In New Ads, Nokia Mocks iPhone

2010 called....it wants its iPhone death grip jokes back. Really...if this is the best Nokia can do to try and sell WP7, the platform is doomed. They are comparing their product to one that is over almost 2 years old now.

While the ads are humorous, I don't think they will really be that effective. The reason the Mac vs PC ads worked so well was that there was an alternative product offered. These ads have one guy pointing out 'deficiencies' and the rest of the ad his two colleagues berate him. These deficiencies really are non starters at that I don't think it will really hit home with consumers and send the message that Nokia and Microsoft have something better. And honestly, I don't think they do have something better. This, as with all the their 'advertising' schemes Microsoft and Nokia have dreamt up, will fail. The offering just isn't that compelling.

Paul, I purchased my first Windows Phone handset yesterday; a Nokia Lumina 800. The fully charged battery lasted 12 hours before dying and I was asleep for 7 of those hours, had a German lesson for another 2 and had a work colleague at my house for another 1. Second observation, pertinent to your post, I had zero data coverage on the underground tram to work, where my iPhone had coverage for all but a small segment of the journey. My disappointment in Nokia's premium (not for much longer) handset was offset by the brilliance of the operating system. With less than a day of WP7 user experience under my belt, I'm not going to 'smoke' anyone, at anything, but the integration of information and the natural flow forward, AND, BACK is outstanding; way ahead of IOS. The software shows promise that is leagues ahead of the chain of iPhones I've lived with for 3-4 year. While I am really impressed by Microsofts operating system, I feel the hardware is crippled. A 16GB ceiling meant I had to choose which music I loaded on the device and to forgo all photos (although SkyDrive and Facebook photo integration is brilliant). The screen on the Lumina 800 is beautiful despite the mediocre resolution. Battery life sucksperiod! I Skype my kids, so yes, I miss the front facing camera. I like snappy and single core is not dual core. The poor reception on the Lumina is disappointing, so disappointing that I wonder why Nokia is making fun of Antennagate. Overall, the Lumina 800 handset is not great, despite some excellent features. It is a fair way behind the latest iPhone handset (Im not in a position to comment on Android handsets). I eagerly await WP8 and the new breed of handsets that will follow. There is so much potential and I am genuinely excited.

These are terrible, terrible, terrible. They need to be selling phones, not engaging in futile iPhone bashing that will take exactly zero sales away. And as yoshipod and tagy said, the issues are from 2010 and 2007.

It´s the only thing that Nokia actually can do. How about selling better phones???? I think is time to realize that Microsoft & Nokia is a bad joke, they are too late for the game. They only attract people who wants to get into a page to see if the update is ready for launch.

Better phones? LOL. Have you seen a Lumia 800 or 900? There are no better phones.

Well, it seems either you guys (the commenters!) didn't actually watch the videos or you guys really need to have your sense of humor checked. Also, you probably should know that there's a lot of world outside the US. While Nokia hasn't had much success in the US, it has had a lot outside, so much so that if, two, three years ago, you went to pretty much any european country you would see way more 5800 ExpressMusic phones than iPhones. It was only recently that Samsung (and not Apple) took the 1st place from Nokia.

@Ian Can you explain why the Apple ads were completely bogus while these are legit? I don't think that the iPhone 4S has any death grip issues, nor did the 3GS or 3G. I also seem to recall an iPhone 4 that fell during a skydive and still worked. I know many people who have dropped there iPhones and did not even get a scratch. So does that make these ads completely bogus? I'm not saying the I'm a Mac ads were 100% truthful in every single possible way for every single windows user, but they are really no worse than these.

@yoshipod In the same way, Mac fanboys accuse Windows of crashing, blue screens, viruses, and an overall awful experience. Er.. no. Welcome to the world of Apple bashing, looks very similar to Microsoft bashing. There is a lot of deceit out there, but if someone is going to accuse a company and products falsely then expect a backlash. I am delighted with my Nokia 800. And as far as I know, not one has blown up in an aircraft.. unlike certain glass phones.