Here It Is: The Browser Ballot Screen

Microsoft this week revealed the final design of its browser ballot screen (or "choice screen") for Windows XP, Vista, and 7, which will begin appearing in EU-based versions of those products over the next few weeks.

Over the next few weeks, Microsoft will begin offering a 'web browser choice screen' to Internet Explorer users in Europe, as required by the European Commission.

Internal testing of the choice screen is underway now. We'll begin a limited rollout externally next week, and expect that a full scale rollout will begin around 1 March, a couple of weeks ahead of schedule.

Microsoft agreed to use Windows Update to provide a browser choice screen to Windows users in Europe who are running Internet Explorer as their default browser.

This browser choice screen will present a list of browsers, with links to learn more about them and install them. The design and operation of this choice screen was worked out in the course of extensive discussions with the European Commission and is reflected in the commitment that Microsoft made.

Users who get the choice screen will be free to choose any browser or stick with the browser they have, as they prefer.

Discuss this Article 60

redunion1940
on Feb 19, 2010
so nothing will change joe/jane user will pick the blue E the slight to moderate geeks will go with FF, a sporadic group will go with Chrome, lessthan or equal to 4% will used safari, and at the very bottom Opera
subzerohitman721
on Feb 19, 2010
Another great reason why we in North America, do not have to deal with any ballot screens or the European Commission. While I admire their protection of competition, I really don't like the radical levels the EC goes too. It just seems way too heavy handed. I think people know how to type the word "browser" into any search engine, click the URL, click the download button, save, and click the open & install buttons. Now don't get me wrong, I wish the U.S. did do more to protect and foster competition, but the E.U.'s way is the polar opposite. A nice happy medium will do.
Keleko
on Feb 19, 2010
Which browser is the "hopey changey" one? I want to vote for that one.
EricoF3
on Feb 19, 2010
This ballot screen is stupid... European group is crazy to force a company to promote competitors stuff... This is a non sens... This is the responsibility to the user to decided which browser to use and Microsoft are ok to promote only IE as because it is their product... I really don't understand this world sometimes...
chuckb84
on Feb 19, 2010
OT, since Paul cleverly tries not to allow comments on his puff piece "Previews" of Microsoft products like the still-a-year away Windows 7 Phone Series, which has already won the "worst new product name" award. So, some comments on that: "Yes, you'll run apps from time to time. But with Windows Phone 7, more often than not, users will instead interact with panoramic experiences--hubs--that are made up of related applications and services." So, the big innovation: Apps organized in folders. I've also learned that when Microsoft (and Paul, basically an arm of the Microsoft PR dept), start in on "rich user experience", you can be sure that the product will be bloated and ready to collapse under it's own weight. It's the Microsoft culture, instead of something simple that works, we have to get a "rich experience". Internally, they know they have this fault, they just can't stop doing it: http://www.youtube.com/watch?v=aeXAcwriid0 But, the strangest thing is that Paul has lost the ability to distinguish between a product and an announcement. " Microsoft, long regarded as slow-moving and inept, has proven that it can enter a market quickly with a game-changing device that makes the current market leader look sad by comparison." Enter a market quickly? A year from now is "quickly"? "A game-changing device that makes the current market leader look sad by comparison". Yes, let's compare an non-shipping, still in alpha-test device with a device that currently sells in the millions. Yes, surely Apple, will do NOTHING over the next year, because they are "slow-moving", not the nimble little outfit like the boys up in Redmond. "With Windows Phone 7, Microsoft appears to have done the impossible. It has created a platform that easily exceeds anyone's expectations. That it comes in the wake of Apple's lackluster and me-too iPad product announcement makes this all the more delicious. The tables have turned. This is going to be a great year." Done the impossible? What have they done besides hold a press conference stating what they plan to do a year from now? Going to be a great year? Maybe, for Microsoft PR bloggers, but there isn't going to be a product for a year.
EricoF3
on Feb 19, 2010
When will we see this ballot screen appear on Mac OS X???
jemme993
on Feb 19, 2010
Oh man I hate Thurrott so much. I just can't help but read his site daily and troll it. Oh man, he sucks so bad. He's the worst ever. I'm a douche. etc.
WebGuy3000
on Feb 19, 2010
"When will we see this ballot screen appear on Mac OS X???" When Mac OS X, with its 4% world-wide market share, is deemed a monopoly?
Andreas J
on Feb 19, 2010
Opera has the longest description ;)
tayme
on Feb 19, 2010
The horizontal nature of the list lends itself to fairness I guess. Still, the EC is corrupt! --tayme
NoNameAtAll
on Feb 19, 2010
It says browser choices 6-12 are also random. But what are the other browsers? I'm curious now.
shark47
on Feb 19, 2010
What happens if Opera's marketshare continues to go down after all this?
ggolcher
on Feb 19, 2010
hey, chuckb84, it's ok, you can take a breath. Even if you don't retort to Paul's articles, the world will be fine, trust me. In fact, Paul, don't ever remove comments, as chuckb84 will be very stressed out if you do... he won't be able to include his brilliant commentary on cr.a.p nobody cares about...
Chris_Wiley
on Feb 19, 2010
Given that it is a Microsoft product they should be able to put the order anyway they wish. I wonder if even this solution of putting all the top browsers as options and randomizing it will appease some bureaucrats? It seems they just want to keep hurting Microsoft to show they are doing something about big business. It teaches us it is not good to be successful.
tayme
on Feb 19, 2010
@Chris_Wiley - I have a feeling that you are correct. Some of the corrupt members of the EC will still say that this is not enough and that MS must be punished for being successful. --tayme
WebGuy3000
on Feb 19, 2010
"Still, the EC is corrupt!" Never attribute to malice that which can be adequately explained by stupidity. Hanlon's Razor
Dipsh t Admin
on Feb 19, 2010
"What happens if Opera's marketshare continues to go down after all this?" They will continue to complain and get the EC involved further. And Apple fans, don't gloat too much. Opera has got its sights on the iPhone too, and the friendly EU countries just might try and force the issue. "Which browser is the "hopey changey" one? " I LOL'd at that.
Arfgo
on Feb 19, 2010
"When Mac OS X, with its 4% world-wide market share, is deemed a monopoly?" - WebGuy3000 See, that is what is pissing me off. A lot of simple minded folks come to this blog to "restore the balance of thoughts", claiming X and Y to be trolls, talking about market shares, popularity, innovation and all kind of stupid buzz words to promote their platform (and why they would become marketing tools, I have NO clue). What pisses me off the most here is the sheer hypocrisy of some of those Apple devotees. Yesterday, in the outlook post, people were claiming how Microsoft was dead, how they lacked innovation, how their market shares are dropping rapidly at the expense of more "human" **products**, and then, they endorse this absolutely ridiculous decision by the EC to coerce a business to promote its competitors! That's not a fair way to do business. I know its never been with Microsoft, they have been more than outrageous in the past, which absolutely irked me, but god damn people, open your eyes. It's not about innovation and progress anymore, it's about political games and marketing. And you are all part of it. Thurrott is, of course, but so is every single one of you that read his blog day in and day out to defend YOUR PERSONAL CHOICE IN COMPUTING. What's the point? Do you hold shares in these companies? Why waging this ridiculous "OS war"? You are fools and you are pretty naive if you believe any of Microsoft, Apple or Google are here for you. Go back to economics 101 and just discuss the tech news without these ridiculous debates.
CompactDstrxion
on Feb 19, 2010
Microsoft have to provide a ballot screen because they are not allowed to use their monopoly in the OS market to ramroad themselves into a virtual monopoly in the web browser market. I think it's a good thing, being a British citizen. The EU didn't suddenly change the law so MS would have to do this, they are simply ensuring MS complies with existing law.
DRWAM
on Feb 19, 2010
While Subzero seems to be most spot on, his rather long post could be summed as "EC are rather unfair bullies"...and "Viva Las Vegas". I agree entirely. But Shark still has the most intriguing post and is my favorite. If Opera's marketshare continues to go down after all this, I would bet that they complain that the ballet is not vertical, starting with the lowest market share. Then, the guy on the EC who is the uncle of one the those babies from Opera, will react, IMHO ;) Doc
Waethorn
on Feb 19, 2010
"Which browser is the "hopey changey" one? I want to vote for that one." The Obama one on the right? (Er, LEFT, I mean left!)
WebGuy3000
on Feb 19, 2010
@Arfgo: Huh? That's rather an overheated response to an obvious, if glib, answer to an extremely silly question, don't you think? If you imagine that I "endorse" this idiocy on the part of the EU, well, you are mistaken. Sheesh.
Waethorn
on Feb 19, 2010
Opera would complain that there's a flaw in the randomized number generator that causes IE to come first more often.
Arfgo
on Feb 19, 2010
WebGuy3000, it was directly about your post, to be honest. Rather about what I've seen the the past few months on this blog. I was not trying to be offensive to you.
Waethorn
on Feb 19, 2010
"You are fools and you are pretty naive if you believe any of Microsoft, Apple or Google are here for you." Ok fine, you can debate that all you want. The thing is, if nobody bought into any products that they make, they wouldn't exist, and you wouldn't have a computing platform to deface them the way you summed up in that argument. They want you to buy their product, and if they can't keep you happy with their product, then they go out of business. They aren't evil or greedy just because they want to sell you something. It's HOW they sell [to] you that's in question, compared to how competitors sell, or compared to what is considered unethical. Why do you think consumers stopped spending in the last couple of years? It's only because the US government started saying that consumers are overspending that people stopped. Of course, that goes further down into mortgage and insurance companies and whatnot, but it's only because the US government SAID that consumers were overspending and that mortgage companies were going to fall into gov't oversight that people started acting frugal. Of course, you can then look at the domino effect of the economy and now nobody wants to spend frivolously, and so forth, but it's not like consumers were doing anything different that they were some 5 or 10 years ago before the US stated it.
rr0de74@live.com
on Feb 19, 2010
"so nothing will change joe/jane user will pick the blue E the slight to moderate geeks will go with FF, a sporadic group will go with Chrome, lessthan or equal to 4% will used safari, and at the very bottom Opera" Using Paul's favorite browser share #'s site...... http://www.netmarketshare.com/browser-market-share.aspx?qprid=1&sample=15 Currently 38% of internet users use something other than the blue E. Looking at that trend will it be 50% in 2010?
roteague
on Feb 19, 2010
"redunion1940 said: so nothing will change joe/jane user will pick the blue E the slight to moderate geeks will go with FF, a sporadic group will go with Chrome, lessthan or equal to 4% will used safari, and at the very bottom Opera" Being a computer geek myself .... I use IE8 about 95% of the time, Opera and Firefox the rest of the time (I prefer Opera over Firefox); although when I have my Linux box up, I tend to run Firefox (I used to be a Konquerer user :) ).
meason
on Feb 19, 2010
be careful paul, Opera might want to sue you for showing them on the far right of the ballot screen....
Waethorn
on Feb 19, 2010
"I used to be a Konquerer user :) " Konqueror actually "borrowed" a feature that was introduced in IE4 - using a single application for both file browsing and web browsing - a feature no longer considered "safe".
Waethorn
on Feb 19, 2010
"Looking at that trend will it be 50% in 2010?" Certainly not for Safari. LOL!
UnnDunn
on Feb 19, 2010
It appears that after further deliberation with the EU, Microsoft may be revising the browser ballot screen further. Here what the new browser ballot screen looks like: http://unndunn.com/Storage/Pictures/Misc/browserballot.jpg
Arfgo
on Feb 19, 2010
More like soap opera
Arfgo
on Feb 19, 2010
@Waethorn Point taken. However you have to draw the line somewhere: you just can't endorse everything X company makes based on the faith that it is more good willed than another. That was the point I was trying to make, with my sloppy english...
panache1023
on Feb 19, 2010
Waethorn, In response to two of your comments: 1) (This one is actually a question) Is surfing the web in the same app considered unsafe, or is surfing the web in the same process that is the shell unsafe? 2) Your comment about people in the US halting their spending because the "government stated it" is utter nonsense. You then prove how nonsensical it is when you say, "but it's not like consumers were doing anything different that they were some 5 or 10 years ago before the US stated it." The reason that it's nonsense is this (I'll give you an example). let's say in year 1, you overspend (by using credit cards) to the tune of $1,000. Then year 2, instead of paying off what you owe, you overspend by another $2,000. Now you probably owe closer to $4,000 due to interest. Keep doing that (like the average person did for the past 5-10 years, according to you), and you reach a breaking point, whether it was "stated by the government" or not.
Logjamming
on Feb 19, 2010
You're looking at it right now! Oh wait. it's that W7 stuff that was so obviously and blatantly copied to look like OSX. I'm sorry: I keep thinking developing an OS does not mean copying others people OS. But that's not the Microsoft way. And they've proven it again with W7 Mobile; a business model that Ballmer like so much was thrown out of the windows because MS doesn't have a clue about software design.
tayme
on Feb 19, 2010
@Logjamming - See Arfgo's first post. You are one of the people targeted in it. More and more, people are beginning to understand what I have been saying here for a long time - you OS War, brand loyalists are simple minded. --tayme
rr0de74@live.com
on Feb 19, 2010
"OS War, brand loyalists are simple minded" Could not agree more. Someone should share this concept with Paul.
tayme
on Feb 19, 2010
"Someone should share this concept with Paul." Paule uses several OS's regularly - http://www.winsupersite.com/paul/whatiuse.asp He writes about what Penton hired him to write about...and what gets the most clicks - mostly from people like rr0de75, Logjamming, and the rest of the Bonches. --tayme
kent909
on Feb 19, 2010
Keleko said: Which browser is the "hopey changey" one? I want to vote for that one. ---------------- The level of political helplessness has now reached a new level in the U.S.
cibertek
on Feb 19, 2010
They should just make Chrome the first choice every time regardless.
Waethorn
on Feb 19, 2010
"Is surfing the web in the same app considered unsafe, or is surfing the web in the same process that is the shell unsafe?" Both, actually. Even when it's the same app, there are inherent security issues involved even if it is a different process. You can easily create a "cross-scripting" exploit to take care of any security flaw found in the file browser to give a remote user access to files, except that it isn't cross-scripting since it's the same app. The way these apps have worked is that the commands that they use to view files uses the same mechanism as the address bar for webpages, which can be used to pass files back and forth, and a buffer overflow exploit could easily allow outside access. "Your comment about people in the US halting their spending because the "government stated it" is utter nonsense." You need a history lesson from the last couple of years then. As soon as the US government said that spending was going overboard and they were clamping down on overspending into mortgage companies and whatnot, spending halted, and the economy took a nosedive. Not only that, but foreign countries that carry US dept stopped investing in the US, making US exports an unwanted commodity. If the US gov't didn't step in, overspenders would just go silently bankrupt, but overall spending wouldn't have suddenly stopped and the economy wouldn't have dropped like a lead brick. The world economy just dropped dead only months before Bush left office. Before that, you couldn't say it was perfect, but it certainly wasn't spiralling out of control either. When the US gov't said it was bad, everybody got nervous and stopped spending. That was sudden. To deny that is to deny the facts.
Waethorn
on Feb 19, 2010
"you just can't endorse everything X company makes based on the faith that it is more good willed than another" ....and I don't. I look at the quality of the product, the interoperability of the product, the cost of the product, and the general need for X product to do Y, too.
Arfgo
on Feb 19, 2010
It was a general statement =p I've been reading this blog for a while and I'm well aware that you are the kind of person that would man an educated choice when it comes to consuming products such as software. Really sorry my english is that rusty..
robertsjoe
on Feb 19, 2010
People with any amount of intelligence whatsoever will pick Chrome, Firefox or Safari over IE.
robertsjoe
on Feb 19, 2010
Then again, by virtue of using Windows itself shows a lack of intelligence.
SoonerSkeene
on Feb 19, 2010
Want to give it a try yourself? Microsoft's Browser Choice settlement with the European Union. Legal action forced Microsoft to provide this in Europe as an auto-update to give all users a choice. http://www.browserchoice.eu/BrowserChoice/browserchoice_en.htm
Waethorn
on Feb 19, 2010
@SoonerSkeene: So why does choosing Safari automatically forward to the UK version, instead of offering me a choice in languages? I even changed my OS language to French and German, and it still went to UK English.
Waethorn
on Feb 19, 2010
"using Windows itself shows a lack of intelligence" You heard it from the horses mouth: People don't need to give a second thought about choosing Windows. Or even a first one. Good job robertsjoe!
roteague
on Feb 19, 2010
"robertsjoe said: People with any amount of intelligence whatsoever will pick Chrome, Firefox or Safari over IE." Frankly, that is insulting and it is your opinion and nothing more. FWIW, I have multiple degrees, including one in Electical Engineering ,and am a Senior Windows Programmer by trade .... AND I CHOOSE IE8 over the others because it is my choice.
Arfgo
on Feb 19, 2010
The irony is that these kinds of statements *actually* do show a lack of intelligence... If he actually believes it that is.

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