The New Xbox 360 Controller: So Consistently Out of Touch

It amazes me how out of touch with reality the Xbox team is. Six years after designing a console that was so buggy and unreliable it required $1.2 billion in warranty repairs, the company finally got it right with the Xbox 360 S, which is everything the original should have been: Quiet and reliable. It abandoned its temporary foray into Apple white and returned to the Darth Vader black design of the first Xbox, recoloring its 360 accessories to match. And then this week Microsoft announced a new Xbox 360 controller, featuring a "transforming" directional pad (d-pad), which is much less dramatic than it sounds. (That said, the d-pad is widely considered the worst part of the current controller, which is otherwise very good.)

So what design did they use for this new controller? White to match the several million Xbox 360s out there? Or black to match the new Xbox 360 S?

Neither. Instead, the new controller is matte silver. So it doesn't match anything. It won't look good no matter where you use it. Furthermore, it has gray X, Y, A, and B buttons instead of the normal colors, which are matched to onscreen controls. Ergh.

And you can't just buy the controller. You must buy it as part of a new Play & Charge Kit, for $65(!!).

These guys are out of touch. And it's the only thing consistent about them. It's getting old.

Speaking of old, here's the post from Major Nelson, who apparently picked up a bowling alley moniker instead of using his real name.

We’ve just made the Xbox 360 Wireless controller even better with a brand new version that includes a transforming D-pad.  The engineers have come up with an ingenious solution with a d-pad that can go from a plus to a disc with the twist of the wrist.

From this:

To this:

In addition to the new d-pad, the matte silver controller also features concave analog sticks and gray A,B,X,Y buttons for added style. 

The controller will only be available with the new Play & Charge Kit that will launch on November 9th for US $64.99.

On top of the undeserved Xbox Live price hike, you have to think these guys are milking their best customers. It just doesn't make sense. This controller should ship with the Xbox 360 S, and should be available in both black and white.

Discuss this Article 4

meason
on Sep 1, 2010
I don't really care about this new controller What I really am getting upset about is that they seem to be packing in the p & C kit with everything.... This new controller and the battery packs now cannot be purchased without getting a cable I don't need and never use (I have the little charge station thing for the official batteries). I gave up on the official batteries and now use enloops... They seem to think these play/charge cables die or everyone needs 10 of them or something. Paul, I bet this new controller is a pack in for the holiday season and going forward. The S you and I got had the old one just so they can clear stock out (sticking the shiny button on them, just to make it NEW!)
Waethorn
on Sep 1, 2010
You know, Sony has always been very specific about the PlayStation 1/2/3 controller always having the shapes AND colours exactly the same. Some games don't specify the colours on screen though, instead just specifying the shape of the symbol. I personally can't stand that the dual analog sticks are spread apart on the Xbox controllers. There are too many games where you need both analog sticks at the same time (FPS's come to mind) and the positioning on the Xbox controllers is just awkward. I'm actually anxious to try out some FPS's with the Move though. SOCOM 4 looks amazing (although admittedly, it's not really an FPS).
Grannyville
on Sep 1, 2010
I'm trying to think of a game that actually use the D-pad but I'm struggling to come with anything that is in my library of games.
rjohn05
on Sep 1, 2010
I don't understand why it matters if this controller is black or not. It looks good and blends well with the new XBOX 360S in my opinion.

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