Notebook computer market share, Q1 2008

Digitimes has an interesting report about the first quarter 2008 notebook computer market share:

DisplaySearch has revealed its quarterly notebook PC shipment and forecast report which stated that 31 million units were shipped in the first quarter of 2008, noting that the notebook PC market shrank 6% on quarter, but increased 35% on year during the period. HP remained in the lead for seven consecutive quarters with a shipment around two million units over number two Dell in the first quarter of 2008.

HP's market share was over 20% for six consecutive quarter, according to DisplaySearch, which noted that Dell's market share grew to 15% due to the company's focus on its retail sales and business in China.

The most popular panel size and resolution was still 15.4-inch with a resolution of 1280×800, which accounted for almost 50% of all notebook PCs shipped in the quarter, while the 14.1-inch segment with a 1280×800 resolution trailed behind with a 22% share.

Here's the market share chart:

 

So much for the "Apple owns the notebook market" baloney. They were in 8th place for four consecutive quarters, but "surged" to 7th place this past quarter, according to the article. That's quite a surge, too: Apple is beating out 8th place Asus by just 100,000 units. Asus, by the way, had even bigger year-over-year growth than did Apple. Huh.

Discuss this Article 35

brandon.pope
on Jun 14, 2008
The reports I had been hearing didn't suggest that Apple owned the laptop market by any means. What it said is that Apple laptops accounted for something like 40% of college laptops and a whopping 60% of laptops priced over $1000. That is of course a pretty loaded statement because not many Windows laptops reach that price level anymore. The sweet spot for Vista laptops seems to be around $700, which is a good price. The only brands who get over the $1000 mark often are Apple, Sony, and Alienware. On this list Apple is ahead of both the others so I would say those figures are probably right on. (how many Vaios so you see day to day?)
Waethorn
on Jun 14, 2008
"Apple is beating out 8th place Asus by just 100,000 units. Asus, by the way, had even bigger year-over-year growth than did Apple." Funny you should mention that about Asus. If you actually look at the ODM division of Asus, the score would be much MUCH higher, since most of those brands are being, or at least have at one time been built by Asus, including Apple. OEM sales in the entire Asus company account for a lot. I also rebrand certain Asus notebooks that are carried under the ASmobile brand (the ODM Common Building Block models). Asus is something like 3rd or 4th biggest notebook ODM in the world. Quanta is the largest, Compal the second. Clevo falls in to the 3rd or 4th slot (whichever one Asus doesn't) and has some really slick gaming and mobile professional workstation machines. Clevo also makes the system that Eurocom calls the "Phantom X", which supports desktop quad-core CPU's, NVIDIA SLI, and more than one hard drive in RAID for added performance in a mobile desktop-replacement laptop (the battery is more for use as a UPS than for mobility, and the weight will likely shatter your knees if you tried to use it on your lap). Powerful? Absolutely! Mobile? Moreso than a desktop, but don't cancel your gym membership just yet.
DRWAM
on Jun 14, 2008
Now the question I have is what notebook at $1000 or less would you recommend for a college student? My nephew just asked me. I'm his god father, so he smart enough to know that I will buy it for him. He does not want a Mac, BTW. Thanks, Doc
DRWAM
on Jun 14, 2008
Oops, I forgot to mention that I think he is looking for a 15 inch screen on the laptop.
Snakedoctor1
on Jun 14, 2008
Comparing notebook prices is always a joke. Can you get a Vista notebook for $700. Sure you can. It will be some HP 15inch, all glossy finger print magnet, 1gig of RAM, low end core 2, or AMD CPU that is really $850 before you mail in a rebate. If I got to Dell and try to configure something close to a Macbook I start at this.. http://configure.us.dell.com/dellstore/config.aspx?c=us&cs=19&l=en&oc=DN... Which is more than the higher end white Macbook... http://store.apple.com/1-800-MY-APPLE/WebObjects/AppleStore.woa/wa/RSLID... Its all about what you want in a notebook. I wont own anything bigger than a 14inch, and less than say 12inch. The 12-14inch notebooks cost more than the standard variety 15inch. I want wireless N, GIGE since that is what my home network has. I want bluetooth for syncing my phone, keyboard, mice etc. I dont care about memory card slots as I would never take the memory out of a camera and insert it in a notebook. I only need two USB ports at the most. Firewire, take it or leave it. Media button...take it or leave it. Integrated graphics is just fine by me since I dont play games on a computer. In fact I would avoid a dedicated GPU in a notebook at all costs since it does nothing for me than eat up battery time, and create heat. So its about what you want, features wise that dictates the cost for anyone that uses a notebook full time like I do. Lastly I dont want Vista:)
Avro
on Jun 14, 2008
@DRWAM 'He does not want a Mac' No doubt with 40% of college students using a Mac he wants to think different ;-). Computer satisfaction surveys here done by our Consumers' Association rate them like this: Apple 87%, Lenovo 64%, Sony 58% and so on down the line (and I can tell you it goes pretty low. If he does not want a Mac (and frankly I cannot understand why???) I would go for a Lenovo. They are well made and not half bad.
daveinla
on Jun 14, 2008
The macbook might be the better all-around laptop for a student nowadays. Of course it's not the cheapest but as said before it's got all the important things (Wifi N, Bluetooth, decent power), amazing built quality, good portability and battery life. Of course it kind of a me-too laptop nowadays on capuses ! But it can run Windows and if he changes his mind give a shot at OS X. Get one refurbished on the Apple store for $900.
Waethorn
on Jun 14, 2008
@Doc: Don't listen to these people as they are basing their decision on their own platform preference and obviously don't have a clue about how to recommend a computer. I ask you this: 1) Is he already enrolled? How long is the course? 2) What course is he taking? 3) Has he talked to the school IT division or course department head to find out what his computer requirements might be? Many schools have recommendations or requirements on purchasing a computer. Some schools offer systems directly. Some of those schools even require that you purchase or lease through them. 4) What software do they require for the course load? 5) Is he able (or required) to obtain software through a school volume licensing plan that's offered to students? These are questions that need to be answered before you start shopping around.
Ocean
on Jun 14, 2008
Who said Apple owned the laptop market? If they said it, did they mean market-share, or did they mean Apple produces the best of class laptops (subjective, to be sure)? Questions, questions... (hey...it's on topic!)
Ocean
on Jun 14, 2008
Oh, and I told you that that mini-Asus was a HOT seller...
Lindy
on Jun 14, 2008
Yeah make sure you collage supports your OS or not.... http://compserv.physics.harvard.edu/vista http://chronicle.com/wiredcampus/article/2737/colleges-hold-off-on-insta... "Greg Smith, chief technology officer of George Fox University, said techie students on campus applauded and cheered when they found out the university was not planning to support Vista." http://techsupport.la.psu.edu/vista/index.shtml "However, we do recommend purchasing new computers with Vista licenses. After receiving the new computers, we will re-install Windows XP. The Vista license purchased with the machine makes the machine backwards compatible with an XP license, and therefore, allows us to install XP on that machine" Now that is a support!
DRWAM
on Jun 14, 2008
Thanks guys. Especially Waethorn [I owe you another beer] . He's undecided in his Major, and I am pretty sure it's not related to technology. He will attend Westminster in PA, USA. I checked at the college web site [I will have him call to check for a student discount for the laptop as the state that Office pro is heavily discounted] and here's what they state: "To connect to and use the full benefits of the campus network, the College recommends a laptop computer with the WINDOWS XP or VISTA operating system that is capable of functioning on a Novell network. MAC OS version 10.3 and higher and certain versions of Linux have been tested satisfactorily with regard to Internet and file access activity on TitanNet, but the College does not provide staff support for these systems and the full range of network resources may not be available on all operating systems."
whiplash55
on Jun 14, 2008
Having owned 3 Apple laptops the last 6 years I'm amassed they have any share at all. Everyone had major hardware issues which hit just after warranty expiration. The logic boards on the iBooks were the culprit for 2 of them and a dead hard drive on the Powerbook the last. I wouldn't own another Mac if you paid me. Funny I still have an old Dell laptop from 2002. I gave it to my son, he's dropped it and generally thrashed it, like only a teenager would. Still running fine I just put a larger hard drive in it, took me 5 minutes try that with a MacBook Pro. My cousin bought a MacBook when they first went with Intel, the thing turned yellowish brown. They replaced it so he dumped the replacement on some poor sap on Ebay. What's up with Mac hardware, is it all crap?
kellymjones
on Jun 14, 2008
@snakedoctor1 - We bought a laptop for my daughter today (6/14). It was $699. No rebate involved. It has a lower end AMD X2 2.0Ghz. Not as fast as a Core2 at the same Ghz, but it's plenty. 3GB of RAM at no extra cost. It has a 15" screen, 3 USB ports and 120GB HD. Go to the the Apple store and price a Macbook with lower specs or equivilant specs and it starts at $1099. The only are where I see it falling short of the Macbook are slower CPU, lack of bluetooth, and the shinier screen is not as readable (IMHO). I have a Macbook, so I think I have a pretty reasonable take on this. The HP has an extra USB port, 3x the RAM, and a larger screen. The Nvidia GF7510 video is slightly faster in some applications and a lot faster with OpenGL (if you need it). I like my Macbook, but we could no justify spending $300+ more for my daughter's system. I won't argue over Vista versus OS X. I've used both extensively and my productivity is not impacted by the type of OS.
Snakedoctor1
on Jun 14, 2008
@kellmjones try buying that same notebook (HP?) in a 14inch model, the price will go up. From nearly all vendors the smaller 13-14inch notebooks cost more than the 15inch. 15inch is just HUGE compared to my notebook. My wife has a 15inch HP from last August, its a fraking monster. 3-gig with Vista, you will need it. Does it have wireless N and GIGE? Like I said in my first post, its all about what you want in a notebook. Pricing what I have in my Macbook in a Dell or HP online and they are no cheaper. You can get them cheaper when HP or Dell runs a sale, but going to the website today they are not cheaper.
Avro
on Jun 14, 2008
@whiplash55 If I were you I would not go out in a thunderstorm. You seem to attract bad luck! We have 4 Macs and the only one that has given us problems was my oldest daughter's 1st Gen MacBook (bought the week it was introduced). Two logic boards needed replacing as did the DVD drive but all done within 48 hours of problem occurring. My 2nd Gen MacBook has given no problem at all. The Consumer's Association here rates Apple laptops as average reliability amongst the top brands, the only one that scores above average is Toshiba. After 12 years of having Macs I would say their service and support are second to none and it seems that lots of people agree with that on both sides of the pond. http://www.macworld.com/article/133293/2008/05/consumer.html @kellymjones You seem to have forgotten about the Apple Education discount. Here it is running at 15% for Higher Ed and I believe they are now throwing in 3 years of Applecare with that.
DRWAM
on Jun 15, 2008
I don't own any Mac notebooks, but I own two Dell Inspirons [7500 and 8200] which were purchased in 2001 and 2003. Both still work fine [except for a trackpad problem on the 8200, which was probably caused when kids spilled Pepsi on it. We use mice anyway and I disabled the trackpad]. I gave the 7500 to my mom. Most of us in my group have Dell's, but two have high end [with 17 in screens] HP's that they love. We had only one problem with mid range Dell, but the guy that used it was kinda harsh with it. It kept having HD failures, possibly due to heat. Still many of our older Dell's are still in service, including to older backup 8200 that people take home and don't treat very nicely.
RunTimeError
on Jun 15, 2008
I've gone through two Acers and a Lenovo. All three were utter crap as far as reliability (the Acers more so than the Lenovo). My brother in law has gone through an HP and a Toshiba in just under three years. He now has a new Toshiba and it is causing him problems (and he wants me to format it back to XP becuase he does nothing but scream and yell at Vista) and when it finally gives up the ghost, he's told m he's getting a MacBook. With the exception of the first Acer I owned ($799 + tax) all the above laptops were in the over $1000 category. My MacBook Pro has had *no* problems of any kind at all since I got it. It's fast, sleek and runs both OS X and Windows like a champ. Now, Paul, ask me if I care whether or not Apple "dominates" the laptop market or not.
pthurrott
on Jun 15, 2008
RunTimeError ... I've had a MacBook since June 2005. It's a great machine, nice size and weight, etc. It has, however, been in the shop twice: Once to replace a bad DVD writer about a year ago and then, this very weekend, to replace the hard drive. Because I opted for the AppleCare warranty (an additional $300 on an already expensive $1500 notebook), both fixes were "free." That said, the Macbook came with an 80 GB hard drive: You can get a new WD 320 GB hard drive right now on NewEgg for $129 with free shipping. So is the Macbook still "worth" it? Eh. Not really. But I like it because it's the best of both worlds. For many, that's no reason to pay double the cost of a typical PC notebook. I've had a number of ThinkPads come through here. Not a single problem. They are arguably the "best" notebooks out there. Dells are decent. HPs are middling for the most part. Regarding market share, I do care how Apple is doing in the PC marketplace. But then I have a more realistic view of that than most Apple fans.
kellymjones
on Jun 15, 2008
@avro and @snakedoctor -- I totally agree that you should buy according to your needs. My only point (if I had one), was that by evaluating my daughter's needs, I able to get 3GB RAM, a superdrive, and a card reader (which was important in our case) in exchange for a little less processor power, bluetooth, GigE, and Wireless N. All this for $400 less than 1 GB Macbook with a combo drive. The choice was there to save >$400 and get what we needed versus spending a lot more for features that weren't important to us. I wish Apple offered more choices in the same feature category as HP/Dell/etc.., but they don't. As for Vista, it runs great with 2 or 3 GB and DDR2 is super cheap.
kellymjones
on Jun 15, 2008
@avro - Yes, the 15% higher ed discount is good, especially with 3 years of apple care. It wasn't an option in our case.
DRWAM
on Jun 15, 2008
Thanks Paul. I will do some price shipping for my nephew. Maybe Thinkpads have an edu discount. Doc
Avro
on Jun 15, 2008
@kellmjones These things always come down to an evaluation. I was on the point last year of buying a Dell (good machine) pre-loaded with Ubuntu last July and then came across a 2nd Gen MacBook being cleared for $880. Since I have loads of Mac software (5 user licences) it was an easy decision and upgrading the RAM to 2 Gigs and HD to 160 Gigs cost another $120 and this wasn't bad either. Any of the top brand laptops are pretty good these days. I hope she enjoys it. My 13 year old is on the look out for the new MacBook. Hopefully no early adopter blues this time ;-).
Dude1313
on Jun 16, 2008
Yawn. Right, is it time to grind on about Apple's market share worldwide again? Check back next quarter, Paul "Only I tell the truth" Thurrott will be back to explain how once again Apple and their minuscule market share means nothing. For the life of me I can't understand how a company with such a small market share isn't out of business yet. (Note : sarcasm).
Dipsh t Admin
on Jun 16, 2008
DRWAM, ThinkPad's definitely offer EDU discounts. You may have to look around, but if you contact your educational institution, I'm sure they can help. In July and September, Lenovo will be upgrading the bulk of their model lines, which can get you some really good deals on leftover T61s. I'd say you can get a T61 for about 1K with a 3 year warranty, maybe a little less. Look for the TopSeller program. 2GB is more than fine for Vista. Personally if you were going to spend extra money, I'd spring for the 7200 RPM hard drives.
Waethorn
on Jun 16, 2008
@DOC It's too bad "The Ultimate Steal" program is over - Office Ultimate 2007 for ~$50 for students only (I forget the EXACT price, but that's about what it was)! Microsoft recommends going here for student discount purchase information: http://www.microsoft.com/education/howtobuystudents.mspx Don't forget that colleges often still recommend/require certain software for the workload, even if it's not a technology course. Usually the IT department head organizes that with the other dept. heads. The software requirements are based on how assignments are handed in, or presented. If they're still using Novell (blech!) for their network, I'd recommend a 32-bit version of Windows Vista for compatibility issues with Novell's client software. If they offer wireless access, the new wireless security options in Windows Vista are a MUST! Too many people abuse school networks because there's oodles of bandwidth, and usually their IT security sucks. He might be required to utilize some kind of wireless gateway protocol software or a mandatory school antivirus program too. Again, this is where the 64-bit compatibility might become an issue, so the 32-bit version should be the preferred option. Word of advice here: If he has an option to purchase Software Assurance through the school purchase program (if he buys his computer from the school), it might be a worthwhile add-on. With Software Assurance for a Windows client license (for Business or Ultimate), he'd get Windows Vista Enterprise, which adds support for 4 licensed Windows client virtual machines. You might be thinking: "what the hell does he need virtual machines for??". The answer is simple. He'll get options for running Windows XP Pro or Windows 2000 in a virtual machine if he needs it for compatibility reasons, but his main host OS can be Windows Vista. This gives him the most recent OS (and the security to go along with it), as well as the previous one to run as a "guest" inside the host OS, in the event that he needs to run older software on it. He should inquire about that with the school software store BEFORE purchasing the computer so that he knows how he can purchase it. It allows him to run both OS's but without paying the full cost of a second Windows license. Downgrade rights only allow you to run 1 client Windows license, meaning that if you downgrade, you're stuck with XP until you choose to upgrade back to Windows Vista. It is a single-boot scenario. Windows Vista Enterprise allows you to run up to 4 virtual machines of either the current license, or any downgraded license version (XP, 2000, NT, etc.), and any combination thereof. Software Assurance can also be purchased for other Microsoft software, such as Office. ....of course, during the term of Software Assurance, you also get Upgrade Rights to the newest version of that software available (Office "2009", Windows "7", etc.) - assuming that they release it within that contract period. There's also training options available, among many other benefits. Stick with 2GB of RAM if it's an option. 3GB isn't much of an upgrade, and because of 32-bit OS limitations, 4GB is just a waste. At least make sure it's dual-channel though (2 sticks of 1GB). If he doesn't require all of the programs in Office, you can still get an educational discount on lesser versions of Office (Standard, Small Business, or even Home & Student). Why pay $300+ for Office Pro/Ent/Ult EDU when you can get Home & Student for ~$140? You have to look at the applications offered and choose the right version. Getting the highest version of Office will probably result in wasting additional money. Compare educational prices of what the school store sells vs. what you'd pay for OEM bundled software prices. If all he needs is Office Home & Student (Word, Excel, PowerPoint, OneNote), and the school only sells Office Pro and higher, buying H&S as an OEM package WITH the computer might be cheaper. Keep lots of notes on pricing so that you can save the most money. I hope that helps.
Waethorn
on Jun 16, 2008
"I've gone through two Acers and a Lenovo. All three were utter crap as far as reliability (the Acers more so than the Lenovo)." "I've had a number of ThinkPads come through here. Not a single problem. They are arguably the "best" notebooks out there." Remember that "Lenovo" !== "Thinkpad". Lenovo's "regular" notebooks are just overpriced budget junk. The Thinkpads are still based on IBM's old designs. ....which are also overpriced (but not "junk" IMHO).
johnpapola
on Jun 16, 2008
"So much for the "Apple owns the notebook market" baloney." I believe, this is what you'd call a classic "strawman" approach to discussion. Setup some hyperbolic statement without attribution and insinuate that it is a broadly accepted notion by a group. lame. I think more often than not, Paul's posts like this are aimed at this strawman construct in his head. This guy is the amalgam of all the most hyperbolic statements of the more partisan mac users from across the internet. Of course, there's no way to link to mr Mac Strawman. He is all of us and none of us. He is a pure construct and, frankly, a pretty weird motivation for writing.
johnpapola
on Jun 16, 2008
As for a MS Strawman, we can look no further than Rob Enderle. He is the stupidest commentator on Apple in the world. Of course, he sees iPhone 2.0 as a miss: http://www.technewsworld.com/story/Apple-Sizzling-Release-Microsofts-War... Then he proceeds to write this: "The first, MobileMe, is a blatant and limited copy of Microsoft Live Mesh, which is currently in early beta (Apple will beat the product to market but only because they aren't going to beta test it)." HAHAHAHAHHA..... What a stupid tool. He makes no mension of the fact that MobileMe is .mac and than .mac has existed for years with all of these features (except push sync OTA to the iphone). This guy blows. Paul is fair. Rob can rot in hell.
Dipsh t Admin
on Jun 16, 2008
"This guy is the amalgam of all the most hyperbolic statements of the more partisan mac users from across the internet. " Many of which come here, and I'm sure many of them also e-mail him directly (in reference to the .mac address owners, for which we don't know what they say to him). I don't think anyone can deny that many vocal Apple or nothing people visit this blog and comment on a very regular basis. So to say that he is making a strawman argument is really not true. His experience is based on what he sees, and he sees this exact discussion a lot. Additionally, I don't think we need to speak about Enderle. He is a total hack, much like I don't read Mossy anymore. However, I don't think that they need to rot in hell.
Avro
on Jun 16, 2008
I think one point that everybody has missed is that about 70% or so of laptops go to Enterprise and hardly any of these are Macs. When you discount the Enterprise laptops, the Mac share looks extremely impressive. Very often Enterprise has some pretty undemanding needs but the price point is all important. So Dell being able to shave a £1 or a $2 off a competing HP gets them the deal. Consumers are different though. They buy what they want/need/desire and while price is a consideration, it is often only one of several aspects that come into the buying decision. What we are seeing increasingly are consumers opting to buy Mac laptops and this is especially true amongst the college crowd. Once they have a Mac there may be no going back so it may bode a big change in the laptop market. Not so much now but in 4 or 5 years when they are in the workforce.
Dipsh t Admin
on Jun 16, 2008
John, if you are looking for an argument for Apple owning the laptop market, look one post above this one to Avro. While everyone can say what they want about how that is really not what Avro is saying, blah, blah, blah, that is the essence of his argument. True, no one has said that they "own" the laptop market, but enough people carve out enough of a niche to prove such an argument. If you were wondering about the basis for which Paul makes such generalizations, we don't really need to look too far, now do we? Kelly, also remember that Dell coupons are a dime a dozen. You don't need to look very far at all to find them, and with the right combination, you can save big bucks. Dell also has very aggressive education discounts, so don't forget to go to http://www.delluniversity.com/, the official portal for Dell higher education deals. Lenovo also offers education discounts, and will also allow the stacking of coupons and deals.
DRWAM
on Jun 16, 2008
thanks for helping guys. My brother [and nephew] appreciate it. And Dipsh, I will definitely go for a 7200 RPM HD. I always recommend them to my friends when asked. For us, we can write off the purchase, so an extra $100 is about $60 after taxes.
Waethorn
on Jun 17, 2008
@DOC: If you have an option for Intel TurboMemory, take it. Instead of the sad little 16MB cache that most notebook hard drives have (or sometimes even 8MB's), TurboMemory is often available as a full 1GB. It makes a big difference on drive speed and power efficiency.
subzerohitman721
on Jun 19, 2008
@Lindy Yeah make sure you collage supports your OS or not.... compserv.physics.harvard.edu/vista Um, if you read that completely, Harvard is taking advice from Gartner? Hasn't Paul pretty much made clear that Gartner's claims can get pretty clear off their rocker? How many times has their speculation stretched into the realm of hyperbolie? Also, this stuff is so out of date with Vista SP1 thats its not relevant. If Harvard is still taking advice from Gartner for their IT decisions, no wonder Bill Gates dropped out and created one of the world's greatest personal fortunes. I get your point about checking with the college. I just don't understand why Harvard would listen to Gartner. They've been debunked about their speculation and it doesn't make them credible in my opinion.

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