Microsoft: Windows and Embedded, Not Windows Phone 7, on Tablets

At the Computex trade show this week, Microsoft executives firmly stated that Windows Phone 7 is not designed for tablet devices and will not be ported to these PC-like devices. (I was previously told that the company had nothing to say on this topic.) Instead, Microsoft will focus on Windows Embedded 7 for mainstream tablets (which I take to mean "iPad-like" tablets) and Windows 7 for premium tablets (i.e. actual Tablet PCs). I suspect there is some confusion around Windows Embedded 7, but it's essentially a full componentized version of Windows 7 that, among other things, can also run on the ARM chipsets preferred on these low-power, highly portable devices. This answers, sort of, the questions around Windows 7 battery life which dogged previous tablet efforts like the HP Slate. (Which reportedly got about 5 hours of battery life, half that of the iPad.)


Though it doesn't look like it, this is a slate tablet design from ASUS, called the Eee Pad. It's sitting on a keyboard base here, so it resembles a laptop. There are 10- and 12-inch versions planned, but some won't arrive until next year. Pricing is supposedly in the $400 to $450 range. The low-end versions run Windows Embedded 7, the high-end versions Windows 7 Home Premium.


LG is also showing off an iPad-like tablet called the UX10 Tablet. However, this is a prototype, and is basically netbook hardware. MSI is showing off Windows 7-based tablets too, though that company plans to ship a second similar device running Android as well.

Discuss this Article 13

Spiggy73
on Jun 2, 2010

It would seem that the market doesn't want Windows 7 on a tablet.  The Metro UI really offers something new and exciting, a real departure from the Windows of old.  Even if they did decide to go with Metro though I am not sure they can do it fast enough to beat off Google and Apple.

Dr. Daniel Jackson
on Jun 2, 2010

"I suspect there is some confusion around Windows Embedded 7, but it's essentially a full componentized version of Windows 7 that, among other things, can also run on the ARM chipsets preferred on these low-power, highly portable devices"

I didn't know it could run on ARM, WE7 sounds great, especially now that it has WMC, and ARM is vastly better than Atom.

chuckb84
on Jun 2, 2010

I though Cringley hit the mark with this,

"An interface that's barely tolerable from 18 inches away with a full keyboard and mouse is completely useless on a 2- or 3-inch screen and a teensy keypad."

That's not necessarily a commentary on Windows, but rather on the notion that you cram a desktop OS onto a small screen, with no keyboard, etc. It's just the wrong approach.

Apple agrees, Google agrees, HP agrees.

Microsoft is making a major mistake here.

Apple has famously been willing to "burn the ships", as when they discontinued the hot-selling iPod mini for the nano.

They've torn up the desktop UI that they pioneered and made something different.

Microsoft is still stuck on "Windows everywhere" and it will be interesting to see how far down they'll ride that motto before they see it's time for something new.

PCs and Office and desktops aren't going away, but they aren't the way to go for the smartphones and tablets evolving underneath PCs.

Everyone gets that except Steve Ballmer.

Keleko
on Jun 2, 2010

So.... how does a developer write apps for Windows Embedded Compact 7 when it runs on an ARM?  It doesn't sound like standard Windows 7 applications will work.  Where do you buy them from (probably not determined yet) once they do exist?

Sorry, this just sounds like a really bad plan.  It isn't Windows Phone 7, and it isn't Windows 7.  This sounds like a lack of plan and fragmenting OS lines trying to scramble to get something that works on a tablet that isn't a full Windows 7.  MS is really showing they are far, far behind in the mobile market on non-PC devices.  Windows Phone 7 may have some appeal, but now we know it is phones only.  Low powered ARM chips in larger than phone devices has clearly caught them off guard.

mikerisner
on Jun 2, 2010

In my opinion, an unmodified UI will lead to failure of Windows 7 on tablet devices. It is touch-enabled but not touch-optimized. For example, go to close a window and end up maximizing it. The interactive elements are too clumsy for fingers.

rjohn05
on Jun 2, 2010

I still don't understand how using Home Premium is going to work for high-end tablets if the battery life is going to suck.

Waethorn
on Jun 2, 2010

"I suspect there is some confusion around Windows Embedded 7, but it's essentially a full componentized version of Windows 7 that, among other things, can also run on the ARM chipsets "

Sorry, but it seems it's you that's confused.

Windows Embedded STANDARD 7 runs on x86 and x64 hardware only at this time, according to Microsoft:

www.microsoft.com/.../default.mspx

Windows Embedded CE 6.0 R3 runs on ARM.  Compact 7 isn't available yet (it's only a CTP).

Info Dave
on Jun 2, 2010

$50 difference for the "real" Windows 7? Who will buy the $400 model? Is there only a $50 difference in an ARM/flash drive solution and the x86/DRAM/SSD solution? Doesn't smell right to me.

rr0de74@live.com
on Jun 2, 2010

I would love to see a Windows Embeded 7 tablet.  MS has a web page setup for it, but I cant find it.  It demos one and the touch interface is cool.

Get the devices out there and advertise them Microsoft.  I think embeded 7 is a perfect level of OS for these devices.

whiplash55
on Jun 2, 2010

I want to see it before I condemn it.. I love my Dell Convertible Latitude  XT its far better than these toys I see including the iPad. But I prefer having a real keyboard at times.

bluvg
on Jun 2, 2010

Windows 7 on ARM?  

john87
on Jun 2, 2010

@Spiggy73: I'd say there's definitely time to do such a thing, the device manufacturers are already working on tablets hardware... from there the software can be changed easily enough. Microsoft just isn't in that mind set yet.

Overall I'd say MS is right that a fully fledged OS on a tablet is a nice idea, they have the same power as Netbooks and Windows works fine there... I was hoping that with WPF and Silverlight we'd see the ability to create different UI profiles for device classes e.g. Desktop, Mobile and Tablet... as we've seen with the XNA shared code on Mobile, Xbox and PC. If Microsoft could pull that off then I wouldn't mind a full Windows OS.

Simple things like USB... remember the original Origami videos? The ability to connect my camera and upload my photos to the cloud was a vision back in 05. A full OS would get us there sooner... Microsoft needs to tools though and for some reason they aren't building them.

But yeah, in reality I'd settle for a Metro based UI and apps from a marketplace.

abw1987
on Jun 3, 2010

So can this Win7 Embedded run regular Win7 programs, join Win7 homegroups, etc?  Or is it vastly scaled-down?

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