Looks like the Windows 7 information blackout is finally over. I received an email from "Steven Sinofsky" (though I honestly wonder about that) this morning, which reads as follows:
a quick heads up
Howdy,
We haven’t been in touch directly in a while, but I wanted to give you a heads up about a new blog that we are starting this week. As we lead up to a series of events this fall that will feature Windows 7, we thought it would be fun for us to start a blog about how we make Windows 7. The blog will be hosted (and written) by myself and Jon DeVaan and will focus on the overall engineering aspects of building Windows 7. Think of it as a companion to the overall external communications about Windows 7.
I ask that you not discuss or write about this till the blog posts since we aren’t really letting folks know in advance and we would not want to offend anyone. :-)
The blog will be hosted on http://blogs.msdn.com.
--Steven Sinofsky
Apparently, they decided not to wait too long. The blog is now available and the initial post has some interesting info:
Welcome to our first post on a new blog from Microsoft—the Engineering Windows 7 blog, or E7 for short. E7 is hosted by the two senior engineering managers for the Windows 7 product, Jon DeVaan and Steven Sinofsky. Jon and Steven, along with members of the engineering team will post, comment, and participate in this blog.
Beginning with this post together we are going to start looking forward towards the “Windows 7” project. We know there are tons of questions about the specifics of the project and strong desire to know what’s in store for the next major release of Windows. Believe us, we are just as excited to start talking about the release. Over the past 18 months since Windows Vista’s broad availability, the team has been hard at work creating the next Windows product.
The audience of enthusiasts, bloggers, and those that are the most passionate about Windows represent the folks we are dedicating this blog to. With this blog we’re opening up a two-way discussion about how we are making Windows 7. Windows has all the challenges of every large scale software project—picking features, designing them, developing them, and delivering them with high quality. Windows has an added challenge of doing so for an extraordinarily diverse set of customers. As a team and as individuals on the team we continue to be humbled by this responsibility.
We strongly believe that success for Windows 7 includes an open and honest, and two-way, discussion about how we balance all of these interests and deliver software on the scale of Windows. We promise and will deliver such a dialog with this blog.
Planning a product like Windows involves systematic learning from customers of all types. In terms of planning the release we’ve been working with a wide variety of customers and partners (PC makers, hardware developers, enterprise customers, developers, and more) since the start of the project. We also continue our broad consumer learning through telemetry (Customer Experience Improvement Program), usability studies, and more. One area this blog will soon explore is all the different ways we learn from customers and the marketplace that inform the release.
We have two significant events for developers and the overall ecosystem around Windows this fall. The Professional Developers Conference (PDC) on October 27 and the Windows Hardware Engineering Conference (WinHEC) the following week both represent the first venues where we will provide in-depth technical information about Windows 7. This blog will provide context over the next 2+ months with regular posts about the behind the scenes development of the release and continue through the release of the product.
In leading up to this blog we have seen a lot of discussion in blogs about what Microsoft might be trying to accomplish by maintaining a little bit more control over the communication around Windows 7 (some might say that this is a significant understatement). We, as a team, definitely learned some lessons about “disclosure” and how we can all too easily get ahead of ourselves in talking about features before our understanding of them is solid. Our intent with Windows 7 and the pre-release communication is to make sure that we have a reasonable degree of confidence in what we talk about when we do talk. Again, top of mind for us is the responsibility we feel to make sure we are not stressing priorities, churning resource allocations, or causing strategic confusion among the tens of thousands of partners and customers who care deeply and have much invested in the evolution of Windows.
Related to disclosure is the idea of how we make sure not to set expectations around the release that end up disappointing you—features that don’t make it, claims that don’t stick, or support we don’t provide. Starting from the first days of developing Windows 7, we have committed as a team to “promise and deliver”. That’s our goal—share with you what we’re going to get done, why we’re doing it, and deliver it with high quality and on time.
We’re excited about this blog. As active bloggers on Microsoft’s intranet we are both looking forward to turning our attention and blogging energies towards the community outside Microsoft. We know the ins and outs of blogging and expect to have fun, provide great information, and also make a few mistakes. We know we’ll misspeak or what we say will be heard differently than we intended. We’re not worried. All we ask is that we have a dialog based on mutual respect and the shared goal of making a great release of Windows 7.
Our intent is to post “regularly”. We’ll watch the comments and we will definitely participate both in comments and potentially in follow-up posts as required. We will make sure that members of the Windows 7 development team represent themselves as such as well. While we want to keep the dialog out in the open, please feel free to use email to steven.sinofsky@microsoft.com should you wish to. In particular, email is a good way to suggest topics we might have a chance to discuss on the blog.
With that, we conclude our welcome post and ask you to stay tuned and join us in this dialog about the engineering of Windows 7.
Steven and Jon
Please note the availability of this blog in several other languages via the links on the nav pane. These posts are also created by members of our development team and we welcome dialog on these sites as well. We will continue to expand the list in other languages based on feedback.
