Hey, Apple and Steve Jobs, Really, What's With The Deceptive Advertising?

LOL. Talk about not being on the ball. You’re just now wondering what’s up with Apple’s deceptive advertising? Geesh.

AT&T 3G iPhone users are using much less bandwidth than AT&T expected because AT&T's 3G iPhone service is so crappy. Dan recently got a software update from Apple that improved the 3G service, which suggests that the problem was Apple's problem. But his phone is still slow.

So it's time Apple responded to the advertisment below (from August).  The ad appears to demonstrate a 3G iPhone that has never been seen in the wild and bears no resemblance to the 3G iPhones Apple is minting money with.

Is Apple's advertising as deceptive as it seems? What does Steve Jobs have to say about this? Are Apple's quality standards--from products to messaging--starting to slip? We know Apple's working hard to make the 3G phone faster, but it's time the company also responded to the ad.

They can’t respond. Because if they did, they’d have to admit that their ads are deceptive. Because they are.

Discuss this Article 101

Ocean
on Sep 19, 2008
>>the same parts inside that mine has but at more than TWICE the price << Example please... >>the comment has nothing to do with Paul's article itself<< Your bias is showing.
shark47
on Sep 19, 2008
"Your bias is showing." It is? Good. I'm not trying to hide it. I'm a PC user and I like Windows Vista. I also own a Microsoft wireless mouse & keyboard and a Zune. I would've bought an XBox 360 too, if it hadn't sucked so much. So, there you go. Let there be no doubts about where I am coming from. That said, I like the iPhone and own an iPod (two, if I include the Shuffle that I got from my bank). If the dailykos blogger thinks Microsoft is not for the 'hip and cool', good. I am not trying to be hip or cool. Also, I don't believe a Mac will somehow make me cooler.
DRWAM
on Sep 19, 2008
OT I turned my Multimeter to DC when I was testing a hot AC 120v circuit. It sparked and now reads inaccurately. I hate to seem stupid, but did I fry the cheap POS?
Ocean
on Sep 19, 2008
>>I don't know much about advertising, but my wife, a former chief marketing officer does, and you know what? Reminding people of your competition's great ads with attack ads is only going to make them think about Macs. Is this really what you want to do? I mean, it's bad enough that you want to put lipstick on the pig, which is Vista, but couldn't you at least put it on the right end of the pig? << http://blogs.computerworld.com/you_can_put_lipstick_on_a_pig_but_its_sti... >>Apple's "I'm A PC " I'm A Mac" ads only serve to hammer home Apple founder and CEO Steve Jobs marketing genius and Microsoft's marketing missteps. -- Microsoft ads -- like its strategy -- are defensive and self conscious. << http://www.crn.com/retail/210602701 >>In fact, the whole campaign is feeling a little bit too 20th century, from the ol' hands-across-the-world meme, to Jerry Seinfeld, to, in the end, Microsoft itself. << http://latimesblogs.latimes.com/webscout/2008/09/microsofts-new.html >>While my heart was moved by the populist celebration of some of the people who use PCs, my brain was telling that impressionable heart to get real. The logical foundation for the ads was unconvincing. The problem is that everyone already knows that everyone (or at least 90% of us) already uses a PC. One could argue that the ad might as well have been singing the praises of people who like beef, or basketball. Plenty of accomplished and likeable people consume those products, as well.<< http://www.businessweek.com/technology/ByteOfTheApple/blog/archives/2008... >>Microsoft held a “Windows Idol” competition to select the individuals who are appearing in the new campaign.<< http://blogs.zdnet.com/microsoft/?p=1596
Ocean
on Sep 19, 2008
>> I'm a PC user << Hey, me too. >> I like the iPhone and own an iPod (two, if I include the Shuffle << Me too! See, we're more alike than different.
Ocean
on Sep 19, 2008
>>I turned my Multimeter to DC when I was testing a hot AC 120v circuit. << According to Shark you're not supposed to do this: >>More often than not, the comment has nothing to do with Paul's article itself, which makes it even more annoying.<<
subzerohitman721
on Sep 19, 2008
Well, for those telling me and other to get off the "Microsoft" Kool Aid, this is a sobering reality for those punch drunk by the Apple distortion field. Just like a great article in Newsweek which the man known as the Fake Steve Jobs, the now infamous Daniel Lyons writes "One Bad Apple. Apple is looking like what Microsoft was 10 years ago—a Bigfoot that squeezes smaller competitors." In the way Microsoft a few years ago was in full denial of the unfair monopolistic practices it was doing, Apple has copied old Microsoft here down to the blueprints. Instead of pushing AT&T to fix their networks, threating them with breech of contract to honor their 3G committments, Apple's taking consumer's money and running. Even PC World did an article about the iPhone lackluster data speeds, on average about 300 kbps. My slowest speeds on my DSL are a little over twice as fast as the American iPhone 3G on AT&T. Yet the response from the Mac crowd, Microsoft users need to put down the Kool Aid. Microsoft is no different. We are the ones who need to think different. It makes me laugh. Right now the butt of the joke is Apple, while Microsoft today is coming off smelling like roses. The new Hyper V servers work great, Vista is steadily improving in stability, Windows Seven is on track, the latest platforms such as Live Mesh have gotten positive reviews, and amazing outside the box programs like World Wide Telescope. I just think some of our more hardcore Apple users and the company are in denial, just as Microsoft and its fans were 10 years ago. If they aren't careful, they just might end up in an Anti-trust suit or several class action suit. This has not been a good year for Apple. Even the sales this quarter are off by 40 percent from the previous quarter, because the economy is finally catching up to Apple. The lawsuits on the iPhone 3G are mounting. Yet where's the conscience? Where is Steve Jobs? He's acting much like the President right now. We're in crisis and yet no leadership. Steve Jobs until recently has done an amazing job with Apple. Right now, he needs to step up and get his company back on track. If the path continues, history will repeat itself and Jobs could end up being history again.
mikegalos@msn.com
on Sep 19, 2008
Ocean What your handpicked group of writers fail to realize is that the era of "I can justify being an assh*le by claiming to be 'pragmatic'" ended with the fiascos of the current administration. The social tone of the country changed a couple of years ago and they just don't get it. People want to be inspired, people want a view of a better future, people value those who are working for more than just greed. The times aren't achangin', they've changed.
Ocean
on Sep 19, 2008
>>a great article in Newsweek which the man known as the Fake Steve Jobs, the now infamous Daniel Lyons writes "One Bad Apple. Apple is looking like what Microsoft was 10 years ago—a Bigfoot that squeezes smaller competitors."<< That article was widely panned as inaccurate and unreasonable.
shark47
on Sep 19, 2008
Mike, This is a case where if Microsoft is too soft, the critics will accuse the company of going on the defensive or being too boring compared to Apple. If it hits back at Apple, the same critics will accuse MS of bullying the small guy. The Jerry and Bill set of ads, which did neither were dismissed as being too tangential. Ocean, at least doc doesn't pretend to be on topic by writing one sentence about the topic in question, before his OT posts.
Ocean
on Sep 19, 2008
>>your handpicked group of writers<< Nope...I just went to news.google.com and typed 'microsoft'. >>People want to be inspired<< So why didn't MS release ads that would do that? All these ads do is speak to the choir. I use a PC, and so does my grandmother. Is it such a big deal that some african kids, an environmentalist and an Astronaut do too?
shark47
on Sep 19, 2008
Bummer! This thing is distracting me from my reading. It's a pretty good read so far, by the way. It's by an Arizona professor (Go Wildcats!) and is about the world without humans. The author believes in evolution, so Sarah Palin's supporters may not enjoy it. Just kidding! Anyway, I am turning off the computer and getting back to the book.
shark47
on Sep 19, 2008
Last post before I really go: Mike, he is cherry picking writers. I just ran a search for Microsoft on news.google.com and there are several positive comments.
Ocean
on Sep 19, 2008
Is it this: The World Without Us ? It's on my reading list. I think I'll do a little reading too...have a good evening all. http://www.amazon.com/World-Without-Us-Alan-Weisman/dp/0312427905/ref=pd...
Ocean
on Sep 19, 2008
>>there are several positive comments<< I wonder why he didn't post them...
DRWAM
on Sep 19, 2008
I'm sorry, but the full 4+ minute ad with Jerry at the house for dinner was pretty dang funny [or at least had some funny parts], and I'm not a Seinfield fan, although I would really like to have his car collection... and the garage too.
Ocean
on Sep 19, 2008
So here are the article titles of the top 4 at Google News for MS at the time I did the search: -------- Microsoft is pushing Seinfeld away too soon New Microsoft ads: powerful blow against Apple or vague populist message? New Microsoft Apple Attack Ads: Not Funny Microsoft Launches Plan B, Er, Phase Two ---------- After that you can click any of the following: Slashdot - Computerworld - all 284 news articles NOT cherrypicked. More than the ads are being talked about in the news about Microsoft. See for yourself.
DRWAM
on Sep 19, 2008
Go Speedracer!
Master3
on Sep 19, 2008
Wow, big susprise. The tech press,And Mac using "journalist ", hates MS's ads. Didnt see that coming. I was so sure that they would actually be impartial and actual do honest work. Nope, they gotta hone their street creed by posting the same cliched "M$ just isnt cool" screed.
Ocean
on Sep 19, 2008
>>I was so sure that they would actually be impartial and actual do honest work<< What didn't they do? Are you a journalist?
Master3
on Sep 19, 2008
And here is a response from a reader to one of those smarmy, admitted Mac hack tech writers, which I think says it all. "Here we have again another round table of pundits, beating their chests, pissing on the bushes, claiming to the world how their ideal of the way things are is right. Guess what folks, WE ARE NOT THE ONES TO DECIDED THIS! We are not invited to this show. We are the ones outside looking in. Oh we can say we know better what is best for the consumer, reality is we dont, however the consumer is going to be the one who decides. MS sees that and is sending these ads to that audience. So really guys lets just sit back, shutup and watch the show. Because really we dont matter. The consumer does. "
Ocean
on Sep 19, 2008
Whats that a link to, and when was it written?
Ocean
on Sep 19, 2008
In the interest of fairness, I just came across this one: >>Despite these mild critiques, the general reaction here at Ars and the web at large has been positive. We had originally feared that Microsoft's attempt to shoot back at Apple would come off as childish and an open acknowledgment to the world that the company's reputation was stuffy, but we found ourselves pleasantly surprised. The ads are pretty feel-good and even make you chuckle in a couple of places. And one thing we can all agree on is that they are a lot better (and more interesting) than those Seinfeld ads. >> Not sure what web at large they are surfing, but hey... http://arstechnica.com/journals/microsoft.ars/2008/09/19/microsofts-im-a...
mikegalos@msn.com
on Sep 19, 2008
Ocean ">>People want to be inspired<< So why didn't MS release ads that would do that? All these ads do is speak to the choir." They did. And, with Windows, 95% of the people in the world that use computers ARE the choir. What? You were expecting that they'd say, "Hey, almost everyone seeing this, go get a sandwich, we're here to speak to that one person in thirty who uses a Mac"? The point is to inspire the choir after the town's resident fanatic has been yelling insults and warnings of doom at them every time they go outside for years. Refreshing to see something positive about technology in an ad isn't it?
mikegalos@msn.com
on Sep 19, 2008
Or, as one pundit put it: -------------- Sorry Apple freaks, but the new Microsoft "I'm a PC" advertisements are awesome, and the first one offers a wonderful comparison with the smug, arrogant, and inaccurate Apple "I'm a Mac, I'm a PC" ads. I mean, which one are you buying? The one where the Mac and PC can be identified solely by silly stereotypes, or the one where the PC market is a rich tapestry of diversity, where people get work done, play, and live their lives online? I love that Microsoft has finally, if belatedly, taken the discussion back and put it where it belongs: In a human center, where Apple's nagging disappears off into the distance where it belongs. Yeah, we get it, Apple. You're better than us. Great. Now get out of the way. One billion people have spoken. And we use Windows. Deal with it.
mikegalos@msn.com
on Sep 19, 2008
Oops, forgot to include the link where he also says that "Microsoft's oft-ridiculed Zune MP3 player is, in fact, a better device for digital music than Apple's ubiquitous iPod". http://windowsitpro.com/Articles/Index.cfm?ArticleID=100344&feed=rss&subj=0
bettieblu
on Sep 19, 2008
All ads are deceptive. I am surprised how many people even watch them?? I even watch the Super bowl ads on the internet post Super bowl. During breaks in the Super bowl its get another beer time. I am PC.....that runs Ubuntu:) Is Microsoft selling computers now??? I am PC means any Personal Computer really not matter the OS.
Master3
on Sep 19, 2008
>>I was so sure that they would actually be impartial and actual do honest work<< "What didn't they do? Are you a journalist?" No, but I know enough to see when supposed ones are reusing the same lines like this: "Well how is this going to get me to buy Vista?" That I'm dealing with a hack that is parroting almost verbatim garbage they read from dozen's of other hack journalist, and not doing real journalism. Essentially the tech press/commentators on a normal day. Parroting, biased,smarmy hacks, just looking to make sure they are part of the story, and trying to show how cool they are by saying the TPC (tech politically correct) things, instead of just delivering the facts and reasoned analysis.
drylight
on Sep 19, 2008
"I'm a PC. Created on a Mac" http://bit.ly/4qjvPB
mikegalos@msn.com
on Sep 19, 2008
Yeah, we get it, drylight. You're better than us. Great. Now get out of the way. One billion people have spoken. And we use Windows. Deal with it.
drylight
on Sep 19, 2008
One billion people have spoken? One billion people have been fed McDonald's quality operating systems for too long. A nice line though. Sort of like the old; "Eat shit. One trillion files can't be wrong." I guess that's adequate when talking about Windows too.
DRWAM
on Sep 19, 2008
Well I must say, Seinfeld ought to visit this blog if he ever needs new material.
mikegalos@msn.com
on Sep 19, 2008
Ever notice how discussing technology with a Mac fanatic is like going out to dinner with a vegan?
shark47
on Sep 19, 2008
"One billion people have been fed McDonald's quality operating systems for too long." OK. drylight. We know you think you're better than Windows users. You don't have to keep repeating it. (Unless you're trying to convince yourself you made the right choice.) Ocean, yes that was the book I was talking about. "Ever notice how discussing technology with a Mac fanatic is like going out to dinner with a vegan?" I'm not vegan, although I'm vegetarian and I don't care what you eat as long as you don't force me to eat meat.
shark47
on Sep 19, 2008
"I'm not vegan, although I'm vegetarian and I don't care what you eat as long as you don't force me to eat meat." I'm not saying the comment was addressed to me; I just had to get it out of the way.
bettieblu
on Sep 19, 2008
"And we use Windows. Deal with it." Drylight I think you pushed his button:) Now his panties are in a knot and he is slinging mud. Mike 1 Billion minus the person that used a Mac to create the ad, or the irony.
shark47
on Sep 19, 2008
"Mike 1 Billion minus the person that used a Mac to create the ad, or the irony." Kinda like one of the reasons to switch to a Mac is that it runs Windows.
mikegalos@msn.com
on Sep 19, 2008
Michael Arrington on Tech Crunch put it well in "Huh. Those Mac Ads Aren't Funny Anymore" http://www.techcrunch.com/2008/09/19/huh-those-mac-ads-arent-as-funny-an... ---------------- Those Microsoft commercials aren’t particularly engaging, and they don’t make me want to go out and buy a copy of Vista. But what they do is show lots of fascinating people saying that they use PCs. They highlight the fact that many people may be somewhat offended by the idea that they can’t be interesting or cool if they don’t use a Mac. Suddenly, Apple looks a little elitist. I mean, they were elitist before, but in a way that made you want to be a part of the club. Now, they just seem a little snobby. If that’s what Microsoft and their pushing clients to the edge advertising agency Crispin Porter + Bogusky were aiming for, it’s brilliant.
mikegalos@msn.com
on Sep 19, 2008
Or, from Steve Clayton's Geek in Disguise blog at http://blogs.msdn.com/stevecla01/archive/2008/09/20/i-wanted-to-be-a-mac... --------------------------- The realisation just hit me. I grew up with the PC and whilst the Mac has a cool, elite allure and maybe I longed to be part of that “club” it’s just not me. It’s like putting on a Commes de Garcons suit every day. Sure it may make me feel good and even look a bit cooler but I’m not comfortable in it. It’s not who I am. This post may not make any sense to anyone but me but this advertising campaign I think is genius. It liberates the the PC users who were maybe wondering if they were the odd ones out and encourages them to celebrate their differences and their connections. You may say it’s sad that we need an ad campaign to help us do that but to be honest, I don’t care. Who was I kidding? I’m comfortable being a PC.
Ocean
on Sep 19, 2008
>>Still, the ads are not as puzzling as the Seinfeld/Gates spots. They're cheerful and upbeat and easy to watch. Except nobody is watching them so far, at least on YouTube. By my calculation, there are fewer than 10,000 views today for all the copies of the ad that are on the site. There are fewer than 100 comments. Love him or hate him, Seinfeld may have been the draw with the first two. Those ads were both closing in on a 1 million views when they'd been on YouTube as long as "Pride" has now been.<< Can't win for losing. >>It's supposed to be a bunch of people out in the real world, spontaneously declaring their affection for PCs. But now that we know they were paid, it seems less like a grassroots uprising and more like a paid PR army. They may be fighting a stereotype, but they're fighting it on behalf of a massive corporation.<< http://latimesblogs.latimes.com/webscout/2008/09/how-microsofts.html First hit on: http://news.google.com/news?hl=en&ned=us&q=microsoft&btnG=Search+News
Nickelgreen
on Sep 19, 2008
You, mac people are extremely annoying. You look to me as detronized borgs. lol
dovella
on Sep 19, 2008
and price 199 $ Iphone 3g?? Super Fake
scoobyclub
on Sep 20, 2008
Mac people are annoying. Do you not read MG's posts!! He even has a go at vegans, people who are too weak to fight back....
drylight
on Sep 20, 2008
"He even has a go at vegans, people who are too weak to fight back" And whose brains are shrinking.. http://www.dvorak.org/blog/?p=24667
Master3
on Sep 20, 2008
"It's supposed to be a bunch of people out in the real world, spontaneously declaring their affection for PCs. But now that we know they were paid, it seems less like a grassroots uprising and more like a paid PR army. They may be fighting a stereotype, but they're fighting it on behalf of a massive corporation" And I suppose those people that appeared in the Mac ads just happen to show up and volunteer at Apple to tell their stories of their wonderful Apple experiences? I cant believe that this is actually from an article that a person was PAID to write!
shark47
on Sep 20, 2008
Funny that the only people talking about the ads are Mac users and Mac toting "tech reporters" and bloggers. Oh, and how could I forget Ocean. Anyway, the common criticism I've heard is that these ads don't make PCs look hip or even cool. Good - they're for people like me then. "I cant believe that this is actually from an article that a person was PAID to write! " Maybe she should find out if the networks actually charged Microsoft for airing the ads. She'll probably be surprised to hear they did. This was after all a public service message meant to fight stereotypes.
Master3
on Sep 20, 2008
After reading the blog posting @ the L.A. Times, I was so appalled at just the awful writing that I had to respond. The stuff in quotes is actually the writings of someone PAID to do this: "The people cast in the ad are all bona fide PC users, in other words. And fair enough that they were "compensated for their time." Still, if you're trying to show how the company embraces normal people, the staginess of it all seems off base. It's supposed to be a bunch of people out in the real world, spontaneously declaring their affection for PCs. But now that we know they were paid, it seems less like a grassroots uprising and more like a paid PR army. They may be fighting a stereotype, but they're fighting it on behalf of a massive corporation." That is the most idiotic thing I seen all week! Are you trying to go after these ads because...GASP.... Microsoft actually paid people for their time? If they hated Microsoft so much, like apparently the writer of this story, then they would have say no, and told them to shove it. But despite the fervent hopes of mac users, they didnt. They gave their time, and got paid. Can you imagine is Microsoft didnt pay them? Then this hack would have been complaining about how Microsoft just used these poor people and couldn't even sport them a nickel. "Except nobody is watching them so far, at least on YouTube. By my calculation, there are fewer than 10,000 views today for all the copies of the ad that are on the site. There are fewer than 100 comments. Love him or hate him, Seinfeld may have been the draw with the first two. Those ads were both closing in on a 1 million views when they'd been on YouTube as long as "Pride" has now been." I cant believe you are actually employed by a real newspaper. DO YOU NOT KNOW HOW MANY COPIES OF THIS AD ARE FLOATING AROUND INDEPENDENT OF ONE CLIP ON ONE SITE?! And you base yet another silly comment on ONE video, posted on YouTube?
shark47
on Sep 20, 2008
Master, it's funny how she acknowledges that the first set of ads was actually successful. Until now, the media has collectively labeled it a failure. " Seinfeld may have been the draw with the first two. Those ads were both closing in on a 1 million views when they'd been on YouTube as long as "Pride" has now been."" Yeah, OK. It was Seinfeld, all right. But weren't those ads supposed to be failures? Ummm, yeah.
DRWAM
on Sep 20, 2008
Go Klingons!
DRWAM
on Sep 20, 2008
Wait, I like my Mac, but I like XP and Vista. Does that make me Tripolar?

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