How We Really Designed the Look and Feel of Windows 7

While the Mac community has been chortling over a supposed Microsoft admission that Windows 7 copies the Mac OS X look and feel, the company decided to set the record straight, or at least provide a more official comment about this claim:

An inaccurate quote has been floating around the Internet today about the design origins of Windows 7 and whether its look and feel was “borrowed” from Mac OS X.  Unfortunately this came from a Microsoft employee who was not involved in any aspect of designing Windows 7. I hate to say this about one of our own, but his comments were inaccurate and uninformed. If you’re interested in learning more about the design of Windows 7, I suggest reading this AP story with Julie Larson-Green as well as these WSJ (membership required) and Fast Company articles. And here is one of many blog posts on the E7 blog discussing the design process of Windows 7.

That said, there is little doubt that Windows has followed Mac OS X into the world of hardware-backed transparent graphical effects in their respective UIs. And anyone who believes that the Windows 7 taskbar is anything other than a copy of the Mac OS X Dock just isn't paying attention.

Discuss this Article 74

de Silentio
on Nov 12, 2009
Besides the Superbar, what else is new to Windows 7 that is copied from OSX?
rjohn05
on Nov 12, 2009
It's probably more accurate to say it is "inspired" by the dock in osx. To say it is a copy would mean that it actually "looks" like the dock. And it doesn't. And it's way better in my opinion. Whenever I use the dock in OS X I feel like I am missing something because I want window previews and jump lists. Maybe Apple will add that to OSX Pussy Cat
qmt49
on Nov 12, 2009
No. The taskbar is fundamentally different from the Dock. It's YOU that hasn't been paying attention, Thurrott. The taskbar is designed as an APPLICATION launcher and switcher, with the start button and notification area thrown in as well. In this respect, it is unchanged from previous Windows versions. By comparison, the Dock has all sorts of stuff in it - folders, the Trash, minimised windows separate from launcher icons. It's a mess. The Windows 7 feature allowing you to pin folders to the Explorer icon, but not have them directly on the taskbar, is one you often complain about, but is, in fact, entirely by design. It is inkeeping with the APPLICATION-CENTRIC, not EVERYTHING/NOTHING-CENTRIC like the dock, philosophy of the taskbar. And anyone who thinks otherwise just isn't paying attention.
johnbaxter
on Nov 12, 2009
Let's face it, copying (or adopting and improving) has been going on in both directions for many years. With a foot in both camps (having recently moved one of them into the Windows camp), I can say I appreciate each company adopting good things about what the other does. At the moment, I prefer the Win 7 task bar to the Snow Leopard dock. And I prefer each of them to its respective predecessor.
Stoic
on Nov 12, 2009
I went back to the quicklaunch bar. I don't keep icons on the desktop and like having having these little tiny ones right where I want them.
WebGuy3000
on Nov 12, 2009
It's pretty clear that when Microsoft releases something that is very like something previously done by Apple, it is NOT copying. Whereas when Apple releases something that is very like something previously done by Microsoft, it IS copying. And vice versa.
gumby74
on Nov 12, 2009
In the grand scheme of things does it really matter? I can't run my Windows apps on OS X and I can't buy a Mac for less than a grand. If we were talking hammers then a Mac would be the cool shiny fully automatic hammers that cost 3 - 4 times more than my trusty hammer that I use every day (as illustrated by HP's deal where you get 3 computers and a router for the cost of a Mac). It would need specialized nails and while I could get an adaptor (think Parallels or some other virtualization software) it kind of defeats the purpose of having the cool shiny automatic hammer, doesn’t it? And while the cool shiny hammer is really cool (and yes that does count for something), and I get bragging rights for just having it, at the end of the day it’s still just a hammer.
gfryesc1
on Nov 12, 2009
wow Thurrott, your army is turning on you in here.
Waethorn
on Nov 12, 2009
One thing that I find odd is that with the new taskbar UI in Windows 7, Microsoft is focusing on a solely graphical representation for launching and active applications over previous Windows versions which had hybrid styles (desktop icons did and still have program names, as did the running state, but the emphasis for users is now on the taskbar). However, with the Windows Live applications, once you're in the program, the emphasis is on the content within that application, hence no toolbar icons, and minimal UI graphics. So the only fancy graphics that an app should carry is with the launch icon? Did anybody else pick that up? What would that mean for the future of graphical application UI's and the integration of them within the operating system?
techfan
on Nov 12, 2009
Paul, Dude, I'm sure you know more about Windows that I do, it's one of the reasons why I like your site, but to use your own words: Anyone who believes that the Windows 7 taskbar is anything other than a copy of the Mac OS X Dock just isn't paying attention. I posted a PDC session sometime ago on the history of the Taskbar. In the video, you can see that Windows had a "Superbar"-like taskbar previous to Windows 7 The Windows 7 Taskbar: http://blogs.msdn.com/e7/archive/2008/11/20/happy-anniversary-windows-on... Welcome to the Windows 7 Desktop: http://channel9.msdn.com/pdc2008/PC24/ I know you hate the "Superbar," and that's probably influencing your view that it copied the Dock in OS X, but is not the case.
chipwinter
on Nov 12, 2009
I think it's awful when high-level employees pull stuff out of thin air.
chuckb84
on Nov 12, 2009
So, just to have a reference point, the quote generating all the attention is, "The interesting thing is, [Windows 7] is basically the next version of Vista... One of the things that people say an awful lot about the Apple Mac is that the OS is fantastic, that it’s very graphical and easy to use. What we’ve tried to do with Windows 7 – whether it’s traditional format or in a touch format – is create a Mac look and feel in terms of graphics." Wow. Windows 7 is a Vista SP with a new look copied from OS X. Ouch.
Waethorn
on Nov 12, 2009
"If we were talking hammers then a Mac would be the cool shiny fully automatic hammers that cost 3 - 4 times more than my trusty hammer that I use every day" Nah. It'd be that aluminum flashlight with the extra long battery life that Apple advertises as "the greenest", while being solar-powered.
anonymous
on Nov 12, 2009
This post was mentioned on Twitter by thurrott: How We Really Designed the Look and Feel of Windows 7: While the Mac community has been chortling over a suppos.. http://bit.ly/40ULp0
BrandanL
on Nov 12, 2009
@qmt49: "The taskbar is designed as an APPLICATION launcher and switcher, with the start button and notification area thrown in as well....By comparison, the Dock has all sorts of stuff in it - folders, the Trash, minimised windows separate from launcher icons. It's a mess." Folders (or "stacks" now) on the Dock are clearly separated from applications by a divider. Trash is simply another folder, and it's positioned next to other folders. In Snow Leopard, windows can be minimized to their application icon by setting a preference. So the Dock is essentially applications and folders. In contrast, the Windows Taskbar has the Start Menu (an entire system's worth of data types), an application launcher/switcher, and a hybrid system notification/background process list. That's hardly "application-centric." Which you prefer is obviously up to you, but your logic here is faulty.
mikegalos@msn.com
on Nov 12, 2009
gfryesc1 "wow Thurrott, your army is turning on you in here." I know it seems odd to you but what you're seeing is people actually thinking and having their own opinions rather than waiting for "glorious leader" to tell them what to think and say.
Waethorn
on Nov 12, 2009
I don't believe the guy was specifically talking about the taskbar either, although I also don't believe that Windows 7 has much more graphical polish over Vista. In fact, the system icons in the tray notification area are downright ugly, and don't fit within the context of the taskbar, which only otherwise contains very nice looking elements. You can design very nice looking illustrated elements with minimal palettes so that scaling the object to a small size fits, you know. The black and white micro icons just don't look good IMO. The colour palette in 7 is slightly more vivid than Vista, but I would imagine that's also so that it matches those glorious HDR photos that they have for wallpapers. I would still prefer that a window titlebar and the taskbar go black and opaque when a window is maximized. Not sure about how you'd work out the logistics of changing it when a user uses Aero Peek though. I dunno if it's just me or not, but my installation of Excel doesn't support the Aero Snap option for undoing maximize. That is, I can drag by the titlebar to the top of the screen to maximize, but I can't subsequently pull it away to restore it. It doesn't happen in Word, Outlook, or Publisher. I haven't tried it on another machine either.
Ocean
on Nov 12, 2009
"I can't run my Windows apps on OS X and I can't buy a Mac for less than a grand. " If you're not willing to spend a grand, they don't want you. It's an exclusive club. Spend a lot, get a lot.
de Silentio
on Nov 12, 2009
Waethorn: "In fact, the system icons in the tray notification area are downright ugly, and don't fit within the context of the taskbar, which only otherwise contains very nice looking elements" Ugly, yes, but much easier to "read". I always had a problem with the XP battery and network icons.
de Silentio
on Nov 12, 2009
"I dunno if it's just me or not, but my installation of Excel doesn't support the Aero Snap option for undoing maximize." Neither does Word on my computer. OneNote supports it, however.
de Silentio
on Nov 12, 2009
Sorry, I meant sound and network icons. The battery icon was fine.
lotsamystuff
on Nov 12, 2009
Thanks for some honesty, Paul. Anyone that thinks the two companies don't "borrow" extensively from each other is delusional (i.e., "Microsoft Invented Everything" Mikey and WaeWrong). It's good for both companies and, in the end, great for the consumer. Long may they both run (MS and Apple, not Mikey and Wae. Just to clarify).
Waethorn
on Nov 12, 2009
"Spend a lot, get a lot." The first "lot" is a bigger "lot" when you get the same-sized second "lot" when you buy a PC.
de Silentio
on Nov 12, 2009
That's a lot of lots
Waethorn
on Nov 12, 2009
"Anyone that thinks the two companies don't "borrow" extensively from each other is delusional " If that's your apology for recognizing that Apple "borrowed" it from Microsoft Windows 1.0, then so be it.
Waethorn
on Nov 12, 2009
@de Silentio Thanks, a lot.
yoshipod
on Nov 12, 2009
Sorry, but the Taskbar is a copy of the Dock. Yes, it has some changes, many of which are improvements over the OS X Dock, but it is still a copy. Even jumplists are copy of the menu that you can get when clicking on an application in the Dock. Jumplists certainly offer more options when the application is not currently open, taking that concept on step further, but they are basically the same thing. I'm sure Apple could easily incorporate additional items into their Dock menus as well very easily by using the plists to get stuff like most recent documents, etc. The thumbnail windows are really the same idea as the minimized windows, just larger. Even Apple has moved them to the app's icon in the expose view. Really...look at what was added to the Taskbar and you will see things that have been in the Dock for years. Large Icons Progress Indicators Running and non-running Applications Live windows (running movies, etc.) How you can claim its not a copy of the Dock is beyond me. The similarities are just to striking.
yoshipod
on Nov 12, 2009
Waethorn said: "if that's your apology for recognizing that Apple "borrowed" it from Microsoft Windows 1.0, then so be it." Well actually Next "borrowed" it from Windows 1.0, not Apple.
redunion1940
on Nov 12, 2009
I have the same problem with excel as well. As for the windows new "superbar" You could have used something similar in Vista, XP, or any other version of Windows basically, it has been here for a while it is just now at the front. And yes the Windows Taskbar is Application Driven. Before Win 7 and Quick launch it was used as a way to switch between apps quickly and easily, with Quick launch once could now launch an App from the task bar and then be able to sort it. In Win 7 they just combined the window's control of the Task bar with the application launching of quck launch which I find quite nice.
mikegalos@msn.com
on Nov 12, 2009
yoshipod "Even jumplists are copy of the menu that you can get when clicking on an application in the Dock." Wow. That's certainly rewriting history to an amazing degree. Jumplists are an enhancement of the right-click context menus that have been around in that form for over a decade in Windows. Even moreso, the "click a mouse button and get a pop-up context menu" should be really credited to Smalltalk-72 which not only predates OS X, and predates Macintosh but predates Apple's existance as a company by five years. I guess if all you ever see is one system you think the first time you saw it was the first time it existed.
mikegalos@msn.com
on Nov 12, 2009
yoshipod "Well actually Next "borrowed" it from Windows 1.0, not Apple." "the Taskbar is a copy of the Dock" So you're saying that the taskbar (Windows 7) is a copy of a copy (Mac OS X) of a copy (NeXT) of part of the UI of Windows 1. Therefore you're saying that Microsoft Windows has features that were copied from Microsoft Windows. And that's news?
gfryesc1
on Nov 12, 2009
no galos, 'dear leader' in this case is Microsoft. Paul has so ingrained the Microsoft is god phenomenon that now it's biting him... kinda like frankenstein's monster that turns back on its creator. and yes I know where your opinion comes from, in the form of signed checks from Microsoft itself. I know what kind of kool aid you guys drink because I know several employees. I'm surere Simon Aldous got a heaping refill of it today. I'm sure
yoshipod
on Nov 12, 2009
Mike you are certainly correct. I meant that in the context of integrating contextual menus into the Dock/Taskbar beyond the simple open/close functionality. Developers could put additional functionality into their dock menus such as being able to control itunes play/pause/next track etc. from the dock. I don't recall seeing that before Windows 7. Just booted up Vista, opened Media player and saw nothing beyond open/close/minimize. Since this was about a comparison about the Dock and Taskbar, I assumed that was implied. My bad for not being specific enough.
mikegalos@msn.com
on Nov 12, 2009
gfryesc1 So in your view a wide range of opinions including out and out disagreement is proof of centrally controlled uniformity of thought and practically proof that all of them are being paid off (both to agree and disagree) Wow. Orwell would be proud. But, hey, you've met some Microsoft employees. I'm sure everyone reading is impressed.
lotsamystuff
on Nov 12, 2009
"and yes I know where your opinion comes from, in the form of signed checks from Microsoft itself." No, Microsoft fired him, remember? As "guruguru" put it on Paul's other site, they removed some "excess fat and middle managers which don't do anything but go home with fat checks after reading outlook emails and going to meetings each day." It's great, though, because it leaves Mikey with more time to tell us how wonderful the company that ripped his paycheck out of his hands is. Stockholm Syndrome, anyone? "If that's your apology for recognizing that Apple "borrowed" it from Microsoft Windows 1.0, then so be it." The only apology needed is from Microsoft for foisting Windows 1.0 on an unsuspecting world. I actually used that software (well, as much as anyone could "use" that POS), and it was an abomination. Tandy DeskMate was even better. At any rate, Apple has a patent on the Dock, so your silly argument is moot. http://www.maclife.com/article/news/leggo_my_dock_oh_apple_patents_dock
mikegalos@msn.com
on Nov 12, 2009
yoshipod The ability to add context menus to all items has been around in Windows for a very long time. For example, notification items (the stuff on the right side of the taskbar by the clock) have typically used context menus as their primary UI. What wasn't commonly done prior to Windows 7 was adding non-windowing, contextual tasks to the icon of a running program which is hardly a major change since those icons had system context menus (windowing) and non-running programs had other context menus.
gfryesc1
on Nov 12, 2009
mike, there isn't a wide range of opinions here. the Microsoft camp here says 'no thurrott you're nuts, Microsoft is incapable of copying anyone'. and the apple camp is 'see, told you so'. I was just saying it was nice to see you softies rail against paul for once. just an observation. I would say Orwell would be proud... of Microsoft [and IBM before them] and of you personally. You're a cog in that machine that runs 95% of the world's computer and the fact that you bring up Orwell to attack me is some serious circular logic. The ministry of truth would be happy to have you.
yoshipod
on Nov 12, 2009
Mike. I certainly agree with what you are saying, and maybe it was the next logical extension of the contextual menu. Apple seemed to think so back when OS X first shipped. But once Microsoft added that functionality to appear directly by clicking on the large icon that sits in a bar on the bottom of the screen, it makes it look like a copy of the Dock. I must not be paying attention as Paul claims, because based on my original post,the Task Bar looks like a copy of the Dock.
Waethorn
on Nov 12, 2009
"Well actually Next "borrowed" it from Windows 1.0, not Apple." And as you all know, OS X was derived from NeXTStep, which Apple acquired when they bought back Jobs. Apology accepted. Case closed. Thanks for playing. Collect your parting gifts at the door.
Waethorn
on Nov 12, 2009
"I actually used that software (well, as much as anyone could "use" that POS), and it was an abomination. Tandy DeskMate was even better." Sorry, but I've used EVERY version of Tandy Deskmate ever released, and I can say you are SO. DEAD. WRONG. Thanks for your non-insight into something you know nothing about though.
panache1023
on Nov 12, 2009
Waethorn, Didn't MS pretty much rip off the macintosh UI when Apple handed them the source code? Was a huge lawsuit that went MS's way due to some technicality or something? Case closed, thanks for playing, collect your parting gifts at the door. So obnoxious.
panache1023
on Nov 12, 2009
Who copied who... Compositing desktops? Who had it first? Mac OSX? or Windows? Multi-touch consumer devices? Apple? MS? Wasethorn? Mike?
panache1023
on Nov 12, 2009
Lotsa, Your opinion is SO. DEAD. WRONG. Waethorn said so.
mikegalos@msn.com
on Nov 12, 2009
panache "Didn't MS pretty much rip off the macintosh UI when Apple handed them the source code? " Nope. The case was over "look and feel" and pretty much ended when most of the "look and feel" of both products (Windows 3 and Macintosh Finder) were essentially copies of Xerox' prior work and the rest had been legally licensed. As Xerox said when testifying on behalf of Microsoft in the case, "Apple got it from Xerox and Microsoft got it from Xerox so Apple's claim here is that they stole it from us first?" At the time it wasn't quite as silly as it sounds since "look and feel" wasn't as solid a legal property as it is now when Linux distros can be virtual clones of older Windows UI designs without fear of litigation. As you said, "Case closed, thanks for playing, collect your parting gifts at the door."
mikegalos@msn.com
on Nov 12, 2009
panache Compositing desktops: First publicly shown by Microsoft, first shipped by Apple Multi-touch consumer devices? Depends on how you choose to define "consumer device" since multitouch devices predate the personal computer. Apple DID ship the multitouch interface code they bought from a 3rd party (Apple did not invent their tech) in iPhone after Microsoft shipped the multitouch code that Microsoft Research invented in Surface. Both are sold to consumers (one is "mass market" one is "vertical market") .
panache1023
on Nov 12, 2009
Right Mike, You proved my point...so if MS "legally" licenses something, it's not copying? Even if it looks very similar and functions very similar? Meanwhile, in your own admission MS was 3rd to the game. That's right Mike, thanks for playing....collect your...whatever.
panache1023
on Nov 12, 2009
Mike, Compositing desktop was first shown by MS...but they were last to get it implemented, even behind Linux? Show me. Mike.....Repeat after me "Apple had multi-touch devices in the hands of millions of consumers, earning lots of profits years before MS had any shipping multi-touch products, for corporate or consumer use" It won't hurt....trust me.
panache1023
on Nov 12, 2009
"The post industry changed in 1993 when desktop compositing made its debut. At the time, the introduction of a $700 program called After Effects by tiny Providence, Rhode Island-based CoSA didn't seem like a revolution in the making. But the idea of deploying inexpensive compositing software on unremarkable workstations soon started to make sense. Good-quality compositing was no longer the sole realm of film-based optical-effects houses or those with expensive black-box workstations." http://digitalcontentproducer.com/mag/video_desktop_compositings_next/ When did Microsoft "first publicly show" desktop compositing...Mike?
mikegalos@msn.com
on Nov 12, 2009
panache I've posted many, many times on here how I wish Apple were still an innovative company like they were when they did Lisa and LaserWriter and didn't think "innovation" was picking next year's fashionable color. But, if it makes you feel better, yes, Lisa and Macintosh shipped before Windows 1.0x. And now you can brag that through their acquisition of NeXT, Apple finally has used the "icon at the bottom of the screen to represent a running application" visual metaphor that originated with Windows 1.0x.
panache1023
on Nov 12, 2009
Mike, That last comment was way off base, and didn't address a single point I was making. Well done. Believe me, I don't feel the need to brag about Apple or MS's success, or deride the other on their failures, like you and many on others on this site do. I find it annoying and hypocritical that you and many others live in glass houses, but have no problems throwing stones.

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