Ed Bott blogs about the first signs of Microsoft fighting back against Apple's switcher FUD:
I just noticed this teaser on Microsoftâ€™s home page:
If this is going to be the overall message of Microsoftâ€™s much-vaunted new $300 million ad campaign, it might be money well spent.
As Tim Anderson astutely noted the other day, â€śVista is now actually better than its reputation. Thatâ€™s a marketing issue.â€ť Microsoftâ€™s biggest challenge is to get would-be customers to set aside whatever preconceptions they have and listen to its pitch for Vista. Aligning its most vocal Vista critics with the Flat Earth Society is a clever way to get peopleâ€™s attention.
Interesting read. This thing better be aggressive though. Microsoft needs to make a mark here.
BTW: 2.5 million Macs were sold in the last quarter. We know that Microsoft sold 40 million Windows Vista licenses in the last 2/3 of that quarter, so that's about 50-60 million units for the quarter. Do the math, flat-earthers.