WWDC 2010 Keynote Notes

Here are some notes from Apple's WWDC keynote. You know, the other event occurring today. :)

iPad update

No new sales figures: Still touting the previous 2 million figure. ("One every 3 seconds.") 8500 apps have been downloaded 35 million times, about 17 apps per iPad. Some small changes to iBooks, including PDF viewing right in the app.

HTML 5 and App Store

Jobs is positioning HTML 5 as one of two platforms that Apple supports, the other being the App Store. (This doesn't bode well for native Mac apps, unless I'm missing something.)

iPhone market share/usage share

Here, Apple is fighting back against the notion that it is losing to Android. Touting market share figures that put iPhone at number two in the US with 28 percent market share, behind RIM (with 35 percent) and ahead of Windows Mobile (19) and Android (9). "We're over three times the market share of Android," Jobs notes.

iPhone 4

As expected, Apple announces the iPhone 4. "Over 100 new features" (snork) "We're going to cover 8." These include:

All new design. Very thin, precisely made, beautiful looking. Glass on the front and back, stainless steel on the sides. At 24 percent thinner than the iPhone 3GS, it's "the thinnest smart phone on the planet." It's very mechanical looking, which Apple people will now love. It reminds me of the old Dell DJ, with metal buttons, and so forth. Front and back cameras. LED flash. Two MICs. This looks good to me.

Retina display. High pixel density = better quality. 326 pixels per inch. 960 x 640 resolution, which is just insanely good. 800:1 contrast ratio. Comparisons to 3GS ensue. Hyperbole too: "Quite a bit better than OLED." I guess we'll see. It's still a 3.5 inch display, which is ... unfortunate. But maintaining the form factor will help hardware partners.

A4 processor. As expected, the iPhone utilizes Apple's new processor, also used in the iPad. It's proven to be quite excellent there, so it should be even better on the smaller device. Battery life improves to 7 hours of 3G talk, 6 for browsing. 10 for video (!) and 40 for music. Good stuff.

They're adding a gyroscope for six-axis gaming.

Camera. 5 megapixels. Backside illuminated sensor. 5x digital zoom. Tap to focus, and for video too. LED flash. Three years later and all the complaints have been answered. 720p video recording at 30 fps. Insane.

iMovie for iPhone

Edit movies right on the phone. If anyone can make this work on a tiny screen, it's Apple. Wait, you have to pay for this? $5. Ah well.

iOS 4

The iPhone OS is no more. Long live iOS.

Big new features: Multitasking. Folders. Multiple Exchange-type account. Unified Inbox. Email threading. Enterprise features. And... ta da! Support for the Microsoft Bing search engine. Jobs: "Microsoft has done a great job on this. Check it out, it's kinda cool." iBooks with the new PDF reader capability.

Apple notes that the 100 millionth iOS device--which includes iPod touches, iPhones, and iPads--will be sold this month.

iAds

Here we go. Apple is doing this to "help their developers earn money." Wasn't clear this was an issue. And doesn't Apple make money from this too? iAd will be turned on for all iOS devices on July 1, in case you're plotting an Android purchase. :)

Jobs says, "What do you think so far? I think it's a lot more than people thought it was. What do you think?" This is a reference to reports that the iPhone 4 launch would disappoint. I think the iPhone 4 looks great. But we're also past the time where Apple can really blow us away with this kind of thing. When you're as good as the iPhone is already, you pretty much are just going to have evolution, not revolution. But this is good evolution, and certainly a bigger update than was the 3GS last year.

And.. there's one more thing.

Video calling

It's called FaceTime. Works over Wi-Fi only. iPhone 4 to iPhone 4 only, no set up. Portrait and landscape. Front and rear camera.

Pricing and availability of iPhone 4

As expected, two colors, black and white. 16 GB for $199. 32 GB for $299. Still no 64 GB option. For upgraders, if you're on AT&T and your contract expires any time in 2010, you can get these prices. The 3GS will remain in the market for $99, with just 8 GB of storage.

The iPhone 4 becomes available June 24. Preorders start June 15.

iOS 4 availability

For customers with existing iPhones and iPod touches, iOS 4 will be free starting on June 21. (And for the first time, this includes iPod touch users, except for first-gen iPods, which will not be upgradeable.) However, not all features will be available on all product versions. And the iPad is getting the upgrade later in the year. (September if I remember correctly.)

And that's all she wrote. The iPhone 4 was the only product announced at WWDC 2010. I have to think this surprised a lot of people.


Update: Someone in the comments didn't think the iPhone's screen size was an issue. I sort of disagree. But here's a graphical depiction of how the iPhone screen measures up against the HTC HD2, which has a much bigger screen.

(To play devil's advocate, it's possible that the HTC would be difficult to use one-handed for people with small hands. But all I'm looking for is for the iPhone screen to take up more of the existing device's front panel real estate.)

Discuss this Article 41

Ocean
on Jun 7, 2010

"Apple is doing this to "help their developers earn money." Wasn't clear this was an issue. And doesn't Apple make money from this too?"

I think developers and a business like Apple are in business to make money. Giving the developers 60% and keeping 40% furthers that goal.

Ocean
on Jun 7, 2010
"Works over Wi-Fi only" ...momentarily. :)
meason
on Jun 7, 2010

So can you tell a difference between an Apple consumer keynote vs. an Apple developer keynote?

Not one word on new development tools, platforms, technology, the cloud, etc......  apple might know how to shoot a key note to the consumer, but to developers it fails.

TechEd and other MS dev keynotes match their audience 1000 times better

meason
on Jun 7, 2010

Second Note, a whole "Developer" keynote without the OSX mentioned even once in the live blogs I followed....... does the Mac/OS X still exist? or is it going to become he OS to develop iOS apps on and thats it.

rr0de74@live.com
on Jun 7, 2010

Sad event really.  

To bad for all of the Apple fans.  I had read so many rumors on even Windows sites like neowin, about a new Safari, Apple TV, Mac Pro, Mac Mini, Free MobileME, iPad printing.  What a let down.

iPhone hardware looks really nice and the new OS features look good but NOTHING really hot.  Like what consumer cares about ads?  Facetime is cool, but do both sides have to have an iPhone 4.0?

For me, multiple ActiveSync/Exchange accounts will let me use the new LiveMail and Exchange at work on my current 3G.  Plus I can now use Bing.  Other than that....it was kind of weak at best.

chipwinter
on Jun 7, 2010
I wonder if this version of iMovie will allow for closed-captioning?
johnbaxter
on Jun 7, 2010
Nothing here to make me not wait until Windows Phone 7 is out and touchable, and the next 10,000 Android models appear (the Android mark is hit by the end of August). But good stuff. Windows Phone not a slam dunk. (There's also, of course, keep the 3G until it dies--the 250 meg data plan helps make that attractive.) Will watch the video when Apple posts it. --John
gavers
on Jun 7, 2010

I remember back when WWDC and Macworld interested me. I'd be sure to follow a live blog starting at 10a.m. This year, like last year, I slept right through it, and again I'm glad I did. I missed nothing of interest.

pthurrott
on Jun 7, 2010
Screen size matters. I'll add an image to the post above that compares the size of the iPhone screen to that of the HTC HD2. It's a big difference, not just in size, but in usability. I like what Apple did with screen resolution and pixel density on the iPhone 4. I wish the screen was a bit bigger. It's not a deal breaker or anything. But it would have been nice.
Grannyville
on Jun 7, 2010

I was hoping for something about the developments for 10.7 :(

Waethorn
on Jun 7, 2010

No announcement about Mac?

Clearly the iPad (and its derivatives) is the computing direction Apple wants to take consumers (or some other non-computer "computer").

I predict they'll drop Intel in favour of specialized A4, A5, or A6-powered appliance "computers" in the next couple of years, along with everybody running Snow Leopard on x86 now.

After all, why try to compete with PC's when they can migrate computer users over to cheap devices with higher markup in a locked platform that users find more popular than their own computer systems....

....leverage popularity of a platform ecosystem to build a semi-related niche into a new market to try and crush another market that you can't compete in.

pmcgrath
on Jun 7, 2010
Doesn't Cisco have a trademark on IOS?
yoshipod
on Jun 7, 2010

"Not one word on new development tools, platforms, technology, the cloud, etc......  apple might know how to shoot a key note to the consumer, but to developers it fails."

Apple Keynotes are NEVER aimed at developers.

The rest of the week certainly is, but when Jobs speaks its really all about the new products.

All the other workshops and sessions will have the details on the tools and all sorts of code samples.

rr0de74@live.com
on Jun 7, 2010

Seriously starting to think Apple is going to push the Mac out to pasture.

I know they are about to push 10.6.4, but that is nothing but 200-400megs of bug fixes.

There is was not one single word on the Mac.  I mean how hard would it be to make iChat work with Facetime?  The kid in the video at home would probably use a iMac to Factime with dad on his new iPhone.....screen size does matter.

I cant wait for the ads:(

rr0de74@live.com
on Jun 7, 2010

@meason "So can you tell a difference between an Apple consumer keynote vs. an Apple developer keynote?"

You did not see it?  iAd = how to iRk your user base.  Breakout sessions to follow.

tayme
on Jun 7, 2010

To me, the most notable thing in this keynote, was that Steve Jobs was on the defensive. Strange to see. For those that say Google, Palm/HP, and MS have had no and will have not impact on iPhone sales...I don't think that Steve believes you.

--tayme

tayme
on Jun 7, 2010

Also noteworthy....with Apple now calling it iOS - is that them creating a new category that lumps together the iPad, iPhone, and iPod Touch?

--tayme

lazysquirrell
on Jun 7, 2010

Was there no comment on platform developement or anything other than iphone?

Ocean
on Jun 7, 2010

Are you upgrading Paul?

pthurrott
on Jun 7, 2010
Yes, I'm going to upgrade, and at great expense. But I need to do this to write about it, and to compare it to Windows Phone, etc. Without using one and experiencing the performance deltas (if there are any), it's hard to know whether this would be a good upgrade for existing iPhone 3GS users. Obviously, people who are able to upgrade this year will likely do so. I certainly would if I were a regular consumer. If you're on a 3G or earlier, it's hard to imagine not upgrading.
Waethorn
on Jun 7, 2010

People seem to forget that this was a *developers* conference.

The take-away from this is that iOS is the platform that Apple is focusing on, and Mac is taking a complete back seat, and no longer a development priority.  In essence, the Mac is quickly becoming only relevent as the devkit platform for iOS.  As soon as Apple figures out a way to build an A4 appliance for iOS development, the Mac is done.  It's just done.  Finito.  Game over.

Mac's will be relegated to the next hobby for Jobs & Co.

I'm sure Valve won't be too impressed when that happens either.  Game over before it even gets started.

subzerohitman721
on Jun 7, 2010

The hilarious part of the keynote? Steve's demo failing. iPhone cannot connect to network. Yet people were complaining when Google had the same problem? Perhaps if the iPhone actually had multiple dependable carriers, not everyone would jump onto Wi-Fi. Then Steve got jeered at for making people get off Wi-Fi.

When Steve ask "What are we going to do about this?"

Someone in the audience yells out, "VERIZON!"

Priceless. Then he get's pretty belligerent when people hop back on Wi-Fi the 2nd time.

My question. If Apple has all these billions of dollars & clout, how come they didn't have kickass 3G connections around the Moscone Center? Why didn't Steve have AT&T bring those extra mobile cellphone trucks with towers? South by SouthWest Interactive Festival knew they needed the extra capacity, why doesn't Apple know this? Couldn't Steve have done most of his keynote through a dependable 3G connection?

We've seen this iPhone failure for years, yet only South by SouthWest knows to bring in extra bandwidth? That's kind of shocking. I believe all the report of faulty or flawed 2G/3G radios a few years ago are true. Thats why everyone was on Wi-Fi, Yet nobody in the tech press has called Apple recently on this major flaw in the iPhone.

I bet you by the time fall or before the holiday season rolls around, new Android sets will compensate for this and have Android 2.2. It feels like they fell short of trumping the Android innovations & copied a lot from hardware & software features from the Nexus One, HTC Droid Incredible, & the HTC Evo. Nothing new, innovative, interesting, or notable. All those pixels on a 3.5 inch screen seems like such a waste. On a larger iPad with an anti-glare screen & some hard drive space, that would be awesome.

I just have a feeling FroYo & this fall & next spring's Android's are going to Apple away. If they wanted to fight back against Google, I think Apple failed. It looked to me as if Apple was still playing catch up to Eclair & not even close to features in FroYo.

Grannyville
on Jun 7, 2010

I agree with meason in that the keynote was more orientated towards the consumer rather than the developer. At least I didn't get my hopes up this time.

Backup77
on Jun 7, 2010

It certainly is a sweet looking device and Apple have made some nice improvements. Pricing looks OK in the US but I will be interested to see what we will be paying for this phone in Australia when released. Does anyone have the link for the Steve Jobs keynote??

CompactDstrxion
on Jun 7, 2010

It amazes me how Apple have basically been able to push out the same phone with a few tweaks and tucks for years now. At least on Android you actually pay to get a completely different phone when your contract runs out.

DRWAM
on Jun 7, 2010
Does the 4.0 iOS update work on 3G iPhones? I read somewhere [an Apple fan site of course] that it may not work on 'older' iPhones, but they did not specify. However, I will definitely upgrade my 3G to the new iPhone.
chuckb84
on Jun 7, 2010

"Seriously starting to think Apple is going to push the Mac out to pasture."

"In essence, the Mac is quickly becoming only relevent as the devkit platform for iOS.  As soon as Apple figures out a way to build an A4 appliance for iOS development, the Mac is done.  It's just done.  Finito.  Game over."

Exactly.

Why should Apple keep pushing a product that only brings in $3B per QUARTER and accounts for 30% of Apple's revenue. And the stupidity of  keeping the Mac as a major part of the product line is really highlighted by the fact that it has the highest profit margin of any computer sold, but that's only a pathetic 40% gross margin.

Yah, that Mac, it's been on the way out of the last 20 years. A couple more months, tops, and it's gone. Finished. Kaput.

Seriously, what are you all smoking?

Waethorn
on Jun 7, 2010
@sub: I feel for you. LTE is where 4G's future lies, and EVDO is a dead end. In Canada, all 3 major networks are on an interchangeable HSPA network, with 2 offering HSPA+. Not only that, but they service 90% of the populous with 3G (we aren't as spread out as you are in the US, so it's easier to service more users). It's too bad AT&T sucks so bad. If Verizon was to expand into HSPA while maintaining their existing CDMA/EVDO customer base, they could get into a tower-sharing program with AT&T. Competition ensues on a real nationwide network with interoperable phones, and consumers are happier with choices that make sense. Phone companies would only be able to differentiate with plans, not exclusive devices and network coverage, which is wrong IMO.
Waethorn
on Jun 7, 2010

"At least on Android you actually pay to get a completely different phone when your contract runs out."

I really don't understand what people see in Android.

You have all different phone hardware, different user interfaces running on the same base platform, and a platform where design esthetics are secondary to creating a desktop app metaphor.

Seems to me that Android is just repeating Windows Mobile all over again.  Apple has its [mostly] unified ecosystem too.  Android has a lot of market segmentation to get around.

Windows Phone 7 is totally different though.  

I think iOS is better suited to a bigger tablet device than a phone, personally.  Especially if Apple reduces the cost of their appliance devices to a more manageable level.  And anybody that says that their margins are anything but ludicrous for consumer electronics needs to have their head examined.

joe-dokes
on Jun 7, 2010

Compact,

Well it could be that the iPhone was pretty good a few years ago.  You're comment reminds me of a Porsche ad from the 90s when Nissan was touting the clean sheet redesign of the 300ZX.  It stated, "Starting with a clean sheet of paper is fine, when you have nothing worth saving."

The iPhone OS has made incremental improvements that has made the iPhone the product to beat.  The changes announced today continue to make it the phone to beat.  The screen and two cameras alone make it a more compelling product.  

In case you're wondering what I use for a phone, it is the free LG through Verizon.  Like the iPhone, don't want to pay an extra 15 to 25 per month for data though.  

As for the people bitchen' about the lack of technical aspects.  First I'm sure their are plenty of talks on the relative changes being brought to both the iPhone OS as well as OS X at more technical seminars.  

My regret is that Apple TV seems to be dead, I have been waiting for an update for a year (I really want one that will hold at least 1/2 a terabyte).  Steve Jobs actually discussed the issue about Apple TV at All things D.  Basically the tech is the simple part, the interface is a bit more challenging, but the content providers are simply impossible.  Until he can line up the content it appears that Apple TV is going to remain the niche product that it is.

Regards

Joe Dokes

Regards

Joe Dokes

Killsocket
on Jun 7, 2010

I was really hoping that Jobs would pull the old "and one more thing" and have a giant Verizon Wireless logo behind him with an Apple logo.

Is it me or is this a big losing opportunity. Now, with Droid, you're losing out on those customers who are on Verizon who WOULD have bought an iPhone.

benjwah
on Jun 7, 2010

@Weathorn

Steam can't be surprised by anything Apple does. Apple's lack of interest and lack of developer support when it comes to games is legendary, and it's a reputation earned over many, many years.

That said, Valve are a company that thrives on the PC games market during an era where all the "pundit predictions" point to PC gaming doom, so they're somewhat used to the whole "Us v. The World" dynamic, I'm sure.

rr0de74@live.com
on Jun 7, 2010

@chuck "Seriously, what are you all smoking?"  

Whatever Steve Jobs is passing around.  He just said and at all things D we are "in a post PC era", "PC's are like trucks, some people will them but most wont".  The head of Apple just said this last week.

Add to that there was ZERO mention of the Mac today.  In fact I had read that all Mac workshop's and events at this WWDC were pulled.

No one is saying they are gone tomorrow, but Apples, constent and intent focus in iStuff, plus the words of Lord Jobs makes you wonder.  Jobs openly admitted at the same confrence they had lost the PC battle a long time ago.  However the enjoy a big piece of the mobile sector so it would not suprise me if the let the Mac's slide, with fewer and fewer updates as long as Apple keep increasing its market share in the mobile sector.

Dipsh t Admin
on Jun 8, 2010
Wae, Verizon has ZERO advantage to do HSPA when they are going directly to LTE. Why waste time? sub, the WiFi failure was probably more n line with congestion and other issues with people with MiFi devices using their laptops, not just iPhone's connecting to WiFi. When you consider a tech heavy event like this, everyone is rocking the latest tech in the audience. That still doesn't compensate for the failure, though. COW's (Cells on Wheels) should have been deployed, and possibly were. Microcell repeaters could have also been deployed. What they should have done was to bring a EVO or a Pre and used the mobile hotspot feature. ;) Steve's belligerent attitude regarding WiFi was priceless. As if, all you lowly peasant reporters want some Internet access. Only I, King Steve, can have it. And nice to see that they finally "figured out" how to upgrade iPod Touch's without charging them a fee. How nice of them. I'm not sure what had to be figured out there.
WebGuy3000
on Jun 8, 2010

So, a couple of weeks ago Steve Jobs, in a magnanimous gesture, to show there are no hard feelings, says to Grey Powell, the Apple engineer who lost the iPhone 4 prototype, "Hey Grey, I'm giving you another chance.  We're putting you in charge of the WIFi network at the Moscone Center for the keynote..."

(Sorry, I couldn't resist.)

meason
on Jun 8, 2010

I am starting to seriously believe the only reason Jobs now sees to have the Mac around is to use it to develop iOS apps...    As soon as he can get xcode on ipad in some way the Mac will be gone.

in the gaming world the Mac's biggest FAIL is the iMac and its graphics, you can't upgrade it, and it's always been a few years behind cutting edge.

yoshipod
on Jun 8, 2010
I really don't see the Mac going away anytime soon. Yes Apple is focusing this WWDC on the iOS, as it has a whole batch of new features that developers should be learning about. 10.6 came out a little under a year ago, and that brought some major changes that developers are digesting, ie. GCD. So there is nothing that new to focus on. My bet is that WWDC will alternate with one year focused on the iOS and the next on the Mac OS. Given the relative maturity of each OS, there is little need for yearly updates at this point. I think this is the best explanation. The iphone and ipad have brought in many new developers who have never coded for the Mac before. They are now learning the toolset and languages to develop for OS X as well. Next year at this time I think you will see a good portion of those developers creating apps for OS X as well.
WebGuy3000
on Jun 8, 2010

Dipsh t Admin  said:

"And nice to see that they finally "figured out" how to upgrade iPod Touch's without charging them a fee.  How nice of them.  I'm not sure what had to be figured out there."

When they went from GAP to non-GAP accounting for iPhone and iPod Touch revenues, they were able to offer the iPod Touch updates for free.  GAP accounting required them to charge for them.

meason
on Jun 8, 2010
@Dipsh t Admin No the real solution would to have been Apple to stream the keynote thru various providers, Internet, TV, Radio what ever....... Just have them say you give us the space and time we give you the keynote. Then everyone and their mother would not be live blogging it.
mikegalos@msn.com
on Jun 8, 2010
Re the Jobs Demo Meltdown... First off, for once, Steve Jobs has my sympathy. Anyone who has done public demos knows all about Demo Hell. It happens. You do your best to cope with it and keep it from screwing up your message. In that, Jobs failed pretty badly by blaming the audience and asking the people liveblogging - the very people publicizing his keynote - to stop using the web access that Apple had provided. As for the cause, it's hard to say but it was odd that the only devices that failed were the two iPhone 4 demo units. At least I didn't see the demo iPhone 3 series units fail or hear of any of the audience's devices failing. Odd if it was just an overloaded network. Less odd if the overloaded WiFi triggered a bug in the iPhone 4's ROM or iOS 4 image although we'll probably never hear what actually happened. Lastly, this is yet another reason why webcasting the keynote rather than pretending it's a secret briefing with no live coverage (while filling the seats with livebloggers broadcasting their pictures and breathless prose) is a good idea. Asking journalists (or even computer industry pundits) to stop their coverage so you can do a demo isn't going to happen especially if they're the only live coverage. Every other industry keynote has been webcast for years now. It's time for Apple to catch up.
Dipsh t Admin
on Jun 8, 2010
"Each carrier sucks. Sprint would have been taking a beating just like Verizon would if the iPhone was exclusive to them. Do people not seem to grasp this concept?" Yes, no carrier is that great. However, Verizon has heavily invested in network architecture. And even though the supposedly heavy data use comes from iPhone's, Verizon is already dealing, quite well BTW, with the traffic of aircards, trumping the amount of data that AT&T wirelessly delivers. There is plenty of fail to go around at AT&T. Steve Jobs must privately curse himself for not working with Verizon on the original iPhone succumbing to the greater demands that Verizon had. Anyway, wireless data transmission is the weak link here, so that is a non-story. What was the story was King Steve's reaction to said outage.

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