Windows, not Walls

I was traveling yesterday, so I’m a bit behind on posting this but in the event you somehow missed it, Microsoft is apparently going to use former Mac poster boy Jerry Seinfeld to promote Windows Vista in a new series of ads:

Microsoft, weary of being cast as a stodgy oldster by Apple's advertising, is turning for help to Jerry Seinfeld.

The software giant's new $300 million advertising campaign, devised by a newly hired ad agency, has been closely guarded. But Mr. Seinfeld will be one of the key celebrity pitchmen, say people close to the situation. He will appear with Microsoft Chairman Bill Gates in ads and receive about $10 million for the work, they say.

The new ad effort is expected to use some variation of the slogan "Windows, Not Walls," according to several people familiar with the matter. Those people say the point is to stress breaking down barriers that prevent people and ideas from connecting. The campaign, said to debut Sept. 4, is one of the largest in the company's history.

Microsoft's immediate goal is to reverse the negative public perception of Windows Vista, the latest version of the company's personal-computer operating system. Windows is Microsoft's largest generator of profit and revenue, accounting for 28% of the company's revenue of $60.4 billion in the year ended June 30.

The software has sold well, and Microsoft retains an overwhelming share of the market for operating system software over Apple.

Apple's Macintosh computer business is dwarfed by Microsoft's share of the PC software market, but it has been gaining on its larger rival, accounting for 7.8% of new PC shipments in the U.S. in the second quarter, compared with 6.2% during the same period the prior year, according to research firm IDC. The vast majority of the rest of the market is made up of Windows PCs.

So. What do I think about this? Honestly, I’m not sure. On the one hand, Seinfeld is obviously funny, and his show was frequently hilarious. But that was a decade ago. Part of me is a bit concerned that Microsoft is going with an aging comedian 10 years after his only truly popular vehicle went off the air. Seems like a typical “try to be cool” move by Microsoft. That said, I do like the idea of using Gates. Microsoft has made dozens of hilarious internal videos over the years, many of which have popped up at trade show keynotes. I’ve always wondered why they didn’t use such things as ads. It looks like they’re heading in that direction.

Discuss this Article 228

lotsamystuff
on Aug 24, 2008
"In the US, Apple barely has sufficient sales to have some influence in the personal computer market. Not enough to do the second role through actual innovation but with the advertising and fan driven mindshare, enough to do some of that role. A key part of the resentment against Apple is that they do not innovate to drive the market and instead focus on intangibles that do nothing to improve the product ecosystem." You really cannot be serious. Can you? Apple is virtually unique in that their influence goes far beyond their meager market share (in personal computing, at least). But to state that they "do not innovate to drive the market" and "do nothing to improve the product ecosystem" is just silliness--or wishful WinJihadist thinking.
DRWAM
on Aug 24, 2008
My apologies to all, esp Lindy. BSG [original] was too campy for my tastes back in it's original run. I was definitely a Trekker. Yep, I watched the original series, first run! Mike, that was tough for me to admit as now you now my real age range!
johnpapola
on Aug 24, 2008
@lotsamystuff, Clearly Apple's had little to no impact in the areas of computer hardware design (and industrial design in general). Clearly the current move towards stylish PCs has nothing to do with Apple's success. Clearly the iMac didn't spark a copy-cat revolution across devices from PCs to Toasters. Clearly Apple's all-in-ones have played no role in the design of the Dell XPS One, the HP and Gateway all-in-ones. Clearly, the Titanium powerbook's widescreen display had no impact on the move to wide-screen displays in laptops. On a side, note... clearly the iPod and iPhone have had little to no impact on the industry and design decisions in the media player and smart phone markets. Or.. wait... maybe the opposite of everything I just wrote is true. Duh. Any honest and objective observer of the PC market must admit that Apple has had a very significant impact on the industry. Mike wants to trivialize it because he's trying to pretend that Apple isn't a computer hardware maker. But that's not reasonable or honest. Apple's impact has been an order of magnitude in excess of their market share and Paul's obsession with them on his "supersite for windows" is just one tiny example of that. Come on, Mike. Give up the hyperbole. It destroys your credibility. Just as it makes you look biased to be marginalizing the graphics subsystem innovation by Apple in an era in which content creation and viewing is driving consumer computing. Admit where we have good points, Mike. I know you have plenty of good points too. Give up your black-and-white world.
shark47
on Aug 24, 2008
Give it up, Mike. This is not an argument you're going to win. You have a lot of intelligent things to say about Microsoft and the industry in general, but when you make such comments about Apple's marketshare and its contribution, it hurts your credibility and you come off looking like Lindy. I hate to agree with lotsa, but I think he's right about this one. :-)
Avro
on Aug 24, 2008
@ Gorath The article was talking about being Number 1 in Education and Number 5 Overall. Education "Statistically, Apple sold 19.2 percent of all computers sold in the European education sector - including servers. Apple is also the leading PC manufacturer in the UK - eclipsing Dell - for laptops and now also desktops, holding 17.3 percent of UK education market share, the analysts said." From what I see in the schools and universities in England this figure very much rings true. Overall "In the UK, Apple shifted 119,000 Macs (this quarter), giving the company a 4.3 percent grip on the overall computer market, the analyst's revealed. That's up from 85,000 Mac sales last year, giving Apple respectable growth of 40 percent - almost double that of the wider PC industry. Apple is now the fifth biggest PC maker in the UK." The actual figures for the UK are. Apple market share 4.3% Apple consumer market share 9% These are expected to double in the next 2 years. Which? magazine (Our version of Consumer Reports) has rated the MacBook and MacBook Pro as the 2 best laptops in the UK We have 3 monthly Mac magazines (MacFormat, MacWorld, and iCreate) and MacUser publishes every 2 weeks. MacWorld UK is the largest circulation Mac magazine in the world. We have more Apple Stores than anywhere outside the US and more are opening all the time. I could hardly breathe in the one in Cambridge last month due to the crowds. Perhaps most telling of all when I took advantage of my Microsoft's Home User program with my employer ( £17.50 about $35 for MS Office) the Microsoft sales rep said 'Sir, will that be 2007 for Windows or 2008 for Mac?'. Naturally it was 2008. :-) So when Mike says Apple does "badly" outside the US it really means does "rather well" as normal people understand it. He probably thinks that people line up for Zunes and Windows Mobile Phones ;-) Virtual Reality is marvellous!!
lotsamystuff
on Aug 24, 2008
@shark: "I hate to agree with lotsa, but I think he's right about this one. :-)" I always knew this day would come, Sharky. FWIW, I even agree with you re: Mike! Who knew?
shark47
on Aug 24, 2008
"Perhaps most telling of all when I took advantage of my Microsoft's Home User program with my employer ( £17.50 about $35 for MS Office) the Microsoft sales rep said 'Sir, will that be 2007 for Windows or 2008 for Mac?'. Naturally it was 2008. :-)" Wow! It is indeed telling. I got mine for $20 in the US through the same program. That's almost half the price.
Avro
on Aug 24, 2008
We have a 17.5% tax here that is included in all prices, but that would only come out to $23.50 so you definitely got the better deal.:-(( Both Windows and Mac Office prices are the same and Microsoft allows you to buy one of each so you could have 2007 on the Windows partition of your Mac and 2008 on the OS X partition.
gorath
on Aug 24, 2008
But avro, the fact that they beat Dell doesn't mean that they beat all the other manufacturers together. Remember that a lot of people make computers. Some smaller schools round here also use local firms, as they give good discounts to local education authorities and so on. I'm not doubting that apple are doing well, or growing, or that they make fine machines. But my experience of computers being used in education must differ wildly to yours. As for the offer on office being telling, what is it telling exactly? that the guy who was dealing with you knew that office was available for both windows and OSX? How is that significant in any way?
Avro
on Aug 24, 2008
@gorath Correct. Apple is Number 1 in sales over Dell, HP and the others. It is the market leader. Your comment that some schools are using a few "shop built specials" does not change the manufacturers number. I work all over the UK and have never seen a "shop built special" in a school. They just cannot give the discounts that Apple, Dell and HP can. BTW Apple has 55% of the Swiss education market. The number also refers to new sales over the last 8 quarters. Some schools are using very old computers bought many years ago. You cannot base national conclusions on what your local school is using. My comment on it being "telling' referred to Mike's posts. If Apple was a non-starter in the market Europe , Microsoft would not even stock Office 2008 for what amounts to an Enterprise connected sale.
sayguh
on Aug 25, 2008
Let the records show that tayme got owned by both Mike & Mary (moreso Mary)
gorath
on Aug 25, 2008
Avro, please don't misunderstand, I'm not strictly disagreeing with you, I'm just stating that my personal experience seems to differ to yours. And there are definitely schools in rural areas that use local firms. These may actually be quite large firms, but still nowhere on the scale of HP or Dell.
subzerohitman721
on Aug 25, 2008
If I may interject here based upon my personal experience. Almost all of the local school districts in Dallas/Fort Worth area, use Windows machines. Mac orders make less than 1 percent of PC orders for Dallas, Irving, Carrollton/Farmers Branch, Plano, Lewisville, and other districts in the area. This is an area of over 6 million people, where their kids aren't using Macs on a regular basis. The main vendors are HP and Dell.
mikegalos@msn.com
on Aug 25, 2008
subzero Apple used to have absolute dominence in the K-12 market back in the heyday of the Apple ][ and for several years after while the rest of the world had moved on from 8 bit processors. That ended a long time ago but it's still a pretty common folklore that schools that used Apple ][ moved en masse to Mac. While some did, most went to MS-DOS and later Windows.
DRWAM
on Aug 25, 2008
Sub, I thought you were from Vulcan?
gorath
on Aug 25, 2008
I remember when I went to highschool, they were still using Acorn Archimedes, and, oddly, BBC micros.
subzerohitman721
on Aug 25, 2008
There is a Vulcan compound in every major city on Earth including Berlin and Canberra. I think the Dallas consulate is on Star Trek Lane off Apollo and east of Jupiter Road. Very logical because the local Fry's Electronics is between Jupiter Road and Northwest Highway. No subspace transmitter's available yet.
Dude1313
on Aug 26, 2008
When is everyone around here going to realize this simple truth: Anecdotal "data" (negative) about Apple= Absolute, irrefutable, undeniable proof that Apple is of no importance. After all Apple innovates nothing and everyone should thank Microsoft that they do... Happens all the time when people use words such as "always", "everyone", and "never".
Dipsh t Admin
on Aug 26, 2008
Dude, let me change what you said and see if it has the same effect. "Anecdotal "data" (positive) about Apple= Absolute, irrefutable, undeniable proof that Apple is of the grandest importance. After all "M$" innovates nothing and everyone should thank Apple that they do... " It goes both ways.
Dude1313
on Aug 26, 2008
Dip- I have no issue with things that MS has actually created. What is laughable is certain folks (read Mike) that content that Apple hasn't created anything in years and that Microsoft's continued "innovation" is a "gift" to the PC industry.
tayme
on Aug 26, 2008
@Dude - I am with you on that...I have made the same point before about words like that. I was taught that at a very early age...I guess that some others weren't. --tayme
WebGuy3000
on Aug 26, 2008
Dude, Dipsh, You're both right, of course. For every anecdote, there's an equal but opposite anecdote. What strikes me as funny is that both sides of these silly discussions use exactly the same logic to "debunk" the arguments of the other side, seemingly blissfully unaware of the symmetry of it all. One man's obvious truth is another man's FUD. And vice versa.
mikegalos@msn.com
on Aug 26, 2008
Dude1313 I've generally found that when people issue non-denial denials like saying how outraged they are or how laughable a statement is but don't actually say why it's wrong, you've generally spoken a truth they both don't want to admit and secretly know is true. For the record, the two statements I've made that you've mischaracterised rather than answer are: Microsoft, given their dominent position in the market and pressure from change averse corporate customers, should be the least likely operating system vendor to be innovating, yet they're the primary innovator in PC operating systems. OS X is stagnant and Apple has offered almost no innovation in PC operating systems in the seven and a half years since 10.0 shipped. So, perhaps you can stop laughing long enough to tell us some of the great innovations in PC operating systems that have been introduced by Apple in OS X. Here's a start for you, go to the Apple site and show us which of those "300+ New Features" in 10.5 weren't just a case of "Cupertino, start your photocopiers". Here's the URL to save you some time: http://www.apple.com/macosx/features/300.html Don't forget, we're talking about OS innovations. You know, things that improve the state of the art of operating systems and not things like "Empty the Trash from the Trash itself with the Empty Trash button" or enhancements to the UI of bundled applicatons. Still laughing?
mikegalos@msn.com
on Aug 26, 2008
Oh, and just as an FYI, even trivia like "Empty the Trash from the Trash itself with the Empty Trash button" was copying Windows. Windows has an "Empty the recycle bin" button in the recycle bin but, somehow, didn't think it was one of their top innovations worthy of a separate call-out on their web site.
Dude1313
on Aug 26, 2008
Actually Mike you continue to prove my and Tayme's point(s) daily. Keep up the good work. And if yow want to be pedantic: I said laughable, not laughing
johnpapola
on Aug 26, 2008
@mike, "OS X is stagnant and Apple has offered almost no innovation in PC operating systems in the seven and a half years since 10.0 shipped. So, perhaps you can stop laughing long enough to tell us some of the great innovations in PC operating systems that have been introduced by Apple in OS X." Would you please just give this up? I think most of the community on this site finds these statements to be hyperbole to the point of dishonesty. You've already dismissed the substantive innovation Apple has brought to the graphics subsystem, which was one of the main areas Microsoft pitched as new in Vista. Microsoft thinks WPF was a big deal, but you are trying to say that Quartz/Core Image isn't even though it came first. You ignore that and continue claiming Apple's doing "almost no innovation". I suppose that's better than what you usually say, which is "Microsoft is the ONLY innovator". Mike, you live in your own world. You knowingly define the parameters of your argument in a way to excludes legitimate rebuttal... and then tout your knowledge as superior to everyone. If graphics subsystems and APIs down count as important elements of a consumer operating system in an era being driven by content creation and consumption... then what does? Please get off your high horse.
Dude1313
on Aug 26, 2008
And neither did I say "outrage"; hyperbole much?
mikegalos@msn.com
on Aug 26, 2008
And yet another non-denial denial from Dude1313 And John trying again to cite one API set in one library that came out a couple of months before the equivalent set in Windows as plenty of innovation in over seven years to demonstrate how wrong my premise is that OS X is a stagnant product. For the record, john, whe we had this conversation to find other Mac innovations you had to go back to the 1980s and 1990s which pretty much made my point. Really guys. You're making my point quite well. 300+ "new features" in just one release and the best two of you can offer is one several year old low-level API. Really, for the company that's "the innovator" you'd think this would be a no brainer.
Dude1313
on Aug 26, 2008
Mike do you truly think I feel the need to engage you in a "my dad is bigger then your Dad" shouting match? Do you feel that look: “A non-denial from Dude” is supposed to spur me into action? Do you think I’m sufficiently motivated to engage in a “this for that”, point by point dissection of which is better or which innovates more? Keep waiting buddy. Could it be that quite a few of us find you and your vigorous defense of Fortress Microsoft tiring? I’m willing to bet there are many here in the same boat as me. I owe nothing to you. You and your extremely Windows-Centric viewpoint will not see anything other then what you want to: Which coincidentally makes you just the same as the Apple fanatics you so deride… pot meet kettle and all. Your method of posting can be summed up quite easily: ignore pertinent points that are telling by posters, shout your own screed as loudly as possible, double talk, thread hijack and then claim you didn’t and then deride others for doing the same (hypocrisy), blather on about how your point is the “one true creed” and all that. You might imagine that you are fighting the good fight in much the same way John does, however there is a difference and it has nothing to do with viewpoint. John can acknowledge he might actually be wrong. You? Haven’t seen it yet. I have neither the time nor inclination to engage in a “debate” with someone who claims they know everything, all the while shouting their own moral superiority (whether or not its intentional) and be shocked that no one wants to hear what they have to say. Guess what it does come across that way, its comes across as arrogance. Thanks, but no thanks. I would much rather have sane levelheaded discussion(s) with the likes of Tayme, Subzero and Dip, who while I disagree with, respect their viewpoint(s). Sadly you can’t see that, and perhaps never will.
RaaJ
on Aug 26, 2008
Johnpaopla and Dude1313: Instead of attacking the poster, why don't you answer the question Mike asked? Why don't you start off by listing the innovations pioneered by Apple in the OS space, instead of side-stepping the main point and attributing hubris and intellectual dishonesty to Mike (and for that matter anybody who cares to criticize Apple)? You guys don't add anything to the discussion other than personal attacks and regurgitated marketing BS and FUD points. Nice side-stepping the question, Dude. It's "put up, or shut up" time.
Dude1313
on Aug 26, 2008
Actually Raj. I'm not the only one who noticed it. As far as side stepping questions, seems to be the norm for some... when in Rome and all. I rarely, if ever, engage in pointing out a posters flaws, this case its warranted. Its called a no-win situation: Point it out and be done with it I say. Lastly I'm not about to play his (or yours) game of "See he can't list out anything" when its ultimately a futile endeavor. I'm not playing by yours (or his) rules. I have nothing to prove, then again I'm not running around saying that Apple hasn't done anything in years. And if by some miracle I do list these out why would I care to listen to the long winded explanations of why I'm wrong? Grab a dictionary and look up the word futile. Mike (and you apparently) have a view of how things work, great. I'm not trying to change that, but the opposite sure seems to be true.
mikegalos@msn.com
on Aug 26, 2008
Again. Non-denial denial from Dude1313 who apparently has never had somebody call his bluff. I'd like to point out that he was the one who brought this up by commenting on my "laughable" statements and apparently expected that if you attack somebody you don't have to actually know anything about whether what you attacked happened to be true.
mikegalos@msn.com
on Aug 26, 2008
Raj What you're seeing is that, apparently, Dude and John have heard "Apple is the innovator" and "Microsoft never innovates" so often that they believe it without having a clue whether it's true. I actually would love to be proven wrong. As I said in an earlier post, I think that the industry needs some solid innovation in the desktop OS field and I would like nothing better than to see an innovative competitor to Windows. What I mourn, though, is the current state where the largest competitor (Apple) has stopped innovating and relies on deceptive marketing rather than improving the ecosystem.
mikegalos@msn.com
on Aug 26, 2008
Dude1313 You said, "I owe nothing to you." You attacked my postings as "laughable". You owe me either an explanation of why you are right or an apology and retraction. I have offered you the chance at the former and you've repeatedly ducked that chance. It's not "put up or shut up", it's "put up or apologize" The choice is yours.
Dude1313
on Aug 26, 2008
Really that's what I said, heh Tayme more double speak here. I'm fully aware I brought this on myself. It's ok I have big shoulders I'll survive. Don't see where I claimed otherwise. Your style of posting is what I'm pointing out, I could care less that you want to debate innovations, as mentioned and you apparently missed. Many have taken you to task namely Tayme and Mary especially in the absolutes that you dealt in this very thread about Market Share, but no rather then admit you are wrong you danced around the issue,especially in light of the fact you had no clue what you were talking about.
WebGuy3000
on Aug 26, 2008
mikegalos@msn.com: Nobody here, as far as I can see has said "Microsoft never innovates." The only comments I've seen that are anywhere near that absolutist are yours. In the other direction, of course. Anyway, I'll bite. Here, off the top of my head, and in no particular order, is a short list of what I would consider to be Apple "innovations": Display Postscript, Quick Look, Time Machine, Expose, Core Animation, Core Audio, integrated screen sharing, Multi-touch trackpad, two-finger scrolling, Spotlight, Services Menu, global Character Pallette, Bonjour (formerly Rendezvous) device discovery, TrueType, Quartz Extreme, ColorSync, Core Image. Please understand I don't present this in the spirit of "only Apple innovates." That would be as silly as "Apple never innovates." Or "Microsoft never innovates," for that matter. One could just as easily roll off a list of Microsoft innovations. Which is sort of my point. Also, I fully expect you to debunk (or at least marginalize) every item in my humble list. So have at it. It shouldat least keep you busy for a while. Have a great day.
mikegalos@msn.com
on Aug 26, 2008
Dude1313 You said, "I owe nothing to you." You attacked my postings as "laughable". You owe me either an explanation of why you are right or an apology and retraction. I have offered you the chance at the former and you've repeatedly ducked that chance. It's not "put up or shut up", it's "put up or apologize" The choice is yours.
Dude1313
on Aug 26, 2008
And note the "yeah that's what I said is in relationship to MS I noted it as a "gift" you said "never", again that darn never. But as to learni g from the wisdom of Tayme, enough for now.
mikegalos@msn.com
on Aug 26, 2008
Dude1313 You said, "I owe nothing to you." You attacked my postings as "laughable". You owe me either an explanation of why you are right or an apology and retraction. I have offered you the chance at the former and you've repeatedly ducked that chance. It's not "put up or shut up", it's "put up or apologize" The choice is yours.
mikegalos@msn.com
on Aug 26, 2008
Dude1313 To save you scrolling in case you decide to "put up" rather than apologize and retract... ----------------------- For the record, the two statements I've made that you've mischaracterised rather than answer are: Microsoft, given their dominent position in the market and pressure from change averse corporate customers, should be the least likely operating system vendor to be innovating, yet they're the primary innovator in PC operating systems. OS X is stagnant and Apple has offered almost no innovation in PC operating systems in the seven and a half years since 10.0 shipped. So, perhaps you can stop laughing long enough to tell us some of the great innovations in PC operating systems that have been introduced by Apple in OS X. Here's a start for you, go to the Apple site and show us which of those "300+ New Features" in 10.5 weren't just a case of "Cupertino, start your photocopiers". Here's the URL to save you some time: http://www.apple.com/macosx/features/300.html Don't forget, we're talking about OS innovations. You know, things that improve the state of the art of operating systems and not things like "Empty the Trash from the Trash itself with the Empty Trash button" or enhancements to the UI of bundled applicatons.
Dude1313
on Aug 26, 2008
Mike looking at it (even thou you still misinterpt) my points I will apologize for to the points you object to, wrong on my part. I'm still not going to engage in a point for point basis it serves no purpose.
mikegalos@msn.com
on Aug 26, 2008
Dude1313 OK
Dipsh t Admin
on Aug 26, 2008
Mike, I think I know what you are driving at. At the core, I can say I somewhat agree with you and somewhat disagree with you concerning this exercise. Correct me if I'm wrong, but you are really asking what is an innovation, and what is just simply a feature. That is what I'm hearing here. The problem with the analogy is that it really depends on how far you want to stretch it. Let's take this extreme example (as many know I like to use the extreme side of things as a measure of their worth). One could say that the last innovation in the automobile was the combustion engine, and in some ways you would be correct. Everything after the combustion engine has just simply been a feature added on top of that one innovation. There has been no change in the way that automobiles essentially function after that. You put in fuel and go. However, to say that this was the only important innovation would be taking the concept of this innovation way too far. Just as much as the negative naysayers against what Mike is saying need to provide some examples of true innovation, Mike, you also need to come to the plate with some better defined examples of innovation, and why they are important, what makes them innovative, etc. In either case, the exercise is like trying to explain the plot in the movie Wild Things. @Webguy, in those examples you posted, I wouldn't really call most of them true innovation. Nice and welcomed features? Yeah, we can agree on that. Out of that list, taking in to account I don't even know what some of them are, but Postscript and TrueType were the only true innovative examples from that particular list you provided, in my opinion.
WebGuy3000
on Aug 26, 2008
Dipsh t Admin, Well, yeah, that's the problem with a discussion of this sort, isn't it? Your combustion engine analogy above is spot on. It depends on how broadly or narrowly one defines innovation. I mean, Jeez, we're still using CPUs, displays, keyboards and pointing devices, so really nothing has changed since 1984, right? Oh, and to all - I apologize for the Apple-related content. It is never my intent to come into a Windows blog and spout Apple stuff - it's just that mikegalos@msn.com asked so I thought I'd oblige. I'm done now.
johnpapola
on Aug 26, 2008
@Webguy, Is it any surprise that Mike ignored you and went on to claim "OS X is stagnant and Apple has offered almost no innovation in PC operating systems in the seven and a half years since 10.0 shipped." I've listed this stuff before with Mike. And because he's hacking it up and shilling for Microsoft, he trivializes the points. I don't claim that "Microsoft never innovates" or that "Apple is the only innovator". Those kinds of statements of absolute "truth" are wrong... and precisely the kind of rhetoric that Mike is all about on this site (only in Microsoft's favor). Again, the whole set of graphics and audio technologies that include Quartz Extreme, Core Image, Core Video Core Animation, Core Audio, etc are major improvements to multimedia and GUI features, functionality and developers tools. Many came out as early as 10.2 in 2002. We are in an era in which consumption and creation of content is one of the top uses for the computer by many consumers. These are very important innovations. They underpin Apple's own applications like the amazing Motion and even iChat (with it's awesome virtual room for multi-video chat). And developers are building amazing, high-quality realtime applications like Pixelmator with these tools and saving themselves massive amounts of work by leveraging the OS instead of doing their own custom code for the same work. Free, rich, 32bit float broadcast quality realtime image processing. It's a big deal. Yet Mike said I was "trying again to cite one API set in one library that came out a couple of months before the equivalent set in Windows". Wrong. That's a dishonest misrepresentation of the technologies and the timetable for their delivery. But there real problem is simple. Mike isn't interested in what any of us may have to say. No matter what we bring to the table, he will downplay it as trivial and irrelevant, dismiss us as fanboys and ignore the content of the rebuttal and then go on restating his hype and FUD as fact again and again and again. Of course, it doesn't matter. We obviously should expect this kind of blind cheerleading from a Microsoft employee who came through the US vs. MS trial having been brainwashed by the accused to the point of being in denial of the verdict. Only Microsoft innovations count as innovations. We get it Mike. Retooling the graphics subsystem is only a big deal when it's a pillar in Vista (one of the three main pillars according to Microsoft's own communication with the community). When it's demonstrated that Apple got there much much earlier... that's trivialized to being 4 lines of code in one API that nobody uses. It's amazing the level of detailed knowledge Mike seems to feel he has regarding the entirety of OSX's codebase and APIs. Truly. It takes a very special kind of hubris to dismiss it all in statements that require (and thus imply) absolute knowledge.
mikegalos@msn.com
on Aug 26, 2008
Dip and Webguy, Actually, I'd disagree to some extent. Granted, if you go to either extreme you find the point becomes moot. You could say "All modern computers are essentially the same design that Von Neuman came up with so there are no innovations". Likewise, in the other direction, you could say "nobody's used that exact shade of blue on a file open icon" and say every change is an innovation. If you go pretty much at any level in between, however, you end up with a situation where the vast majority of innovations have come from Microsoft rather than Apple. I agree that picking what level to work on is important to keep a fair discussion. What I'm saying is that which level you pick (except for those extremes) doesn't change the result.
mikegalos@msn.com
on Aug 26, 2008
John You've said that I know more than you do and then when I come to a different conclusion than you based on that knowledge that you admit I have, I'm brainwashed.
johnpapola
on Aug 26, 2008
"the vast majority of innovations have come from Microsoft rather than Apple." You really are an amazing company man, Mike. Microsoft was lucky to have you. I know it can be hard to hire such "true believers" and it's clear that you consider Microsoft evangelism to be worth pursuing at all times... even at the expense of reason or truth. I'd love to hear you, John Carmack and Tim Berners Lee have a discussion of how Microsoft has done all the innovation in the OS business. Considering that Berners Lee developed the foundation of the web and the first web browser on a NeXT system in 1990 that was very very far ahead of Windows 95, let alone Windows in 1990. http://www.w3.org/People/Berners-Lee/WorldWideWeb.html " I wrote the program using a NeXT computer. This had the advantage that there were some great tools available -it was a great computing environment in general. In fact, I could do in a couple of months what would take more like a year on other platforms, because on the NeXT, a lot of it was done for me already. There was an application builder to make all the menus as quickly as you could dream them up. there were all the software parts to make a wysiwyg (what you see is what you get - in other words direct manipulation of text on screen as on the printed - or browsed page) word processor. I just had to add hypertext, (by subclassing the Text object)" Yep. Sounds like Tim may have some problems with your hype, Mike. Of course, Carmack developed Doom in NeXTStep for other reasons. From his .plan 1998 regarding NeXT: "For several years, I considered it the best development environment around. It still has advantages today" He goes on to say that at that point, NT was the best platform for 3D graphics work... which was certainly true in 1998 and the legacy of which extends to today where Windows is the primary 3D platform for pros (along with linux). We need not go back over the origins of the Mac GUI, which Microsoft has contributed very little to in comparison to the initial innovations. Today's Apple is yesterday's NeXT. OSX is to NeXT as NT is to VMS. (right?) Than... of course, there is Apple's biggest (in my opinion) contribution in the 1990's. QuickTime. Released in 1991 it was certainly revolutionary at that point and laid the foundation for realtime media playback. These are just a few examples that I think pretty fairly refute the idea that... "the vast majority of innovations have come from Microsoft rather than Apple." ...but what the hell do I know?
johnpapola
on Aug 26, 2008
@Mike, It is the way you phrase things that's wrong. The either-or partisan hackery. Your sense of the proportions and degrees of importance is a matter of pure opinion that you treat as indisputable fact. You treat the gray as if it's black and white and respond to disagreements with "I've lived it". You're a smart, knowledgeable guy. But your approach to these topics is just coated in arrogance and condescension.
RaaJ
on Aug 26, 2008
Mike, Perhaps you could counter Webguy's list of innovations with what you think are the true innovations that MS pioneered. This back and forth of "I know what Apple/MS innovated, but I don't need to oblige you with a list just 'coz I don't feel like it" is a waste of time and effort.

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