Kindle on Fire Through the Holidays

Well, it looks like the Kindle Fire is no flash in the pan, and yes, I promise I'll stop abusing fire-related idioms momentarily. But man, the Kindle Fire is ... on fire.

Amazon reported today that its new line of Kindle devices--which includes the Kindle Fire, Kindle Touch, and base Kindle--are its best-selling line of Kindles ever and, more important, the best-selling products on the online retailer's best-seller charts. These devices occupy the number one, two, and three spot on those charts, Amazon said, and did so throughout the entire month of December.

And Amazon sold "well over" 1 million Kindle devices each and every week through the end of December. Based on the company's previous statements, that means it has now sold over 1 million Kindles for five straight weeks.

Kindle-related announcements from Amazon include:

- Throughout December, customers purchased well over 1 million Kindle devices per week.

- The new Kindle family held the top three spots on the Amazon.com best seller charts – #1: Kindle Fire, #2: Kindle Touch, #3: Kindle.

- Kindle Fire is the #1 best-selling, most gifted, and most wished for product across the millions of items available on Amazon.com since its introduction 13 weeks ago.

- Kindle is also the best-selling product on Amazon.co.uk, Amazon.de, Amazon.fr, Amazon.es and Amazon.it this holiday season.

- Gifting of Kindle books was up 175 percent between this Black Friday and Christmas Day compared to the same period in 2010.

- Christmas Day was the biggest day ever for Kindle book downloads.

- Kindle Fire is the best-selling product on Amazon.com's mobile website and across all of Amazon.com's mobile applications.

Discuss this Article 3

palavering
on Dec 29, 2011
Even with its flaws (which aren't many), it's a great device, especially for Amazon.com creatures like me.
jagosilver
on Dec 29, 2011
Doesn't sound that impressive to me.... All Kindles combined, including the VERY cheap $79 model sold just 4 million units in December? In what is presumably the biggest month of the year... I would have thought they'd have released actual numbers of Fire sold if they were great and I also wonder how many will be returned....?
ModernDislocation
on Dec 30, 2011
Without any sales numbers these stats are mostly meaningless. I am with Jago that the four million units across three products isn't jaw dropping. Knowing that the fire is the best seller means they sold between 1.36 million to upwards of 3 million fire's in one month which is a pretty big range that Amazon is remaining quite on. If this were Apple Paul would be accusing them of remaining quite on the breakdown to cover up for a lower number, but expecting Paul to be honest/consistent in his rants is asking way to much. Having the number 1 selling spot is meaningless since Amazon is largely the single selling source for all of these products as opposed to everything else on Amazon which is sold by a large number of retailers. Having the biggest day for books and a 175% increase don't mean much unless you know what the previous best selling day was or what the increase was from. Going from 4 to 11 is 175% increase but not really compelling. The only thing I can gather from this is Paul really, really, really wants the Kindle line to be a success and will see it as one even with a lack of meaningful data.

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