Apple Drops an iDud

Wow.

So Apple is currently unveiling has unveiled its iPad, an iPod touch like tablet computer that, so far at least, doesn't seem impressive at all.

And what's with the huge bezel? It's actually ... can I say this about an Apple product? ... ugly.


Photo courtesy of Engadget live blog

The thing I don't get here is... So far, nothing new. This has all been done before elsewhere. I'm astonished this isn't nicer looking or more interesting.

Jobs: "It's so much more intimate than a laptop." Yes, Steve. PC users have known that since 2002. Geesh.

OK, this has to be a joke. He can't really be this excited about this device. Maybe this will be a candid camera moment and all thus joyful faces in the audience will get an actual, happy, surprise. It's a joke. It's gotta be.

Right?

Did he just show an address book that ... looks .... like a book? Ahahahaha. Oh come on. Someone pinch me. It can't possibly be this lame.

But wait, there's more: Widescreen movies take up approximately half the space on the surface of the iPod because the aspect ratio of the device is way off. That just seems odd. This thing should be 16:9.

OK, stats.

It's half an inch thick. It weighs 1.5 pounds. It has a 9.7 inch display with full capacitive multitouch and accelerometer. All as expected.

A 1 GHz Apple A4 chip (What the???). 16 to 64 GB of flash memory. 802.11n. 10 hours of battery life.

The big question, of course, is the price. I'm guessing $999 to start.

But we have to wait. Because Scott "dark son" Forstall is out. To talk about apps.

It runs iPhone apps. Obviously. Stretches them out as you'd expect, if you want. (Apple calls this 2X. It's actually about 4X from what I can tell.)

This stuff is just boring. If Apple wanted this to be a game machine, they should have built hardware controls into that huge bezel.

New York Times apps looks just like the New York Times Reader app for the PC. Which, by the way, looks great on a Tablet PC. I wonder if there's a dedicated Kindle app at launch.

"This is just the beginning." By which he means, "of the apps demos." They're going to go on all day long.

Aside from price, the other big question is availability. I'm guessing not immediate. Using Apple history as a guide, I'd guess they will announce it for the end of February and devices will start shipping from China on February 27 or 28.

I enjoy that the MLB app looks like ColecoVision Baseball. Anyone else notice that?

And am I missing something or does this not do handwriting recognition? You know, like the Windows Tablet PC software has since 2002?

The eBook reader stuff is another example of Apple mimicking real life objects unnecessarily. Creating a "library" page that looks like a real bookshelf and a book interface that visually resembles a book does not make this "easier to use" or "nicer." It makes it unprofessional looking, actually. Childish.

And don't get me started on the superiority of eInk over any screen display. It's no contest unless you're trying to fast track to bad vision.

It's called iBooks (of course). Uses ePub format, which makes sense.

And now iWork. A version of an app suite that no one uses designed for a device that no one should use for productivity. It's the ultimate win-win! (Schiller: Millions of customers love iWork. I really do doubt that. I'm not being snarky. It's just not possible.)

The sheer amount of time they're wasting on iWork is amazing.

I can almost hear Apple's stock price dropping every second this demo goes on.

$9.99 for each iWork app? LOL. Wow.

Some more from Steve...

Syncs over USB just like iPod/iPhone. Not OTA like Zune?

Networking. Here we go. All have 802.11n, but some models will have 3G (as in iPad 3G). Notes that $60 a month is norm for a data connection. Apple's pricing:

250 MB a month for $15

Unlimited data $30 a month

Doesn't seem too shabby. You know, if it's on Verizon.

It's on AT&T. (Wah-waah-waaaaaaaaaaaah)

Good news, though: No contract. It's month to month. Nice! International deals this summer, he says. The device is unlocked.

But the price, Steve. What is the price??

He's building up to it by listing out what it can do...

iPad pricing starts at $499.

That's actually quite aggressive for Apple. In fact, that's pretty amazing. So good for them.

Of course, that's for a paltry 16 GB of storage. The 64 GB version is $699.

The one you want--with a 3G connection and 64 GB--is a more Apple-esque $829.

60 days for non-3G models.

90 days for 3G.

That's worse than I expected.

They're talking accessories now. I think the real cost of one of these things will indeed be $999 when you think about it.

Dock. Keyboard dock. (Nice!) A case. Oh yeah, this is a $999 device alright.

Wait. There's no camera on the iPad? Really? No multitasking?

The Jonathan Ive videos are getting old, sorry. Not every gadget is "magic," sorry.

So.

Without being able to touch one ... eh. It seems like a high priced, unnecessary trinket to me. I like the idea of a video player. It's too expensive for that, and 64 GB should be the starting point, not the upper end. The pricing is aggressive for Apple. The 3G pricing seems good, actually. The interface is obvious, not really innovative.

Overall, this is a letdown. I'd be surprised to see anyone try to claim otherwise. And I'll be looking, of course. :)

And what about iPhone 4.0?

Discuss this Article 290

rr0de74@live.com
on Jan 27, 2010
Will the new A4 be used in the next iPhone? I would think so, later this year, before consumers can even get their hands on a WinMO 7 device.
Logjamming
on Jan 27, 2010
Where is the Microsoft hardware btw? Something other than a rendered Courier and imaginations (or delusions) in Paul's head.
lotsamystuff
on Jan 27, 2010
"And please explain to me how a device like a Kindle gets positive reviews at it's price point and people start dumping on the iPad at its debut and it's a much more capable device? Makes no sense to me." Amen.
rr0de74@live.com
on Jan 27, 2010
"The biggest joke about this is iWork." Really. Keynote rocks, way better than Powerpoint. I imagine a adapter for a projector would make taking your iPad vs a full laptop into the conference room a better experience. Take that keyboard if you had too. If iWork on this device sucks, with its 10inch screen and full size keyboard if you dock it, does Office on WinMO TOTALLY SUCK??
Logjamming
on Jan 27, 2010
@ Waethorn The biggest joke is Windows. Nobody in their right mind would use such a operating system for work and pleasure. Sorry, but that's the truth.
ShinyNugget
on Jan 27, 2010
Self correction. Current generation Kindles start at $259.
runner7775
on Jan 27, 2010
Interestingly enough, although it is called the iPad there is no handwriting recognition. I would figure iPad would would hint at that. Handwriting recognition or just the ability to take handwritten notes with a stylus would make this much more interesting to me. Right now its just a bigger iPod, nice but not extremely interesting.
Silverstreak
on Jan 27, 2010
@ Logjamming "The biggest joke is Windows. Nobody in their right mind would use such a operating system for work and pleasure. Sorry, but that's the truth." Are you drunk? Only about a billion people do both every day...remember Mac OS market share? Yep 4% globally.
RobertC
on Jan 27, 2010
Sorry Apple fanboys, but the reality is that iWork is a bad joke. It has nowhere near the functionality of Microsoft Office, which is the benchmark in office productivity. But, more importantly, it is impossible to be productive in an office app with mere touch-based input. It was hilarious watching the Apple Schiller shilling spreadsheets on a touch screen. lolz. Sheer Shilling Lunacy.
redunion1940
on Jan 27, 2010
The logjamming you don't have a big monitor nor game watching TV in 1680X1050 higher than 720 p but lower than standard 1080 p, and gaming at that resolution is amazing so windows is really good at entertainment or as you put it pleasure. As for work I get a lot done on my computer I am almost always ahead of my mac owning counter parts in my programing class, probably because they have to use vmware fusion to use windows to program wow.
redunion1940
on Jan 27, 2010
runner7775, that will come later see this is how apples does it they release hardware that doesn't have a lot of features and when they add one little one like a camera, hand writing stuff like that its a new model released at a higher price.
subzerohitman721
on Jan 27, 2010
Honestly, I wasn't impressed. It's essentially a super-sized iPod Touch. I'd rather spend the bucks for a full Macbook or a Macbook Pro. The storage is no different than an iPod. I'm sure the Mac faithful will run out and get it. But from what I gather from many in the TWiT chat-room, most people were woefully unimpressed. Also, once again the choice of AT&T killed it for me. Yes, you can stick another GSM carrier chip in but EV-DO is much better. So people are going to pay for home internet, cable/satellite, a cellphone, and the iPad access? I think that's asking too much of consumers. I think the wi-fi will sell, but honestly I was more impressed with the Lenovo U1 tablet. Well, looks my decision on my Android device is made. Maybe the 3.0 version might be worth buying, but I'll pass on this first generation device. If anything, the iPad looks so much like Rick Sternbach's PADD device from Star Trek: The Next Generation. If that's the case, that's really not very original. I wasn't inspired at all like i was for the iPod and the iPhone. My final thought, that iPad name doesn't do it for me. I just don't think this is the revolutionary or evolutionary. I'll see what HP, Google, and Microsoft does.
rr0de74@live.com
on Jan 27, 2010
"Self correction. Current generation Kindles start at $259" But the 9.7 inch version, same size as the iPad is... http://www.amazon.com/Kindle-Wireless-Reading-Display-Generation/dp/B001... The Kindle doe have free wireless but you can use it for very much at all. Not going to stream a movie, or update your facebook.
Logjamming
on Jan 27, 2010
@ Silverstreak Which is about the same amount of people that eat at McDonald's. Would you call that a good meal? Getting an OS stuffed down your throat because of gridlock deals Microsoft makes with business (can you say 'Monopoly', says the EU?) is not a question of choice. In consumer computing, Apple is growing year after year. Why? Because here, people do have a choice.
rr0de74@live.com
on Jan 27, 2010
@Robert C For Mac owners iWork is a very good product. Since its only on a Mac you can only compare it to Office 2008. Its cheaper than office($80 for a 5 pack), Pages and Numbers are feature equivalent to Word and Excel for 98% of users and Keynote is way better than Powerpoint on any platform.
Logjamming
on Jan 27, 2010
Perhaps you should stop going to the kindergarten then. Move up in the real world.
redunion1940
on Jan 27, 2010
Apple is the anti-choice seriously if you think Microsoft is bad at choice Apple is worse there is no choice in there system.
runner7775
on Jan 27, 2010
@Redunion1940 I agree, probably more updates and info will come along later this year(WWDC?). Can a capacitive touch screen do anything with a stylus? In other words, could handwriting recognition(and notetaking) be added in a future software update?
chuckb84
on Jan 27, 2010
Having thought about this a bit more, I have a couple more comments. Paul sees the coming ubiquity of cloud computing, and the iPad is a device that I think will succeed or fail with the cloud computing paradigm shift. iPad won't run Microsoft Office, but so what? Use any of the various web page text editors, Google docs or the growing number of alternatives. Doesn't run Quicken, but then you financial stuff is in the cloud too. My Macbook Pro replaced my desktop, because I can simply pick it up and walk away with it. The iPad relies on giving up cpu power locally and will succeed or fail based on ubiquitous, fast, reliable bandwidth to the cloud. And, the reason I'm very content with my MBP/iPhone combo is that the iPhone is jailbroken to the tether the MPB. This combo starts to sound something like an iPad, doesn't it? The iPad will do some things that the iPhone does, but better because of the larger screen: GPS in the car. iPhone does this, but screen size is a bit marginal. VIDEO in the car, for, ahem, passengers only, of course. I already use the Pandora radio client over the 3G network in my car with the iPhone plugged into the stereo. It's great and the iPad can take this to the next level. So, I mainly think the iPad succeeds or fails based on connectivity to the cloud. One main conclusion from that is that you'd be nuts to buy the version without 3G, because it will emasculate the devices main use and probably frustrate the hell out of you. The worst point in the connectivity issue, of course, is ATT. Groan. At this point, relying this heavily on fast, ubiquitous and reliable cloud connections is a bit of a stretch. But Apple has a history of taking risks like this and being proven right. No floppy in the iMac, the at first god awful slow OS X graphics compositing system that was proven right as GPUs improved, the 128K Mac that only became usable with 4-8 times more memory, etc. The last point: I don't think this device is aimed at people like Paul or anyone commenting here. This is not a technoid's device and the objections, which I also share, are all along the lines of "Wow. It won't do X. My laptop will do X. I want a netbook instead." So, it's another "for the rest of us" device. But, how many people is that?
yoshipod
on Jan 27, 2010
"Interestingly enough, although it is called the iPad there is no handwriting recognition. I would figure iPad would would hint at that. Handwriting recognition or just the ability to take handwritten notes with a stylus would make this much more interesting to me. Right now its just a bigger iPod, nice but not extremely interesting." Who really cares about hand writing recognition when you have an easy to use keyboard? Most people type much faster than they can write with a pencil. The truth is there is really little need for it. Most of the multitouch devices today don't support writing since they work by measuring the change in heat / electrical charge from a finger. You don't get that with pens or stylus devices.
yoshipod
on Jan 27, 2010
Just a question for those who are underwhelmed... What were you expecting? This is a large ipod/iphone. That is for sure. But isn't that really the point of the tablet device?
Bodypaint
on Jan 27, 2010
iDud is perfectly appropriate for this very run of the mill new product.. But one point of clarification; people are describing it as an oversized iphone, to be technically precise, it's really an over blown ipod touch.. And really the limitations of this thing are so pleny and varied, I can't see this thing selling to anyone other than the apple religious extremist jihadists.
DRWAM
on Jan 27, 2010
I'm not really impressed as well. Iwonder if you can purchase the $15 unlimited plan, then download a Skype app and use it as a phone. OK, the biggest dang phone in the world, but with a very cheap plan.
MattJames
on Jan 27, 2010
I am more intrigued with what developers come up with for this device. The screen real estate opens up a lot of options and no doubt new API's were developed and are being developed to tap in to. Many developers have done some really cool things with the iPhone/iPod touch and I want to see what they come up with for the iPad.
yoshipod
on Jan 27, 2010
"And really the limitations of this thing are so pleny and varied" Seriously, what are the limitations? Remember that a tablet is not a desktop computer. The whole point of the netbook / tablet is a lower cost machine to do basic stuff, email, surf the web, etc., where the user wants a smaller form machine. This is the ideal machine for someone who would sit on the couch with a laptop updating their facebook page while watching TV. Not something for me per se, but there is a LARGE portion of the population that will be interested in these type of machines.
DRWAM
on Jan 27, 2010
Woops, unlimited plan is $30. $15 was for 250 MB, I guess per month.
chuckb84
on Jan 27, 2010
"Interestingly enough, although it is called the iPad there is no handwriting recognition. I would figure iPad would would hint at that. Handwriting recognition or just the ability to take handwritten notes with a stylus would make this much more interesting to me. Right now its just a bigger iPod, nice but not extremely interesting." It doesn't need handwriting recognition, because, right out of the box, it'll run the iPhone Dragon dictation software. A cloud computing application :) and better than handwriting recognition.
gfryesc1
on Jan 27, 2010
well apple's stock did finish $1.66 up for the day. As far as paul, man that guy is cracking up. Microsoft has had some incredibly terrible products but he's never had this much vitriol ever. my theory of course is that paul is like the gay christian that constantly tries to straighten himself out but every now and then... well you know, falls off the wagon. but hates himself for it and hates everyone else that does it. paul will be the first loser on the block with one of these just so he can bemoan it here... but of course will take it everywhere with him.
tayme
on Jan 27, 2010
@ShinyNugget - "The Kindle does have 3G access. Too bad it's only for downloading content and not general purpose Internet." Wrong - You can browse the web...both mobile and standard sites on a Kindle. It is in e-ink, but it is there...there is no Flash, but htere is Java...just like this big honkin' iPod. --tayme
jetsafl
on Jan 27, 2010
I completely agree, what a waste. Nothing new that Windows and their PC making partners haven't done over the last 8 years.
chipwinter
on Jan 27, 2010
There is nothing a netbook can do that the iPad can't. Or won't be able to. Wanna run Office? Microsoft will release an Office app. Have a specialized app that only runs on Windows? There will be an app for that. The iPad will just make this new platform blossom.
tayme
on Jan 27, 2010
@Rr0de74 - "The Kindle doe have free wireless but you can use it for very much at all. Not going to stream a movie, or update your facebook." Wrong again. I HAVE updated a Facebook status on a Kindle. 10 seconds of research...and the e-ink screen is very easy on the eyes...more publisher support...lower per title pricing. In my opinion, the Kindle is a far superior e-reader. --tayme
roteague
on Jan 27, 2010
tayme
on Jan 27, 2010
@Logjamming - "Would you call that a good meal?" People in Haiti(and many other places in the world) would. Remember, there is no one size fits all in anything. Different strokes for different folks...and that is a good thing! Brand loyalty and brand hatred are for the simple minded. --tayme
rr0de74@live.com
on Jan 27, 2010
"So, I mainly think the iPad succeeds or fails based on connectivity to the cloud. One main conclusion from that is that you'd be nuts to buy the version without 3G, because it will emasculate the devices main use and probably frustrate the hell out of you." I actually DONT want the 3G. I have wireless at home and at work, wireless N.
rr0de74@live.com
on Jan 27, 2010
Ahh tayme feeling bad about that Kindle purchase, I dont blame you. I bet viewing photos on facebook with a Kindle is the shiznitz!!! Listening Twit live now, there impressions after using the device are very positive. The speed is what they are liking the most. I guess they dont need a Core 2.
Dr. Tone
on Jan 27, 2010
I'd say the iPad would need to be able to multitask before the fanboys start declaring the end of the netbook. Or maybe I'm crazy for wanting to browse sites for reference while composing an email.
tayme
on Jan 27, 2010
@ChuckB84 - "I already use the Pandora radio client over the 3G network in my car with the iPhone plugged into the stereo. It's great and the iPad can take this to the next level." How is that? Pandora is for streaming music...what is the "next level" of that? I use my Palm Pre to do that and send it via BT to my stereo...is that the next level that you speak of? BTW - I may have missed it, but does the Big Honkin' iPod have BT? --tayme
tayme
on Jan 27, 2010
@yoshipod - "What were you expecting? " Didn't Jobs state that this announcement was going to be the biggest thing in Apple's history or some such thing...just yesterday? How does this meet that expectation for you? --tayme
Bodypaint
on Jan 27, 2010
@yoshipod No flash No handwriting recognition (what these devices were created for). No OLED No multitasking No voice control No Wireless syncing No OSX - Just the same limited ipod/iphone OS No Webcam No SMS app No USB ports No task manager No removable storage No decent graphics card And it has the second biggest bevel of any device and a lousy keyboard.. But.. it's the best web experience ever according to Ayatollah Jobs.
Waethorn
on Jan 27, 2010
"Keynote rocks, way better than Powerpoint." That's funny. That's a bigger joke than this thing. "I imagine a adapter for a projector would make taking your iPad vs a full laptop into the conference room a better experience....If iWork on this device sucks, with its 10inch screen and full size keyboard if you dock it, does Office on WinMO TOTALLY SUCK??" Samsung already intro'ed a mobile projector for one of their new phones actually. One software is Microsoft Office, the other is not. Which one do business users buy? Also, how many users do you see honestly see running Microsoft Office on a comparable 10" netbook? Not that many I would fathom. "Take that keyboard if you had too." Apple taxation means an iPad + keyboard works out to about $1000. Really. You honestly think any business worker is going to pay $1000 for this tripe with limited computing options, non-present manageability, being designed for consumers? Ya, I thought not.
pmcgrath
on Jan 27, 2010
No flash. No multi tasking. No camera (not a big deal in my book). Not HD. Sorry. I'll wait for the windows device that will do all of the above and run and windows app I choose.
tayme
on Jan 27, 2010
@rr0de74 - "...feeling bad about that Kindle purchase..." Actually, feeling much better about it...and my eyes are as well. I didn't say that I regularly use it to browse the web...don't need to...I have a MBP and a Palm Pre for that. --tayme
pmcgrath
on Jan 27, 2010
@bodypaint You beat me to it. I must say that 10" OLED capacitive touch screen may put this type of device on the expensive side, so I ok with LCD for now.
Ocean
on Jan 27, 2010
Bodypaint, are you saying it won't sell? Remember, you're a techie, and techies aren't the majority.
rr0de74@live.com
on Jan 27, 2010
@ tayme just now on twit Andy Ihnatko, who handled the device said he thought the text was easier to read on the iPad vs his Kindle.
Ocean
on Jan 27, 2010
Ah. Here is what Ars says: "It's tough to gauge the real value of the device on a site like Ars where most folks are technology savvy. For the everyday user, I think you will see a lot more interest."
rr0de74@live.com
on Jan 27, 2010
@Bodypaint, you will be reading a future blog post from Paul on this very site that was created from his iPad....I have no doubt about it.
Mirek2
on Jan 27, 2010
I actually don't think it's that bad. It's all one should expect from a 1.0 product. I think the big deal here is that we're potentially looking at the replacement for OS X and for Macs. I mean, they have a lot of apps for the iPhone OS now too, they have the underpinnings of OS X, they're porting their own apps to it (still, it's a disappointment you have to pay for iWork, but I guess I expect too much; iWork's not that bad an application suite, though), the iPad interface is a bit better than the windowed interface (gives you more space; I still prefer the Chrome OS interface, though), everyone seems to prefer touch now to the mouse (including me), and, most importantly, all the apps are built for touch. So, unlike the standard tablets of today, you don't get tiny buttons or text and the interaction feels much more natural. Is it ugly? Just as ugly as an iPhone (I personally prefer the look of Nexus One and Android OS). Is it useful? About as useful as a computer (for the home user, at least), with some pros and cons (but at its price, it's actually more than I'd expect from Apple). I wouldn't use it as an e-book reader, though. The way Apple's advertising it is a bit strange (people get excited over the most mundane things in the preview), as well as the fact that Apple doesn't bundle a "Finder" app, but I think this thing is a lot more exciting than MacBooks ever were (remember the hyped-up overpriced MacBook Air? That wasn't even anything, really, and still it got a lot of people excited).
Bodypaint
on Jan 27, 2010
@ Ocean no unfortunately this will likely sell well to the apple zealots. It isn't a good product though in comparison to other windows based and linux based offerings. What will interest me more is how this obvious failure will be presented by the journalistic sluts and whores. Will they take the same tact they took with Vista, or will they do as they've done so often in the past and become full defined apple advocates? I'd be willing to bet the latter will be the case. For some reason apple seem to always get a free ride.

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