Apple's curiously uninteresting iPhone 3.0 announcements

I was looking to today's Apple special event to see if anything new and interesting was coming in the world of the iPhone.

You know, not really.

And while I know that saying so just lumps me into the you just hate Apple category (which isn't true, but whatever), I feel it has to be said. This was sort of a letdown. Lots of good evolutionary improvement, sure. But is the iPhone suddenly that mature of a product?

So what did they announce? This:

  1. Search (across more iPhone apps). Including Mail, which was sorely missing and should have been included on day one.
  2. Cut, copy, paste. Another 1.0 feature we should have had two years ago.
  3. Send photos, contacts, audio files, and location via MMS. No video though. Still.
  4. Read and compose email and text messages in landscape. See my original iPhone review from mid-2007: Should have been there in 1.0.

On the good news front, 3.0 will be a free software update.

But what about tethering? (As I used to do 3+ years ago with my Motorola Q on EVDO.) Flash playback? The 10-inch device, be it iPod "mano" or Mac tablet? Lower- and higher-end iPhones?

Heck, what about some truly innovative new features?

Nothing.

Weird.

Discuss this Article 95

techdribble
on Mar 17, 2009
I thought the Buzz Out Loud podcast title for today summed it up pretty well "iPhone gets cheap Nokia phone features" and I am a iphone user.
DavidR91
on Mar 17, 2009
You've missed a big blob of stuff they showed off - push notifications, voice memos, subscriptions and APIs for ad-hoc multiplayer games (complete with DLC etc.): http://www.engadget.com/2009/03/17/live-from-apples-iphone-os-3-0-previe...
BrightrevCarl
on Mar 17, 2009
You're right. They're basically just playing catch up with all the consumer features. I'm looking forward to the turn-by-turn GPS apps, in spite of the fact that it too is a catch up feature. There is one turn-by-turn app available now, but I'd like to see some competition in that space.
robertsjoe
on Mar 17, 2009
"I feel it has to be said" Wow. That was unexpected coming from a Microsoftie making a living off writing positive about Mircosoft. Amazing.
boyreinvented
on Mar 17, 2009
What?! This sort of post is SO laughable. Almost as laughable as you announcing that you were giving up your iPhone, when you actually meant you were giving up on AT&T and just using your iPhone an iPod Touch. If you tell the world that you are 'Saying Good-bye to the iPhone", do it. Sell it, give it away, just get rid of it. The thing is you can't, because it's a great device and it will be even better when we get the 3.0 update. Also, why would Apple announce a Mac Tablet or anything else at a software preview? Hello?!
boyreinvented
on Mar 17, 2009
I'm also pretty sure that whatever AT&T charge you for disconnecting your contract with them, will more than likely be covered by a nice fat cheque from Microsoft?
robertsjoe
on Mar 17, 2009
I bet the next thing will be a post about some lame thing Microsoft is doing with their mobile stuff. Maybe because they mandate it.
romperstomper
on Mar 17, 2009
There IS tethering. It's one of the features that's been added to the phone although it will be up to the individual carriers how or if can be used. (My guess is AT&T will be pretty strict with it's usage and O2 in the UK will be pretty open). There's also A2DP added which in my opinion is a more major addition than most of the other things you chose to mention.
gfryesc1
on Mar 17, 2009
Everything anyone needs to know about thurrott should look no further than reading this worthless post and then comparing it to his 'Windows 7 logon UI background customization' post from 3/16. Just read the two side by side and asses the content of each on their merits. To use one of his favorite, oft-repeated cliches, Thurrott has jumped the shark.
tayme
on Mar 17, 2009
What do you all think about those annoying pop-ups trying to sell you more game levels and such? Wasn't it Bobbi Jo or one of the other Apple Fanatics on this site that was laughing at Microsoft about Vista Anytime Upgrade saying that it would be annoying pop ups trying to get you to upgrade at every other mouse click...which, by the way, it isn't. --tayme
lotsamystuff
on Mar 17, 2009
I suppose that over 1,000 new APIs for Developers! Developers! Developers! aren't of interest to you, either. Including API support for the dock connector. Think that isn't huge? Then you're not paying attention. Just like you don't care about peer-to-peer Bluetooth. Or that notes now sync to the Mac or your PC. Or CalDAV and .ics support. Or system-wide search. Or a voice memos application. Or stereo A2DP Bluetooth support. Or any number of interesting new features that aren't at all interesting to YOU. You know, like they would be if this were Microsoft you were writing about.
lotsamystuff
on Mar 17, 2009
"They're basically just playing catch up with all the consumer features." Um...yeah. 30 million units sold, and Apple's playing catch-up. Riiiiight.
cesjr
on Mar 17, 2009
LIke most people, Paul arrives at his views based on his feelings, and only after that assembles "arguments" or support (however lame and wrong). So what feelings are motivating Paul here? - that's simple, fear that the iPhone is simply moving farther and farther ahead with the new 1,000 + APIs. Already, the iPhone/Touch are vastly ahead when it comes to apps. These new APIs are only going to make it worse for competitors (which Paul would only LOVE to succeed at apple's expense). Right now the horrible thing for apple haters is that nothing is even close to the iphone/ipod touch when it comes to apps. Nothing. Another fear - most of the prior chief "complaints" (copy and paste, MMS, etc) are now gone. What are Paul and others going to ding the phone for? Lack of battery-sucking background processing? Video - that's probably coming in new hardware since the constraint is probably processing power, not the camera. Certainly it's too early to say it's not coming. The fact that there is now 30 million iphones and ipod touches out there is probably also worrying Paul
lotsamystuff
on Mar 17, 2009
"And while I know that saying so just lumps me into the you just hate Apple category (which isn't true, but whatever)" No, it lumps you into the "I don't make any money from writing books about Apple products" category. One could easily argue that the upcoming Vista upgrade (aka "Windows 7") isn't terribly compelling, unless one is writing a book of "secrets" about said upgrade. Then it becomes a major new version worthy of multiple paragraphs about such minutia as customizable desktop patterns. But as you say, "whatever".
robertsjoe
on Mar 17, 2009
@tayme: "What do you all think about those annoying pop-ups trying to sell you more game levels and such? Wasn't it Bobbi Jo or one of the other Apple Fanatics on this site that was laughing at Microsoft about Vista Anytime Upgrade saying that it would be annoying pop ups trying to get you to upgrade at every other mouse click...which, by the way, it isn't." Annoying popups? You've got iPhone OS 3 installed and have an app that uses this facility? No. You're talking about something you have no idea about. And this is based on the app, in a place where you know it's gonna happen. It's not an intrusive, unwanted and unexpected popup, like in Windows XP, Vista and Windows 7 (6.1). You're really stretching it. Go check your anti-virus software; make sure it's up to date.
kenmcnamee
on Mar 17, 2009
Apple... yawn. Somebody wake me up when we get back to talking about Windows 7. ;)
kenmcnamee
on Mar 17, 2009
robertsjoe: "Go check your anti-virus software; make sure it's up to date." I don't want to encourage robertsjoe but that comment made me chuckle.
subzerohitman721
on Mar 17, 2009
Wow, Attack of the Strawmen clones. You guys are making this way too easy. The iPhone Software 3.0 update merely gives features that other phones already have. How in the heck is this newsworthy? Just because Paul chooses on his blog to cover things his way? This isn't Supersite for Mac, this is the Supersite for Windows. If you guys can't hack it, go somewhere else. This is ridonkulous that cesjr, bettieblu, and other hardcore Mac fans attack only when Paul is critical of Apple. Who's next? johnpapola? bonch? Once again, this fuel's the "iCabal" theory posted by Thurrott. Yet when he's critical of Microsoft, he's panned for making a living off of Microsoft. Where were these guys over the last couple of days and weeks? Why do they mysteriously turn up exactly when Paul Thurrott is critical of Apple? Which is it? He's either in the pocket of Microsoft or he's not. He's either fair to Apple or he's not. Once again hardcore Mac fans, you can't have your cake and eat it too. I'm calling your false outrage and BS right here. Paul, this is precisely why should have some additional moderation on this blog so we can block or ignore some of these guys. They do nothing to add to the discussion. If they can't take critcism of Apple, then tough for them. Keep doing your thing. Peace.
DavidR91
on Mar 17, 2009
"The iPhone Software 3.0 update merely gives features that other phones already have. " No, it doesn't merely do that at all - it does that a long with a lot more, which Paul just hasn't bothered to research/read. As I stated in the 2nd post, push notifications, voice memos, subscriptions and APIs for ad-hoc multiplayer games (complete with DLC etc.) are not merely catch up features.
cesjr
on Mar 17, 2009
"The iPhone Software 3.0 update merely gives features that other phones already have. " Which other phones have in-app purchasing? A non-battery-hogging way to get IM messages and other similar features? APIs for peer to peer connectivity? Hardware accessory APIs? Access to a whole google maps application, or the ipod from within APIs.
Master3
on Mar 17, 2009
"No, it doesn't merely do that at all - it does that a long with a lot more, which Paul just hasn't bothered to research/read. As I stated in the 2nd post, push notifications, voice memos, subscriptions and APIs for ad-hoc multiplayer games (complete with DLC etc.) are not merely catch up features." Yeah... more features already on other devices. I think the ad-hoc game thing is already on the Zune. Hey sorry if the whole damn world isnt melting into a puddle of goo over Apple me too updates of the supposedly perfect phone, but you Apple fans going around attacking everyone, even other Apple users like on Engadget, isnt going to beat everyone back into the RDF. They played catch up, that isnt even a debatable point. Hopefully Apple all but admitting this today will humble some of you into being more adult and rational about your phone and realize that all of these devices offer good stuff for people. Seriously, did some of your F5 this blog just waiting for Paul to say something so you could fly off the handle?
cesjr
on Mar 17, 2009
"They played catch up, that isnt even a debatable point." Your right, it's not debatable -- it's simply wrong. See my prior post re API features.
tayme
on Mar 17, 2009
@Bobbi Jo - "You've got iPhone OS 3 installed and have an app that uses this facility?" No, but I did watch the announcement and saw several such pop-ups. Did you miss them? You can find them here - http://www.engadget.com/2009/03/17/live-from-apples-iphone-os-3-0-previe... - about 1/3 of the way down the page. What about your prediction about Vista Anytime Upgrade? By the way, you did notice that I said that the iPhone/iPod touch is compelling and that I would probably have one if they were on my carrier of choice, right? Probably not, in your rush to stand up and be heard in your indignation regarding any negative comments about Apple. Now, back to your mommy and daddy's basement iMac G4 and keep your hands off the good Mac. You've been warned about that before! --tayme
tayme
on Mar 17, 2009
@cesjr - "Your right, it's not debatable -- it's simply wrong." Fore several examples of Apple basically saying that they were playing catch up see - http://www.engadget.com/2009/03/17/live-from-apples-iphone-os-3-0-previe... 10:23AM "Next, Push. You know, we're late on this one." Wow. 11:33AM Q: Why did copy paste take so long? A: Scott: It's not that easy. There were security issues. 11:34AM Q: Flash? What are you doing? A: We have no announcements on that topic today. 11:43AM Q (from us!): Are you addressing any of the lagginess with the new OS? We saw some of that when you loaded SMS up. A: (short and sweet) We're definitely addressing those issues. The units you saw today are demo units. 11:40AM Q: Push notification, will you make uptime promises? A: No. --tayme
tayme
on Mar 17, 2009
bettieblu
on Mar 17, 2009
"This is ridonkulous that cesjr, bettieblu, and other hardcore Mac fans" Wow I am a hard core Mac fan?? Wow better turn off the 5 PC's in my house, burn my MCSE and MCITP certificates and quite my Windows System Engineer job tomorrow. This was a software developer announcement, hence the question and answer. It was in no way a hardware announcement as so any reference to the rumored 10inch screens being bought by Apple would NEVER come up. This just puts the iPhone that much further in front of anything. This closed the loop on missing features. Unless your a huge fan of sending video via SMS????? It also showed developers they can 1000X more creative with apps they write. That is pretty big news if you are a iPhone developer. For everyone else at this site, Paul should have posted another 5 page piece showing screen shots of Windows 7 gui changes from one beta version to another, and bitching about the new task bar some more.
cesjr
on Mar 17, 2009
"Fore several examples of Apple basically saying that they were playing catch up see - www.engadget.com/.../late" For even more examples of things no other phone has or will have in the foreseeable future, see my post above re new APIs (which is not close to all of them) "10:23AM "Next, Push. You know, we're late on this one." Wow." And when will anyone else have it? Everyone else has battery sucking background processing. "11:33AM Q: Why did copy paste take so long?" Actually, the reason it took so long is apple had to prioritize. See, apple thinks it's better to get things right, then just stick them all in. So some things had to take a back seat, while apple got more important things done first. 30 million customers seem to agree with apple's approach. "11:34AM Q: Flash? What are you doing?" Battery hogging, proprietary when there's web standards that can be used instead (as apple noted) "11:43AM Q (from us!): Are you addressing any of the lagginess with the new OS? We saw some of that when you loaded SMS up." It's a beta, plus as Scot forstall explained, the tethering for video causes lag. "11:40AM Q: Push notification, will you make uptime promises?" Who does that? anyone? Google? MS?
robertsjoe
on Mar 17, 2009
@tayme: Maybe your mom can show you how to post links in your comments. :)
tayme
on Mar 17, 2009
@Bobbi Jo - "Maybe your mom can show you how to post links in your comments. :)" I wish that she could...but unfortunately, she passed away last fall. But really, still no comment about your prediction regarding Vista Anytime Upgrade and its incessant pop-ups that did not come to be? --tayme
tayme
on Mar 17, 2009
@cesjr - I have not denied that Apple has made some great improvements in the mobile phone arena...in fact, I said that I would buy one if they were on my carrier of choice. Yet, you continue to deny that Apple was playing catch up here... --tayme
cesjr
on Mar 17, 2009
"Yet, you continue to deny that Apple was playing catch up here..." Because they were not JUST playing catch up. Is that your argument? It was 10 percent catchup, 90 percent nobody else has this stuff
Master3
on Mar 17, 2009
@tayme "11:43AM Q (from us!): Are you addressing any of the lagginess with the new OS? We saw some of that when you loaded SMS up. A: (short and sweet) We're definitely addressing those issues. The units you saw today are demo units." Oh I love how when you see early betas and alpha of things like WinMobile 6.5, the Apple boys couldn't stop howling about how slow and laggy it was and that it meant it would be horrible. When they see it in iPhone 1.0 service pack 2, their mouths mysteriously slam shut, and we are to understand that it's only a beta! Where is Robert troll and Co. to rag on the buggy, laggy iPhone OS?
tayme
on Mar 17, 2009
@cesjr - "Because they were not JUST playing catch up." Just as I have not denied that Apple made some good improvements, I did not say that they were JUST playing catch up. None the less, they were finally introducing things that have been available in nearly all other smart phone platforms for years. They are also introducing some new features. But 10%/90%...not in my book. You are free to like and use what you want...but at least be honest. Is that asking too much? --tayme
tayme
on Mar 17, 2009
@Master3 - I am still trying to figure out what the units used in the demo had to do with the OS being slow. From all accounts, no new hardware was announced...just a new OS. Yes, its beta...maybe even alpha; but as you said, the iPeople love to point out flaws in W7 and other non-Apple betas. --tayme
tayme
on Mar 17, 2009
Still no logical opinions from the pro-OnlyApple crowd on the pop-up offers to buy more stuff. Remember the outrage regarding the Vista Anytime Upgrade...that ended up being unobtrusive while this is purposefully obtrusive. Another double standard like the one Master3 pointed out. You people are so predictable. --tayme
ModernDislocation
on Mar 17, 2009
"Once again hardcore Mac fans, you can't have your cake and eat it too. I'm calling your false outrage and BS right here." I consider myself a hardcore Mac fan. Please don't misconstrue that as being anti Microsoft, anti Linux or anti anything else. I read this site because while I do not personally Windows I do live and work in a world that does and I have an interest in technology. The reality is that Mr. Thurrott does a great job of covering Microsoft and Windows news. He does get accused of cheerleading for MS sometimes, but I have seen him clearly call out the company as well. I think the Apple coverage here is lack luster and wish the subject would just be skipped if due diligence is not going to be done. It is unfortunate that an otherwise great Windows blog is being mired down by the last hold outs of the Mac VS. PC crowd (mostly talking about commenters here). This argument is done, over and really is not something that people really give much of a crap about. P.S. - The iPhone 3.0 update was great from a developer standpoint. This is clearly glossed over in the original post, but really the iPhone is really about what developers can make of it at this point and whatever Apple can do to help them is icing on the cake. I would assume Paul would agree since he has been evangelizing the iPhone as a platform and a platform is only as strong as the developers who support it.
tayme
on Mar 17, 2009
@ModernDislocation - I agree totally with the things that you say. I find the Apple vs Microsoft "war" childish. If you've been reading long, you'll know what my stand is. I have had "battles" on both sides, regularly with the fringes on both sides. I find those blinded by one sided product love simple minded. --tayme
Waethorn
on Mar 17, 2009
"why would Apple announce a Mac Tablet or anything else at a software preview?" I thought it was a developer show. When did it turn into a press release? Re, A2DP: Apple playing catch-up again. I started with that feature 2 phones ago and still have it. BTW: I see that Apple no longer refers to it as "OS X" as Dead Steve Walkin' had called it. It's now "iPhone OS". Funny, that. ....and I wanted to run Cocoa apps in their Aqua glory on it. It *IS* OS X after all, RIGHT STEVE??! ....all I hear is the sound of crickets....and daisies being pushed up.
tayme
on Mar 17, 2009
@Waethorn - Your comments here are as bad as Bobbi Jo's and the rest of the Apple Only crowd. Give up the one sided crusade. --tayme
Waethorn
on Mar 17, 2009
@tayme: robertsjoe hasn't figured out fractions yet. He still thinks the numerator goes on the bottom. Nobody has addressed this issue: What happens when the EU clamps down on their newly mandated USB charging standard for mobile phones? (Bye-bye dock connector is my guess)
ModernDislocation
on Mar 17, 2009
@tayme - Then stop indulging them. If no one listens then they will move on.
tayme
on Mar 17, 2009
@ModernDislocation - That does not work with the likes of robertsjoe and Waethorn... --tayme
ModernDislocation
on Mar 17, 2009
@ tayme - To answer your question, my understanding is that Vista Anytime Upgrade allows you to upgrade Vista the OS, but what Apple introduced allows for things like like buying a book reader that then allows you to buy multiple books from within the app rather than buying an application per book you want to read. I am not sure if that makes sense and I am not arguing the difference is an arguable degree of difference but it is a difference.
Waethorn
on Mar 17, 2009
@tayme: Nothing Apple makes impresses me. Sorry, but that's the truth. Correction: many of their failures were interesting. It's even more interesting that they chose to drop them before they even had a chance at being successful. 2nd correction: what impresses me is that people actually buy their crap. I mean, have you seen this new iPod shuffle? iPhwn pOS 3.no?! Solid aluminum manufacturing process that inflates material cost during a recession? Bueller??
tayme
on Mar 17, 2009
@Waethorn - That is a good point, but not one that cannot be gotten around. Is there anything that says that there cannot be more than one port? --tayme
tayme
on Mar 17, 2009
@Waethorn - "Nothing Apple makes impresses me. Sorry, but that's the truth." That is fine...but there are some that are impressed, and that is fine as well. You have said yourself that you have looked into what it would take to sell Macs in your store(s). Apple's requirements were too much for you. You have a financial stake in it and were willing to sell Macs, if only the price was right. That is good business sense...I do not have a problem with that. --tayme
robertsjoe
on Mar 17, 2009
@waethorn: "BTW: I see that Apple no longer refers to it as "OS X" as Dead Steve Walkin' had called it. It's now "iPhone OS". Funny, that." It's been iPhone OS since the beginning. You're wrong. "Nothing Apple makes impresses me. Sorry, but that's the truth." And yet you use Microsoft stuff which is vastly inferior? You have no taste. Yet you peddle the Microsoft stuff. You, like Paul, make your living from Microsoft. Makes sense to dump on anything else; even if it's vastly superior like Apple and Google products.
hamiltonstallings
on Mar 17, 2009
Yawn. Who cares about Apple crap. They just now get copy paste for their phone and now its a new innovative feature (actually 2 features). Looks like the Apple advertising campaigns really have people here by the balls. I guess people will believe anything these days...
Dipsh t Admin
on Mar 17, 2009
Wait, are you guys claiming that voice memos are a revolutionary feature? The meat and potatoes of the announcement was certainly addressing the well known shortcomings of the device. MMS, copy/paste, A2DP support. The fact that it lacked voice memos pre-3.0 was certainly a surprise to me. "The iPhone 3.0 update was great from a developer standpoint." I agree, and this is the area that they are not playing catch up but setting the playing field. But sorry, the rest is catch up, plain and simple.
ModernDislocation
on Mar 17, 2009
"Wait, are you guys claiming that voice memos are a revolutionary feature? The meat and potatoes of the announcement was certainly addressing the well known shortcomings of the device. MMS, copy/paste, A2DP support. The fact that it lacked voice memos pre-3.0 was certainly a surprise to me. 'The iPhone 3.0 update was great from a developer standpoint.' I agree, and this is the area that they are not playing catch up but setting the playing field. But sorry, the rest is catch up, plain and simple." Okay, so you are saying that they are playing "catch up" when they are not "setting the playing field. Well, I think it goes without saying that no matter what field you are in, you are doing one or the other. I am not sure who said voice memos are "revolutionary" but a quick search of this page shows that you are the only person to use the term so I am going to go ahead and say you are doing a bit of a straw man here. In addition you claim that the "meat and potatoes" of the announcement was addressing "well known shortcomings" and used MMS, copy/paste and A2DP as your examples of the "meat and potatoes". Of the hour and a half presentation, less than a half an hour was dedicated to those things. The other hour was largely dedicated to developer APIs. So, the "meat and potatoes" was really about the developer APIs. There is no doubt that the iPhone has areas where Apple is catching up, but that was in no way the bulk of the 3.0 announcement.

Please or Register to post comments.

IT/Dev Connections

Las Vegas
September 30th - October 4th

Paul ThurottYou'll have the opportunity to experience:
• 120 Technical
Sessions
• Networking with Peers
• Expert Speakers


Come See Paul Thurrott & Mary Jo Foley in Person!

Register Now

Office 365 InfoCenter

Get the latest insight and info from Paul

Read Now!

What I Use