Mac market share for CY 2007 and Q4 2007

In keeping with a longtime tradition on my old Nexus blog, here are Apple's Macintosh CY 2007 and Q4 2007 market share figures. Apple today released its latest quarterly results, giving us the numbers we need to calculate where the Mac is at: IDC and Gartner previously released their figures for quarterly and yearly worldwide PC sales.

Here's how it breaks down. Gartner says that PC makers shipped 271.2 million PCs worldwide in 2007. IDC says the figure is 269 million, so we can average that to 270 million.

According to Apple, it sold 7.764 million PCs in 2007, so the Mac worldwide market share for 2007 was 2.875 percent. This is an improvement over 2006 (2.41 percent) and 2005 (2.28 percent).

For the fourth quarter, the average of the Gartner (75.9m) and IDC (77.4m) figures is 76.65 million. Apple sold 2.319 million PCs in the quarter, so the Mac market share for Q4 2007 was 3.12 percent. This is a huge improvement over the same quarter last year (2.4 percent).

Discuss this Article 11

weedmonk
on Jan 22, 2008
Brace for the Macboi's and their ensuing statistics b!tchfest.....I can't wait.
joe-dokes
on Jan 22, 2008
No bitchfest here weedmonk. Since Paul occasionally does correctly interpret the facts. Since Paul can no longer deny the fact that the Mac market share is actually growing, he calls the improvement "huge." Why would we bitch, Mac market share is up. Paul still insists in focussing on world-wide market share, and makes no effort to distinguish between PCs used strictly as dumb terminals (for example I was in a national furniture store which had about fifteen terminals scattered throughout the store that was used only for inventory as a matter of fact, it was still running a DOS based non GUI program, should these count?) and those that are actually used as Personal Computers. Regardless, Mac market share is up. Which is great for the Mac because what I've seen in the past couple of years is that third party developers who were abandoning the Mac platform a couple of years ago are now coming back. At one point it appeared as though adobe was about to abandon the Mac, (this would have eventually killed the mac IMHO). Contrary to Paul's predictions Vista's release put absolutely no pressure on Mac market share. In fact Vista has been such a disaster that it may have pressured some users to make the switch to the mac. Further, the switch to intel has helped as well, (simply put users buying a mac in the worst case could run Xp) So us mac fanboi's are quite happy with the quarterly numbers out of Cupertino. You might also notice that Paul has rewritten part of his iPhone review. Since Apple has updated the software he says that it has solved enough of the problems to now highly recommend the product. I guess Paul gotten enough crap / guilt about bashing the product and the fact that he now uses the thing as his PRIMARY cell phone that he felt the need to "reevaluate." This either shows he's willing to change his mind, or that he understood the significance of the product but his little brain that was fixated upon "missing features" was unable to allow him to praise the product. Regards Joe Dokes
xtreem0
on Jan 22, 2008
Well i dont know if apple would do well if it controled the world market for pc's. Think about the demand for that. Not only that think about the support desks. If they get to big the support center would get crushed. Millions apawn millions of people would have to call in for problems (dosent matter how well u make something it will happen.) This is why i feel the mac will never take over the majority of the market share. Instead of splitting the load with pc venders or other hardware and software companys. The mac is manly on its own. All support by apple and from apple. Wich is good only to a point. And think about this. All the pc venderers are chocked as it is. Emagin one company trying to handle all the pc venders problems?. Almost impossible to do in my opinion.
cesjr
on Jan 22, 2008
Once again Paul cites only worldwide share - this includes huge volumes in places like China and India where dirt cheap PCs destined to be loaded with pirated software are sold. A fair and objective source cites both world and U.S. share - Paul is obviously not that.
halesgarcia
on Jan 22, 2008
You see a lot of cash registers running Windows which is contributing tremendously to the Windows install numbers. But the OS running on cash registers will remain unchanged since cash registers don't need Vista eye-candy or to unnecessarily attract thieves with their flashiness. What matters are the numbers among consumers. Everywhere I go I see about 50% of users with laptops are using Macs. In some places as much as 80%. On average that's up ten fold from a few years ago.
DRWAM
on Jan 23, 2008
I previously posted that around 30% of my group now have a Mac, but I just got a couple more calls yesterday on questions for configuring two more switchers' Macs. I even offered advice on a new Vista PC purchase [although I do not own Vista yet], but I could not discourage the switch. Although many writers give various reasons for switching, my group cites too many experiences with Malware, viruses and software problems with Windows. Those with Vista have very few complaints. Also, the upgrade in our offices [XP to Vista] is not needed and would be expensive. Besides, most of our specialized software is not compatible, and upgrading to make compatible would just cost even more money. But, although a few IT guys that we employ, own Macs, it would be extremely unlikely that we would switch due to the cost and software compatibility problems.
Spidubic
on Jan 23, 2008
What are people doing with Vista that I am not? I have been running it for close to a year now with only a couple of minor glitches. Other than that it has been flawless and I have yet to find a program or game it won't run.
techdribble
on Jan 23, 2008
@Spidubic - same here on both PC and Laptop. Admittedly my first shot at Vista on the PC wasnt 100% but given the hardware at the time was getting on a bit I was surprised at how will it actually went. Upgraded the MB and CPU (as I generally do every 2-3 years) and no major issues it just runs. As I commented on another forum there is no worlds best OS just deluded fanbois.
xtreem0
on Jan 23, 2008
@Spidubic. I to have had a great experience with it. SP1 i found makes my computer startup wayfaster the it did previously. Also the mass complainers are mac and (hevy) linux users who feel that windows is insuperior and the most unstable operating system on the planet compared to there operating system. This is because there are less of them and the mass public seems to think that windows is made to crash and apple is made to heal and make things fun. (wich all in all is not true).
johnpapola
on Jan 24, 2008
Since noone can deny that the Mac has a rich ecosystem of third party software that is growing every day, Marketshare seems to have only one value at this point as a topic: trends. And clearly the trend is that the Mac has momentum. Worldwide share numbers are meaningless otherwise. In fact, you simply must look at Dell to find an example of a company that toppled themselves by going for share at the expense of profit. This is why Jobs killed the clones, because share doesn't mean much if you don't survive to make use of the userbase. Clearly, Apple being a thriving, healthy company with nearly 20 BIllion in the bank has ended the biggest impediment to Mac adoption: the idea that Apple was inevitably going to die. Rob Enderle, of course, predicted that 2007 would be Apple's downfall year in the face of Vista. In reality, the Mac's sales have only ACCELERATED. Enderle is an utter hack and a poison in the world of tech punditry, but Paul is often very reasonable and his acknowledgements of Apple's share gains have been fine.
xtreem0
on Jan 24, 2008
@johnpapola. It is true that apple is gaining increase market share. The reason why vista didint do what it was suppost to do (kill the mac...) was 1 because of the huge bias against it. People have this stupied feeling that its the most unstable, slowest, most annoying operating system ever relieced by windows. Some even call it the windows ME. This is because of the lack of knowlege of the operating system. Also the vast bias of the media. The apple adds to help on it. Alot of mac users are determend to prove that vista is the worst operating system in the world when actually its really reliable, and the best one to date. I almost moved to a mac because of XP but vista i fined to be better then both the two. (mostly because i just like the windows interface my own preference). This is also why apple is gaining a hudge ground. People think that apple computers are a luxury item and pc's are just a cheep overmineded bloted computer. This impression is not good for the pc buizness because even though that is not true at all its now what ever average person thinks when it comes to computers. Unless opinions change apple could see a continuing huge increase in people using the mac. (also i have noted that movies apple seems to be paying them to have the mac in almost every one. Have you ever seen a pc in any of the new movies recently?

Please or Register to post comments.

IT/Dev Connections

Las Vegas
September 30th - October 4th

Paul ThurottYou'll have the opportunity to experience:
• 120 Technical
Sessions
• Networking with Peers
• Expert Speakers


Come See Paul Thurrott & Mary Jo Foley in Person!

Register Now

Office 365 InfoCenter

Get the latest insight and info from Paul

Read Now!

What I Use