SuperSite Blog Daily Update: November 13, 2010

Good morning.

Apple delivered iTunes 10.1 last night, setting the stage for the release of iOS 4.2, which requires that version of the media player. This means I can connect my iOS 4.2-based iPad to the PC again; previously, I had to use the Mac (shudder). More important, perhaps, iTunes 10.1 also provides AirPlay integration with the new Apple TV, which I'm interested in testing.

AirPlay (previously called AirTunes but renamed when video support was added) appears to be a proprietary take on DLNA Push, or what Microsoft calls "Play To" in Windows 7. Here's the UI, such as it is:


AirPlay UI in iTunes 10.1

What you're seeing there are My Computer (i.e. playback via the PC and its speakers), Apple TV (which I assume is obvious; is in the living room) and Paul's Office (which is an Apple AirPort Express base station that supports only audio-out).

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The Boxee Box arrived yesterday as well. I'll review this one, but my first impressions are positive. It does a nice job of melding disparate online services into a single, semi-seamless UI, unlike Google TV, and many of those services are actually useful. More on this next week. But here's a picture of the cute little bugger.

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Netflix is working to add subtitles to its Instant Streaming service, and there are now almost 250 titles utilizing subtitles. This is great news, and hopefully they move quickly to add more. Right now, subtitles are only available via the PC, Mac, Wii, and PS3, but not the Roku box or Xbox 360, which I'd imagine are the top two Netflix platforms.

And since I'm apparently in a screenshot mood today, here's what it looks like on the PC:

Thanks very much to Todd B. for the link.

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Speaking of Netflix, the company of course has great iOS and Windows Phone 7 implementations of its streaming service (I made the Windows Phone 7 version an "app of the week" pic recently). But where's the Android version? Turns out Netflix is an even better company than I thought, and they're being very upfront with the problems developing for Android:

The hurdle has been the lack of a generic and complete platform security and content protection mechanism available for Android. The same security issues that have led to piracy concerns on the Android platform have made it difficult for us to secure a common Digital Rights Management (DRM) system on these devices.

We are able to work with individual handset manufacturers to add content protection to their devices. Unfortunately, this is a much slower approach and leads to a fragmented experience on Android, in which some handsets will have access to Netflix and others won’t.

The current lack of an Android-generic approach to quickly get to all Android devices is frustrating. But I’m happy to announce we’ll launch select Android devices that will instantly stream from Netflix early next year.

Thanks to William D. for the link.

Discuss this Article 4

Waethorn
on Nov 13, 2010
Is the term "Play To" trademarked by Microsoft? If so, did LG have to license the name for use on their WP7 phones, or did Microsoft design the software and choose LG as its exclusive holder? BTW: I got my $99 HTC 7 Surround yesterday and I'm liking it a whole lot - that is, except the HTC software which is just fugly and overlaps functionality that Microsoft offers in free apps on the Marketplace (I removed them all except for the sound and photo enhancers). Still looking for a good case for it though.
subzerohitman721
on Nov 13, 2010
I'm calling total bullpuckey on this Netflix Android app blog. If one guy from TWiT.tv & Mediafly can create a streaming app for all of TWiT's shows on hundred's of Android devices, then Netflix with it's millions of dollars can hire good coders & call Google for support. This is a totally bogus argument because despite all of the fragmentation issues developers control their own destiny thanks to a combination of tools that allow apps to be targeted to specific Android versions, tight restrictions by Google over use of the "Android" name only on hardware that meets stringent spec requirements. Yet nobody talks about iOS fragmentation. Many first generation iPod Touch's & iPhone's are stuck at iOS 3.1.1.3. Second generation devices are at iOS 4.1 but are at varying states of functionality of 4.1. What about all the iPod's? There are varying states of iOS depending on model. Yet this isn't an issue for Apple but it's an issue for Android? Come on. When Steve Jobs blasted Android for this very issue citing Tweetdeck as an example, Tweetdeck responded by tweeting "We only have 2 guys developing on Android TweetDeck so that shows how small an issue fragmentation is." The big issue as to why Netflix is wrong? Piracy. If Netflix doesn't step up, there's always the pirates. If they won't do it, I'm sure someone out there will create "Pirate-Flix" that will give me what I want. Then it becomes a game of whack-a-mole. You might kill it in countries with piracy treaties, but what about China? What about most of southeast Asia nations that piracy is apart of the economy? What about Africa? What about the middle east? You don't even have to go that far. South & Central America? There are plenty of places where people will easily flaunt the middle finger at the RIAA & pirate because the industry doesn't provide the content. It comes down to this. You work past the bogus fragmentation argument and you're a contender, or it's the Pirate Bay or someone like it. Paul, this has been discussed endlessly on TWiT. I would have figured that you would have known that the "fragmentation issue" is such a non-issue. It's another classic case of "jumping the shark."
DRWAM
on Nov 14, 2010
I'd be interested in your opinion of these boxes. I still would like something that could surf the web, as well as stream AND store video. If you make a comparison, please make it easy for me to find. Thanks, Doc
Dipsh t Admin
on Nov 15, 2010
I'd love to hear about the Boxee Box as well. I've been looking for and really want to replace cable with cheaper alternatives, but nothing fills the gaps all too well. I had hoped the 360 would have have done that, but it didn't.

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