Windows 8 Pro PC Upgrade Cost is Just $15

A coming Microsoft promotion will provide Windows 8 Pro to buyers of Windows 7-based PCs for just $14.99, according to my sources. The promotion begins June 2, and was first reported by my Windows Weekly cohost Mary Jo Foley.

As Mary Jo notes in her original article, Microsoft has always provided a promotion to PC buyers in the months before a new Windows version hits the street. The reasoning is simple: With a new version about to arrive, consumers might otherwise hold off on new PC purchase, scuttling sales for 3 to 6 months.

But the Windows 8 promotion is different. This time around, Microsoft is only offering two mainstream versions of the product to consumers: Windows 8 and Windows 8 Pro. And instead of offering a free upgrade to the version of Windows 8 that most closely matches the version of Windows 7 a user buys with a new PC, Microsoft will this time offering only the higher-end Windows 8 Pro.

A picture provided by Mary Jo’s sources leaves the upgrade price out, however:

win8upgradeoffer

But my sources have now told me that it will be $14.99.

The timing of the offer coincides roughly with the release of the final Windows 8 pre-release milestone, the so-called Release Preview, which Microsoft previously said was due in the first week of June. The software giant is now expected to make Windows 8 broadly available sometime in the second half of 2012.

In addition to this PC upgrade offer, Microsoft will also provide in-the-box upgrades to Windows 8 users in the form of upgrade “packs” that provide Windows 8 Pro and Windows Media Center capabilities. These upgrade packs replace the old Windows Anywhere Upgrade system and will be available through a new interface called Add Features to Windows 8. No word yet on the upgrade cost for these packs.

Discuss this Article 14

LemonSaucy
on May 14, 2012
Windows 7 is the best Windows desktop operating system Microsoft has made to date.
spivonious
on May 14, 2012
Any word on the retail price of Win8? I'd love to see retail home upgrade <$50. I would upgrade every machine in my house.
Victek
on May 14, 2012
$15 to upgrade to "8" sounds like a bargain until you remember Windows 7 was offered for free to those who bought a new PC with Windows Vista pre-installed as "7" was approaching release.
LuxZg
on May 14, 2012
It says Windows 7 PC ... So: a) is it new PC + OEM Windows only b) is it ANY version "7" PC? Starter too? c) country limitations?
kjb434
on May 14, 2012
It was $10 for Win95C to Win98. I think the $15 is a good deal. I don't think it'll be a large group of people going after this offer.
lctb51
on May 14, 2012
Windows 7 is what makes up most of the price of computers. So you are paying for windows 7, then you pay $15 for Windows 8? What do you do with the Windows 7 you that you technically paid for, with the Windows 7 PC? This is kind of bad what microsoft is doing in my opinion. This whole thing sounds very fishy. This is really awful in my opinion as well! What extreme major advantages does Windows 8 give to desktop users and laptop users that Windows 7 doesn't? They are both fast, they both run on the same foundation like Windows vista!
lctb51
on May 14, 2012
Windows 7 is what makes up most of the price of computers. So you are paying for windows 7, then you pay $15 for Windows 8? What do you do with the Windows 7 you that you technically paid for, with the Windows 7 PC? This is kind of bad what microsoft is doing in my opinion. This whole thing sounds very fishy. This is really awful in my opinion as well! What extreme major advantages does Windows 8 give to desktop users and laptop users that Windows 7 doesn't? They are both fast, they both run on the same foundation like Windows vista!
yoshipod (not verified)
on May 14, 2012
I would recommend that those who don't urgently need a new computer just wait until Windows 8 is out. I think we will see a whole bunch of new and interesting hardware, all with Windows 8 preinstalled, which would be better for most users.
Waethorn
on May 14, 2012
@yoshipod It doesn't matter when you buy a computer. When you buy a new computer, it will always be better than what came before. The argument that "you should wait" is just plain stupid. It's like when you pay for a monthly rental subscription service, but you get 2 months free. Those 2 months mean nothing because you have to continue to subscribe to get what you're renting. If you cancel, you lose the use of your rental anyway. Re: Xbox 360 Subsidy (semi-related) I would rather pay for an Xbox Live subscription and get the hardware for nothing, but get updated hardware as it comes out. Re: $15 cost to upgrade I would bet that the $15 is just to cover a stock-keeping fee to cover the codecs to make sure that users still have the same features as their existing Windows 7 Home Premium. That is to say, to have Media Center with DVD playback. It also standardizes the upgrade across Windows 7 Pro PC's too, although this is a change from previous versions of Windows, where they would get equal-SKU upgrades for free with a coupon. OEM's will likely offer their own coupons, but Microsoft is probably offering this for computers that aren't provided with coupons by the OEM. I would bet that OEM's would prefer not to provide coupons for Windows 7 systems because of the new hardware validation and certification track for Windows 8.
TurboFool
on May 14, 2012
A loot of people are asking why the $15 fee and why the upgrade to Pro. My assumption is there's a tidbit not being mentioned: the upgrade and $15 includes the Pro Pack that adds back in the Windows Media Center/DVD playback/codec functions that will be lost during the upgrade from 7 which included all of these. Is there any sign that my assumption has merit? It seems like the only way they could get away with it without risking pissing people off by removing major functions.
yoshipod (not verified)
on May 15, 2012
@waethorn While that way of thinking is normally reasonable, in this case it is not. Windows 8 machines are likely to have many new form factors and features that consumers way want. If you actually read what I said, is that I recommended that those who don't urgently need a new computer to wait and get a machine with Windows 8 preinstalled. You eliminate the hassle of upgrading and can then get all the newest features. My guess is touch screens will be more common as well as convertible laptops/tablets. There are a few now, but when Windows 8 ships, there will be many more to choose from. When there is an expectation of a larger incremental increase, it is good to wait. When its just the small increments, waiting is not really worth while. This looks like one of those times where the incremental increase will be bigger than normal
jwillis84
on May 15, 2012
So.. instead of $85 for Windows 7 OEM which includes Media Center.. pay $85 + $15 or $100, for a slightly "post-Beta" non-SP1 version of Windows (home of ME and Vista), completely new Program Manager which most people won't know how to use, that works best with a Touch interface or MultiTouch input device. Which is not on the market. Paying for the privilege of being a marketing experiment. Hmm.. pass
THEMAGICCOG
on May 15, 2012
USER WROTE: So.. instead of $85 for Windows 7 OEM which includes Media Center.. pay $85 + $15 or $100, for a slightly "post-Beta" non-SP1 version of Windows (home of ME and Vista), completely new Program Manager which most people won't know how to use, that works best with a Touch interface or MultiTouch input device. Which is not on the market. Paying for the privilege of being a marketing experiment. Hmm.. pass ....>>> END The person that wrote the above missed the caption... BUY A WINDOWS7 PC...not WINDOWS 7 Software...
tboggs13
on May 17, 2012
It seems to me that MS is pushing users to PRO with this release. $15 for pro is a good value based on previous MS releases. With 7, you could upgrade your new computer for a couple of months for free, but I believe that was only Home Premium. If you wanted Pro, you would have to pay an extra $70-100 dollars. Perhaps MS is stripping all the extras out of Windows 8 to lower the cost and be more competitive with Apple's upgrades. Also, form factors are changing. Does it makes sense to include DVD playback and WMC in Ultrabooks and Tablets? Who is going to leave these devices running all the time. Why would you need DVD playback when there is no DVD? My theory is WinRT is of ARM, Win 8 is for Intel Tablets/Ultrabooks and Pro is for everything else.

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