Microsoft set to unveil MobileMe competitor next month

So this one is interesting: I'd be surprised to see Microsoft actually foist a MobileMe knock-off, but that's exactly what Neowin's Tom Warren says they are doing:

Microsoft is planning to unveil three new mobile services at the Mobile World Congress (MWC) in Barcelona next month. The software giant is aiming to move your mobile data into the cloud and rival Apple's MobileMe service.

SkyBox is a service for users to sync a phones information with the web. Microsoft will be offering automatic backup and restore services, access and management of phone data and provide easy communication and sharing with others. The service will also allow syncing of contacts, email/SMS, calendar items and pictures into the cloud, similar to Apple's MobileMe. The difference from Apple's offering is Microsoft could be set to offer this out to non Windows Mobile devices.

SkyLine will be aimed at small businesses. Offering similar functionality to SkyBox, businesses will be able to setup their phones with Microsoft's Exchange hosting with their own domain names.

SkyMarket was originally discovered in September 2008 when Microsoft advertised several external job positions. SkyMarket is the codename for Microsoft's mobile marketplace, a competitor to Apple's AppStore and RIM's Blackberry application center. This service will only be available on Windows Mobile devices and will showcase the 1000s of Windows Mobile applications available today.

More at the original post...

Thanks to Sebastian V. for the link.

Discuss this Article 51

richardfrisch
on Jan 19, 2009
I hope and expect that Microsoft will do a much better job than MobileMe.
puzder
on Jan 19, 2009
WIll this be part of Mesh? or will Mesh be the platform this is built on?
darkmax
on Jan 19, 2009
Why can't microsoft just use the Live platform to do all these? Why can't they congragate everything to easy the users of the pain?
Avro
on Jan 19, 2009
I am not sure that they will be calling them Sky. Rupert Murdoch seems to have that name for some of his Empire.
truffoo0
on Jan 19, 2009
@Avro: Of course they'll call them Sky. We all know that the clouds are in the sky ... without the sky, there is no cloud! ;-) @puzder: My guess is that Mesh will merge/link into SkyDrive, and that such services may be accessible through hte mobile services in the future Ultimately though, isn't this just part of the SaS/hosted services plans?
Waethorn
on Jan 19, 2009
"This service will only be available on Windows Mobile devices and will showcase the 1000s of Windows Mobile applications available today." They should just buy out Handango. Handango is already established, and already carries thousands of programs. As a side note, they already carry Symbian, Android, Blackberry and Palm software. They have software for 102 Blackberry devices, 107 Palm devices, 119 Symbian devices, and a whopping 529 Windows Mobile devices!
maati
on Jan 19, 2009
They could just update Windows Live for Mobile in order to do all this, but they release one more service that nobody will understand. They could just take viigo and build an RSS-based "AppStore", but they're putting lots of effort into creating a totally new "AppStore" thing. Let's see: We got Windows Live, we got Live Mesh, we got Skydrive, we got Zune services, we get SkyBox. What's next? How many redundant services and applications will they release until they understand that none of the services is close to perfect, nobody understands the services and thus nobody's going to use them and they just waste their time developing thousands of redundand services. So typically Microsoft! Can't the make just ONE PERFECT SERVICE? Can't they finally understand that people like Apple because everyone understands their products? I wonder how much developers at Microsoft get paid for wasting their time on developing redundant services instead of working together on ONE PERFECT SERVICE. I even wonder how much employees get paid for thinking of new ideas and new ways to confuse the customer.
tayme
on Jan 19, 2009
@Waethorn - "As a side note, they already carry Symbian, Android, Blackberry and Palm software. They have software for 102 Blackberry devices, 107 Palm devices, 119 Symbian devices, and a whopping 529 Windows Mobile devices!" Plus, they have a mobile store that works pretty darn well from my phone. --tayme
robertsjoe
on Jan 19, 2009
Microsoft, the new Xerox.
maati
on Jan 19, 2009
Hm, seems like this is the first time that I kinda agree with robertsjoe... I mean: Apple stole from Xerox, now they steal from Microsoft :D And: Xerox had great ideas they were unable to sell, Microsoft has great ideas but doesn't know how to make them useful and consumer-friendly.
Yawn!
on Jan 19, 2009
Isn't Handango a partner with Microsoft? Yawn!
Waethorn
on Jan 19, 2009
"Isn't Handango a partner with Microsoft?" They're partners with many companies: http://corp.handango.com/Handango.jsp?siteId=1&CKey=CORP_PARTNERS&option... I would say that buying Handango might be a more worthwhile investment that, say, Yahoo's search tech.
boyreinvented
on Jan 19, 2009
I think BSKYB will make using SkyBox in particular a pain in the ass in the UK.
gorath
on Jan 19, 2009
wasnlt there a bit of a hoo-hah predicted about the apple-TV in britain, because there's already a broadcasting network called ITV, and many were speculating that apple would also call their device the i-tv. I know there were loads of insane mac fans on the BBC newgroups complaining that the BBC couldn;t call it's TV-on demand service the "bbc i-player", obviously obvlivious to the fact that BBC-i had been in place for a long long time, and that the i-player was just an addition to that.
Lindy
on Jan 19, 2009
Great!!! 3 more products from Microsoft. Joe User of course will know right away by the name how it fits in with the rest of the product line:( Will they ever learn? SkyBox, SkyDrive, Folder Sync, Live Mesh, Live Mail, HotMail, MSN mail. I think someone (not gone from the company) created some application in VB that just cranks out new product names. What works with Windows Mobile now? Can I sync my Live Calendar with my windows mobile phone? You know "Wave 3" of the live products????
mikegalos@msn.com
on Jan 19, 2009
"wasnlt there a bit of a hoo-hah predicted about the apple-TV in britain, because there's already a broadcasting network called ITV, and many were speculating that apple would also call their device the i-tv." Because confusing your company with The Beatles is one thing but confusing them with Baron Lew Grade of Elstree is quite another.
mikegalos@msn.com
on Jan 19, 2009
How American of me. That should be: Because confusing your company with The Beatles is one thing but confusing them with The Right Honourable The Lord, Lew, Baron Grade of Elstree in the County of Hertfordshire is quite another. :-)
gorath
on Jan 19, 2009
sorry mike, you've lost me there. Anyhoooo, I thought there had been some legal agreement between Apple music, and Apple computers when they first started using the name?
tayme
on Jan 19, 2009
@Lindy - You might be right about that product naming application!!! @mikegalos - as a former Microsoft employee, what is your take on the naming fiasco that they seem to be perpetually stuck in? Stupid marketers or what? --tayme
mikegalos@msn.com
on Jan 19, 2009
tayme Actually, I think it's clueless Microsoft bashing posters here that are a much bigger fiasco that we're all perpetually stuck with.
mikegalos@msn.com
on Jan 19, 2009
gorath Lew Grade created the British ITV television network.
mikegalos@msn.com
on Jan 19, 2009
gorath Actually there were a couple of agreements between Apple Computer, Inc and Apple Corps. The first settlement was that Apple Computer could use the name Apple under license from Apple Corps as long as they stayed out of any music related business. Apple Computer, of course, violated that agreement completely with the iTunes store and the iPod and thus had to go back to court to negotiate a new licensing agreement (based, almost certainly, on the assumption that Apple Computer - now Apple Inc. - has about the same history of trustworthiness in agreements as the US Government did in Indian Treaties - That same, "we'll stand by our side of the agreement as long as we don't have any reason not to" sense of honor that seems to dominate their agreements with developers and before that clone builders.
RaaJ
on Jan 19, 2009
Come on MIke, Do you honestly believe bringing in yet another family of products under the Sky brand with what appears to be similar functionality to what Live Mesh offers to PCs is in any way making the messaging clear to the user? Why can't they brand all their online enabled services 'Live' - like Xbox Live, Office Live and Windows Live?
mikegalos@msn.com
on Jan 19, 2009
RaaJ If you read the article, you'd have seen that even the article doesn't claim these are the product names. The article says they're code names. Microsoft didn't ship a consumer computer security suite named A1, they shipped OneCare. Microsoft didn't ship a developer platform named Thunder, they shipped Visual Basic. Microsoft didn't ship a word processor named Opus, they shipped Word. Microsoft didn't ship an operating system named Chicago, they shipped Windows 95. Just like Apple didn't ship a computer named Carl Sagan or BHA (Butt Head Astronomer) or LAW (Lawyers Are Wimps), they shipped the Power Macintosh 7100
Ocean
on Jan 19, 2009
Lindy
on Jan 19, 2009
@Raaj "Do you honestly believe bringing in yet another family of products under the Sky brand with what appears to be similar functionality to what Live Mesh offers to PCs is in any way making the messaging clear to the user?" Do you honestly believe that Mike will answer that question, honestly?? He is just a clueless Apple bashing poster we are stuck with here at Winsupersite. Mike will flat out NEVER say that MS does anything wrong, he will spin even the most jacked up MS idea into something golden. Conversely Apple, no matter what it is, even if the rest of the world thinks one of their products is good, Mike will bash it. Sure at the sun will rise tomorrow that is Mike to the tee. The rest of us are somewhere in between that kind of logic...except RobertJoe or whatever that nimrods name is. He is the exact opposite of Mike.
mikegalos@msn.com
on Jan 19, 2009
Lindy, Wow, not only didn't you bother reading the article that says these are codenames, not only did you not read my reply to Raaj that points out that these are codenames but you managed to trun the codenames into an entire imaginary product family all using the "Sky" name. And you're trying to make fun of me? Wow
mikegalos@msn.com
on Jan 19, 2009
Still. I'm amused that the worst all you MS IS EVIL types can come up with is that you don't like the names (and the article doesn't even claim they ARE the names)
maati
on Jan 19, 2009
mike, I'm a strong MS defender, a hardcore MS Live services, Windows and Windows Mobile user. But this is enough. Lindy's absolutely right. No matter how they will call the services, there's no need for more redundant, confusing applications. They could just add caledar sync to Windows Live Mobile, they could just work together with Handango or and use viigo for the mobile application store. They already have the services, but instead of expanding them, they create new onesin order to fully confuse their customers. Why can't they just make ONE easy-to-use, easy-to-understand product line like Apple? With their confusing, redundant, hardly integrated set of services they are only encouraging people to switch to Apple, no matter how many "great" features their services have, because nobody understands them anyways. Seriously, that's typically Microsoft. They just can't make consumer-friendly products. Features are not everything. Although I'm a big Windows Mobile fan, it's hard to recommend it to people when 85% already don't understand their normal phones. There's a reason that the iPhone had such an impact and it's the same reason that will cause Microsoft's online services to fail if they don't make a 180 turn soon. They just don't understand the consumer. A product won't sell if it isn't consumer-friendly, easy to use and understandable, no matter how much features it has. Even YOU should admit that there's something wrong with Microsoft wasting their time and money on developing confusing, redundant services.
subzerohitman721
on Jan 19, 2009
After reading the article, apparently the Skybox, SkyLine, and SkyMarket will be branded under the "Live" brand. This is good. However, Microsoft does have this "Me Too" obsession which is dangerous. How much profit has Microsoft lost because of this me too obsession? How many years did the Xbox Division take losses until they were finally able to turn a profit? I am just concerned that if these codenamed "Sky" services aren't stellar at launch, it will continue the brand pessimism that follows Microsoft services and products. @mike, I'm not saying that Microsoft is evil or anything like that. However, when it comes to naming products, Microsoft does lack some talent there. Granted, coming up with names for commercial products isn't easy. Plus you also have to consider how it translates into foreign languages. However, they should have hired persons or a company with the talent to do so. Also, when it comes to branding, Microsoft has spent years with a brand disfunction of loosely connecting brand's that didn't really tie in very well. MSN, Live, Windows, Office, and many others were loosely connected in poor brand interoperability and a lack of public brand connect. I'm glad to see that Microsoft is attempting to rectify this. However, you have to wonder if the damage has been done? As much as I like Microsoft for a lot of things, they have a lot of PR work to do in changing the public's perception of the company.
gorath
on Jan 19, 2009
Mike, I'm almost certain you're mistaken about Lew Grade and ITV. He was in charge of the ITC production company, who made shows for ITV. ITV is not owned by any one company or person. Anyway, back to the naming sillines, yes, I do think Sky box would be a daft name, especially seeing as one of Rupert murdoch's companies will happilly sell you a "sky box" right now. Also, it really is time they simplified their line-up. As others have said, there is definitely too much crossover going on.
shark47
on Jan 20, 2009
I don't see anything with Microsoft taking matters into its own hands in an attempt to deliver a better experience to the user. There's no need for the company to buy any of the existing products if it feels it can do a better job. Regarding the product names, I've never been a fan of Microsoft's naming conventions, but like mikegalos says, these are probably code names. At least wait until the products have been announced. All we have at this point is a code name and a three line description.
mikegalos@msn.com
on Jan 20, 2009
gorath, I could be wrong but I recall that ITC was a big part of the consortion that created ITV.
mikegalos@msn.com
on Jan 20, 2009
"like mikegalos says, these are probably code names" Actually, it's the article that Paul quoted that says they are code names.
mikegalos@msn.com
on Jan 20, 2009
maati "Why can't they just make ONE easy-to-use, easy-to-understand product line like Apple?" Because "one size fits all" solutions only work when either: A) You are a niche player with only a tiny market (say 3.5%) B) You are targeting people who prefer being told what they need C) Your users prefer a solution that "just sort of works" for their needs to one that actually meets their needs D) You'd rather spend more on advertising than on product development E) All of the above
tayme
on Jan 20, 2009
@mikegalos - You still haven't answered my question...I read the article and I see that it states that these are code names...but really, do you honestly thing that MS has historically done a good job naming products? You claim to be a former employee and if you read my original question, you'll understand that I was wondering what your take of the entire marketing situation was. But, alas...you seem incapable of speaking negatively of Microsoft...and that's ok. "I could be wrong..." - You are getting closer, mikegalos. --tayme
tayme
on Jan 20, 2009
"Because "one size fits all" solutions only work when either..." A product does not have to be "one size fits all" to be easy-to-use and easy-to-understand, or even to be accepted in the consumer market. Look at Windows. Microsoft is very successful there. It is easy to use and easy to understand...unless you are wearing your Cupertino supplied blinders. Obviously, it is no where near "one size fits all". Microsoft needs to look at their cloud offerings and put it under a single umbrella and not have multiple products doing the same things...I think that is what many here were getting at...and I think that mikegalos knows that, as well. --tayme
shark47
on Jan 20, 2009
"Because "one size fits all" solutions only work when either: A) You are a niche player with only a tiny market (say 3.5%) B) You are targeting people who prefer being told what they need..." Yes, that explains multiple versions of Windows, which, at least in my opinion, is perfectly understandable. What it doesn't explain is multiple products with overlapping functionality.
mikegalos@msn.com
on Jan 20, 2009
tayme Obviously you think Microsoft needs to spend more time listening to branding people. After all, branding people: Loved the name "Microsoft Bob!" Weren't too thrilled with the name "Microsoft Windows Server 2003 R2 Datacenter Edition" Really didn't like the name "Microsoft Windows XP Professional Edition with Service Pack 2" But, you must be right, a catchy name is what really matters (at least it's what matters most to you, apparently) You may now return to the clarity of syncing your iPhone 3G and iPod 3G with your Mac G3.
tayme
on Jan 20, 2009
@mikegalos - Obviously, you mis-read my post yet again. Where did I allude to any of the things that you said. I was merely looking for the opinion of somebody from inside Microsoft on this subject. But, of course, you again seem to be incapable of an honest opinion, only that than Microsoft is good and Apple is bad, in every case. Oh, and for the record...I use a Samsung Omnia, with WinMo 6.1 pro. Remember, we had an exchange last week about Live Search Mobile...a good exchange, in which you were decent...it appears now that was only because you thought that I was one of your kind...a Microsoft only user. I do, howerver sync my Omnia with Entourage on my Mac, using SyncMate. It works flawlessly! Remember, mikegalos...today is supposed to be *THE* day of change...try to go along...after all, isn't Obama your man? --tayme
mikegalos@msn.com
on Jan 20, 2009
tayme I am NOT at this time "inside Microsoft" As for the rest, I believe I answered your self-proclaimed 'neutral, just looking for information' comment about (to use your 'not alluding to anything but just looking for an opinion' phrasing) "the naming fiasco that they seem to be perpetually stuck in" So, not alluding to anything and just looking for an opinion on the subject but have you stopped beating your wife? And, don't go into a lot of detail, just answer yes or no.
mikegalos@msn.com
on Jan 20, 2009
"today is supposed to be *THE* day of change" No. Change takes time. Today is the beginning of change. After all, it took 28 years for Reagan, Bush and Bush to screw things up this badly. It'll take a while to undo that damage. A LOT more than a day. "after all, isn't Obama your man?" No, he's pretty obviously his own man. But, at least so far, I'm one of his.
shark47
on Jan 20, 2009
Ahh, this is funny!! :-)
tayme
on Jan 20, 2009
@mikegalos - You have once again proven yourself to be a egotistical person, lacking in social skills. You should get out more often. There are many people here that consider you a Microsoft insider, due to your frequent mention of "when I worked on OneCare, or when I was at Microsoft" comments. Its obvious to me how much merit those comments hold now. Thanks for keeping me entertained, yet again. Oh, and as for your question about my beating my wife...never have beaten her, never will beat her. I respect her greatly. She is the rock of my life. But, of course, you will consider those the emotional musings of an Apple fanatic...so, whatever. --tayme
Dipsh t Admin
on Jan 20, 2009
Um, Mike, you do remember that 8 of those years were with Clinton, right? Shouldn't he have been able to undo the damage of the previous 12?
tayme
on Jan 20, 2009
@Dip - mikegalos is one of those people that think that things are either one way or the other. To him, there is no middle of the road. It seems that his pure "Microsoft is right, Apple is wrong" opinion is the way that he leads his entire life. Those are the type of people that are most dangerous to the future of this country. I am talking about both sides here...not just the far right or the far left. He is entertaining, though! --tayme
shark47
on Jan 20, 2009
"@mikegalos - You still haven't answered my question...I read the article and I see that it states that these are code names...but really, do you honestly thing that MS has historically done a good job naming products?" Well, on one hand, MS has product names like XBox, Zune, Silverlight, which sound cool, but reveal nothing about the product. Then you have product names like Windows Live Photos, Windows Live Writer, and Windows Live Calendar, which sound quite decent and do give an indication of what the product is about. And then you have products aimed at enterprises (mostly) with long winded names that reveal everything about the product. There are a few consumer products that fall in this category, but I can't think of any at the moment. So, my question is, how can you look at history and draw conclusions one way or another? Lindy's point FolderShare, Mesh, etc., is valid in my opinion.
Waethorn
on Jan 20, 2009
"And then you have products aimed at enterprises (mostly) with long winded names that reveal everything about the product." ....like Microsoft Windows Small Business Server 2008 Premium Edition. It's usually abbreviated as just "SBS 2008" for support docs though. The different between Standard and Premium is just the extra Windows Server 2008 member server with or without SQL Server running on it for an LOB app. The core SBS (first server) is identical between both editions. You only need to differentiate when you're talking about purchasing or deployment. From an operations standpoint, it doesn't matter - the extra server would be the same as any other member server attached to the primary SBS box, except that it costs less to buy it as part of the premium edition, as does SQL Server. For any SMB workers out there, SBS 2008 just got its first Update Rollup the other day.
mikegalos@msn.com
on Jan 20, 2009
Dipsh "Um, Mike, you do remember that 8 of those years were with Clinton, right? Shouldn't he have been able to undo the damage of the previous 12?" Well, six of those eight were with a Congress so obstructionist that they chose to shut down the government rather than compromise with anyone but their party leadership. It'll take us a while to undo the damage of people who proclaimed the US Government was the problem and felt their only duty was to prove that view right. Goodbye to the Reagan/Bush/Bush era. What we as a people will make to replace you remains to be seen but the chance to do so is wonderful.
SandmanX82
on Jan 20, 2009
I swear, if I have to read/listen to any more "Obama is the savior of the world" crap... I doubt many people come to tech sites to listen to people's political views. As a matter of fact, I look forward to going to tech sites to not have to listen to the garbage that everyone else spews. Is it honestly too hard to stick to talking about the blog post?

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