Tech Heavyweights Weigh in on Microsoft Kin

As is always the case with every big Apple product release--heck, every Apple product release, big or small--the mainstream press' big three tech reviewers--Ed Baig of USA Today, Walter Mossberg of The Wall Street Journal, and David Pogue of The New York Times--this week offered their thoughts on the big Microsoft product release of the KIN. Here's what they had to say.

Let's start off with Ed Baig:

Microsoft has unleashed a pair of promising youth-oriented handsets that go completely against type. The Kin One and Kin Two phones are neither staid nor corporate. They have built-in Zune music players. And they elegantly back up nearly everything you do on them online.

In the end, the Kins leave you wanting more, but Microsoft is well on the right path.

OK, not bad. I'd say he gives it a passing grade. Not the accolades reserved for Apple, but decent.

How about the Mossman? Walter, of course, is old enough to have given tech advice to Harry S. Truman, so he had his young familiar, Katie (excuse me, she's all grown up now, so it's Katherine) Boehert review the device. That actually makes sense.

Finally, after years of churning out corporate-centric smartphones, Microsoft has designed a homegrown, cool and truly consumer-focused mobile device.

For the past five days, I've kept the Kin One with me at all times, using it for social networking, texting, emailing, phone calls, Web browsing and capturing photos and videos.

Nice Mossberg touch there: Send a nice subtle bit about how long you've had the device when no one else could get one. Katherine, you really are growing up to fill Walter's shoes.

The Kin One has several fun features. It makes all sorts of funky sounds when different buttons are pressed, and it displays content in clever ways, like text messages that pop onto the screen in dialogue bubbles.

(OK, maybe not.)

The real wow factor of the Kin starts when you get back to your computer. By logging into kin.com with the same username and password used to set up the Kin, you'll reach Kin Studio, an online repository for activities performed with the device, laid out in timeline style. This includes photos and videos, which are automatically synced to the Studio about five minutes after they've been captured—with no extra steps on the user's part. It shows phone calls, text messages, and contacts. All of this content is viewable by month, week, or day.

The first time I opened Kin Studio felt like magic.

Though Microsoft's Kin One has some polishing to do on its camera and on its social-networking tools, it's a uniquely attractive device that's a pleasure to use. I only wish all mobile devices had worry-free backup websites like the Kin Studio.

Wow. Katherine loves the Kin. I wish I could have been there when Walter edited that review. It must have made him nuts.

And now we come to David Pogue, the bastion of Apple loving self-righteousness. As a long-time song and dance man, Pogue will surely have some interesting things to say about (and dance around) the Kin. Here it is.

As the barrage of advertising should make quite clear, the new Sony Dash is here.

Um. What? Sony Dash? WTF is that? There's advertising somewhere for this thing?? I've never seen any ... what? OK, my mistake. I just looked in the wrong place. Here's Pogue's take on the KIN:

/cricket chirps

Interesting. And, as it turns out, not the first time Pogue has simply declined to review a Microsoft product. Actually, I should clarify that: I don't know for a fact that Pogue declined any offer to review the Kin, and maybe it's still coming. (Maybe he is reviewing it late on purpose to send a message.) I do, however, know of times in the past when he did just that for other Microsoft products.

Makes you wonder. Maybe it doesn't.

The real problem: Not the mainstream media, but the pricing

On a more serious note, the Kin reviews I've seen are all generally positive, but many have harped on the pricing of the device's monthly plan, which is just as expensive as that of a "real" smart phone like the iPhone. I've complained about the extravagant pricing of the iPhone (and have been pretty much alone in that regard) and of any smart phones. After taxes and fees, you're looking at $80 a month to start if you have a basic text message plan too. And my initial, knee-jerk, reaction to the Kin pricing is that it should be cheaper.

But here's the thing. From Verizon's perspective, phone plans are phone plans and data plans are data plans. You're either using them or you aren't, and if you are--again, from their perspective--you should pay for it. Verizon doesn't make money on the devices, their business is the service, and the devices they sell are simply an enticement to get you to pay them every month for service. It's unclear how a Kin would use any less data than an iPhone. I mean, let's face it, most iPhone users apparently have their heads buried in apps. And that business plan benefits Apple, not the wireless carriers. The Kin is about online services integration almost exclusively. It's pretty much a cloud device. So charging full price for a data plan, in retrospect, may actually make sense. From Verizon's perspective, mind you.

All that said, it's too expensive. It just is. But then the iPhone, DROID, and every other smart phone data plan is too expensive as well. I'd love to see that fixed, because the long-term expense of these plans is just crazy.

Discuss this Article 23

Ocean
on May 6, 2010

So neither Mossberg nor Pogue reviewed the Kin...I suspect that a search will reveal that none of the three reviewed the Droid Incredible either.  If they reviewed every single new phone on the market, they'd never review anything else.

All three will review the first Windows 7 phones on the market though, rest assured.  

Ocean
on May 6, 2010

"the bastion of Apple loving self-righteousness"

And this place is the bastion of Microsoft loving...blah blah blah, right?

Ocean
on May 6, 2010

www.davidpogue.com/.../fanboy.html

"Now, I’m a technology critic. And credibility is all a critic really has. My job and reputation are far more important to me than — well, whatever it is that the fanboy-callers think I get out of praising Apple. So I’ll admit that the criticism bothers me, and I’d like to respond.

--

you know what’s weird? Nobody has ever called me a TiVo fanboy, Sonos fanboy, BlackBerry fanboy, or Google fanboy.

And it goes without saying that the Apple bashers don’t notice when I praise Microsoft for doing elegant work, as I did when Windows Vista came out."

Read the whole thing, it's good.

pthurrott
on May 6, 2010
Ocean, Pogue writes about two things: Every Apple product ever released and digital cameras. Everything else is just the downtime between Apple releases. And by the way, not being in on the DROID shows you how tunnel-vision can affect you: That's been a huge success, much more so than the Nexus One.
pthurrott
on May 6, 2010
And this place (i.e. "me") is not a bastion of Microsoft "loving." I cover Microsoft products, but not exclusively, and I'm critical when they deserve it. And I know this is an inconvenient truth for you, but I still believe that Microsoft should have been split up by the federal government. In retrospect, it would have been better for everyone, though that's never been the rationale for that. But then, you'd know that if you actually paid attention to what's happening here.
nim55
on May 6, 2010

"On a more serious note, the Kin reviews I've seen are all generally positive."

I dunno, Paul. The reviews I've seen are all generally negative - some nice concepts but not successfully executed. Engadget has an especially detailed review.

Ocean
on May 6, 2010

" not being in on the DROID shows you how tunnel-vision can affect you"

I said nothing about the *sales* of the device, just that the reviewers didn't cover it with splashy reviews.  

Ocean
on May 6, 2010

"I cover Microsoft products, but not exclusively, and I'm critical when they deserve it."

That you do.

Which makes it all the more baffling to me when you refuse to credit other writers for doing the same thing.

So I went to topics.nytimes.com/.../index.html and looked at the last ten devices he reviewed:

Looks like a general tech reviewer to me.  He reviews cameras, you review WHS.  We all have are likes and dislikes.

shark47
on May 6, 2010

I'd like to see how much love these people will get from Jobs and co. if they start being more critical of Apple. Daniel Lyons, who generally loves Apple, but crticizes Jobs from time to time is definitely on his "naughty" list.

From time to time, Steve Jobs behaves like a Chinese dictator, who likes to be in control of everything.

Ocean
on May 6, 2010

"The reviews I've seen are all generally negative - some nice concepts but not successfully executed."

Mary Jo Foley:  www.zdnet.com/.../6118(ZDNet+All+About+Microsoft)

DigDug
on May 6, 2010

To be fair, if the Kin really is aimed at the "youth" market, you'd be adding a line, which means +$10/ month for the line, and +$30/month for the data plan, bringing the cost to around $40/ month. But you're right, all smart phone plans are too expensive. Its crazy to me what people will pay to be connected.

chuckb84
on May 6, 2010

Wow. The sour grapes are getting REALLY sour.

For the record, Pogue has written books on WIndows XP, Vista, and has one in press on Windows 7. He's edited books on:

Microsoft Office (multiple versions), Project, Access, Palm Pre, Netbooks, Quicken, Quicbooks, Flash, Google, Powerpoint, Dreamweaver, and more.

He likes Macs. No question that is his preference, but he covers a much broader spectrum. If you recall, he gave the Zune HD a good review.

You're generalizing from one product. It doesn't make much sense.

shark47
on May 6, 2010

@chuck,

Steve Jobs himself has talked about rival products and has probably praised some of them as well. (I'm sure he had nice things to say about Google before they "back-stabbed" Apple.)

Hey, maybe he is unbiased after all.

john87
on May 6, 2010

For me it would have made sense for Microsoft to strike a deal with Verizon to subsidise a price cut for their Kin User's data. The Kin does not have the apps and features necessary to make it into a high demand device (in badnwidth terms), the only thing that it does that's high demand is Zune Pass content. To me if MS really wanted to make this a success they should have made it so that Kins have included data on their packages whilst using the profit from Zune Pass using Kin users to encourage Verizon to push the device and make it a succes (i.e. give lower tarriffs).

It makes sense for Verizon to treat this phone no different from any other, what doesn't make sense is that Microsoft isn't helping them to. Microsoft are the ones who could lose big in this deal.

Dipsh t Admin
on May 6, 2010

The tech bloggers don't "get" the Kin, so they didn't review them well at all.  I take it as more as them trying to review it against smartphones, when it really should be compared to featurephones, which tech blogs don't review (generally, maybe Phone Arena does every once in a while).  That's the problem I had with those reviews.

Now the very relevant criticism that these phones have is the high price to purchase and the high data plan cost.  With texting, you are going to have some very high bills, which really doesn't jibe with the target market.  MS has stated that Verizon would have the control with pricing.  I'm sure they are regretting that decision now.  With a Palm Pre costing less than the Kin and having the same data plan requirements, it is hard to justify the Kin, even with the Kin Studio.  If they lower the price and get some select celeb endorsements (someone at BGR mentioned Justin Bieber), it will sell very well.  Without that, the future is very cloudy.

joe-dokes
on May 6, 2010

Paul,

Gee, from the quotes you selected I don't know how much more of a gushing positive review you could expect.  I also detect a note of jealousy in the fact that one reviewer bragged about getting a pre-release version of a product.

Poor Paul, he didn't get a pre-release version of the Kin.

Regards

Joe Dokes

tayme
on May 6, 2010

Verizon and AT&T data plans are way too expensive. Sprint plans are priced decently and they do not cripple phone features the way Big Red does. MS should have partnered with more than them for this release, but I realize that is the way this business works. Consumers look at that aas a fault with the device, when in fact it is not.

--tayme

meason
on May 6, 2010

@Paul,

Very true on the long term costs of smartphone plans, and the main reason I have not got an Iphone, andriod what ever yet.

Did see this today

www.engadget.com/.../sprint-virgin-mobile-announces-beyond-talk-25-pre-paid-plan

35 bucks a month for 300 minutes, and unlimited text, web, data and blackberry service? yeah you have to buy the phone out right but its an interesting deal to me.

RobertC
on May 6, 2010

LOL at the mention of Justin Bieber as a possible celebrity endorsement. The guy is addicted to his iPhone - it would be a hardsell for him to go to a KIN. But, with enough money, I suppose anything is possible.

That said, it looks like Microsoft is targeting pretty wealthy families given the prices offered. It doesn't make much sense to charge full smartphone rates for a phone with limited features.

Dipsh t Admin
on May 6, 2010

tayme, Big Red hasn't been crippling phones at all recently and have been very open.  Sure, they like to see the Verizon logo plastered over it, but they don't limit features any more.

Waethorn
on May 6, 2010

Kin isn't bad.  I'd probably get one if they had them outside of the US.  There was mention that Fido was listed in the firmware, so we'll see.

What I want in a phone is support for RSS feeds, internet on a better-than-WAP browser, Exchange & proper Hotmail support for email, a hardware keyboard, and some multimedia support.  Kin does all that.  I don't give a rats patoot about paying for, and downloading 200+ applications to make it do something beyond what I need to do, so Kin actually meets my needs as well as any WP7 phone would.  The Kin One looks pretty nice.  Not sure if I like the aesthetics of the Kin Two though.  I like Kin Studio too.

Dr. Daniel Jackson
on May 6, 2010

"Consumers look at that as a fault with the device, when in fact it is not."

I remember trying for hours to send a picture via bluetooth with a old Verizon phone only to find out it was hex edited out of the firmware, I was pissed.

whiplash55
on May 6, 2010

The phones are great, but they're charging smart phone prices for them. The appeal of a Zune phone is pretty much wiped out by the 30 dollar data plan and 15 dollar Zune subscription in addition. They also require a 39 dollar a month voice plan. I pay 59 a month for my Pre Plus on Verizon and they threw in the mobile hotspot app.

The Pre is more capable and a better deal.

Please or Register to post comments.

IT/Dev Connections

Las Vegas
September 30th - October 4th

Paul ThurottYou'll have the opportunity to experience:
• 120 Technical
Sessions
• Networking with Peers
• Expert Speakers


Come See Paul Thurrott & Mary Jo Foley in Person!

Register Now

Office 365 InfoCenter

Get the latest insight and info from Paul

Read Now!

What I Use