Nokia: Lumia 800 is Flying Off the Shelves

Nokia this week reported that initial sales of its first Windows Phone handset, the Lumia 800, are well above expectations. The news comes shortly after a rumor in Forbes that claimed Lumia sales were "surprisingly weak."

Not so, Nokia says.

"Based on earliest data, the sales start of the Lumia 800 is the best ever first week of Nokia smart phone sales in the UK in recent history," Nokia spokesman James Etheridge said. "While it is not our policy to disclose individual product sales figures outside our quarterly financial results, we feel there has been premature sales analysis on the performance of the Lumia 800."

Nokia further noted that the Lumia 800 has received the highest score of any Nokia device launched in recent history in the UK, "a critical metric for long-term success."

As for that spurious Forbes report, a later addendum reveals that the source wasn't referring to actual sales, but rather to the belief of an analyst from Pacific Crest, whatever that is, that "shipments of Nokia's Windows Phone 7 units in the December quarter could prove disappointing." I guess we'll find out.

Forbes has been busy dumping on Nokia all week, and I'm nervous to look back further in time given what I found after just a short look. The previously mentioned post appeared Monday. On Tuesday, the site published a screed called Anatomy of the Nokia Downdraft, which says that "Nokia has tanked spectacularly over the past two days." (There's even some Wag the Dog stuff in there, given that most of the bad news about Nokia seems to be coming from this site.) Then today, the site provided us with an explanation of how Nokia's Windows Phone handsets could be made more cheaply. You know, because they're apparently too well made right now. I'd love to see Forbes' advice for Apple.

And that doesn't even count the Nokia Siemens job cut story, which, unlike that other BS, is actually legitimate news. Sigh.

Discuss this Article 14

17thMustang
on Nov 23, 2011
One of the phones the Lumia topped out was the 5800, a cracking phone which had people queueing up for hours in London, it also featured in a Batman film and in a couple of pop videos. There was even quite a few large advertising promos featuring a few stars. Nokia really seem to have a handle on marketing. Now with the Lumia, and in everyway is a handsome device, they are really pushing the boat out. I have to say having had the Lumia a week, my iphone loving friends at work are genuinely jealous of what it can do and the extra apps Nokia put on, Nokia music for example is excellent. Its more than just the advertising good feelings, but I think its time to stop believing that this will fail. Its just too good not to succeed.
glenn.gilbert@b...
on Nov 23, 2011
Now what's the word that springs to mind... oh yes, bollocks. As in a complete load of donkeys testicles. Flying off the shelves is when people queue out of the door and down the road, like when there's a new iPhone. Bollocks is when, well, nothing happens and a marketing gimp (yep, complete with leather gear and mask) invents something. It's also when you swallow the story without looking out of the window. Sorry Paul, you're wrong. Utterly and completely.
glenn.gilbert@b...
on Nov 23, 2011
Nope. Flying off the shelves means queues. I've not seen one of these since an iPhone was released. In fact I've seen a shop full of phones, of which one... that's ONE... is s windos fone. Dozens of others. but one windos fone. Oh boy, haven't Nokia and Microsoft got a long way to climb.
Orindlt
on Nov 23, 2011
I'm guessing "Wibble" can't use the phone beceause he is "creative"
glenn.gilbert@b...
on Nov 24, 2011
I was impressed with the quite different user interface on the Windows phone. Good to see something different from the iPhone/Android interfaces. A real barrier to change for iPhone users has to be data synchronisation primarily of the calendar and contacts. One of the strengths of an iPhone is the close integration of this data with all one's devices - iPhone, iPad, couple of Macs and online use. If I update a contact on one device, it's immediately available on the others. Changing, for me and people like me, would completely revolve around how synchronisation works. I guess raising exit barriers like this is a core strategy for Apple? I assume the Windows phone would have very similar integration with Outlook on a PC -- maybe even Outlook on a Mac?
Mustang17
on Nov 24, 2011
Have to say though, the phone has been out for 7 days from the time of writing of this article. Even less from the time from whence they uttered their wonderful forecast. How can they even attempt such an assessement on so little data? In the world of phone contracts, people will wait till their previous contract is up, or nearly so. Of course with 'normal' users if they have a perfectly usuable phone, and have little incentive to go after every new shiny piece of tech then they will quite happily wait. Are these guys paid to come with such dribble?
Waethorn
on Nov 24, 2011
I still like my HTC Surround. Audio is amazing on it. I find the Dolby Mobile to be a bit weak on headphones, but the SRS enhancement is far more balanced. I have a set of Zune Premium headphones for it from my old Zune 80 that I didn't really use (no time to rip and sync music), so I sold the player. Got a Zune Music Pass for my phone now that they're available in Canada though. It's wicked awesome! (Although I don't like how on WP7 you have to navigate past the media apps to get to your local content) I always preferred the "executive" look of the HTC Surround. It's not plastic-y looking. Has the right blend of brushed chrome look, like a formal business-atire wristwatch. The iPhone 4 tries to pull that off, but the hard edges don't work IMO. I'd rather see a brushed chrome look rather than flat shiney silver too. I actually think the iPhone 3's had a better look, but I'd still rather replace the black gloss plastic back with something that doesn't show off fingerprints. The HTC has a rubber-feeling gray plastic backing, so fingerprints aren't noticeable on it at all. It doesn't slide around in your hand either. It's a heavy phone, but I've had heavier, and I like the looks of it more than most phones that are available now. I'd like to see something from Nokia that has that matching "executive" look for formal business occasions.
Waethorn
on Nov 24, 2011
Wasn't it Nokia that put out that snap-slider that was featured in the first Matrix movie? The one that cost like $800+ at the time?
Waethorn
on Nov 24, 2011
@Wibble, re: phone sync Microsoft has two different services for synchronizing data. For consumers, Windows Phone/Mobile already supported Hotmail integration. It would include calendar and contact synchoronization. For businesses, you would typically have an Exchange email server/hosted-service with the ActiveSync protocol. Office 365 includes this too, since this is just Microsoft's own hosted Exchange environment for email+PIM. Calendars, contacts, notes, messages, and online status are synced. Lync also ties into Exchange status too. This kind of PIM sync has been available for years though, including the option for push updates, which is what iCloud touts. If you have a business server configured with roaming profiles and folder redirection, your additional data moves with you regardless of which system you log into. For consumers, data sync is available now with Windows Live Mesh (previously available as a beta, but also available as WL Sync/Folder Share).
Mustang17
on Nov 24, 2011
Waethorn, yes they did, and there was a Nokia in Die Hard 4.0 and a 5800 in the Dark Knight. And one popped up briefly in the Star Trek film. You'd think I was a fan or something... :-) http://conversations.nokia.com/2010/07/28/nokia-film-stars/
BrownieBoy
on Nov 24, 2011
The Guardian has a somewhat different take on this story: http://www.guardian.co.uk/technology/2011/nov/23/nokia-lumia-800-iphone-4s They're quoting analysts who say that one million units sold by the end of December is about the best that this phone can hope for. So that's two days' worth of Android activations then; hardly "flying off the shelves"! (The Lumia's not the only WP7 handset on the market, of course.)
pthurrott
on Nov 24, 2011
No offense, but the story isn't that the phone is selling well. It's that Nokia is saying it's selling well. In fact, the Nokia rep specifically refers to "premature sales analysis." That premature sales analysis is what's in the Guardian.
TheFerrango
on Nov 29, 2011
I don't get it. How can someone who claims that a company should lower their device's quality just to sell cheap devices still be taken seriously. Despite that, NOKIA has been lowering their device's quality for years now, and we all saw where such a behavior brought us. Still, I agree, it would be fun to see their advice for Apple.
H83RZ
on Nov 27, 2012

Have a NOKIA LUMIA800 handset which I actually won via a simple Facebook competition & become a member of nokia's amazingcollective n well ain't looked back ever since..... Wouldn't change this phone for anything in tha world/well unless I manage to win a NOKIA LUMIA920 that is!

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