Microsoft Signature Software

I was reading another great Todd Bishop article about Microsoft's attempts to sell crapware-less Windows 7-based PCs and came across an interesting bit. Sure, selling crapware-less PCs is great. But Microsoft is formally defining what it calls Microsoft Signature software, preinstalled Microsoft software and technologies that turn a stock Windows 7 PC into a "Signature PC."

This is interesting to me because, in the writing of Windows 7 Secrets this year, I decided it was important to not just cover what comes in the (increasingly irrelevant) box, so to speak, but to also include chapters and information about the "sticky" Microsoft products and technologies that I think are as key to the Windows experience as some of the stuff that does come in Windows itself. So I'm fascinated to see that the list of Microsoft Signature software is very close to the additional software I cover in Windows 7 Secrets. This includes:

Microsoft Security Essentials
Microsoft Silverlight
Bing 3D Maps
Zune 4.0
Windows Live Essentials - Windows Live Messenger, Windows Live Mail, Windows Live Photo Gallery and more
Some third party technologies like Adobe Flash and Adobe Reader

I would love to see Zune simply become part of Windows in the future and wouldn't be surprised to see that happen. But then, why not Security Essentials and Windows Live Essentials as well?

Discuss this Article 80

spivonious
on Oct 28, 2009
So is this some way they get around the EU? Why isn't this software included in Windows like it should be?
Logjamming
on Oct 28, 2009
Windows Essentials, like Mail? You mean, you buy an OS that has no mail? Wow! That's even worse than an iPhone that has no MMS.
de Silentio
on Oct 28, 2009
"You mean, you buy an OS that has no mail? Wow!" My guess is that the vast majority of people use web based mail anyways. No big deal. People complained because Vista was too bloated with software, now people complain because there isn't enough software.
jbrigance
on Oct 28, 2009
I can see why Security Essentials isn't included - MS would probably have another lawsuit on their hands. Adobe Flash and Reader (I use FoxIt for PDF's, but oh well) are not MS products, but I can see why they would be needed. Zune 4.0 is awesome - I haven't even seen or used WMP 12 in Windows 7. WL Essentials - the Photo Gallery and Messenger are two apps I can't do without.
jbrigance
on Oct 28, 2009
I work at a small ISP, and the lack of a mail program integrated is hurting us - a week into Windows 7 being out, and we have already had a lot of calls asking how to set up email. We offer web-based email, but it can only handle up to 10MB, so we want people to use Outlook Express, or Windows Mail. I recommend Windows Live Mail to them, but some are on dial-up, and the package is too big for them to download. My suggestion (sadly): use Hotmail, Yahoo! mail, or GMail.
kadarzsolt
on Oct 28, 2009
I have to disagree with the boundling arguments: it is good that you can install a barebone Windows. If you use other software (AVG, Google Earth, Google Search, iTunes, GMail...) you do not need to see these MS links on your PC. If you decide to opt in to the MS ecosystem, the software can be downloaded and installed in under 20 minutes. PC makers should make these items optional in their online configurators, so everyone can have the benefit of choice.
lketchum
on Oct 28, 2009
@jbrigance, Good point. Too many of us forget about the challenges still facing many dial up users and their ISP's. Perhaps a bundled CD would work out best and also include the choices Kadarzsolt mentioned.
JamesNT
on Oct 28, 2009
Paul, Seriously - why isn't Zune and some other MS software included in Windows? You really have to ask that? ANTI-TRUST. That's why. They included IE in Windows - and looked what happened. We have now reached a point to where some moron will say something along the lines of why doesn't MS offer choice screens for competing softwares like they do with IE? How many choice screens do you want? I don't even want the browser choice screen (thank God I don't live in the EU). JamesNT
palavering
on Oct 28, 2009
The reason that it is unlikely that we'll see a lot of the aforementioned apps is because of legal issues.
RobertC
on Oct 28, 2009
How painful for people to still be on dialup in this day and age. Heck, wireless HSPA would be much more tolerable. Either way, good customer service would warrant the mailout of a CD with a handful of email clients for customers to choose from.
redunion1940
on Oct 28, 2009
Couldn't MS just offer more of a discount to have these OEM's just to bundle the stuff already, no CD's, no links, it is just there ready to use. Also I doubt any consumers complain about MS bundleling as long as it doesn't intefer with our choices.
subzerohitman721
on Oct 28, 2009
Good points by many folks in here. I agree that instead of crapware, just bundle a CD or DVD with additional content. That way its optional, the end user has to put the disk into the drive, acknowledge the EULA agreements, and you have to administer the installation. This is a way for Mozilla, Opera, Apple, and just about anyone to get their foot in the door. CD's and DVD's are so cheap these days. Personally, I do hope Microsoft adds to the Windows Live Essentials both the Zune Software and the Microsoft Security Essentials. I just want Microsoft to put the finishing touches to Zune Software to ultimately replace Windows Media Player. To solve the dialup issues, we need infrastructure improvements to our broadband networks. At least enough to finally end dialup service and offer cable, satellite, and DSL service nationwide. I just hope we can get it done.
roteague
on Oct 28, 2009
Good selection here. I already use Norton, otherwise I would give Microsoft Security Essentials a try. I couldn't live without Windows Live Writer, and while I have Windows Mail on my laptop I don't use it, or care for it - I use Outlook 2007 instead. Personally, I think Microsoft OneNote 2007 is one of the best Windows programs out there, and I would love to see it come with more computers out of the box - it's the one program I install on all my computers.
yoshipod
on Oct 28, 2009
"You really have to ask that? ANTI-TRUST. That's why. They included IE in Windows - and looked what happened." Its not so much that they included IE, its that they did just about everything possible to lock out other competing browsers. Exclusive deals, claiming that IE was part of the OS, intentionally making their sites rending wrong in other browsers, not being able to delete it, etc. Had Microsoft just included IE with Windows and not done all that other stuff to lock out Netscape, Opera, etc., I doubt the anti-trust shadow would be so large that they would not include all these other applications that would be useful to many users.
Waethorn
on Oct 28, 2009
"That's even worse than an iPhone that has no MMS" At least you can load an alternate mail program into Windows. Not so with MMS for the iPhone. "Adobe Flash and Reader (I use FoxIt for PDF's, but oh well) are not MS products, but I can see why they would be needed." I install most of this stuff already. I also include the latest Java runtime. I'd like to know how you install some of this software as an OEM. The Zune software doesn't have an OEM preinstall option. Does the EULA appear for each user the first time they attempt to use the software? What about Bing 3D Maps? I know that WL Essentials already comes in a System Builder-friendly OEM Preinstallation Kit. OneCare used to have an OPK too. How does that work with MSE though? There isn't anything on the OEM System Builder site yet about these.
Waethorn
on Oct 28, 2009
I'd like to see Microsoft offer this as a single DVD package to System Builders.
Waethorn
on Oct 28, 2009
"Heck, wireless HSPA would be much more tolerable." Sometimes it's the cost too. Cell access still isn't that cheap. Especially not so in Canada. There are quite a few long-range shared WiFi-to-satellite providers around here that are way cheaper than a cell data plan, and more in line, both in performance and price, with standard hardline broadband.
Delmont
on Oct 28, 2009
I hope this isn't OT :-) I agree about including a cd/dvd with the MS software like Live mail. I have a few relatives that for example live in Northern Michigan and can only get dial up. Now here is a company offering wireless: http://www.m33access.com/WirelessResidentialOptions.asp check out this page....I called...and they will come to the home and do a free assessment. But see the top print, the instlal could cost $700-$1,200. What on god's earth could that cost be for? Who in their right mind would pay $700-$1,200 for home internet setup. Anyways, my point is, I guess it's easy to forget about people stuck on dial up and stuck at 28.8K too
mikegalos@msn.com
on Oct 28, 2009
redunion1940 "Couldn't MS just offer more of a discount to have these OEM's just to bundle the stuff already, no CD's, no links, it is just there ready to use. Also I doubt any consumers complain about MS bundleling as long as it doesn't intefer with our choices." And there is where you make your mistake. You see, since DOJ v Microsoft anti-trust enforcement stopped being about consumer protection and changed to being about business profit protection. Prior to that you had to show how an action harmed the consumer. Harm to the consumer was never demonstrated in DOJ v Microsoft. What WAS shown was that Microsoft's actions, including pro-consumer ones like giving discounts to OEMs that limited the amount of "crapware" on their systems, was harming the manufacturers of the "crapware". For the first time, protection of non-competitive businesses was ruled to be of more importance to the courts than what was good for the actual consumer. The example you cite, of bundling additional products at a discount, was one of the items condemned by the court. Even though it helps the actual consumer. Disclaimer, I am not a lawyer. On the other hand, I DID read the entire court transcript of DOJ v Microsoft and I lived through DOJ v Microsoft as an Microsoft employee under court restrictions so I have some expertise.
pezzonovante
on Oct 28, 2009
Though I agree that most of these software should be part of the OS, I don't think they should ever replace WMP with Zune software. I have tried Zune and it is no where near as good as WMP 12.
Ocean
on Oct 28, 2009
I detest Adobe reader.
jbrigance
on Oct 28, 2009
@lketchum "Perhaps a bundled CD would work out best and also include the choices Kadarzsolt mentioned." We probably will do a CD of some sort. I just think it's sad that we will have to provide a CD, like we used to do with IE 5.5 and Outlook Express. (We had machines still running Windows 95 that didn't have IE at all, so we had to provide a CD.) Taking the Mail portion out of Windows 7 was probably a good idea - it just isn't for the dial-up users who don't have an Internet email account.
mikegalos@msn.com
on Oct 28, 2009
Delmont "But see the top print, the instlal could cost $700-$1,200. What on god's earth could that cost be for?" Probably setting up a relatively high power transmitter. If they're using their wireless terrestrial system they either have a tower VERY close or they need enough power that it takes a well trained tech not to screw up other signals. On the other hand, if they're setting up a 2-way satellite system, that requires having an earth station that can broadcast TO geosynchronous orbit and not just receive those signals. And in that case, too, the problems with bleed and transmitter alignment are not something a person without training can really do or would want to be liable for. Or, put simply, it's not that easy to do and it requires a skilled installer with some very specialized training that has to be paid for out of the limited pool of customers. It's pretty silly that we're at this point but the low population density of the rural parts of the US and Canada make it unprofitable for businesses to set up infrastructure for high-speed and the politics of the last decade or so made it impossible (despite many attempts by the USDA) that there'd be a "socialist" program to bring universal high-speed Internet to the rural US the way Franklin Delano Roosevelt's Rural Electrification Administration (REA), brought electricity to those same rural areas in the 1930s and modernized much of the country.
jbrigance
on Oct 28, 2009
@Ocean "I detest Adobe Reader" So do I! Not only is it slow, it has a lot of security issues! The security alone made me start using Foxit - the user interface in Foxit is a little jarring, but I'm used to it now.
Waethorn
on Oct 28, 2009
"I agree that instead of crapware, just bundle a CD or DVD with additional content. That way its optional, the end user has to put the disk into the drive, acknowledge the EULA agreements, and you have to administer the installation." That's a good idea actually. I wonder if Microsoft allows any distribution rights to System Builders for that. I would probably preinstall everything on a new PC, just like major OEM's, but if the user doesn't like something, they can remove it. System Builders can't provide custom system recovery software on disc, so if they reinstall Windows from the DVD, they'll have a clean system to start with. They'll have to reinstall the additional software from the extra DVD to get all the Signature stuff back on. I CAN include a custom system recovery partition though.
rr0de74@live.com
on Oct 28, 2009
Wow dialup. What happens to these people on patch Tuesday? Do they take their computer to the local library to get on some broadband? The October Patch Tuesday had a lot of updates, probably more than the live mail download.
rr0de74@live.com
on Oct 28, 2009
MS should just make an easy button application on the desktop of Windows 7. Open the app, click the red button and it downloads all of this stuff (Live apps, Zune software, MSE). Sad that they just cant have it installed already.
Waethorn
on Oct 28, 2009
"But see the top print, the instlal could cost $700-$1,200. What on god's earth could that cost be for? Who in their right mind would pay $700-$1,200 for home internet setup." Usually for a tower. It's the same with some of the long-range WiFi providers around here. If you have a good line-of-sight to the satellite relay, or to another customer that has it, the install is just $300+ for the WiFi relay antenna. Also, someone that I know of that works for Bell [Canada] says that Bell will charge $150 apiece to install phone jacks in a new home....They decided to go with Rogers Home Phone instead, which is a switched cable phone (it doesn't use VoIP packets like most people think it does, but it does use their digital cable network).
Waethorn
on Oct 28, 2009
"I have tried Zune and it is no where near as good as WMP 12." Different UI's for different tastes. I liked WMP 11 in Vista too. I just found it had more advanced options over the Zune software. I've been using Zune on Windows 7 for a while now though, and I do like it. I find I can get around most of the limitations of it. "Sad that they just cant have it installed already." Well, according to the article, OEM's already are doing this.
Waethorn
on Oct 28, 2009
BTW: You can buy the same kind of WiFi access point relays that they use for most of these providers. I've set up a few long range WiFi networks for clients that need building-to-building access. I've been using these with complete success: http://www.engeniustech.com/datacom/products/Category.aspx?id=17
jbrigance
on Oct 28, 2009
@Waethorn "Also, someone that I know of that works for Bell [Canada] says that Bell will charge $150 apiece to install phone jacks in a new home" Outrageous! We charge $15 (trip charge), $1.50 (per outlet) and $15 every 30 minutes the man is there. It could add up to $150, but the man (or woman) would have to be there for a while.
Waethorn
on Oct 28, 2009
"What happens to these people on patch Tuesday?" The downloads start, and continue while their internet access is idle, but connected. When they're ready for installation, the system will install them, and if required, reboot at the preset schedule as usual.
Waethorn
on Oct 28, 2009
" It could add up to $150, but the man (or woman) would have to be there for a while." Most new homes around here only have 1 standard phone jack installed, so the installer has to fish cable through the walls.
jbrigance
on Oct 28, 2009
@Waethorn "Most new homes around here only have 1 standard phone jack installed, so the installer has to fish cable through the walls." Same way here, but our guys (having to go through walls, and upstairs, and basements, and attics, and people being hoarders, or in mobile home trailers, or in bricked houses, etc.) usually are at a house about 30 minutes. So, $15 trip charge, $15 for the 30 minutes, and then $1.50/outlet...it's nowhere near the $150. I am not disagreeing with you at all - I just think Bell Canada is putting it to their customers.
WebGuy3000
on Oct 28, 2009
I for one think it's great that they're finally trying to take charge of the user experience. By selling these Signature PCs in their retail and online stores *without* the crapware and *with* all the above stuff pre-installed they can offer (especially) non-technical buyer a much less bewildering out-of-box experience. It's a good thing. One thing I was wondering about. I know the box makers help supplement their slim margins by adding the crapware - I wonder if MS offers Sony, HP, Dell, Acer, Lenovo, et. al. some sort of sweetener for those units they reconfigure as "signature."
Waethorn
on Oct 28, 2009
" I am not disagreeing with you at all - I just think Bell Canada is putting it to their customers." No doubt there. Their DSL service averages half the speed of Rogers in this area, and it's still the same price (their infrastructure where I am is limited to 5Mbps speeds, where Rogers offers 10Mbps). Well, Bell's price is $51.95/month off-contract, including modem rental, and Rogers is $49.99/month off-contract, including modem rental. Bell advertises their service as "maximum of 12Mbps", but few customers in this area know that they will never get half of that. DSL is a dead-end technology based on a connection that was never designed to carry that kind of bandwidth. Bell chose the wrong option there. Cable scales incredibly well. Rogers offers up to 50Mbps speeds (at a huge premium, mind you) practically everywhere they service cable (the only exception is where they don't have the technology in place at their local switching station yet). Bell also chose the wrong technology for cellphone service - CDMA. When the Teachers Union backed out of buying up most of Bell's stock more than a year ago, Bell's quality of service has fallen and never recovered. They just don't have any money anymore to make drastic infrastructure changes. The next step would be direct-to-home fiber, but they can't afford it. Rogers will be offering some kind of new wireless HDTV option within the next couple of years too, which obviates the requirement for Bell satellite TV at the cottage.
Waethorn
on Oct 28, 2009
" I know the box makers help supplement their slim margins by adding the crapware - I wonder if MS offers Sony, HP, Dell, Acer, Lenovo, et. al. some sort of sweetener for those units they reconfigure as "signature."" Maybe. Maybe not. The question is, how do they avoid facing antitrust bundling issues over it. Another question is, if I want to include the software on systems I sell, who is to say that Microsoft is at fault for that? I would defend Microsoft if the choice was mine. And no, System Builders don't get any kind of remuneration from Microsoft. Major OEM's might, but I certainly don't. If a company like Opera or Symantec came along and offered us money for bundling trial software, they'd have to convince me that they offer better value to the customer for their dollar when they convert the trial to a paid version.
Waethorn
on Oct 28, 2009
Quick question: Are there US cable providers that lease their lines to sub-providers? They don't have that in Canada. If you get cable anything, there's only 1 company for any region. In this area, it's Rogers. In the West, it's Shaw. In Quebec, it's Videotron. Whoever owns the cable lines in any particular region is the only cable provider you can get. For DSL service, you're using Bell's lines, and they lease out the service to sub-providers, but they (Bell) ultimately control bandwidth and maintenance of the lines and such.
panache1023
on Oct 28, 2009
MikeGalos, Experiencing something does make you an expert, nor give you "expertise". It gives you "experience", nothing more. Anti-Trust laws are intended to ensure fair competition in a market exists...not protect consumers. You keep saying the "no harm to the consumer" line, but that is NOT what anti-trust laws are for. No wonder you don't understand.
panache1023
on Oct 28, 2009
my post should have read "does not make you an expert"...
de Silentio
on Oct 28, 2009
"Personally, I think Microsoft OneNote 2007 is one of the best Windows programs out there," I second this statement.
Ocean
on Oct 28, 2009
>The security alone made me start using Foxit - the user interface in Foxit is a little jarring, but I'm used to it now. < This.
rr0de74@live.com
on Oct 28, 2009
Wow......Adminpack.msi was something like 17meg for XP. RSAT For Windows 7 251 - 437meg. Glad I dont have dialup. http://www.microsoft.com/downloads/details.aspx?FamilyID=7D2F6AD7-656B-4...
danieldecker
on Oct 28, 2009
This is such a good idea. All the junk always got in the way of Windows. I'm a die hard OS X fan and Apple apologist, but Microsoft has a winner with 7. Copy this, borrow that, whatever, 7 is strong juju.
techman.merb
on Oct 28, 2009
One thing that I've noticed which I think is a huge omission on Microsoft's part is when you click on the System Center icon in Win 7 and click the link to find an anti-virus program, they do not even have Security Essentials as a choice. In fact the only one there for Win 7 is AVG. Checking the tabs for other operating systems gives more choices but still no Security Essentials. Someone is really asleep at the wheel somewhere! You can add my to the list of those who hate Adobe reader. It seems to just be getting bigger and bigger and slower and slower.
mikegalos@msn.com
on Oct 28, 2009
Panache, I didn't say "I am an expert". In fact, I clearly said I wasn't. Even so, I do know that your assertion is flat out wrong. Period. Anti-trust law was created to benefit the consumer and NOT to guarantee a profitable path for non-competitive companies and their shareholders at the cost of the consumers. You might want study up on Teddy Roosevelt and the Trust Busters before trying to apply post-Reagan "business profits are the only thing sacred" philosophy to areas where they didn't and shouldn't apply.
panache1023
on Oct 28, 2009
MikeGalos, First, You said you had "expertise", which implies being an expert. You didn't say you weren't an expert, you said you weren't a LAWYER. Second. Go to www.google.com and search for "purpose of anti-trust laws" Your assertion that "Anti-trust law was created to benefit the consumer and NOT to guarantee a profitable path for non-competitive companies and their shareholders at the cost of the consumers" is flat out wrong. And I never suggested that anti-trust laws were there to guarantee anything for anyone. I said it they were there to ensure there is FAIR COMPETITION in the market. Where did I mention profitability, shareholders, etc? Let me know how that google search works out for you. And, please do try to improve your reading comprehension.
tayme
on Oct 28, 2009
From Microsoft's Encarta - http://encarta.msn.com/dictionary_1861609865/expertise_(1).html --tayme
tayme
on Oct 28, 2009
Again, from Microsoft's Encarta - http://encarta.msn.com/dictionary_/antitrust.html --tayme
tayme
on Oct 28, 2009
@panache1023 - I used Bing to come up with the Encarta links...even though the first one didn't paste in properly. --tayme

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