The Microsoft ads are working

That this is true is pretty obvious. The Mac fanbois are going crazy over them, which is always a good sign. ("Let's pick apart the 'Apple Tax' math so people will forget that Macs really are a lot more expensive than PCs" is pretty typical of the thinking there these days.) But this story is interesting for one reason and one reason only: It's written by a noted Linux backer.

My users want Windows. Where three months ago users were enthusiastic about Mac and some were excited about (or at least open to) Linux implementations in the coming years, now users are asking about Windows 7 on the new purchases we have coming up.

I was hopeful about Linux in more settings. The anti-Vista sentiment remains high among many of my current Vista users and XP users are certainly feeling like their machines are growing long-in-the-tooth, opening an opportunity for Linux.

Then Microsoft started their new ad campaign ... I’ll be honest: I actually like the commercials. They play on my gadget lust and make me want to go buy a new PC. Of course, I’d probably install Ubuntu PDQ, but I would have already purchased a PC.

The ads seem to have killed any interest in Linux and, except among Mac devotees (and quite a few still exist in education), in new Macs.

I think that the growing enthusiasm around Windows 7 is fairly infectious. Will it be as big a flop as Vista? I doubt it. People are going to have to see and feel Windows 7 side by side with Ubuntu (or some other friendly distro) and then decide for themselves which they prefer. I’m more than happy to give them that opportunity and will be organizing events around such a “taste test.” For now, though, the Microsoft ad campaign is working.

Yes. Yes, it is.

Discuss this Article 53

DavidR91
on Apr 14, 2009
News at eleven: Advertising changes what people think about products
Ocean
on Apr 14, 2009
Is this a belated April fools joke?
anonymous
on Apr 14, 2009
Now Paul, don't be shy. Admit it, this isn't the ads at work here. Public opinion has been dramatically changed in the course of just a couple weeks due to the massive sway and influence of the SuperSite for Windows! Apple is teh doomed because of the snarky analysis and out-of-context repackaged MS press releases presented right here on a daily basis. Go on, take credit. You know you wanna. (And remember folks, you read it here first!)
ModernDislocation
on Apr 14, 2009
Hmmm.... I think that most mac sites have pretty dismissive of the ads to the idea that people are in hysterics is pretty much wishful thinking. I also find it odd that someone who bills themselves as a "numbers guy" is declaring success based on completely anecdotal evidence. I guess the benchmark of data accuracy moves depending on if you agree with the conclusions?
machias
on Apr 14, 2009
I have been using Windows since Windows/286. Switched to Mac OS X in 2003. Currently have a house full of Macs of various flavours (six of them), including an eight-month old MacBook Pro 2.5 gHz. The only other machine in the house is a server running Ubuntu. I just ordered a tricked out Lenovo IdeaCentre K230 in anticipation of Windows 7 coming out. Did the recent MS ads change my mind? Absolutely not. Playing with the Windows 7 Beta did.
danieldecker
on Apr 14, 2009
One guy says his users are asking about 7 and the whole campaign is a success? Really Paul? And as for the "Apple Tax" "study" - there is no need to pick apart the numbers, they fall apart all on their own. You need look no farther than the fact that a workstation class computer (Mac Pro) was compared to a desktop class computer (whatever PC). The "study" chose to obviously overinflate costs associated with the Mac and outright ignore those same costs when looking at the PC. It was fraudulent and a lie. The argument can be made wither way and the numbers can be played to suit your ends. I will not ignore that BUYING a Mac sometimes costs (sometimes NOT) a little more than an equally and comparably equipped PC. But OWNING a Mac over the long haul is cheaper. It's all subjective, really. But seriously, one guy and a story about his users asking about 7 does not a successful campaign make. You really have lost your last shred of credibility, Paul O'Reilly.
anonymous
on Apr 14, 2009
Who needs evidence? A blog post said it! On the internets! If one blog's authenticity and authority can be questioned, that would open the door for skepticism and critical thinking of any blog- even this one. We can't let anything like that happen!
kenmcnamee
on Apr 14, 2009
DavidR91: "News at eleven: Advertising changes what people think about products." No David, you don't see the point, which is that in Microsoft's case previous ad campaigns did not work. They had no impact on what people thought about Vista for instance. The fact that the current ads are being heavily talked about, debated and complained about by Mac fans is certainly newsworthy. In other words, "Microsoft ads working" is equivalent to "Man Bites Dog." Of course, the more Mac fans complain about the fairness or accuracy of the Microsoft ads the more effective they will be. You know, kind of like when Microsoft fans complained about the "I'm a Mac, I'm a PC" ads.
danieldecker
on Apr 14, 2009
@kenmcnamee problem is, the new Microsoft add lack fairness or accuracy. In the Giampaolo ad, they guy makes statements about wanting speed and computing power over aesthetics. But he ends up with a demonstrably inferior machine (vs. the Macbook) and no aesthetics! Not to mention that he could have bought the Macbook, installed Vista, and still had a technically superior computer in the end. I will avow, right here and now, running Windows on modern Mac hardware makes Windows suck less, due to Apple's use of quality hardware. The ads are meant to be a slight against Mac USERS (calling us fans is so indignant, please stop. I'm a FAN of the St. Louis Cardinals, I'm a Mac USER), and I get that. Ha Ha. Apple's ads may not be entirely true, again a matter of subjectivity, but they never outright attacked a group of PEOPLE. The ads make light of a computing PLATFORM, not its users.
Dipsh t Admin
on Apr 14, 2009
"You really have lost your last shred of credibility" Yet, you are here. And talk about losing credibility by making dubious claims: "But OWNING a Mac over the long haul is cheaper."
x3haloed
on Apr 14, 2009
I'm somewhat confused as to why the Linux backer feel that putting Windows 7 and Ubuntu side-by-side will make people want to switch to Linux. I'm a fan both Windows and Linux. Linux just isn't ready for mainstream use. It's far more complicated to do something such as installing and removing software on Ubuntu than it is in Windows. And If something breaks, is usually much harder to fix.
stevejobs
on Apr 14, 2009
The only thing cheaper would be renting. Just like how I rent Waethorn's mother on a nightly basis.
bettieblu
on Apr 14, 2009
http://news.cnet.com/8301-1009_3-10218666-83.html?tag=newsEditorsPicksAr... Microsoft Tax, the gift that keeps giving. ""But OWNING a Mac over the long haul is cheaper." Looking at that link above, you may be on to something.
x3haloed
on Apr 14, 2009
@machias: You are right, but you are not the average consumer. You are an enthusiast.
anonymous
on Apr 14, 2009
Oh Steve- that's just because you only do it for fifteen minutes each of those nights, and you get the frequent customer rate.
Dipsh t Admin
on Apr 14, 2009
"Not to mention that he could have bought the Macbook, installed Vista" And including the Vista licensing cost will add even more to the price. "The ads are meant to be a slight against Mac USERS" Really? How much Kool-Aid did you drink this morning? I fail to see how it targets Mac users directly, or how the Apple ads, using the same logic, don't target Windows users. Windows users that knowingly and wantingly purchased a Windows computer could make a claim that the Mac ads were an affront on them, since it attacks the platform, which they knowingly chose. "calling us fans is so indignant, please stop. I'm a FAN of the St. Louis Cardinals, I'm a Mac USER" Yet, you are here, much like a fan of a sports team would be, defending your platform of choice. A user would know nothing of this Mac vs PC interaction, since they would simply be using the computer as a tool. A fan writes comments on a blog.
danieldecker
on Apr 14, 2009
@ Dipsh t Admin: Oh, now you have direct insight into my personal finances and professional experiences? Clairvoyance? What part of subjective did you miss? I was speaking to MY personal experience, which I am sure you have no knowledge of, other than the TRUTH that I'm telling you. As to where I go and what I read on the internet, that's nunya. I come here for my own reasons, not yours. So, have you owned a Mac compared to a Windows PC? Do you personally know it's NOT cheaper to own a Mac over several years vs. a Windows PC? Because I do. I have experienced it. My claims are not dubious, they are verified by my personal and true experience. As to Paul's credibility, he is making a grossly exaggerated claim as to the success of a 3 week old ad campaign based on a report from one guy and the questions his users have asked him. No backing evidence, just anecdote. So to close, bite me.
Waethorn
on Apr 14, 2009
"And including the Vista licensing cost will add even more to the price." And since Apple doesn't sell Windows, you'd have to buy retail software. I'd like to compare the figures of retail Windows sales to the number of Mac users running Windows.
beaker
on Apr 14, 2009
one "Linux" guy likes that ad which makes it a success? Really?
lotsamystuff
on Apr 14, 2009
"For now, though, the Microsoft ad campaign is working." Yes, yes it is. It has completely cemented the idea in people's minds that if you're looking for commodity crap, don't care about build quality, and want to shop on price alone, a cheap laptop from your local electronics superstore is definitely your best choice (I'm surprised "Waethorn" hasn't weighed in...that mom and her kid walked out with a Vaio, and we all know how Wae feels about Sony.). Oh, and that a "big screen" means "lots of real estate" even if it really doesn't. Or that "underpowered" means "more powerful". Facts no longer matter, even here on Paul Thurrott's Supersite For Windows By Paul Thurrott, where facts allegedly really do matter. No longer, folks. Less is more. War is peace. Freedom is slavery. Ignorance is strength.
lotsamystuff
on Apr 14, 2009
"The Microsoft ads are working" "Mission Accomplished" "We Will Be Greeted As Liberators"
danieldecker
on Apr 14, 2009
@Dipsh t Admin: I'm not defending my platform of choice. I'm trying to point out the outright LIES in the advertising campaign and the bias of the "study" and the incredulity of the "report" from the field. The Lauren ad specifically slighted Mac users. The Giampaolo was more a dig at the platform. The Kool-aid comment is technically wrong, the folks in Jonestown were given Flavor Aid, jeez. Grape to be exact. And why are you so petty as to attack me personally? Did my dog sh!t on your lawn this morning? And except for my last comment, I did not address you directly. Readers interact with authors by commenting on blogs. Fans post in forums.
Waethorn
on Apr 14, 2009
I just got another ex-Mac user in today. Apple wouldn't cover the warranty on an 8-month old Macbook Pro. Seems the mag-lock power cable is now dead and it caused some kind of major damage to the motherboard. The system won't power on, yet the power LED is the only component that does. The "geniuses" at the Apple Store took less than 2 minutes to do a diagnostic on it and dismissed it as a power surge. Now the customer is stuck with a $2200 piece of junk with 1/3 of their warranty left that's not being honoured. ....the Apple Store didn't even offer to retrieve their files from the hard drive either. The customer wanted an opinion. I told them to sue.
anonymous
on Apr 14, 2009
SALUTATIONS, MEATFORM ENTITIES I am Commander T'Plak, and I am staking claim to this blog in the name of the Council of Rigel! I shall become a permanent occupying presence in this "weblog" in order to participate in the mass brainwashing of your orb. You will come to grudgingly accept this as the new status quo, along with the enslavement of your people and the siphoning of your fluids. My interests are many and vast, from tentacle-based probing to the consumption of Microsoft propaganda. You will learn a new definition of respect and awe as I set the record straight on a variety of issues, using direct communiques from the Galactic Central Homeworld. So. Let business commence! For it has been deemed fate by C'zlephaceous the Prophetizer from the dawn of nonlinear time. ENDTRANSMIT!
Dipsh t Admin
on Apr 14, 2009
"My claims are not dubious, they are verified by my personal and true experience." Sorry, that makes them dubious. Likewise, if I had made a similar claim that my own experience backed up that a Windows PC is cheaper, I would be likewise attacked for only bringing up anecdotal evidence. That has been my experience. Since the additional costs associated after the purchase of my home computers over the years has been minimal outside of upgrades, I have saved money over an equivalent Mac solution. That's MY "evidence", and it is just as dubious as your own "evidence". Now, I could tell you about what I have experienced with running the IT department at my company, but it will still be anecdotal, and such experience has similarly been decried by other members here. "Readers interact with authors by commenting on blogs. Fans post in forums." Sorry, this is not true. You must be truly new to this blog, because you would know that is anything but the case. Read a few of RobertsJoe's posts, and tell me whether he is a fan or a reader. Note that I wasn't excluding myself from the list. You don't want to believe, because it seems you are "above" the forums, but you are as much of a fan as I am. "And why are you so petty as to attack me personally? " Wow, you seem to get slighted easily. I guess you can call it an attack, just like the Windows ads were supposedly attacking Mac users. "now you have direct insight into my personal finances" What??? When did I bring up personal finances.. Testy, test.y. Don't sit down, you might suck up the furniture.
whiplash55
on Apr 14, 2009
I finally saw 2 of the ads last night on television and they are excellent ads. The reaction from the Mac fans is fun to watch and it brings out their worst side. Smug, arrogant, and disdainful is what you expect from them, and they don't disappoint! Thank you Mac fanboi's and girls you made tax season a little less depressing. Let see you guy ramp it up a notch, go Code Mac (Pink) you CAN make bigger fools of yourselves do it!
whiplash55
on Apr 14, 2009
@CommanderTPlak That's what I'm talking about!
Waethorn
on Apr 14, 2009
"that mom and her kid walked out with a Vaio, and we all know how Wae feels about Sony" They have good products and not so great products. I have a PS3. I use it for Home and multimedia stuff and I upgraded the hard drive in it for very little money. I have GTA4 for it and haven't looked at games since. I've said that before many times too. I don't mind Sony stuff, but as far as their notebook systems go, they're overbloated with too much crap software. They are still just Clevo notebooks though, so they're like any other. The VAIO P looks slick, but it's not a good value, considering that you can get an Asus EeePC 1000HE with a better processor for way less money and a larger screen and better input device (a multi-touch trackpad instead of a "nipp1e-mouse"), and the GMA 500 isn't guaranteed to work with Aero on Windows 7 since there aren't any Aero-capable drivers for it yet for 7 (and it's so slow on Windows Vista that Windows recommends you turn Aero off). It's ok, but the super-wide screen is a turn-off IMO. Using high-DPI options in Windows is better from version to version, but it's just still too small, especially for that resolution. Windows scales things fine on 96 or 120dpi, but when you get into the insane ~208dpi that the VAIO P uses, you don't get enough screen real-estate to fit many objects that are scaled to "normal" size. The 10" 1024x600 screen is more ideal, and the Origami Experience 2.0 is designed to work natively on 800x480 and 1024x600 widescreen modes. I'm looking forward to the Gigabyte T1028 netbook UMPC. I may be able to order them unbranded as a whitebook option from Gigabyte or the original ODM, as sales have been ramping up since the beginning of the year.
holybrother
on Apr 14, 2009
I hated those 'I'm a Mac' ads that Apple put out. Conversely, I don't mind the 'there's an app for that' adds that Apple puts out for the iphone. While there are many apps for Windows mobile, it is clear that Apple has a larger/better library for mobile devices. I think a similar strategy that demonstrates the superior pricing and selection for Windows software would be better than hardware comparisons... especially since neither Microsoft nor Apple are really making most of the hardware... They do however make SDKs for programmers to write software...
Waethorn
on Apr 14, 2009
@Commander Tblech: Did you get your thetan audited lately?
Waethorn
on Apr 14, 2009
"While there are many apps for Windows mobile, it is clear that Apple has a larger/better library for mobile devices." Ya, you know cuz 100 fart, jiggly b00b, and levelling programs are "better" than daily productivity apps.
anonymous
on Apr 14, 2009
BEGINTRANSMIT I assure you, corporeal entity Waethorn, that my thetan count is on par with other participants of this weblog. I sense hostility on your part- do not hate me because my tentacles are beautiful. I am merely here to engage in intelligent discourse and feast upon the collective pain and suffering of the posters here- and I know much of pain and suffering, as my ship runs Vista. ENDTRANSMIT
daveinla
on Apr 14, 2009
I don't know in what world you are living, but being a geek and knowing many of them, I know 0 person excited about Win7... The only reason might be to have a more reliable version of Vista. Here is an article that points to the obvious truth once you have tried and bought boths PCs and Macs for peronal use: http://www.theregister.co.uk/2009/04/11/microsoft_flames_macs/ Macs are expensive true, but god it's such a good purchase. Mike will tell you the same thing about his expensive 2 seater car...
daveinla
on Apr 14, 2009
And BTW, Paul who loves the numbers and "hard facts", based on what can you tell the campaign is working ?? Sales figures ?
danieldecker
on Apr 14, 2009
@Dipsh t Admin: Personal finances remark was a reference to you knowing what it costs me to own a Mac. All dubiousness aside. The personal attack remark was referencing the "Kool-aid" remark. An obvious attempt to attack my intelligence. How could I have chosen a Mac unless I was drugged or under the influence of a religious leader? Couldn't be that I made an intelligent and informed decision based on experiences and preferences? And I've been coming here for nigh on whenever it moved over from the Nexus. Just because I don't comment like it's my job, doesn't make me new here. I'm not uptight, you brought out the guns. BTW, you'll go so far as to call me dubious based on my "anecdotal evidence" but cut Paul a wide swath when he reports an anecdote as proof positive that the new campaign is working? Dubious, indeed!
ivymike
on Apr 14, 2009
Heh, heh, heh... wishing the Mac away is not going to work Paul, no matter how hard you close your eyes and click your favorite registry editor. You truly are Redmond's hardest working sycophant! Everyone finds it hilarious that Microsoft is actually PAYING people (err, actors/actresses playing "real" people) to buy their OS - on national TV no less! What's "working" (and have been) are the Apple ads, as evidenced by Microsoft's embarrassing throw-the-dart-at-the-wall attempts (how many ads in the past year, four now?) to counter them. Microsoft is the Wile E. Coyote of the tech industry. Beep! Beep!
chipwinter
on Apr 14, 2009
If the technology director for the Athol-Royalston School District in northern Massachusetts says the ads are working, then they must be working.
SPiotr
on Apr 14, 2009
@Paul "The Microsoft ads are working. That this is true is pretty obvious." Must be true! The number of internet nerds, shouting at each other has risen dramatically from 3 million to over 9 million. The Microsoft ads are working. Apple pushed their Mac sales from 3 million to over million 9 million. The Apple ads are NOT working. Different strokes for different folks.
mikegalos@msn.com
on Apr 14, 2009
daveinla "Macs are expensive true, but god it's such a good purchase. Mike will tell you the same thing about his expensive 2 seater car..." No. Actually I'd say my 2-seat care (which, btw, is half the price of the equivalent Porsche which I'd say is the Mac of cars) is a horrible choice for almost every car buyer and an excellent choice for a very few of us with very specific wants and needs. Come to think of it, that's about what I say about Macs. (Even to the point where I advised a family member with VERY specialized needs to go with a Mac)
DarkSages
on Apr 14, 2009
I been to three Best Buys in the pass week, I got a partime job as a secret shopper; customer service is horrible by the way. I am to walk in to a the store and look like im shopping as I walk around the store. When I went to the computer sales section everyone was looking at for lower price PC. A few played with the macbooks and imacs but no buyers. PC specially lower prices Pcs $300-700 were the ones getting attention. One main thing that I did not like about how Bestbuy is selling PCs is that they have two price tags. I saw a sony for example for $650, it was a nice machine but to the right of the $650 price tag was $1175 it was for antivirus/mal protection and office. I really thing that was really over priced.
rjohn05
on Apr 14, 2009
I think the Mac fandom is finally feeling what the Windows fandom has felt since the inception of the "Im a Mac, Im a PC" campaign. I personally don't want Apple or Microsoft to go away. The competition puts good products in my house either way because I like both companies. However, i cannot help but agree with those who feel the Apple image is exclusive, arrogant, and childish.
tayme
on Apr 14, 2009
@mikegalos - "Come to think of it, that's about what I say about Macs. (Even to the point where I advised a family member with VERY specialized needs to go with a Mac)" Using your own words...why rely on "meaningless anecdotal discussions" about your family when the fact is that you are one of the most one-sided people that post on this site? Why the double standards from you all the time? http://community.winsupersite.com/blogs/paul/archive/2008/12/12/how-to-f... --tayme
Dipsh t Admin
on Apr 14, 2009
"Everyone finds it hilarious that Microsoft is actually PAYING people (err, actors/actresses playing "real" people) to buy their OS - on national TV no less!" I guess Justin Long works for free? You'd figure such a fine actor as him would have the movie roles pouring in, and I can't see him taking a job that he wasn't going to get paid for. His schedule must be so busy. On topic for a moment, but like I've said before, the true results of the ad will have to wait. If the vitriol and venom from the Mac camp is any indication, the ads must be at least somewhat effective. If these ads truly were lame and false, wouldn't Mac fans have nothing at all to be worried about? Instead, we see them examining every frame of cellophane to try and discredit the ads. Taste, indeed.
danieldecker
on Apr 14, 2009
The best one yet, and true too. http://www.youtube.com/watch?v=vbJSuduTrPs
Toddimous
on Apr 14, 2009
"Everyone finds it hilarious that Microsoft is actually PAYING people (err, actors/actresses playing "real" people) to buy their OS - on national TV no less!" Considering Apple only uses real people like Justin Long in their commercials, Oh wait Justin is a actor too? I am sooooo disappointed we were lied to by Apple in a commercial. Oh the agony of deception. It may be anecdotal, but I can see the ads are working because almost every forum and blog i frequent the Mac fans have their panties in a wad over these ads and they keep throwing out stupid arguments like a ad is using actors. Of course they are actors! that is what advertisements use 99% of the time. I like Apple and the Mac for what it is, a niche but I also like to watch the kool-aid drinkers stumble all over themselves in panic over these ads because they know they resonate with people and that just kills them.
daveinla
on Apr 14, 2009
AHAHAHA good find Daniel !!!!
holybrother
on Apr 14, 2009
@ waethorn: lol... there may be a lot of crappy iphone apps... but requiring visual studio pro to get the SDK for windows mobile puts Microsoft's mobile OS in a difficult position for developers. The opposite is true of Windows vs Mac OS. Windows has a much larger library of applications for any given subject than Mac OS.
Waethorn
on Apr 14, 2009
"Oh wait Justin is a actor too?" Barely. See dip's ultimate sarcastic line: "such a fine actor as him...." "but requiring visual studio pro to get the SDK for windows mobile puts Microsoft's mobile OS in a difficult position for developers." You need Visual Studio Standard to actually write programs using the SDK, not Pro. Most half-decent developers subscribe to MSDN or Empower, so they get Visual Studio included. I get an Action Pack subscription and did the web developers compliance test (for nothing) and even got Visual Studio 2008 Standard and Expression Studio 2 for free. http://www.microsoft.com/downloads/details.aspx?displaylang=en&FamilyID=...
robertsjoe
on Apr 14, 2009
You really try and find something from nothing. Yeah, some Linux hacker posts and you think the ads are working. Please! You have to remember that, as consumers, Linux users are much more of your cheapskate variety than your typical cheap PC user. Yet, the Linux user does have more taste than your Windows user.
robertsjoe
on Apr 14, 2009
Here is the fourth Microsoft ad. http://www.youtube.com/watch?v=vbJSuduTrPs&feature=player_embedded# I think Frank is a little harsh, not all PC users are retarded.

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