Bad News, Windows Phone Fans: Google Now is the Real Deal

Remember when Windows Phone was the most innovative smart phone platform?

Like Amiga users from 20 years ago, Windows Phone users are a tiny minority who are convinced, often for good reason, that their cherished platform is superior to the systems used by the masses. But Windows Phone is entering a dangerous time, one in which its competitors are starting to catch up and even surpass the innovations of Microsoft’s mobile platform. And Google Now is a great example of this trend.

When Windows Phone debuted three years ago, I lauded it for its innovative design, which was not just different to be different, but was simply better than that of iOS and Android. But I also recognized that Microsoft’s faster moving competitors would quickly realize the advantages of Windows Phone and start building their own integrated experience. And that if Microsoft didn’t move quickly enough, its advantages would be rendered moot.

And that’s what’s happening. There are small examples of this, like Apple slowly integrating Twitter and then Facebook into iOS. And then there are big examples of this. Google Now is such a thing.

Google Now is “an intelligent personal assistant available for Google's Android operating system,” according to Wikipedia, an “extension of Android's native Google Search application.” Like Windows Phone hubs, it’s really just a glorified app offering deep integration with useful online services. But Google Now exceeds the capabilities of any Windows Phone hub in many useful ways. It even predicts what you will want, based on the past and where you are and what are doing at the moment. It’s almost artificial intelligence, and it puts Apple’s vaunted (but silly) Siri feature in iOS in perspective.

Putting aside the understandably troubling aspects of Google’s knowledge about you for a moment, Google Now is a revelation. And today, Google announced a new version of this interface, which I’m beginning to think is the future of Android, all wrapped up in a single app. Google Now, in many ways, should be the Android UI. It should be what you see what you look at your phone.

The new version of Google Now, Google says, adds additional “cards.” These are the Google Now UI elements that, similar to Windows Phone tiles but more powerful, provide live, dynamic information from various online services. There are obvious cards—birthdays, news, weather—and then truly exciting cards that relate to your current situation/location, such as photo spot nearby, places, public transit, traffic, and many more. This week’s update adds cards for movies and real estate listings, and there’s now a Google Now widget for the Android lock screen and home screen so you really can see this UI when you glance at your phone.

To understand why this thing is so crazy powerful, consider today’s new movies card. According to Google, this interface include the latest movie ratings from Rotten Tomatoes, helping you pick the right movie. It lets you purchase your tickets through Fandango. It reminds you when you need to leave for the theater. And it displays your e-tickets for the movie once you arrive at the theater.

What the ... what?!

Folks, that kind of deep online services integration is amazing. Simply amazing. And it’s starting to make Windows Phone look a little, well, static by comparison.

I wrote this week that Microsoft should seriously consider handing over its phone efforts to the Windows client team in Hey, Microsoft: It’s Time to Pull Phone into Windows. This week’s news about Google Now makes this situation even more serious, in my opinion. I’m not sure that any part of Microsoft can move with the alacrity and clarity that taking on Android would require. I’m really not.

This should scare the living daylights out of anyone who cares about Windows Phone.

Here’s a cute little video about Google Now.

Discuss this Article 101

AlexKven
on Feb 13, 2013

OH MY GOSH, google is implementing a metro-like ui style. Simply plagiarism.

Jerry Oswald
on Feb 13, 2013

The rate of advancements being added to Android and iOS is truly disheartening.
Once again, MS fails to give even the die hards (I include myself here) something, anything to cheer about.
As I watch you and MJF on Windows Weekly I cringe every time Leo asks a question when I know the answer from both of you is "I don't Know".
This is no reflection on you but it speaks volumes about MS and their mentality. The hope I have is that 'blue' will be the cure for our blues.
What it will be is still not been disclosed fully even to you and MJF as was stated in a recent Windows weekly. Maybe 'blue' will have the 'silver bullet' MS needs, or am I just an incurable optimist?

SamR
on Feb 13, 2013

I agree with Jerry Oswald, Microsoft is losing the enthusiast crowd.

Remember the expensive Windows 7 Ultimate? Remember how we were promised special "Ultimate Extras" down the track? Tens of thousands, maybe hundreds of thousands of enthusiasts paid twice as much or more for Windows to have "Ultimate". No Extras came, nothing.

Would it kill Microsoft to throw 100 young trainee developers in a small building at Redmond and ask them to create cool stuff for Windows? Stuff enthusiasts would like?

zorb58
on Feb 13, 2013

I agree with those that say this Google thing is trivial. The general public doesn't buy phones based off of these things. Whatever looks good, people will buy. Windows Phone has the looks, and I still believe it has the momentum right now, but it needs to be sustained by a stellar update with a notification center or other features that are being clamored for by the community. The news surrounding this will drown out Google for some time.

multiplatform
on Feb 13, 2013

It turns out that rewriting the entire operating system so it is nearly the same in functionality with the old one (but still doesn't manage to be compatible with the new desktop OS even though it was written to be that way) puts a large dent in the pool of resources that could have actually innovated new features. Who would have thought?

With that said, I made a valiant attempt to dump WP7 in favor of Android and the hesitations,bugs, horrible app curation, and risk of p0wn4ge drove me back to WP8. It doesn't matter if the phone is one step ahead of you if it freezes when making a call or reboots when listening to the Google music app.

danwdoo
on Feb 13, 2013

I think the issue has a pretty obvious cause. Microsoft has spent so much time rebuilding the platform over the last couple of years there hasn't been time or manpower to mature the platform. All Google and Apple have to do is feature updates. Microsoft has been re-writing API's and core functions. Just imagine where the Windows Phone feature set would have been had this been their primary focus. I'm pretty sure we would have had a weekly calendar by now!

I'm nervous, because with the recent talk of unifying code for write once, run everywhere, it may mean more delays as Microsoft continues to focus on the core over usability improvements. This would not have been such an issue if they hadn't already been so late to the game. If WP has any hope, they need to start really innovating on new and improved features. Average users could care less about the core OS.

omagic82
on Feb 13, 2013

Normal people don't talk to their phones. Google Now, just like Siri, is interesting, but is nothing more than a commercial. People who buy smartphones for gimmicks like Siri find out shortly after that they have no real use for them. I don't know anyone who was excited about Siri on the iPhone and actually uses it anymore.

albrnick
on Feb 14, 2013

Man, once you get used to it, you'll never go back! I speak to my phone all the time. Last night I wanted to be reminded to take some photos of stuff when I got home, so I said: "Set alarm for 9:30 PM take photos"

I use the voice to text all the time when replying to texts.

And Sunday, when I was watching House of Cards and wanted to know the name of one of the actors, I asked: "Who stars in house of cards".

Once you get this feature, you'll wonder how you got by w/out it. It's so much faster than typing and so easy to use.

omagic82
on Feb 14, 2013

I don't see that happening for me. I hate the idea of speaking into my phone. I used to get on my brother, an Android user who used Google Now, for always speaking into his phone for every little task. By the time he would repeat himself three times for the phone to get his request correct he could have typed it. My brother no longer uses Google Now on his Android. I can say the same thing for my friends who were crazy about Siri.

ggb
on Feb 13, 2013

I've long been confused about this notion of app volume being the end all and be all. MSFT should take the contrarian strategy in the app race and pick the 10-15 essential apps and integrate them into the core user experience. It's dumb to open this and that to do one thing. Integrate them so that they come into play as they should through the natural use of you phone. Then you don't have to worry about having 500,000 apps--this strategy would take the air right out of that big argument against WP8. I can see the ad now, "welcome to the post-app era"

JJohnson1701
on Feb 14, 2013

I agree with you on this, but which apps?

The one that comes to mind quickly would be Instagram. I don't see the appeal at all of taking pictures, making them look old and imperfect, and posting them online to the Instagram social network, but there are a lot of people who are seemingly obsessed with it to the point it's a dealbreaker not to have it, so I would say Microsoft should certainly integrate every Instagram lens possible into the core phone camera experience, and in the 'share...' menu, add Instagram, and in the Me Tile, add Instagram as a 'post to' option.

Betauser
on Feb 14, 2013

Google Now (as many other google services) absolutely useless anywhere except US, UK and some west european countries. Windows Phone is still my choice:)

icwhatudidthere
on Feb 14, 2013

Lol no it's not. It was absolutely awesome on a 3 week holiday through South America. Pointed out photo spots, local movie theaters, even the updated gate in Panama for my connecting flight.

JJohnson1701
on Feb 14, 2013

Bing and X-Box Music/Video have a lot of work to do here too...Local Scout often comes to mind. Bring those worldwide and add the feature set of Google Now to WP8, and it's golden.

pratnala
on Feb 14, 2013

If this takes off and integrates with Chrome OS in a meaningful way, Windows has a hard-core competitor coming

ryeworth
on Feb 14, 2013

This is so devious, an absolutely fantastic feature that builds the most complete user behaviour profiles perfect for advertising. Brilliant and terrifying.

JoJo
on Feb 14, 2013

This is another warning to make sure you stay away from Google's products and services. All this cyber stalking in the name of personalisation is heading in a very dangerous direction. Google already have way too much power. Don't feed them your personal information.

Read the Filter Bubble if you want some perspective on the potential negative consequences. There's an old website as well.

mkuczara
on Feb 14, 2013

I don't really know what Belfiore is doing. Sicne the WP8 lanuch there were no annoucments regarding new features. Literally nothing to wait for.

ballanda
on Feb 14, 2013

If you need a phone to manage your life for you in that level of detail, then you're a moron who deserves a phone that gets 6 hours of battery life.

Way to rip off the Metro UI look though. "Cards". That's cute. I guess "tiles" was taken.

arrow22
on Feb 14, 2013

You know what, it wouldn't be all that difficult to match and surpass Google Now with the current WP8 platform features. Having tried Google Now when it came out, my thoughts were that it was impressive, but that I never ended up using it, since you need to actually go into it to get that relevant info.

Windows 8 makes use of its lockscreen to display live content from an app. What if MS integrated Google now location and time based relevancy, and tied it to the user's installed apps live lockscreen functionality?

You'd get up in the morning, tap your phone's power button, and see the weather. Tap a dismiss button, brings up your route to work, traffic conditions, etc.

You'd get the same functionality of Now, but at a more convenient location, and tied to apps you actually care about and use. I want to see this happen!

oroslak
on Feb 14, 2013

I agree with arrow22. Google Now is a very cool feature. I would have been astounded if Google was NOT the first company to develop this kind of app, since intelligent search has been a core service (perhaps the core service) of Google since the company was founded.

It is, however, just a feature. If consumers turn out to love it, expect it to be copied by all platforms. Perhaps someone will roll out something similar, but even better, soon. That is the nature of this industry.

neteru1920
on Feb 14, 2013

I'm sorry but I'm not a fan of Google NOW. The service isn't magically predicting information they feel is useful to you, its Google gather information from every aspect of you life that is digital. They gather information about you web searches, process the information in your mail, your purchases, etc, using information at their leisure. Google is not just using the information for Google NOW, who knows where your personal data sits. No thanks!

BTW I'm new to the WP platform and love the experience much more than Android, and IOS.

Echostorm
on Feb 14, 2013

Seriously? This is what Google is bringing to take over the world?
First, they're continuing to build on a weak foundation of snagging other people's services and rebranding them as their own.

Second and more importantly, we're not all daily travelers who are constantly in new and exciting cities. We live in the same town and go to the same job, every day, year in and year out. I seriously don't need help with my commute, I could drive it with my eyes closed.

Again, I don't need restaurant advice. I live in a pretty big city but it isn't hard to keep track of all the places we like to eat and when something new opens.

If I'm interested in how the game is going, I'm probably watching it or I'll check espn for real details. I don't need a stock ticker while I'm buying groceries, I'm not Warren Buffet, I can wait until I get home to call my broker.

Finally, who finds out about a movie for the first time on their phone, says, "Oh hells yeah!" and orders the tickets there and then?

Its this kind of gimmicky crap that gets people excited just long enough to do something stupid, like buy into it actually being useful and then feeling stupid when they realize that it isn't telling them anything they didn't know.

omagic82
on Feb 14, 2013

My sentiments exactly. Couldn't have said it better myself.

Ian Ray
on Feb 14, 2013

I have used Siri extensively for three tasks. Literally "Set a timer for 5 minutes," "Turn off all of my alarms," "Remind me at 1PM on Wednesday to call John at 555-1234"

My friends who show me Google Now make me want to switch to Android, especially the latest version.

I've literally met one person with a Windows Phone and did play with it for a while. It was nice, but at that time it was behind on a bunch of features. Now it seems behind again... I wouldn't know unless I found someone with it set up to show me.

At least with Amiga, I knew some people who had Amigas to try. I think even if Microsoft comes out with a rebuttal to all these latest phone features, it has to find some way to get these phones into people's hands.

I would like full Windows 8 on a phone somehow, but that probably won't happen.

JSBinSLC
on Feb 14, 2013

While I recognize it's not the same thing as Google Now, Nokia's City Lens app seems to have the potential to be extended to do a lot of what Google Now is doing, potentially even more comprehensively.

saqrkh
on Feb 14, 2013

Microsoft acting with clarity, decisiveness and precision?

Right.

I can't think of a single recent day instance of Microsoft acting so aggressively, I can't. Say what you will about BlackBerry, but there's one thing I really like about them, it seems their managers and directors CARE about the company and its products. I haven't seen that with many Microsoft people.

Asgard
on Feb 14, 2013

I'm not sure if I want to start monopolizing things even more by using Google now. What you are basically saying is that Google tells you which movie to watch (probably based on who paid them most, Google Shopping anyone?), it tells you which service to use to buy tickets (again, money talks) and then you report Google where you spend your time so they can show the ticket to you.

This would be awesome in WP btw. By using contracts, you would decide yourself all of these things without anyone putting their hands between and deciding for you.

digeratti
on Feb 14, 2013

Paul, early on you pushed for having Windows Phone OS on the tablet instead of Win8. Now you're pushing for having the Windows team to lead the Windows Phone effort. Are you confused?

Personally I didn't agree with putting WP on a tablet because the 10" screen size is too close to a laptop so it shouldn't be limited by having a phone OS. Though Win8 on a phone could work if the UI was optimized for it - cause now then you're looking at something like a real "pad / pc / phone" when docked.

pthurrott
on Feb 14, 2013

No, I'm not "confused."

Windows Phone, the product, and the Windows Phone team are two different things entirely.

And time has moved on. Given the lackluster response to Windows RT, it's pretty clear that Windows Phone on a tablet would be just as well received. In fact, back when I did want such a thing, I expressed that there would be little real world demand for it.

digeratti
on Feb 14, 2013

I see your point about Windows RT although instead of arguing the case for WP on a tablet it would make more sense to have Windows 8 on Atom represent the low power / long battery life option for tablets.

There is no reason to have Windows RT on ARM now that we know Windows 8 on Atom is a much MUCH better configuration.

Trappist
on Feb 14, 2013

Google Now has at least till, well, now, been useless outside the USA, and should it remain so (as I think it will, since Google is American) the Now thing will play no role whatsoever in the larger scheme of things.

It is like Apple's Passbook or Siri: Designed to work only within certain limited markets, and are hence uninteresting for the average smartphone byer.

The good thing about WP is that most of what (little) it promises actually works if not everywhere and for everyone, at least quite widely. Clearly, people in smaller markets should wish Nokia and similar companies to stay in business. These guys may be their last hope for getting anything interesting also in their language or in their tiny corner of the world.

aras
on Feb 14, 2013

Really??? Then why there is still no podcast support for WP outside US? At lest services like Siri and Google Now require pretty big investments to get localized. But why on earth limit such a simple and obvious thing as podcast support to a single market?

Maelstrom
on Feb 14, 2013

It's been said MS was quite interested in the xBrainsoft's Angie app... Plus, not so long ago, there was that video (gals talking about a wedding's preparations) about another voice assistant being described as being able to understand plain English in a conversation and act upon it.
These may point towards where they are ending...

That being said, I'd think that unifying Windows 8 and Windows Phone 8 together so that apps—and applications—could run on both platforms would come as a more important development priority right now.

Super2online
on Feb 14, 2013

This has always been the promise of computing from day one. An intelligent digital assistant that gives you what you need right when you need it without asking. The irony is that its coming from such a small package that nobody would of guessed had the chops to ever do so.

trivor
on Feb 14, 2013

It is time to start asking why doesn't WP get any traction. It is 2.5 years as an OS and still can't even break 3% market share in the US. It had a massive launch/marketing campaign with WP8, has phones on 3 of 4 major carriers, still can't even catch Blackberry which has just launched it's first new OS in 3 years. This reminds me (as states Paul T) of things like Amiga, WebOS that were technically superior that never caught on (the only difference now is MS has deeper pockets). Still doesn't mean MS will ever get significant market share.

MediaCastleX
on Feb 14, 2013

Google could turn water into wine and I would STILL regard them as the antichrist...sorry, but whatever awesome stuff they make, I just cannot stand the company. However people feel about Microsoft is my impression of Google ( this is about the only place I have not taken to spelling it as the "demon" geGool) ...I know, it's not a matter of who but what, I could not take it as such. Foolish, I know. =[

quietman75
on Feb 14, 2013

WOW.... I've been amazed and the vitriol being thrown at Paul because he dares praise something non Microsoft. After reading this article it's reminded me why I started following Paul in the first place , honest and truthful opinions on tech. Thanks Paul.

To all of the posters who think that Google Now is only available in the US ( or usable there ) I can confirm it's been available outside it since it first came into being. I live in Australia and it works great. Gives me a ETA to or from work , and also tells me if there is traffic or if I should reroute. I find the most use with the travel times to appointment as I have various customers.

One thing I don’t believe most of the posters realise , the Google Now Widget doesn’t have to be on the phone , I don’t have it on mine I simply swipe up to bring it up. With all of the services you don’t have to use them , very easy to simply turn them off if you wish.... yes I've turned off the real estate , photo places , and stocks.

The Privacy issues.... well if you really think WP8 doesn’t do something similar you are kidding yourself. Yes Google ( and apple ) do this. As with everything you can disable it. But most of the services you might use each day before less useful

When I first started using Now, it was pretty basic but it's the way it learns your habits is when it starts becoming more usable. Before someone responds about Google knowing where I am or what I'm going.... so what. Unless you wear a tin foil hat and live in a shed in the middle of nowhere you are track able if someone wants to.

I have been in the android eco system for awhile now and yes it’s grown quickly and massively. Google Now is just another step in the evolution. It’s a tool that can make your phone work for you not the other way around. No one is forcing you to change.

Paul was just writing about a cool feature on a non WP8 device. Get over it.

JJohnson1701
on Feb 14, 2013

Google Now's smart assistant is more useful to me than a Siri clone would be. My biggest issue with Windows Phone is the glacial pace of updates and new features. I seriously believe that Microsoft needs minor updates every three months to keep the pace of innovation up, along with releasing new phones every 4 months, and making sure every single carrier has a 'hero' phone (T-Mobile anyone? Lumia 920?).

There are dozens of other features Microsoft needs to add to the phone (http://wp.me/p1fLW2-4v) to make it better, and fast, including scrapping the Windows Phone tool and giving us something more akin to Zune plus auto-playlists and wireless synch.

The short version is: Microsoft, step up the pace, and advertise this phone with GOOD advertisements so it can grab more marketshare!

neonspark
on Feb 15, 2013

it's nice, but nothing apple/MSFT can't copy and I'm sure they will.

SteveCr48
on Feb 15, 2013

Paul, before you leave for Mexico, order one of the new Samsung Chromebooks. $250. Try it. Seriously. Just give it a try! See for yourself why it's #1 on Amazon.

ChrisKal
on Feb 15, 2013

I don't think Google now spells the doom of Windows Phone. It's a very nice feature, but not one everyone is going to want and not necessarily something everyone is even going to be aware of. I wonder, how many people buying Windows phones actually really know what Windows Phone is aside from live tiles and its modern look?

That said, it does concern me that Google has come up with a feature that takes the philosophies and ideas of Windows Phone to a whole other level. I hope Microsoft can keep up- they had the right ideas years ago, but the question now is whether or not they'll find their way into actual products in time to keep up with or stay ahead of the competition.

Anyone remember this? This video is from before Microsoft ever showed us what was once called Metro. And while it's most certainly nothing but a non-functional design prototype, it bares a lot of resemblance to Google Now http://www.youtube.com/watch?v=MqUaxnhp7rc&feature=player_embedded

Cuprohastes
on Feb 15, 2013

This would be all true if any of this tech worked outside the US.
I have a Nexus 7. I live in the UK - I can't get it to do more than show me the weather! It won't do movie listings, bus times, news... the only thing it'll do is show me some birthdays, sometimes, the weather 30 miles away and how to drive to my next appointment. I don't have a car and it won't do walking or public transport directions.
This is far from 'smoking' Windows phone's system.

Figatellu
on Feb 15, 2013

Windows Phone improving and evolution are too long to release... Why is it so long ? WP8 has been anounced in june, and took 6 months to be copied by others. I just received my 7.8 Windows Phone Update (bypassing carriers update with hack of course cause I would never got it without hack). It took 8 months to come to my phone... 8 months !
Now you are completly right, the sole move MS can do that Google can't is to improve the desktop with Phone services integration, more visible, more operating and working. MS have to do it and to release it without talking about it before or to release quickly if they do. MS have lot of possibilities with it's Windows user base.
The problem is when I realise my WP7.8 (that works great) can't be recognized by my Surface RT...I really asking me if they can do it...

paebin2s
on Feb 15, 2013

One thing everyone should remember. Google makes 94-97% of its revenue from Ad sales. Ad sales are fueled by information....your information.

Google Now is nothing but a nice tool that collects a ton of your information. It might seem harmless now, but 10 years from now when you car insurance goes up because Google sold the insurance companies your average speed in your car, which is over the limit....you insurance goes up. That is probably just the tip of the iceberg.

mill3000
on Feb 17, 2013

Google doesn't sell information with peoples names attached to them. They don't have to. They make much more money making products people love to use for the exchange of persons data. It's way more profitable to data mine their uses in way which keeps their customer anonymous because if Google keeps it name clean like they have been they get more users and more data and more money. Once you go down the path of selling peoples data with their names attached to it the value of the company suffers. To me this is just like its better for a store to make you a happy customer then trying to replace a mad customer who will destroy your name. Last I heard it's 3x more expensive to replace a customer than to keep an existing one. It isn't something Google would ever need to do. Everyone using Google should know and accept that your getting something that cost money to give you. That company needs to make money somehow or it's out of business. Do it right and we all win. That is what Google has been doing and that's why they are where there at. Do it wrong and you end up with customer 2nd guessing anything you offer them. Kind of like how Facebook gets a bad rap now.

mill3000
on Feb 17, 2013

Wow. People are such haters! I've read a lot of the replies but not all of them. Let me go one by one.

1. Google stole the metro UI with Google Now using "cards interface".
Answer= Wrong buddy. The card interface was developed by palm for webOS and guess who Google hired many years ago? One of the lead developers of webOS. Hense the "developer" who is one of the lead designers who developed the card interface for webOS has designed it into one of the new apps he's in charge of. Seems like he thought his previous work was great and should continue to use it. It's not copied from Win Phone.

2. Microsoft can make their own version of Google Now.
Answer = They really can't. Google makes it's money from search and has been cataloging everything from streets to reviews to traffic and so much else that they have a clear lead on everyone. MS doesn't have the ability to do what Google Now is slowing turning into. For that matter with all the money Apple has they can't either. They thought they could with Maps and we all see how that turned out. That same result would happen with MS if they tried to do this.

3. Google Now is going to only tell you to buy or do things that corporations paid Google to tell you.
Answer = Google doesn't need to work that way to make crazy amounts of money. Here is an example. Your at home using google to search for clothing. You search for a specific name brand pants, with a specific color and size. Later you happen to be approcaching a store that sells that same extact item in the size and color you want. Google now says to you "One of the items you wanted is near by." You look at your phone and it shows that a store coming up sells those pants in that size and color you want. It shows you their price and prices from other stores and even online. This is all pretty cool. Now has does Google make money on this. That store who sells what you want that your going to pass sends a card to you offering a better deal or at least the a deal very close to the other but you can get that right now. The store gets an impulse buy since you didn't buy this yet online when you could have and the store attacks way more customers this way then an ad on tv. Best of all you a reminded of something you might want but maybe ran out of time on or didn't want to order at that point and since it on your way you decide to buy it. This is just one way Google can make money offering you free services that are great for you, for them, and for companies.

3.Google Now won't be any better then having a standard navigation on your phone.
Answer = You have your phone on your desk and your eating your breakfast and drinking your coffee as part of your morning routine. You give yourself about 35 min to do this before you have to leave for work. Today you sit down and after 5 min your phone goes off notifing you that since your calandar says you work at 8 am it's time to leave due to an accident closing down one of the lanes. By the time you would have found this out normally you would have left to late to arrive on time to work. This is how it works currently provided you put things in the calandar which home addresses attached to it. Work and Home it learns over time so if you put in your Calandar that work from 8 to 5 then it knows already that. Pretty cool. I love this.

4. This is just an app. It's no big deal.
answer = It's just an app now but as the next version of Android 5.0 comes out or maybe the next after that you can see how they could use google now as the home screen. As soon as you unlock the phone your 1st screen shows the cards that scroll down and if something is there you don't wan't you just swipe it to the right or the left and the card is gone. The screens to the right and left have your widgets or short cuts. In the future this will be Android and the apps you use will be 2nd of importance. If Google Now can tell you things that you'd like to know without you spending any time looking for it then this experience turns into "Android" and the apps will be the icing on the cake.

This is my take on this. I think Windows Phone looks beautiful and iOS was innovative when it was released. During the last few years MS was rebuilding the OS from the ground up and Apple was trying to expel Google from their phones they lost valuable time where Android caught up. As Google Now develops into a killer app or killer part of Android the game will be changed on all the phone market. You might not agree with anything I've said but ask yourself this. If your watching a SciFi movie of earth in lets say 2020 are you likely to see a phone with something like Google now or a phone that only just makes calls and runs apps. I know which I'd hope for.

weesals
on Feb 18, 2013

I've been using a Note 2 for a while, just noticed I had Now disabled (didnt know what it was :S). My initial impression was that the Google search on Android is nowhere near as good as Bing on WP7 (no music, local, poor visual search), but I might give it another go now :)

mill3000
on Feb 18, 2013

I think Apple has a patent on this where your not allowed to combine all local stuff with internet search in one place. MS can because it has an agreement with Apple to use their patents so MS can't get sued for doing this.

sharpsone
on Feb 18, 2013

Google Now sounds a little scary...I don't want integration where AI is predicting my every move. We all saw how Terminator ended. Imagine a computer that knows you better than yourself! Did anyone see Wall-E and what happened to humans when machines did everything for them? Sure, these are movies but it's hard to ignore how technical evolution could lead down this path.

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