-mac,9050.html
Waethorn
on Jan 28, 2010
"it appears to me that a lot of you guys are only seeing what this thing isn't, and not what it is." Newton 2.0, or oversized iPod touch (or iPhone if you have 3G). Not much else to say about it. I'd give HP and others more credit here (and Microsoft) for producing a platform that gives you a lot more capability in the same form factor - not to mention, announcing it first. FWIW: I'd like to see one of those slate tablet PC's with a remote, so you can control Media Center from afar. Why didn't Apple think of that?
Dipsh t Admin
on Jan 28, 2010
"Multitasking would be nice, but it is not as important on a device like this." This is precisely the type of device that needs multitasking. More screen real estate and more computational power in this thing make it ideal for leaving more than one program open at the same time. Imagine as a student doing some research and using the highly touted iWork. So the student (or blogger, etc.) is supposed to exit Safari and then go to iWork, then go back to Safari, all with the associated load and save times? That will get old fast. And tayme, you're right on two counts. The one about Obama and the one about why people insist on spending a LOT of time on this site who obviously have a disdain for Paul. Why? It's not like this is the only source for tech news and commentary.
scoobyclub
on Jan 28, 2010
How many people here have watched the video? I have and the user experience is miles from a netbook or PC Tablet. Do I want one?. If I can afford it definitely. I can see it being used a lot for vertical applications more then generic ones though.
marc57
on Jan 28, 2010
The one for $829 will be called the iMaxi-Pad. It will also have wings.
ShinyNugget
on Jan 28, 2010
tayme I stand corrected on the Kindle and web browsing. However from what I gather the experience on Kindleworld and its forums is the experience is very limited and often frustrating. I can surf the web with my Wii as well but it's frustrating and incompatible with many sites, so I don't. ByteFlipper said: This thing doesn't even qualifies as a tablet. Go look up the excepted (spelling fail!)definition of "tablet pc" or "tablet computer". When are we going to realize that companies like Apple choose not to accept the current paradigm and that is precisely why they are successful and influential. Why create a tablet computer just like all the ones that have come before it? What's the point? I say re-define a genre when and if you can! Even if you don't and never will own an iPhone you have probably benefited from it. Apple dragged phone companies(and carriers) into the future with a smartphone that everyday people(like my 60 year old mother) can easily use to it's fullest extent. Nearly every phone manufacturer scrambled to produce a "me too" device and only in the last year have a few products come out that are even close. All the early attempts to copy the iPhone were an stupendous fail. Apple (like every large company in existence for a number of years) has its share of product failures. I for one would rather see a company take a risk with a new product in an attempt to shake things up than release another anonymous device that gets lost in the white noise of the marketplace. The iPad could easily end up being an epic fail. Or a resounding success! More likely it will end up somewhere in the middle filling a niche between the iPod touch and the MacBook line. I find it to be a fascinating albeit limited device. I wouldn't mind having one for my schoolwork as I currently use Openoffice/iWork/Google docs now. With the keyboard dock this could make an capable kitchen computer for lightweight Internet/email use. I hope that future releases of the iPhone OS open up multitasking capabilities as the lack of this feature is a severe limitation in my opinion. I would like to see a forward facing, bezel mounted camera for video/iChat/Google chat sessions. I would like to see an integrated SD card reader. Just like the iPhone 3G improved greatly on that product so the next release of the iPad may integrate features making it a more desirable device.
Dude1313
on Jan 28, 2010
The interesting part will be is if this is a success just how will the "Swift Boat" like tactics look on this? Pronouncing it an iDud before its even out, before someone has even tried it? Wow.I'd say I'm surprised but then consider the source. Bottom line the geeks (I'll lump myself) incorrectly assume their own line of reasoning/thinking//wants/desires when it comes to tech is a representative sample of what the vast consumer market wants. I'll dare say we're not. This is no different then say the Wii which regularly gets bashed around these parts for not doing X. or those that say application doesn't have functions all the way to down to X,Y and Z is useless; all the while must users barely scratch anything other then features A and B. A laundry list of features for the sake of features does not a great product make I think the biggest thing that is missing here is this device is not targeted at 99.9% of this site. Sorry to break the news but Apple learned long ago that they were never going to win with the tech heads so why even engage them as a market? Nintendo learned this. Everyone has heard the customer is always right? Sure companies stuck in the 90's still think that. Smarter companies are looking at just who is spending money on their products/services: the ones that spend money? They are the ones you go after. So why does Apple care about the vast majority of this site's opinions? In short they don't, you weren't going to buy this anyways, so hy do they need you? Next this isn't about 1st to market anything, this isn't about market share, this isn't about feature X from your long grocery list of wants. This is targeted at the other 99% of the world out there. You know the ones that buy iPods and now iPod Touches/iPhones which despite many here's denial is a success. Why is this relevant to the discussion. Plenty are passing this off as "just a big iPod Touch". If that is the case those prognostications of doom in gloom will look mighty silly. This device is what it is: a place between a phone and a laptop, which is filled (currently) with net-books that, "Hey are sure keeping world PC wide market share high" but is becoming more and more of a boat anchor for the OEMs all the time. So a tiny laptop is the best for casually browsing the web simply because it can do everything on the off chance I need to? Sure it is. Keep telling yourself that they will "save" PC industry. All cheap PCs have taught the consumer is that PCs and Windows by extension are cheap or at least have no value. I'm not arguing the relative merits of that, merely point out an inconvenient point. In closing I have a sneaking suspicion that this will be a success despite the overwhelming comments here. I would say Apple's approach is methodical: the hue and cry over the iphone's missing features were addressed over time and the crowd here simply kept moving the goal posts to prop up their arguments. Therein lies the fundamental difference: Apple tries to make sure that the features they do come out with work. MS on the other hand tries go with the list approach, bullet pointing all of the 10,000 features crammed into whatever they are selling at the time. Big difference in approaches and a probable cause as to why each camp looks at the iPad from two very different viewpoints. In closing is Apple always right? Nope. However I will point out that almost every time Paul has said Apple product X will fail he has been wrong. Tayme, buddy I'm going to disagree with you on this one, digging out where Paul has been wrong, often amazingly wrong is pertinent to this discussion.
gorath
on Jan 28, 2010
"MS on the other hand tries go with the list approach, bullet pointing all of the 10,000 features crammed into whatever they are selling at the time" Arguably, it's generally Apple that list thousands of "features" to try and sell anything. Especially when selling something like OSX versions. I have no doubt the ipad (stupid stupid name) will sell, but I seriosuly can't see it becoming as mainstream as the ipod or iphone - this is a niche device, and will probably satisfy that niche very well. I still see it as a giant ipod touch - and I can't imagine there's a great deal of people wanting that. Tablet PCs have not sold in remarkable quantities, because they too fill a niche, and are not aimed at the majority of consumers.
chuckb84
on Jan 28, 2010
"I think the biggest thing that is missing here is this device is not targeted at 99.9% of this site." Bingo. It's almost a given that no one posting here (including me) has much interest in this thing. I can already do everything the iPad does. All the criticisms here are: (1) Statements that a laptop/netbook will already do what the iPad does, (2)statements about what it does NOT do, like run WIndows. After thinking about it overnight, I think the biggest strength is that this thing will run 140,000 apps (well, most of them, except the ones that require GPS and/or camera....) and that huge pool of developers will now do some very interesting things. So, Paul is on record. Now we see what happens in the market...
shark47
on Jan 28, 2010
Apple is going to have a problem that Microsoft has with WM and Google has with Android: you'll have some apps that work only on the iPad's big screen and others that use features specific to the iPhone. Luckily, they are all touchscreen, so it isn't that big a deal, but it's still a problem because not all apps will work at all places, so not all 140,000 apps will work on the iPad.
dbf11
on Jan 28, 2010
I can't tell you how much I'm looking forwards to Windows Weekly this week. Paul is obviously pretty polarised about the iPad, and watching the live stream yesterday, Leo had drunk the Koolaid in a major way - he was all over the story like a rash. I'll be interested to see if they both stick to their opposed views, or if they get all nice and cuddly in some middle ground :)
DRWAM
on Jan 28, 2010
That's what I posted in the next story Chuck, Dude's logic about target audience hits the spot. While not for me, my wife may prefer to carry the iPad with a screen size easier for her to view at her age, with a $15/month limited data contract and a smaller phone, rather than her iPhone with a $30 plan. Over 2 to 3 years, that combo would be less expensive and more functional for her.
ByteFlipper
on Jan 28, 2010
Or maybe... iThud?
ByteFlipper
on Jan 28, 2010
@ShinyNugget You can tell when someone lost the argument when they start pointing out silly typos. If the iPhail is incapable of performing the functions of what is known as a "tablet", then don't call it a tablet. Simple.
ByteFlipper
on Jan 28, 2010
Here's one thing I don't understand, and Apple Fanboys help me out here please... I read somewhere that Apple has been working on their "tablet" for a few years now, but Jobs was never really happy with the results, so they restarted a few times (or something along those lines). Then finally, Jobs was happy with the design and they decided to go with it. Given that context, I am scratching my head over what exactly it is in the iPad that he was happy about. Did someone decide that the way to make Jobs happy was to take an iTouch and oversize the screen, and viola, Jobs is happy? No, seriously, how bad was the earlier prototypes that Jobs panned them, when THIS is what the final version is? Thanks in advance for clearing that up!

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