PC Market Share Q3 2010: With 10 Percent Share, Apple Tied for Third Place in US

Here are my PC market share numbers for Q3 2010, which, as always, are based on averaging the numbers provided by both IDC and Gartner. Why? Because both firms measure things a bit differently.

Top 5, US market

1. HP - 4.5 million units
2. Dell - 4.3 million units
3. (Tie) Acer/Apple - 1.9 million units
4. Toshiba - 1.6 million units

Total: 18.24 million units (revised: I originally had mistakenly put 26 million units here)

So, as you can see, while IDC had Apple coming in third place, and Gartner had Acer in third, when you average the numbers, you actually get a tie. It should be noted that Apple is on the way up, however, and Acer is flat or down slightly. So the "third place" claims for Apple are pretty reasonable. (If largely non-researched.)

Top 5, worldwide

1. HP - 15.6 million units
2. Acer - 11.6 million units
3. Dell - 11 million units
4. Lenovo - 9.2 million units
5. ASUS - 4.8 million units

Total: 91.5 million units

We can't calculate Apple's worldwide market share until the company releases its actual quarterly sales figures. I will do so at that time, but based on the numbers above, Apple owns ~10 percent of the US market (and not 10+ percent as as widely reported).

Update: Math is hard. I made a calculation mistake in the original version of this post and have corrected it. My bad. --Paul

Discuss this Article 14

Waethorn
on Oct 15, 2010

What's interesting is the divide between US and world shares.  For instance, it's telling how much more popular Acer is outside of the US than Apple.

chuckb84
on Oct 15, 2010
Of course, we have to figure out what to do with the iPad. The argument for including it is that it does PC functions, and is apparently what many people need as a "PC". The argument against it is that it is a satellite device that requires a Mac OS X computer as an anchor, so in that sense it is a special purpose device, not a "full" PC. Of course, all the PC's sold that become cash registers and airline reservation terminals and thin clients in businesses are special purpose devices too, yet are included as "PC" sales. So, I suppose it doesn't matter, except for the marketshare mania. Include iPads and Apple is probably the #1 PC vendor in the US. Exclude them and put them in a separate category, and it doesn't really make any difference, since Apple is still the fastest growing, highest marketcap vendor with by far the biggest upside for the future. Whatever the categories are, Apple is more than 10 times the size of Dell, even though they sell 1/2 the PCs. When new categories appear, this marketshare calculation needs some rethinking. At the least, more than one metric is needed for a sensible discussion.
subzerohitman721
on Oct 15, 2010
Nice to see Apple moving up to 10 percent. We got good competition all around. Now how about Apple release a version of OS-X that runs on any PC? It won't hurt Mac sales because people will still buy the hardware & do more damage to Microsoft in the long run.
Ocean
on Oct 15, 2010
...and they make lots of money to boot.
WebGuy3000
on Oct 15, 2010

I find it puzzling that Gartner and IDC always release these estimates about a week before Apple announces their actual numbers for the quarter.  And they always get a lot of play, and they're always wrong - usually low, frequently by a lot.

Considering their track record, why anyone pays any attention to these estimates (for all the companies, not just Apple) when real numbers are right around the corner, is a mystery to me.

johnbaxter
on Oct 15, 2010

"Math is hard". As in

NFL Ref Norm Schachter (LA school teacher) explains penalty options to Cleveland QB Frank Ryan a year or two after Ryan got his PhD in Math.

Schachter: blah blah

Ryan (distracted by thoughts of next play call): Schachter, what the hell are you talking about?

Schachter: Well, Dr Ryan, on the west coast we call it 'arithmetic'.

[Paraphrased from one of Schachter's speaking tour talks.]

Spiggy73
on Oct 15, 2010
I don't think you can argue that MAC usage is growing. If you throw in iPads (not sure that's reasonable or not) that number is even greater. BUT and that's a big but...the claims of the ascendence of Apple as the Personal Computer Giant are grossly over-exaggerated. If you read the "mainstream" press you would be led to believe that Apple has taken over the world and that Microsoft has already filed for Chapter 11. The bias is sooooo getting old. MS is innovating in a lot of areas after a long period of stagnation and no one seems to notice. Better yet the competition keeps copying them (Google, Apple, etc.) and they aren't called out for it.
fgeraci
on Oct 15, 2010
Are tablet computers included in any of those market share numbers? I am wondering if the numbers include sales of the Lenovo Ideapad, the Compaq TC1100 tablet PC, or the HP TM2T Tablet PC? It would be a shame if tablet computers were not included in those market share figures. Especially if one vendor were underrepresented because of this oversight.
Ocean
on Oct 15, 2010
About 10% or 10+ percent? Why does it matter? The double digits are significant enough going into next weeks event.
nutmac
on Oct 15, 2010
The controversy seems to be whether iPad should be considered a PC or not. Gartner includes netbooks in their calculation while excluding iPad. While that maybe a valid statement, the fact remains, many folks consider netbooks and iPad to be equivalent (that is, secondary PC used primarily for consuming).
ModernDislocation
on Oct 15, 2010
I am guessing this won't squish the "Apple is going to dump the Mac" talk that keeps cropping up.
DRWAM
on Oct 15, 2010
It's been a while, so I'll report that my $399 ACER laptop is doing very well. I think it'll be two years old this black Friday.
pthurrott
on Oct 16, 2010
I wrestled months ago with trying to "define" the iPad. The result was Understanding iPad, in which I wrote that "the iPad is indeed in a class all by itself. It's a new kind of computing device." So it's not a PC at all. And should not be included in Apple's PC market share numbers, in my opinion.
rr0de74@live.com
on Oct 16, 2010

@nutmac no way a netbook compares to an iPad at least for funtionality.

Not going to argue that the iPad is hurting Netbook because I think it is.

With a netbook, I can load any OS that will run on it.  I can plug in hundreds of USB devices, add RAM, add a hard drive, run full copies of Office, photoshop, even CAD (yes it would be slow).  I plug my netbook into my SAN, or lots of Cisco equipment via a USB to serial adapter, and connect to them with my choice of software, that I install.

With an iPad I can only do what Apple lets me do and only with software, the hardware is totally locked.

There needs to be a new class.  The iPad is a "Computing Appliance" that is 90% (maybe more) consumption.  Before the iPad there were lots of users that had a full PC (laptop, netbook, desktop) that used them as 90% consumption devices.  The iPad and other "Computing Appliances" coming down the road are perfect for them.  When the iPad can cut the cord it will even quicken the move of "Consumption Users" to these type of devices.  I think some will still have computers, as a safety net, but will probably hold onto them for longer, and have fewer of them.  A house with 2-5 computers now might end up with 1-2 and these new devices.

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