Misunderstandings abound about the 'Windows Phones' branding. Head's up: Nothing has changed. Nothing.

I guess it's not just the desktop version of Windows that people are confused about these days. But at least this time it's not Microsoft's fault.

Over the past few days, a number of news reports have sprung up claiming that Microsoft was getting rid of the Windows Mobile brand and was changing it to Windows Phones. The Windows Mobile 6.5 name would be the first to go.

That's not what's happening.

Windows Phones is simply an umbrella marketing term for Microsoft's overall smart phone efforts (e.g. the entire smart phone platform). Not coincidentally, I used this name in my own article, way back in February, describing Microsoft's efforts this year to advance its smart phone platform: Windows Mobile 6.5, My Phone, and Windows Marketplace.

Microsoft confirmed this is still the case with the following statement:

"Microsoft started using the term Windows Phone within the industry at Mobile World Congress on February 16, 2009. It is a simple way for consumers to identify the new generation of Windows phones that will be available this fall through our mobile partners; and will include new services on them such as My Phone and Windows Marketplace for Mobile.

Huh. Those are all the things I mentioned in that aforementioned article. It's like nothing has changed. Oh! That's because nothing has changed.

The operating system is still Windows Mobile, folks. Microsoft confirmed this as well.

"We will still use the term 'Windows Mobile' to identify the operating system releases (e.g. - 6.1, 6.5)."

OK, enough with the silliness. That's what you get for trusting a site like The Inquirer. Or, sadly, PC World. Come on guys. At least try.

Discuss this Article 16

qmt49
on Aug 1, 2009
Thank you for saying this, Paul. It was annoying me that all the news sites are getting it wrong. Are you planning to review Windows Mobile 6.5 when it's released?
ModernDislocation
on Aug 2, 2009
If people don't understand what MS marketing is trying to articulate then the fault is with Microsoft . This isn't an issue that is exclusive to Microsoft. Anytime a company cannot effectively communicate its message about its products, the company is at fault not the audience.
daProject
on Aug 2, 2009
So let me get this straight. Microsoft introduces the term Windows Phone for a platform that people generally know as Windows Mobile. They will still be using both names yet you don't understand why people are confused? Either it has changed or it hasn't. If it hasn't, then why bring in "Windows Phone" at all? The problem is that Mobile and Phone are pretty much synonyms. It would have made far more sense to just completely ditch the Windows Mobile branding and replaced it wholly with Windows Phone, than use both of them and expect people to understand the difference.
gfryesc1
on Aug 2, 2009
This is a worthless waste of typing on Paul's part. Seriously, who cares about Windows phones, past or future. It would have been better for a sledge-o-matic story on Microsoft's horrible quarter [which takes those phones into account]
Lindy
on Aug 2, 2009
Can you clap and pat your self on the back at the same time? What does it sound like in a room by your self?
Lindy
on Aug 2, 2009
Windows Mobile makes Vista RTM and a Xbox 360 sitting there flashing 3 red lights look good. Drop that disaster, rebuild from scratch and re-introduce as part of the Zune HD. Short of that and they can just watch their market share erode.
mikegalos@msn.com
on Aug 2, 2009
Wow! Now THAT is a slow news day. The story comes down to, "I am not currently confused by a minor branding change made six months ago." Personally, I'm blaming Amsterdam.
chessnuts
on Aug 2, 2009
@mikegalos I thought it was quite an interesting read actually. The blog isn't just for news btw.
RunTimeError
on Aug 2, 2009
Who the hell trusts the The Inquirer for anything? That would be like trusting MacWorld for reliable Apple info, Or trusting WinInfo Daily News for non-self congratulatory articles that don't flip flop on each other every other week.
Balthazar9
on Aug 2, 2009
re: slow news day. The news of the week should have been M$ finally doing something right. Windows 7 testers to get free copy - http://www.neowin.net/news/main/09/07/30/microsoft-makes-a-u-turn-window... In other exciting news: Amazon is now taking OS X Snow Leopard pre-orders. Bing for more.
shark47
on Aug 2, 2009
"Seriously, who cares about Windows phones, past or future." Apparently, you care enough to comment on a story about it.
ehanson555
on Aug 2, 2009
If you take a look at the Inquirer video they have a MS representative clearly stating that they want to refer to this release as "Windows Phone". He even corrects the questioner when he calls the new OS Windows Mobile 6.5. 00:22 - 00:40 seconds of the clip. http://jkontherun.com/2009/08/02/windows-phone-demonstrated-love-child-o...
robertsjoe
on Aug 2, 2009
Let's hope the EU forces Microsoft to give people an option to choose a web browser on Windows Mobile too.
anonymuos
on Aug 2, 2009
Windows based PC and Windows XP/Vista/7. Similarly, Windows phone and Windows Mobile. Desperate attempt to make people think positive about WiMo after having shitty UI experiences.
Mark KB
on Aug 2, 2009
@daProject It hasn't changed. Microsoft is using the term "Windows Phones" to refer to the phone, and "Windows Mobile" to refer to the OS running the phone. Understand now?
Karitku
on Aug 2, 2009
@robertsjoe I agree it's about time to force manufacturers get rid of that stupid Opera Mobile that comes in every WM phone nowdays.

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