Sleeping with the Enemy: Wordament on iOS

Wordament on iOS isn’t a problem, but delivering Xbox LIVE Achievements on iOS is definitely a problem

I’ve received a number of emails this week about Microsoft’s recent port of the popular Windows Phone and Windows 8 game Wordament, and most seem to be freaking out. The issue isn’t that Microsoft has ported a game to iOS; it’s done so in the past with Kinectimals. The issue is that this is the first game Microsoft has ported to a non-Windows platform that includes Xbox LIVE Achievements.

Yikes.

Microsoft announced the release of Wordament for iOS on its Wordament web site. It works on iPhone, iPod touch, and iPad.

This release falls under the category Sleeping with the Enemy, which I coincidentally wrote about last week. In this case, we see Microsoft pumping up one of its own platforms—Xbox LIVE—and helping a competitor (Apple, which makes the iPhone, iPod touch and iPads this game runs on) at the expense of its other platforms, in this case Windows 8/RT and Windows Phone.

Why would Microsoft provide Xbox LIVE Achievements in Wordament on iOS?

I don’t know. But this is that slippery slope thing in a different guise. What’s next? Halo 4 for iPad?

An interesting side story here is how Xbox LIVE Achievements work across the different platforms. On the Xbox 360, a retail game can offer 1000 Achievement points at launch and then, through add-ons, up to an additional 1000 points. Xbox Live Arcade titles for Xbox 360—which are purchased and downloaded electronically can offer up to 200 Achievement points and can provide an additional 50 points via a separately downloaded add-on.

Microsoft began using Achievement points in Windows when it launched Games for Windows LIVE, and while there are relatively few titles that conform to this system, they follow the initial Xbox 360 retail game model, offering up to 1000 points per game.

In 2010, Windows Phone 7 became the first mobile platform to offer Xbox LIVE Achievement points, and those games follow the initial Xbox LIVE Arcade model, offering up to 200 points per game.

And in 2012, of course, Microsoft launched the Windows Store for Windows 8 and RT. These new Metro-style games, which are simply branded as Xbox LIVE (for Windows), are mobile titles like their Windows Phone compatriots, and thus also offer up to 200 points per game.

(Note: Some of these point totals have been uppped over time. Don't get bogged down in this.)

And now we have Wordament for iOS. Perhaps in a nod to its “testing the waters” vibe, it offers only 50 Achievement points, though I assume as a mobile title, it could offer up to 200 Achievement points. (The Windows 8 and Windows Phone 8 versions both offer 200 points.) (Perhaps not: It looks like free Xbox LIVE titles do typically offer 50 points.) It connects to the same servers and lets you play with the same players as do the Windows Phone and Windows 8 versions of the game. In fact, Microsoft claims that this title is “screen-for-screen identical” with the Windows Phone 8 version of the game.

Yikes.

This violates what I think of as a key aspect of the “sleeping with the enemy” strategy, which is that the ports you make to other platforms should not be as good as the ones that run on your own platforms. Sure, it’s just a game, so no harm, no foul. But … slippery slope. What if they followed this example with Office for iPad? Would that freak anyone out?

Wordament for iOS is an interesting milestone. The question is whether this is a flash in the pan or the start of some major new direction for the company.

Discuss this Article 11

ariesdog
on Dec 23, 2012

I think Paul Acevedo at WPCentral nailed the reason for this: Microsoft's divisive corporate structure. "Make no mistake; Wordament popping up on iOS with Xbox Live Achievements is a vote of no confidence in the Windows Phone platform from someone at Microsoft. In case you didn’t know, Microsoft is comprised of multiple teams housed in separate buildings, each one responsible for its own little niche in the company’s business. These teams have little incentive to cooperate with each other when they’re not forced to do so by senior management. In fact, even within a team employees actually compete with each other in various ways, but that’s a story for another day.

So the situation is that many portions of Microsoft simply don’t care whether Windows Phone lives or dies. They’re just concerned with turning a profit for their divisions rather than helping out a floundering mobile division."

I wish that Phil Spencer, VP of Microsoft Studios, and maybe even Don Mattrick (you know, the president of the division that's in charge of games AND phones) get their holiday break interrupted by having to explain this clusterf*** to Steve Ballmer.

ariesdog
on Dec 23, 2012

I looked up Phil Spencer's career at IGN. Laughed as I saw that he's been failing upwards. Encarta, Money, Microsoft Works, and Picture it!. He took over Microsoft Studios for Shane Kim (Halo, Fable, Gears of War) and has brought out hits like Alan Wake, Game Room, Joy Ride. So Wordament with Xbox Live achievements on iOS is just him being consistent.

JimmyFal
on Dec 23, 2012

I'm still baffled as to why Achievement points matter to anyone when they cannot be cashed in for anything. I like that MS is playing games nice with other platforms, wouldn't it be nice if the WinPho OS will stand up on it's own merits and not have to attract people just because Instagram is over their and not over here. However when it comes to MS Office, well I don't think now is the time to play nice because that revenue stream is no game.

ne2000
on Dec 23, 2012

I've been thinking about this a lot, and I wonder if Microsoft has thought about or is implementing the following. If a game/app on a non MS platform wants to implement XBOX live achievements they must build a Windows Phone version of that app/game. They could leverage the power of XBOX to possibly get more big apps on Windows Phone sooner. Obviously we know Wordament already fits this model, but I wonder if there are some agreements in the background we don't know about for other non WP games that want achievements.

Rudy Grayson
on Dec 23, 2012

This sleeping with the enemy thing is such a lame argument. How hard is it for you guys to understand basic business strategies. This has nothing to do with cannibalizing their platform - rather it is a good business decision. Quite frankly, Microsoft would be better off supporting more of its technologies on Android and iOS.

clarkkent247
on Dec 23, 2012

The game itself is not bad on iOS, if only the really annoying ads could be disabled via in game purchase or similar. Otherwise it just cheapens the experience, I hope it is not the same on Windows Phone.
And of course it is a somewhat letdown to have a "new" game published without iPhone 5 screen support.

Alcarnor
on Dec 26, 2012

I noticed that too: It doesn't support the new larger screen on the iPod 5. Lazy MS programmers. Makes me glad I got the black iPod touch.

alanfeekery
on Dec 24, 2012

I don't see this as a bad thing, Microsoft at it's core has always been a software development company. To not be investing in iOS & Android is a mistake. Xbox Live is a very important part of Microsoft now, it needs to be everywhere to stay ahead of PSN.

rth314
on Dec 26, 2012

Has anyone considered that it is a good thing to get the word out that desirable apps can originate on Windows Phone? I've gotten a lot of relatives with iPhones hooked on Wordament this past weekend while making the point that I've been enjoying the game on Windows Phone for years.

Brett Howse
on Dec 27, 2012

This is a tough one. Wordament is truly one of those amazing games. It was kind of nice to be able to show people on iOS such a great game, and then tell them it wasn't on iOS. That almost NEVER happens to them, so most of them are shocked.

It's good for the game of course. Already the number of users has easily doubled. Still, it's tough to give up an exclusive title like this, even if it's not one that is going to make someone switch from iOS on its own. What Windows Phone needed was several games and applications like this to make people take pause and consider switching platforms, but now they've lost this one.

They are also going to lose Office next year.

There are still several great apps on Windows Phone, and even some that are on all platforms which are arguably better on Windows Phone due to the design language, but I'm not sure what they were getting at with the port of this game.

MarkH
on Dec 27, 2012

Apple royalties being what they are, can we assume you actually only get 70% of an achievement each time, for a total of 700 points, with add-ons adding another 700?

If they're going to gripe about something so insignificant as this "Office" fad that's going around, you can bet your Xbox they'll be taking royalties from your achievement points.

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