Downfall: Google Lowers Price on Chromebook

In the first step towards what can only be described as an inevitable disaster, Google today announced that it was lowering the price of the Chromebook to just $300. As with most Android-based tablets, however, few consumers actually want such a device, so the price cut is unlikely to generate any meaningful new sales.

A Chromebook is a notebook-like computer device running Chrome OS, Google's web browser-based OS. Google has signed up two PC maker partners, Acer and Samsung, to make the devices, but they haven't sold well since the product launch in May.

"We've also been working closely with our partners to continually improve the overall Chromebook experience while making them even more affordable," Google senior product manager Venkat Rapaka wrote in a blog post. "So, we're excited to share that beginning this week Acer and Samsung Chromebooks will be available starting at $299. The updated prices will be available through our online retail partners." These partners include Amazon.com, Best Buy, and Tiger Direct.

According to the Amazon web site, there are several Chromebook models available, ranging in price from $300 to $450. Previously, the least expensive Chromebook was $350.

The Chromebook has some good thinking behind it, including very quick (~8 second) boot times, a simple user interface, a surprisingly decent app store, and good security. But since ChromeOS is essentially just a web browser, it's also very limited, and many apps still require a pervasive Internet connection. And as critics have noted, you can simply run the Chrome web browser on a Windows laptop or netbook to get most of the benefits of this system plus all of the power and versatility of a real computer.

Post-PC world, indeed.

Discuss this Article 8

chrishedlund
on Nov 21, 2011
Chromebooks aren't Android based tablets, so I don't get how you're making the connection...
pthurrott
on Nov 21, 2011
Android tablets and Chromebooks are two things consumers don't want.
Waethorn
on Nov 21, 2011
Nobody wants to spend $300US on an Atom netbook anymore.
lewisniven
on Nov 21, 2011
He didn't, he merely pointed out that they are both things that consumers don't want...
libertehunden
on Nov 21, 2011
I just bought one as a machine guests, interns, and non-developers can use. It is perfect for that. In fact, a developer can switch to terminal mode, ssh into a system, and do much of their work, if needed. The new price point makes them more attractive. I think the price I bought ours at was too high.
pthurrott
on Nov 21, 2011
Yeah, I can't believe Microsoft is leaving THAT market on the table. :)
basketcase
on Nov 22, 2011
$299 is still alot when there are cheap windows laptops for the same price, which you can install chrome browser onto and do more, so it's just silly to get the chrome book thing. Also why get that when you can spend $100 less, and get the Amazon Kindle fire, which lets you do more.
chrishedlund
on Nov 22, 2011
I'd like to see Google make ChromeOS available as a free ISO download that could be installed on any machine. I think it would make sense for a school lab or that sort of thing. I could see it running on a small form factor, low power desktop tower with a flat screen monitor. Maybe 2 GB of RAM and a small CF card for local storage.

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