Microsoft shutting down MSN Soapbox

No big surprise, since I was apparently the only non-Microsoft employee to ever use the service. (Never heard of it? You're not alone. It was Microsoft's "answer" to You Tube.) Here's an email I received this week:

MSN will no longer offer Soapbox, the user generated video service within MSN Video, as of August 31, 2009. Beginning on July 29, you will no longer be able to upload videos to Soapbox. People who have uploaded videos to Soapbox will have until August 31, 2009 to download them. Please make sure you download your videos by this date if you would like to keep them. We will have a notice running in the Soapbox service to remind you to download your videos. It is our goal that you download and keep all of the videos you uploaded that are important to you. Online video is a key part of the MSN experience and we will continue to offer a rich experience on MSN Video. We will also continue to invest in delivering great customer experiences, while keeping a keen eye on our business objectives during this tough economic climate. Thank you for your support of MSN Video. More details and download instructions are available at: http://video.msn.com/shutdown.html

Thank you for using Soapbox.

The MSN Video Team

Discuss this Article 29

chuckb84
on Jul 22, 2009
Oh, it was gonna be MUCH more than Microsoft's answer to youtube. http://www.computerworld.com/s/article/print/9003718/Opinion_Why_Microso... "Microsoft will make the movement of media between Windows, Soapbox and the Zune natural and seamless. […] Apple faces the prospect of competing not with the Zune alone, but with a mighty Windows-Soapbox-Xbox-Zune industrial complex." As noted today on http://daringfireball.net/. I especially like the "mighty" part. As we like to say here........ LOL!
Grannyville
on Jul 22, 2009
Does any think that Microsoft might rebrand Soapbox under the Live or Zune?
RobertC
on Jul 22, 2009
There was nothing unique about soapbox and it was never properly marketed by Microsoft.
de Silentio
on Jul 22, 2009
I used it at one point. I was trying to set up a free flash video solution for a church. I ended up not doing it because of the advertisements at the end of the video. (Links to videos of girls jumping up and down after a sermon doesn't exactly enhance the image of a church!)
de Silentio
on Jul 22, 2009
Here's an exmaple of a "cloud" service that ends up screwing their customers in the end. The perception that "if it's in the cloud it's there forever" is fallacious, and many people don't realize that. My boss included.
gfryesc1
on Jul 22, 2009
how about comments on reports that xbox live is getting ads?
rr0de74@live.com
on Jul 22, 2009
"it was never properly marketed by Microsoft." Nothing ever is from them. They spend all this extra money on advertising and we get these lame arse laptop hunter ads. The first few bing ads were pretty good, and the Jerry and Bill thing while completely unrelated to anything Microsoft were funny. Mean while Apple reports a record quarter yesterday. I guess all that crap everyone talked on this blog the other day in the Apple phone call blog post, can eat a big slice of humble pie. Comments like this are just funny "sjaak327 said: LOL, the lower shipping of mac's pretty much worldwide (apparently around 12% drop) must hurt. This in sharp contrast to the only 3% drop of all brands combined. I guess in economic bad times, people choose a normal priced alternative." I wonder what the numbers will look like from HP and Dell? Or how about Microsofts PC sales numbers? Microsoft needs to turn the ship around on the Apple tax/Laptop hunter ads since people don't care according to Apples last quarter, especially in this economy.
techfan
on Jul 22, 2009
Ha! I remember seeing the odd MSN Soapbox video here and there. This was another me-too MS project to compete with YouTube after Google bought the TY. It's no surprise it's being closed.
Saucy
on Jul 22, 2009
I find with Microsoft makes "answers" that they usually are over-marketed. For instance. Take Bing's News. There's News search, but when one just wants todays headlines, one has to click on the MSN link, then click on MSN news link - oh wrong link - back to MSN .. now which one is news .. oh that one. . wading through that busy MSN page and all the hype and diets and celebrities. How about just a news headline page for Bing? But that's just one example. When MSN search first came out, one had to wade through all the marketing making the search service useless especially when one was on a slower connection. No wonder Google won - simple - quick loading even on dial-up .. Microsoft take note: people don't want to wade through marketing and celebrity stories and diets when they want to get things done. Even back to the early days of Active Desktop and Push technologies, there were all these "Partners" and a whole lot of hype. People don't want it and if you curse your projects with it the projects will remain second rate, two-bit, has been efforts .. like Active Desktop. I've visited Soap box. The interface was over-engineered and busy, Busy Busy Busy and not personallized. Youtube is personalized. So when one looks at a video, one can learn a lot about the video maker and find out what other videos he/she/it has done. Busy, over engineered, impersonal, difficult to use, no wonder it's flopping.
Waethorn
on Jul 22, 2009
I'm not really surprised by this because it still uses dated Flash technologies. It would be better if they released a Silverlight version that features extensibility and better video quality instead. Of course, they already have the Microsoft Video Showcase site. If they turned that into a community-driven site, they could position that with other Live apps and services. Silverlight would be in a good position, what with support of DirectX11 and GPU acceleration. On the Ion-based Atom 330 dual-core system that I'm typing this on, SD video from Microsoft's site plays at full-framerate at full screen. YouTube's site doesn't, and it's noticeably poorer quality. Now, I dunno if there's any GPU play in there or not, but I'm using Flash Player 10 and Silverlight 2.0, so you tell me. I just know what I see here, and Silverlight has the advantage. Really though, I see this more of just the same: another nail in the coffin for MSN so that the Live teams get more options to build from.
chuckb84
on Jul 22, 2009
" "it was never properly marketed by Microsoft." Nothing ever is from them. They spend all this extra money on advertising and we get these lame *** laptop hunter ads." Oh, and speaking of those laptop hunter ads, the ones that are just killing Apple and the ones Apple is pleading with Microsoft about, "Apple laptop sales surged 25% in June, says NPD" http://www.computerworld.com/s/article/9135747/Apple_laptop_sales_surged... Keep running the ads, Microsoft. Keep doing "cartwheels down the hall".
RobertC
on Jul 22, 2009
I agree with Waethorn - a Silverlight-based video service would be much better, and at least it would have something to differentiate itself - i.e. higher quality. Soapbox was a pathetic attempt to cash-in on the success of youtube. The thing is, youtube has never been profitable.
RobertC
on Jul 22, 2009
chuck, how about you use the real figures from Apple's earnings report which show Mac sales only increased by 4% year-on-year. http://news.cnet.com/8301-13579_3-10292380-37.html
Waethorn
on Jul 22, 2009
"I agree with Waethorn - a Silverlight-based video service would be much better, and at least it would have something to differentiate itself - i.e. higher quality." I was thinking more along the line of extensibility with other Silverlight apps, but I'm still with you on that. The fact that an Atom 330 dual-core processor can't play video from the aging VP6 codec as good as higher-quality WMV video from Silverlight is a glaring representation that Flash video is obsolete. I still have yet to see any real H.264 video come out of Flash. Even YouTube HD is still running on VP6. Silverlight already supports VC-1 out of the box and is using it on a number of sites. I tried it, and it still plays full framerate on this Atom. I only have version 2.0 of the Silverlight plugin installed - AND IT DOESN'T HAVE GPU ACCELERATION. That means that both are running without GPU acceleration, and that Flash is just inferior at this point. Point of note: what site(s) actually use Adobe AIR with Flash video?
chuckb84
on Jul 22, 2009
RobertC, Sure. Apple's overall Mac sales are up 4%, laptops up 25%. Either statement is true. At least, it's what NPD says. The separate laptop data was to make the point about the supposed effectiveness of the infamous "Laptop Hunter" ads. It seems they haven't' had the effect that Paul so desperately wishes them to have. The thing that we know is NOT true is the nonsense Paul so breathlessly touted a week ago about Apple's sales being down 12%. That's not "data", it is the misinformed speculation of a 3rd party. There was a range of speculation---and that's all they were---and Paul quoted the lowest one, presenting it as a fact. I'm sure he knew better, but that's what you get from him. We can agree or disagree on matters of opinion, but we ought to agree on data. For example, I never dispute Paul's repeated reiterations of Apple's marketshare of 3.5%, or whatever it is when you count all the cash registers running WIndows. Of course, he never notes that Apple's market cap is now 67% (or something like that) of Microsoft's.
EricoF3
on Jul 22, 2009
The problem with the Apple market increase is it increase of 4% of its own part, not the total part ... So Apple has 4% of the Computer Market and it get 4% of this 4% of the market ... It will be really long time before Apple can think they will compete with microsoft...
Dipsh t Admin
on Jul 22, 2009
"I never dispute Paul's repeated reiterations of Apple's marketshare of 3.5%, or whatever it is when you count all the cash registers running WIndows." In the same sentence you say you never dispute these figures, then you go ahead and throw out something that disputes the validity of the figure. FWIW, I don't think Paul ever really speaks of the market cap of companies. I don't think anyone has any doubt that Apple or MS make a lot of money (well, some extremists do like RJ), so it kind of is an irrelevant statistic. Apple will be around for a long, long time. They have continued to have success, and that's great! I don't have a problem with Apple as a company. I just have a problem with the CEO and the ardent fanatics. It's like you guys need an affirmation every time Apple has a good quarter, to somehow prove that all of your MS trash talking and Apple lifting has been worthwhile. That's why you guys stick it in our faces at every opportunity.
Ocean
on Jul 22, 2009
Who cares about market share? What about how the *business* is performing? The goal of a business is to return profit...market share is just one way to do it. Even Mike Galos would agree that there are other ways.
chuckb84
on Jul 22, 2009
Dipsh!t, ""I never dispute Paul's repeated reiterations of Apple's marketshare of 3.5%, or whatever it is when you count all the cash registers running WIndows." In the same sentence you say you never dispute these figures, then you go ahead and throw out something that disputes the validity of the figure." No, I don't dispute the 3.5% number, although I may misunderstand how it is determined. I was under the impression that the worldwide sales of Windows DO include cash registers, ATMs, etc that run Windows. If I'm wrong I stand corrected. To determine a percentage we need both a numerator and a denominator. The numerator is easy.....the number of Macs. The denominator is what? Windows PCs that are laptops and desktops? Plus ATMs and cash machines? If they're included or not, how much difference does that make? I'm not sure, and the sarcasm was merely to make the point that marketshare is just --A-- number that matters, not the ONLY number that matters. Apple out performed the PC market in growth 18 of the last 19 quarters....another statistic that has little meaning without context. Paul always throws out the holy grail of marketshare without context because it pleases him to denigrate Apple. And that of course is my persistent complaint, "reporting" about Apple that is unbalanced (marketshare without context) or just WRONG (the supposed 12% decline in Apple sales).
lotsamystuff
on Jul 22, 2009
@waethorn: So "Soapbox" failed because it used Flash? Good grief. You are a partisan of the highest order...perhaps even beyond "mikegalos". Seriously, do you really believe anything you say?
Waethorn
on Jul 22, 2009
"I don't have a problem with Apple as a company. I just have a problem with the CEO" Um, what? So the Nazi "Steve-Heil" guy at WWDC doesn't get on your nerves? The CEO leads the company, and most of the workers carry the same credo.
Waethorn
on Jul 22, 2009
"What about how the *business* is performing? The goal of a business is to return profit...market share is just one way to do it." And they wonder why Microsoft gets less profit per unit? Apple sells high-priced computers with a very high margin, compared to the industry norm. They don't have to sell as many units as Microsoft has to sell units of Windows and such to return a high profit. "I never dispute Paul's repeated reiterations of Apple's marketshare of 3.5%, or whatever it is when you count all the cash registers running WIndows." I guess that just goes to show you the inflexibility of Unix-based systems (or the flexibility of Windows systems - take your pick).
lotsamystuff
on Jul 22, 2009
"That's why you guys stick it in our faces at every opportunity." OH, come on. Paul insisted just a week ago (in a so-called "news" story) that Apple was failing miserably because they don't sell a netbook. WTF? Show me one company whose sales and profits are soaring from low-margin netbook sales. Honestly, why does anyone take this guy seriously? IIRC, it was Paulie who wrote, "What this all adds up to is obvious: When the economy goes south, so do sales of unnecessary and expensive gadgets. And that, dear reader, is pretty much Apple's core business, when you think about it." THAT is "sticking it in our faces". It's snark disguised as news, uninformed opinion disguised as analysis, and self-serving wishful thinking shouted into an echo chamber of nodding dittoheads. Paul could not have been more wrong, but his eager partisans gobbled it up like ravenous kids at a Chuck E Cheese party. Yeah, Apple's stunning "failure" this quarter was "obvious". Right. Instead of failure, Apple had their best non-holiday quarter in their history. Paul's transformation into Rob Enderle is now complete. These two are the tech equivalent of CNBC...putting the "anal" in "analysis".
Waethorn
on Jul 22, 2009
"So "Soapbox" failed because it used Flash?" No, you egotistical twit. Soapbox was never pulled out of beta, it was based on the old MSN platform, which Microsoft is slowly pulling the plug on, and Microsoft has their hands more busily in Windows Live for community-based services. They will only succeed if they offer something unique over YouTube, and they already have technology that will do it - Silverlight. There's also the issue of Google turning YouTube into yet another wasteland for ads. Google will likely be the end of YouTube. It's only a matter of time before Google starts infecting sites like YouTube with the same kind of adware links that sites like Geocities and Angelfire have succumbed to.
Waethorn
on Jul 22, 2009
"Show me one company whose sales and profits are soaring from low-margin netbook sales." Acer anyone? "It's snark disguised as news, uninformed opinion disguised as analysis, and self-serving wishful thinking shouted into an echo chamber of nodding dittoheads." I think of this every time I see an Apple ad on TV.
lotsamystuff
on Jul 22, 2009
Acer has an operating margin of about 2 percent. That's razor-thin, and not sustainable. They're literally buying market share, and we'll see how long that lasts. My guess is "not very". They make a good netbook, though. I'll give them their due.
lotsamystuff
on Jul 22, 2009
"egotistical twit" Mirror, meet reflection. Wae, you were pretty clear when you said, "I'm not really surprised by this because it still uses dated Flash technologies. It would be better if they released a Silverlight version that features extensibility and better video quality instead." That's pretty unambiguous. You blame its failure on Flash. How pathetic. That's part of the problem with techheads like you, Wae. You think the technology is the solution, rather than usability, good interface design, and a good user experience. You get out your spec sheets and compare your "unit" with the guy next to you, and think that's the be all and end all. It ain't that simple, little man.
RobertC
on Jul 22, 2009
Lotsamystuff, it has already been admitted that soapbox was not a unique offering. Your pontificating on user interfaces is completely irrelevant to the debate given that all online video players essentially have the same UIs. Thus, for Microsoft to actually offer something unique, it has to be based on new technology since there are innumerable amounts of flash-based video services. Silverlight is the unique differentiator and its video capability is far superior to Flash. But futher, as Waethorn alluded to, Silverlight can host rich applications as well which would make a rudimentary video service potentially more compelling. For example, look how amazing Project Tuva is from Microsoft Research: http://research.microsoft.com/apps/tools/tuva/index.html That shows what is possible with Silverlight.
RobertC
on Jul 22, 2009
No Chuck, NPD statements are not correct. Apple's own figures say that Macbook sales are only up 12%. Sure, that's still an increase, but it's not 25%.

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