Announcing Bing

Microsoft today will announce Bing (previously codenamed "Kumo"), it's next generation Windows Live Search service. Bing will be made available in a public beta beginning June 3. But you can read more about it in my Bing Preview, which contains a number of pre-release screenshots, all of which feature the "Kumo" logo and branding because they were taken before the Bing announcement. Here are a number of shots from Microsoft showing off the final branding.

My Bing Beta Review will be available by June 3 as well.

Bing home page

Bing health

Bing shopping results with fly-out information on mouse-over

Bing shopping experience with features filtering

Bing restaurant info with inline reviews

Bing travel experience

Discuss this Article 67

Waethorn
on May 28, 2009
@a: What is the wireless controller chip maker in that wireless adapter? If you don't know, grab the longest Hardware ID from the Resources tab in the device properties sheet in Device Manager. I can look it up from that. If it's the same as another maker, you can use another driver or app for it. Common controller makers are Atheros, Marvell, Realtek, etc. Abit only made the card, but the drivers will have been written by the original controller chip maker. A compatible app may require a driver from another vendor though. If it's the same as one of the Asus cards, for instance, you could use one of their drivers and AP apps instead.
DRWAM
on May 28, 2009
Actually, the definition provided does not agree with your own. I guess that you need to be Italian to understand;) Didn't you ever see the Sopranos? Doc
robertsjoe
on May 28, 2009
"What's with the decorative wallpaper background?" That's where the innovation in bing lays. In the background. As for not using Silverlight in the demo... that shows how little confidence they have in their own product. No better way to get people to use it than to put it on there. But they don't. Because people won't bother to download Silverlight.
mikegalos@msn.com
on May 28, 2009
tayme "@mikegalos - I'm glad to see you acknowledge that Apple listened and delivered what their customers wanted. " Partly. Let's look at some cases: Developers wanted the same SDK that Apple and their favored partners got. They didn't get it but did get a subset missing key functionality. (Score that as partly responding to the developer partners) Developers wanted freedom to develop what they wanted. They got an opaque approval program that blocked apps that competed with Apple or their favored partners. (Score that as a no) Developers wanted to distribute through multiple channels. They got a license that gave Apple total control over their air supply. (Score that as a no) Developers wanted a controlled review system for the Apple store rather than popularity based listings open to flooding. They got price pressure that drove the profit out of the market so that the only way to compete was to make less than a dollar for an app no matter how complex. And a "reviewing process" that tends to favor flashlights, tip calculators and fart apps. (Score that as a disaster) Developers wanted the ability to ship demos so that people could try apps before buying them. Apple said no way. (Score that as damaging to everyone involved but Apple) Developers wanted equity on refunds so that when the people who had to buy their app when they couldn't try it first could get a refund with no cost to the customer or the developer. They got a system where every refund meant the developer paid Apple their cut no matter what and so they lost money on every return - even the ones their competitors bought and returned just to screw with them. (Call that a total disaster) Developers wanted their customers to be able to unlock the phones they'd paid for if the Apple straightjacket was too tight or the customer wanted to run an app that didn't get blessed by the often arbitrary Apple "review" process. Their customers got bricked phones if they dared to cross Apple and threats that it would be done to them again whenever Apple felt like enforcing their control over their customers. (Score that as a heavy handed no) So, when it hurt Apple badly enough, they were willing to do a total 180 and count on their fanatics to pretend that was the plan all along while ignoring all the other limits. And when it was in Apple's best interests, they did what they've historically done to all their partners and that sure isn't "listening to them". But, hey, you'll probably not remember any of that...
mikegalos@msn.com
on May 28, 2009
DRWAM "I guess that you need to be Italian to understand;)" Not necessarily true. But spending time in New York or New Jersey does help if you aren't...
Dude1313
on May 29, 2009
And yet the iPhone is an unqualified success or are you saying that it isn't Mike? ^ This should be an interesting response.
Dipsh t Admin
on May 29, 2009
After thinking about it more, Bing is better than Kumo, since it can be used to describe the process, whereas Kumo could not as easily.. Since "Google it" is such a part of the average lexicon, you can't see "Kumo it", but you could hear "Bing it". Better than I thought. The stuff looks impressive, but time will tell. I've been switching between Live Search and Google for some time now. In either case, the search results are not that different, and they both have strengths and weaknesses. I like Live Maps much better than Google Maps, but the breadth of different search areas and extensions such as CustomizeGoogle make that better for some tasks. I used to live near where the "Bada Bing" was/is located on Route 17 in Hasbrouck Heights. In terms of the dropping of Windows from Windows Live, I would argue, as I'm sure that they did, that it just muddied the waters and confused people, which it did. It had nothing to do with dropping the Windows brand because it was tarnished, but rather, it was just plain confusing, and quite frankly, dumb. Let's hope that with this renaming, that they actually stay with it for a long time, like, you know, forever. You can't convey a brand if you keep on changing the names, which MS has been notorious at doing here.
Delmont
on May 29, 2009
I think some of you need to ask yourself what value to you actually bring to these discussions? A few of you really need to grow up. Do you really think you're being taken seriously? Do you like others having zero respect for you? Do you like presenting yourself as a moron? If you expect to make it in the I.T. industry, you need to grow up.
subzerohitman721
on May 29, 2009
Wae and lotsa, Can we sign you guys up for Wrestlemania 26th and end the constant bickering between you two? God, you both sound worse than a husband and wife. Jeez.
Waethorn
on May 29, 2009
"Jeez." losta would put a [sic] beside that and say that it's spelled "Geez", short for "Gee whiz". @sub: Besides that, I was only telling the truth. If losta wants to dispute the truth and make himself look like a fool when I correct him, then so be it. The point was not about making Apple look silly (they do a good enough job doing that on their own), it was this: "Something interesting going on here too: Microsoft is using some nice AJAX stuff on here, what with integration to Live Maps (is that still the name?). When you figure that the iPhone 3rd-party developer support was supposed to be entirely AJAX web apps, it's funny that so much of the Google location information is still standard application code with custom Google API's and almost nothing is pure AJAX running in a browser or HTML app. Microsoft is essentially embracing what Apple said they would, but didn't. I'm wondering if Microsoft will leverage more AJAX with this and Windows Mobile in WM7...." Ok, well maybe it does make Apple look silly. Anyway, I'd like to see more of this on Windows Mobile 7. AJAX is good on a mobile platform if done correctly, but Apple doesn't "get" it yet. Instead, they did a 180 and copped-out/gave-in/failed-to-deliver/etc. on the web app platform - take your pick. I think Palm webOS is headed into territory that Apple couldn't go. I'd like to see Microsoft leverage Expression Studio, XAML, and Silverlight towards the mobile space too. FWIW, I'd also like to see a list of developers that decided to use AJAX and CSS for web apps tailored to the iPhone.
lotsamystuff
on May 29, 2009
"@mikegalos - I'm glad to see you acknowledge that Apple listened and delivered what their customers wanted. " mg@msn will never acknowledge that. He's still fuming that the App Store has been such a success for both developers and customers in such a short period of time. Yes, Mikey, the developers hate Apple which is why WWDC sold out (again) in record time (again) this year. That's why the App Store is racking up sales that leave whatever competition it has in the dust. That's why Microsoft, Palm, RIM and others are scrambling to catch up to Apple. To read his post, you'd think it was (and is) an unmitigated disaster, which couldn't be further from the truth. "Revisionist Mikey" needs to take off his WinJihadist™ brand spectacles.
mikegalos@msn.com
on May 29, 2009
Dude Somewhat successful? Sure. "Unqualified success"? Hardly. Imagine what would have occurred if they hadn't abused their developers. I know that I hear developers saying "Android or Palm Pre or WinMo - anybody but Apple" more and more lately which is NOT where you want to be when your "unqualified success" has only resulted in capturing 11% of the market in two years (and that's using the pro-Apple numbers). Do you think treating partners badly has no reprecussions or are you claiming Apple hasn't treated developers badly? Seeing which justification of Apple's policies you're going to fall back on should be an "interesting response"
mikegalos@msn.com
on May 29, 2009
lotsa I did respond. No need for you to continue revising history by telling people what I would say when I already said it. Guess you prefer debating a straw man of your own creation to a reasoned response. No surprise, it's what you're used to in the Apple echo chamber. What I didn't see was you responding to revising history or all those ways Apple abused their partners and the likely costs in the long run.
whiplash55
on May 29, 2009
I hate the name but I thought Google sounded pretty stupid when I first heard it so what do I know. Cnet gives it a good review so that's encouraging, (thanks to Shark for that one) I use Live search as well as a few others once in a while but I usually end up on Google. I'm not sure why Microsoft pursues this at all, why not concentrate on their strengths? But I'm glad they make the Zune and the Xbox they probably make more profit on search so what the heck.
Waethorn
on May 29, 2009
"it's what you're used to in the Apple echo chamber." @mike: In Steve Jobs's's defence, he might've had no clue about the backlash from developers when he told them to make web apps instead of native apps. He might have just as well said "let them eat cake". Ignorant or evil - take your pick.
mikegalos@msn.com
on May 29, 2009
whiplash " I thought Google sounded pretty stupid when I first heard it " And I hate that they've taught an entire generation to misspell googol.
mikegalos@msn.com
on May 29, 2009
waethorn It's not as though this is the first example (well, first dozen or so). Apple has a very long tradition of abusing their partners including 3rd party developers.

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