Apple Drops an iDud

Wow.

So Apple is currently unveiling has unveiled its iPad, an iPod touch like tablet computer that, so far at least, doesn't seem impressive at all.

And what's with the huge bezel? It's actually ... can I say this about an Apple product? ... ugly.


Photo courtesy of Engadget live blog

The thing I don't get here is... So far, nothing new. This has all been done before elsewhere. I'm astonished this isn't nicer looking or more interesting.

Jobs: "It's so much more intimate than a laptop." Yes, Steve. PC users have known that since 2002. Geesh.

OK, this has to be a joke. He can't really be this excited about this device. Maybe this will be a candid camera moment and all thus joyful faces in the audience will get an actual, happy, surprise. It's a joke. It's gotta be.

Right?

Did he just show an address book that ... looks .... like a book? Ahahahaha. Oh come on. Someone pinch me. It can't possibly be this lame.

But wait, there's more: Widescreen movies take up approximately half the space on the surface of the iPod because the aspect ratio of the device is way off. That just seems odd. This thing should be 16:9.

OK, stats.

It's half an inch thick. It weighs 1.5 pounds. It has a 9.7 inch display with full capacitive multitouch and accelerometer. All as expected.

A 1 GHz Apple A4 chip (What the???). 16 to 64 GB of flash memory. 802.11n. 10 hours of battery life.

The big question, of course, is the price. I'm guessing $999 to start.

But we have to wait. Because Scott "dark son" Forstall is out. To talk about apps.

It runs iPhone apps. Obviously. Stretches them out as you'd expect, if you want. (Apple calls this 2X. It's actually about 4X from what I can tell.)

This stuff is just boring. If Apple wanted this to be a game machine, they should have built hardware controls into that huge bezel.

New York Times apps looks just like the New York Times Reader app for the PC. Which, by the way, looks great on a Tablet PC. I wonder if there's a dedicated Kindle app at launch.

"This is just the beginning." By which he means, "of the apps demos." They're going to go on all day long.

Aside from price, the other big question is availability. I'm guessing not immediate. Using Apple history as a guide, I'd guess they will announce it for the end of February and devices will start shipping from China on February 27 or 28.

I enjoy that the MLB app looks like ColecoVision Baseball. Anyone else notice that?

And am I missing something or does this not do handwriting recognition? You know, like the Windows Tablet PC software has since 2002?

The eBook reader stuff is another example of Apple mimicking real life objects unnecessarily. Creating a "library" page that looks like a real bookshelf and a book interface that visually resembles a book does not make this "easier to use" or "nicer." It makes it unprofessional looking, actually. Childish.

And don't get me started on the superiority of eInk over any screen display. It's no contest unless you're trying to fast track to bad vision.

It's called iBooks (of course). Uses ePub format, which makes sense.

And now iWork. A version of an app suite that no one uses designed for a device that no one should use for productivity. It's the ultimate win-win! (Schiller: Millions of customers love iWork. I really do doubt that. I'm not being snarky. It's just not possible.)

The sheer amount of time they're wasting on iWork is amazing.

I can almost hear Apple's stock price dropping every second this demo goes on.

$9.99 for each iWork app? LOL. Wow.

Some more from Steve...

Syncs over USB just like iPod/iPhone. Not OTA like Zune?

Networking. Here we go. All have 802.11n, but some models will have 3G (as in iPad 3G). Notes that $60 a month is norm for a data connection. Apple's pricing:

250 MB a month for $15

Unlimited data $30 a month

Doesn't seem too shabby. You know, if it's on Verizon.

It's on AT&T. (Wah-waah-waaaaaaaaaaaah)

Good news, though: No contract. It's month to month. Nice! International deals this summer, he says. The device is unlocked.

But the price, Steve. What is the price??

He's building up to it by listing out what it can do...

iPad pricing starts at $499.

That's actually quite aggressive for Apple. In fact, that's pretty amazing. So good for them.

Of course, that's for a paltry 16 GB of storage. The 64 GB version is $699.

The one you want--with a 3G connection and 64 GB--is a more Apple-esque $829.

60 days for non-3G models.

90 days for 3G.

That's worse than I expected.

They're talking accessories now. I think the real cost of one of these things will indeed be $999 when you think about it.

Dock. Keyboard dock. (Nice!) A case. Oh yeah, this is a $999 device alright.

Wait. There's no camera on the iPad? Really? No multitasking?

The Jonathan Ive videos are getting old, sorry. Not every gadget is "magic," sorry.

So.

Without being able to touch one ... eh. It seems like a high priced, unnecessary trinket to me. I like the idea of a video player. It's too expensive for that, and 64 GB should be the starting point, not the upper end. The pricing is aggressive for Apple. The 3G pricing seems good, actually. The interface is obvious, not really innovative.

Overall, this is a letdown. I'd be surprised to see anyone try to claim otherwise. And I'll be looking, of course. :)

And what about iPhone 4.0?

Discuss this Article 290

Poweredbylinux
on Jan 27, 2010
I think it's alright, although I think the interface should more like OSX instead of the iPod/iPhone. It's a bit expensive, especially for WiFi and G3 coverage, but so was the iPhone first came out. I don't see this making a huge impact on the market.
CompactDstrxion
on Jan 27, 2010
It's a fat iPod touch, end of
Ocean
on Jan 27, 2010
Bodypaint, Are apple zealots the only ones who've bought the iPhone? Because, that's the same market for the iPad.
Logjamming
on Jan 27, 2010
@ jetsafl - Microsoft: we have been making square wheels for 8 years. - Apple: we are making them round, so you can actually use them. - Microsoft: but we made wheels first.
Mirek2
on Jan 27, 2010
P.S. I agree with most of the limitations ("No flash, no handwriting recognition, no OLED, no multitasking, no voice control, no Webcam, no USB ports, ..."), but this was the same way as with the iPhone (which Paul criticized quite a bit, too ,when it came out) -- they'll get it eventually (but it might take just as long as the Clipboard took)...
Mirek2
on Jan 27, 2010
P.S. I agree with most of the limitations ("No flash, no handwriting recognition, no OLED, no multitasking, no voice control, no Webcam, no USB ports, ..."), but this was the same way as with the iPhone (which Paul criticized quite a bit, too ,when it came out) -- they'll get it eventually (but it might take just as long as the Clipboard took)...
rr0de74@live.com
on Jan 27, 2010
"It isn't a good product though in comparison to other windows based and linux based offerings." Please tell us why its not. The media tore up Vista because Vista was not finished. There are plenty of internal emails, release because of the "Vista ready" lawsuits that show high up Windows team executives saying Vista sucked more or less when it rolled out. The iPad is rolling out and it can run every app on the App store day one. Where having a larger screen would help the iPhone the experience be better the iPad answers that call. Would you rather watch a movie, read a web page, read a Kindle book, look at a map, view a photo on a iPhone or iPad? Are there a 140,000 apps tailored for a touch screen interface for a comparable Windows or Linux based tablet? One that cost $499. Are they super easy to find and get like the app store? Easy for Joe Consumer? Many Windoze fans here dont get Joe Consumer.
Bodypaint
on Jan 27, 2010
@ ocean I don't agree, in that form factor (smart phones) the metaphors work, but there are other offerings even in the smart phone space that are better, as capable or fast approaching.. This device isn't a phone, it's an overgrown touch. It should have at the very least been able to multitask, or be able to expand its memory. This is an ill-conceived product, it has failure written all over it generally speaking. IT SURELY ISN'T THE GAME CHANGER IT WAS HYPED TO BE!!!!
Backup77
on Jan 27, 2010
Very underwhelming. A supersized ipod touch which won't fit in your pocket. As for the name sheeeesh!!!
shark47
on Jan 27, 2010
It is nothing more than a big iPod Touch (with WiFi). This device will sell like hot cakes, though. Can you make phone calls on this thing?
Waethorn
on Jan 27, 2010
Still waiting on my x100e. It's on backorder, unfortunately. However, it's a real computer. The iPad is a wooden clipboard by comparison. BTW: Are the guys in the vid just slightly over dramatic, or have they totally not heard of method acting?
Poweredbylinux
on Jan 27, 2010
Wow..some harsh criticism towards Apple and some its loyal followers. I'm not a rabid Mac fan, but I do appreciate the products that Apple puts out on the market. Granted not all are hits, but they try. Just like any other company. Ocean, Most of the people I know who own an iPhone use Windows - go figure.
Bodypaint
on Jan 27, 2010
@ rr0de74 any many apple suckers uh users don't get efficiency, affordability, choice, and productivity. Being able to listen to music, write a article, and do the necessary research on the web should be EXPECTED performance, not a luxury for people that buy Windows or Linux based tablets. This device in my thinking, is utterly useless.. When the biggest concern is battery power, rather than how productive can customers be with this device, how can they expect a passing grade?
chuckb84
on Jan 27, 2010
How is that? Pandora is for streaming music...what is the "next level" of that? Just meant video. "It's tough to gauge the real value of the device on a site like Ars where most folks are technology savvy. For the everyday user, I think you will see a lot more interest." Bingo. I don't want one of these things, but I can see that a certain audience will. That's not most of the Mac hardcore, but more casual users for whom the whole Windows/Mac debate sounds SO 20th century. The question is: How big an audience is that?
rr0de74@live.com
on Jan 27, 2010
"it has failure written all over it generally speaking" Hahahahah lets just see how true that is.
aemarques
on Jan 27, 2010
Apple iPad: the first review (http://www.guardian.co.uk/technology/2010/jan/27/apple-ipad-tablet-first...): The big problem I had was in trying to understand what the iPad was for: the answer, it seems, is everything. (...) Switched into ebook mode, the way the iPad emulates the printed page feels fairly natural, if not entirely on a par with rival ebook readers such as Amazon's Kindle. The backlit screen doesn't come anywhere near the clarity of electronic ink, which means it's going to prove a lot harder on the eyes of bookworms.
Waethorn
on Jan 27, 2010
Big fail: Can't dock it in landscape mode. Bigger fail: 3G can't be added on to a WiFi version. They have a special 3G version with a black cap on it which differentiates it like the iPhone does to the iPod Touch. Biggest fail: It's a 4:3 aspect screen. 1024x768. That means iPhone apps designed for the ludicrous 480x320 3:2 aspect screen of the original device don't fit this natively. That's probably why they told devs to hold off until this launched. Note to Shiller: http://www.drscholls.com/drscholls/wartremoval.jsp
yoshipod
on Jan 27, 2010
Bodypaint said:" @yoshipod No flash No handwriting recognition (what these devices were created for). No OLED No multitasking No voice control No Wireless syncing No OSX - Just the same limited ipod/iphone OS No Webcam No SMS app No USB ports No task manager No removable storage No decent graphics card And it has the second biggest bevel of any device and a lousy keyboard.. But.. it's the best web experience ever according to Ayatollah Jobs." Flash sucks, I for am glad it does not work on my iphone. Who needs hand writing recognition? People type much faster than they can write anyways. OLED is nice, but not quite mature yet. Needs to work better outdoors. Multitasking & task manager would be nice, but once again, not really needed for what this is for. As long as apps launch fast and save states, its something that is ok to deal with. Voice control on a tablet? Please you are reaching. Wireless syncing. Should not be a problem since you need to plug it in to recharge. With up to 64 GB how often are you syncing anyways? It is OS X. Just a different API set. If you want to run a full OS, get a full computer. The interfaces of each os are tailored to how the device is used. Simply dumping an OS on a small machine is a terrible idea. You need to rethink it for how that device will be used. SMS apps could be added. Its an app. USB ports, removable storage, decent graphics card. It seems the concept of the tablet if completely lost on you. If you need all that, buy a laptop, not a tablet.
Waethorn
on Jan 27, 2010
"IT SURELY ISN'T THE GAME CHANGER IT WAS HYPED TO BE!!!" Segway who?
Waethorn
on Jan 27, 2010
"If you want to run a full OS, get a full computer." I can. For the same money. And with almost none of the limitations that you're defending (excluding OLED and OS X).
Ford GT
on Jan 27, 2010
Well the iPad certainly got our attention. Unfortunately I lost any interest when I seen the device. It isn't cool enough, powerful enough, or cheap enough to get me to walk around with it in my hands. I still don't see the purpose of this device personally. I have a desktop for home use. I have a laptop for work. I have an iPhone to do everything else.
shark47
on Jan 27, 2010
If this device replicates some of the stuff the iPhone already does (except for calls) and is almost as portable, why get both? I think Lenovo's hybrid device is actually more exciting and more innovative, but I have absolutely no doubt this one is going to be a huge success -- it's Apple after all.
Bodypaint
on Jan 27, 2010
Only apple can remove years of advancement in computing and refer to it as revolutionary. Multitasking isn't really needed? We don't need to be able to launch more than one application at a time? Let's see, I need a screen grab to place in my iworks document that references the corresponding web site.. Save document in iworks close application open browser navigate to web page (wait a minute, I can't actually load a browser and a screen grab utility.. Close browser Walk downstairs turn on my computer, initiate the browser, navigate to the web page I need take a screen grab, email it to myself leave the computer running, cause God knows I'll need it again.. Walk upstairs, initiate a browser load Gmail save the attachment close browser Open document in iworks, place image.. now that was simple, I can't believe I was so productive...
calarez
on Jan 27, 2010
Wow what i dissapointment is like paul said IDUHHH I want my HP slate!
Waethorn
on Jan 27, 2010
Grammatical errors up the yin-yang: "Yet another unbelievable feature: The[sic] price. With iPad, you get all our latest innovations. And[sic] all our most advanced technologies. In[sic] one of the most revolutionary products we’ve ever created. All[sic] at a price that’s well within reach." Where is the built-in OS X grammar checker on their web designers systems?
redunion1940
on Jan 27, 2010
But can you play Crysis on it?
Bodypaint
on Jan 27, 2010
and one more thing... after I've created said document I have to email it back to myself and load it on my desktop so I can print the silly thing.. cause you guessed it, you can't print from this over hyped, over priced, piece of junk!
rr0de74@live.com
on Jan 27, 2010
http://www.macpractice.com/mp/iphone/ The iPad will work perfectly here.
Waethorn
on Jan 27, 2010
Where's Boot Camp? I want to be productive. Courier it is then.
yoshipod
on Jan 27, 2010
@Bodypaint There is this thing called copy/cut/paste. You may have heard of it. And once again, you fail to understand what a tablet is meant for.
rr0de74@live.com
on Jan 27, 2010
Twit has people coming on right now live, talking about apps that will benefit from the iPad. Some pilot is talking about current iPhone apps they use now, that will be just that much better with a bigger screen and how a laptop is to cumbersome.
yoshipod
on Jan 27, 2010
Waethorn said: "If you want to run a full OS, get a full computer." I can. For the same money. And with almost none of the limitations that you're defending (excluding OLED and OS X)." That's fine. I got no problem with that. But that is not what these tablets are aimed at. Its for the person hanging out on their couch surfing and emailing while watching tv, or at a starbucks, or on a plane or bus, etc. Its not like companies are going to get rid of desktops and replace them with Tablets. They are not meant to be everything to everyone. That is what so many people are missing.
redunion1940
on Jan 27, 2010
actually yoshipod you don't get what a tablet is meant for it has no handwriting recognition my math professor uses a HP PC Tablet, and as she is using power point to display all of these math problems she just writes on the screen with the pen, and it works really really good, though I wished she would get Windows 7 on it and get rid of Vista
Waethorn
on Jan 27, 2010
....and begin the landslide of Apple stock after another disappointing keynote.
roteague
on Jan 27, 2010
>calarez said: >Wow what i dissapointment is like paul said IDUHHH >I want my HP slate! Ditto. Obviously, you and I are looking for a different experience than the iPad will give. Currently, I have an HP TouchPad running Vista Ultimate. I'm looking for a device that has all the power of Windows 7, in a touch-friendly, voice friendly, small package. I considered a netbook, but the HP Slate is much more to my liking.
Bodypaint
on Jan 27, 2010
Hey yoshi I think you may be missing the point you knuckle head, I said screen grab.. ever do a complete screen grab of a web page? How do you propose to do that with copy/cut/paste? Leave it to an apple fanboy zealot to reinvent what tablets have been used for since 2002! Remember, this is apple's first tablet, it's the johnny come lately of the tablet kingdom.. If they wanted to reinvent what and how tablets are used everyday, they should have added functionality, not taken it away and then called it revolutionary. If they didn't want to reinvent the tablet space, they should have called it something entirely different.. no matter how you twist it, this is a pile of crap..
Logjamming
on Jan 27, 2010
@ Waethorn I just saw a rendered mockup of a dog that can walk itself, a kitchen that'll automatically cook and serve, and a car that will fly you from NYC to Washington is less than 10 minutes. Wow, you're a sucker for make-believe: Comparing a rendered mockup with something you can actually buy. You probably also believed all the goodies that Microsoft would throw into Vista, only to be left with <15% of these promised goodies.
yoshipod
on Jan 27, 2010
"Waethorn said: ....and begin the landslide of Apple stock after another disappointing keynote." 207.98 +2.04 (0.99%) You mean that landslide?
daveinla
on Jan 27, 2010
Name -> lame design: one big Ipod touch Why no widescreen ??? I would've liked to see an interface innovative on this device and not a bigger iPod touch type of thing. Build quality and screen quality seems amazing though. And Apple has just busted a new Technology sector they hadn't shaken yet: the low-power efficient CPU. I mean look at how fast that chip is pushing thing on that 10" screen and can do that for 10 hrs straight ??? 1 MONTH on sleeping mode !!!??! Overall I have to agree, nice version 1.0, lots of potential.
rr0de74@live.com
on Jan 27, 2010
@redunion you dont get it either. The #1 electronic chalkboard used in MANY schools has a iPhone app to control it. It will work well on the iPad.
tayme
on Jan 27, 2010
@rr0de74 - "just now on twit Andy Ihnatko, who handled the device said he thought the text was easier to read on the iPad vs his Kindle." I wonder how he would feel after reading several novels or newspapers. --tayme
yoshipod
on Jan 27, 2010
redunion1940 said: "actually yoshipod you don't get what a tablet is meant for it has no handwriting recognition my math professor uses a HP PC Tablet, and as she is using power point to display all of these math problems she just writes on the screen with the pen, and it works really really good, though I wished she would get Windows 7 on it and get rid of Vista" My bad, I forgot Apples target audience with a Tablet is math professors. My apologies. If handwriting recognition is so important why are people not using it to text, write emails, etc. why don't most desktop come with a stylus? Its a very narrow use, important in some cases, like yours above, or fedex, UPS, where signatures are required, but for consumers, it has little value.
rr0de74@live.com
on Jan 27, 2010
Smartboard.
redunion1940
on Jan 27, 2010
WTF is a electronic chalkboard. I know the original chalkboard works great, the white board works great and the projector with powerpoint works great, and I got to MU so yeah with a journalism school that requires people to buy a MAC and iPhone to be in its college which I think is really wrong.
Ocean
on Jan 27, 2010
"Most of the people I know who own an iPhone use Windows" I can believe that.
redunion1940
on Jan 27, 2010
yoshipod I would use it if the enviroment was there. I would prefer to be able just to write my emails, and I thank it would be awesome to use in texting/ IMing so that way you could share images easily without having to either A. open a paint like program to draw it then save and send or B. finding a image on the web saving it then sending it.
Keleko
on Jan 27, 2010
What will really be telling is if the iPad outsells Windows tablet computers. To date that format has not sold well to consumers. We'll just have to wait and see if the iPad does sell well.
tayme
on Jan 27, 2010
@yoshipod - "Its for the person hanging out on their couch surfing and emailing while watching tv, or at a starbucks, or on a plane or bus, etc." Damn...that is what Apple told me my Macbook Pro was for! Guess I'd better get in line. --tayme
tayme
on Jan 27, 2010
"1 MONTH on sleeping mode !!!??!" Yup, You can't use it for a month and the battery will hold a charge. --tayme

Please or Register to post comments.

IT/Dev Connections

Las Vegas
September 30th - October 4th

Paul ThurottYou'll have the opportunity to experience:
• 120 Technical
Sessions
• Networking with Peers
• Expert Speakers


Come See Paul Thurrott & Mary Jo Foley in Person!

Register Now

Office 365 InfoCenter

Get the latest insight and info from Paul

Read Now!

What I Use