Time to queue up 2009's first 'Year of the Linux Desktop' joke

Well, maybe not.

In this New York Times article, Ubuntu Linux is the focus, and I'm OK with that: Ubuntu is, by a wide margin, the only Linux version that has any chance (albeit one of the snowball in hell variety) of succeeding with consumers. But I think the key here is not "consumers in the US and other developed nations" but rather "new computer users in emerging markets."

Created just over four years ago, Ubuntu (pronounced oo-BOON-too) has emerged as the fastest-growing and most celebrated version of the Linux operating system, which competes with Windows primarily through its low, low price: $0.

More than 10 million people are estimated to run Ubuntu today, and they represent a threat to Microsoft’s hegemony in developed countries and perhaps even more so in those regions catching up to the technology revolution.

“If we’re successful, we would fundamentally change the operating system market,” Mr. Shuttleworth said during a break at the gathering, the Ubuntu Developer Summit. “Microsoft would need to adapt, and I don’t think that would be unhealthy.”

The article is worth reading. But I'd like to point out that, for the mainstream tech market, the notion that Linux is ever going to compete effectively with Windows is somewhat laughable. In fact, most people feel that Linux has been bypassed by Mac OS X in that regard, even though Apple's system continues to hover below the 4 percent market share figure worldwide.

But I wonder if that's fair. As I noted in an earlier blog post, Keith Curtis, a former Microsoft employee, has just published a book in which he argues that Linux and other open source software solutions will eventually bury the software giant. You can find that book, After the Software Wars, here.

I've run numerous kinds of Linux since the mid-1990s, but maybe I need to be paying more attention to this stuff.

Discuss this Article 102

Lindy
on Jan 11, 2009
Its the applications holding back Linux plain and simple. If there were a Office, Photoshop, Quickbooks and others that have been ported to OS X then Linux, especially Ubuntu would be a series threat or at least be eating at MS market share. As more and more stuff gets put in the cloud Linux has a better shot, well non MS cloud stuff that fully works with out IE and a client of some sort. I love how you always tout World Market share, when you and MS live in the US and we are still even in our depressed times the largest consumer of goods, especially electronics. These numbers seem to show the same trend.... http://apple20.blogs.fortune.cnn.com/2008/12/01/mac-internet-share-hits-... In the US MS is loosing market share. 89% is still totally dominant but sometimes I wonder if MS is where IBM once was, on the verger of a fall because they are too big and have lost touch in some places. Only time will tell.
DRWAM
on Jan 11, 2009
More people probably use a pirated copy of Windows than they do Linux. I have read that you can buy a copy for just 1 dollar in some countries. These are obviously not tallied in sales, but could get to internet share, although not all Windows PC have internet access, or at least full access. Our company has a WAN that spans several townships, but only through the intranet. Only a handful can access the internet. Is there any way that they are ALL included in this internet traffic?
DavidR91
on Jan 11, 2009
"But I'd like to point out that, for the mainstream tech market, the notion that Linux is ever going to compete effectively with Windows is somewhat laughable." Linux has all the time in the world to mature - it doesn't need to earn money or get a quick success, because there's no "time limit". It this respect it can't be "killed". Sure, it may fall out of favor, but it won't disappear in the same way a commercial product would. For this reason, completely disregarding its ability to gain any momentum against Windows is stupid. It only needs MS to make a single major slip up, and it can get in the door. The reverse isn't true, because Linux is not entirely fueled by $$$ - it can die and return under as many guises as it needs.
Sevenmack
on Jan 11, 2009
The problem with arguing that Linux will grow with the advent of Cloud Computing, Lindy, is that it first assumes that Cloud is going to happen on a widespread basis. I don't think so. For one, broadband access remains scattered, even in the United States. There are wide swaths of this country where dial-up is spotty; broadband is often even worse. I've traveled in some parts of the Mountain West (both in US and Canada) and broadband and 3G hardly exist. The other problem is the applications: There are some applications, most notably word processing software, accounting software and advanced graphic design software, that will likely never be fully cloud-based. The companies that use them, by nature, prefer the presumed (and sometimes, real) security that comes with having software on computers they control. The third is that storage is cheap and getting cheaper daily: Consider that you can buy a fully-loaded laptop with 250 gigs of hard-drive space and 2 gigs RAM for as low as $500; that's cheaper than six years ago, when I got a Toshiba Satellite with just 60 gigs of hard-drive space (and 512 MB RAM) for $1,100. External hard-drives are also cheap: I bought my first external, a WD, for $120; it just had 80 gigs of storage. Today, I have a half-terabyte external hard drive that cost me about $109. You can get a 1TB external hard drive for as low as $130. Even think about the storage on cell phones and other portable devices. Three years ago, the idea of finding a wide array of phones with 8 Gigs of internal storage, much less additional external storage, would have been ridiculed by most. One of my old phones barely had 50 megabytes of internal storage (and no slot for a MiniSD). Today, I have two phones which can take on 16-gig-plus MiniSDs; one phone has a few gigs of internal storage. This means that I can install a mobile edition of many programs if I so choose. And, by the way, let's not even forget the Zune and the iPod Touch, which can be used in amazing ways. The low cost of storage, along with the penchant for people to not be trusting of giving it all over to the cloud and, most importantly, the spottiness of broadband coverage, means that Cloud isn't going to be the wave of the future, at least anytime soon. In the Third World, it may not even happen for decades; just because India and other countries have skipped the whole wired line development thing and jumped to cellphones doesn't mean that they are ready to go cloud; they still need the wired infrastructure in order to fully join the broadband world. What will most likely happen is that some apps that are already in the cloud -- notably Web-based e-mail, calendars and a few apps for sharing -- will remain there, with a few mobile editions of the most-basic Notepad-style and Photoshop-style apps. Most others will remain traditionally-boxed.
Sevenmack
on Jan 11, 2009
As far as Linux is concerned: I think it may never gain more market share than it currently has, largely because of the inherent problems of open-source development. Unless there is a Mozilla Foundation-like or Google-like entity overseeing development, it takes forever to develop and update applications. Most businesses aren't all that willing to wait for all that; they, along with consumers, don't really trust ragtag groups of developers to get the job done. The OS's with a real shot of overtaking Windows isn't either Linux or OS-X. Both are in the mobile space. The first is Android, which has the backing of Google; there were so many Android-based laptops and portables out at CES, which really should make M'Soft shudder. The second is Symbian, which is controlled by Nokia and is already among the dominant OS for cellphones. Symbian's push to expand development of programs for phones will eventually lead to app development for laptops, especially with Android's progress on that front. Which means MSoft better get moving with WinMo 7. Quickly.
shark47
on Jan 11, 2009
Who knows? With netbooks becoming more and more popular, 2010 might end up being the year of the linux desktop after all. 2009, however, will remain "The Year of the Ravens!" At least, I hope it does. :)
Sevenmack
on Jan 11, 2009
But you are forgetting two things, shark47: One is Win7, which can run on many Netbooks; the incumbent manufacturers are more likely to run with MSoft than bet on Unbuntu. The other is Android, which is landing on more mobile devices such as netbooks. Again, I think the real battle will be MSoft versus Android-Google/Symbian-Nokia, not MSoft against Mac and Linux.
kadarzsolt
on Jan 11, 2009
There are several things that will get in the way of wide spread Linux: 1. Drivers: it is hard to find drivers for the variety of hardware out there and it is a LOT HARDER to actually install them to work at full capacity. People need to know command line instructions and scripting to make things happen. 2. Mature apps: this a controversial, as Linux fans always bring up the thousands of applications out there, but they are ignoring the fact that none of those compete with Windows and MAC software in real life situations. 3. Multimedia and Entertainment: I found that media playback apps are very unstable and have few of the features of their Win and MAC counterparts. Also, you should pick the 200 most popular games and see how many of them have Linux versions. My money is on 0; 4. System setup and maintenance: after using Ubuntu for some time I found that maintaining a Linux system is not so easy as it seems. Updates do come regularly (and in very large numbers) but you never know when they will conflict with things you installed for 3rd party sources. If you do find yourself in conflicting situations you can only hope that somebody already noticed that and still, you will need to read through several documentations and decide which course of action to take. My prediction: Linux will remain fairly strong where it is now, and that is in the (extremely) low cost web hosting market for static or low complexity sites.
mikegalos@msn.com
on Jan 11, 2009
DRWAM "More people probably use a pirated copy of Windows than they do Linux. " Oh, it's not even close. Linux desktop advocates' dream is someday catching up to OS X level volumes and OS X isn't even close to the volume of pirated copies of Windows Vista or Windows XP which aren't close to the legal volumes. To put the "Year of the Linux Desktop" in perspective, remember that when Linux first came out, people weren't beta testing Windows 7 and Mac Snow Leopard, they were testing Windows 3.1 and Macintosh System 7. The reality is that despite the noise, the Linux desktop installed base pretty much always hovers at about the same 1% that they've been holding on to for the last 18 years.
Sevenmack
on Jan 11, 2009
Point number four is definitely right, kadarzolt. My brother, who has his own Web development business, has plenty of time to mess around with Linux and the expertise as well. Yours truly? Linux maintenance and set-up would get in the way of my main business -- policy and media consulting -- and more importantly, drive my fiancee nuts. Which is why I don't have a Linux-based computer. One of my pals, an editor at a think tank, made the mistake of buying a Linux-based laptop (instead of buying a Vista laptop, as I recommended). He found that he spent more time on maintenance than on writing with the computer. Eventually, he ended up selling his laptop to my brother (who loves it) and got himself a Vista-based Toshiba. As a result, he's a lot happier. Think about it: Windows was embraced by companies and average users because it was simple to set-up, use and maintain. Same with Macs, iPods and iPhones among consumers. Linux isn't all that simple to set-up and maintain; that isn't going to win market share among the Joe Averages of the world.
DavidR91
on Jan 11, 2009
"when Linux first came out, people weren't beta testing Windows 7 and Mac Snow Leopard, they were testing Windows 3.1 and Macintosh System 7." That's a pretty senseless comparison: Linux at that stage was pretty much just that: Linux, as in, the kernel on its own, and a few GNU tools. Linux 0.1 was in 1991, and 3.1 was released complete in 1992. Not exactly fair game.
DRWAM
on Jan 11, 2009
I was shocked when watching a TV program, possibly 60 minutes, about how easy and cheap pirated software, including Windows [it was XP at the time]. This was years ago and XP was sold for a dollar by vendors in the street, who also had movies which were yet to be released in theaters. Since then, pirating seems to only become much easier. It just don't understand how those in the US have no fear, especially if trying to update, but I guess that there are ways to get around it or just cannot be monitored, discovered and prosecuted. It's probably not worth it for most companies [except the RIAA].
panache1023
on Jan 11, 2009
aaaaah, good old Mike Galos....making a nice, lucid remark, that makes sense, and isn't obsessed with basing Apple. Well done man, I knew you could do it.....it's posts like that from you that I actually enjoy reading, and don't make me so frustrated. Keep up the good work. Go Linux! LOL...j/k...it's not for me :)
mikegalos@msn.com
on Jan 11, 2009
DavidR91 The comparison was that Linux has been around long enough that if people wanted a Unix clone they had plenty of opportunities back when Windows and Macintosh System were a LOT less mature and complete products. Linux has been around since the days when Windows ran as a graphical shell on top of MS-DOS and Macintosh ran on Motorola 680x0 processors. If a desktop Unix clone couldn't compete then, there's not a lot of compelling reason why it'll take off now. Yet, in the Linux camp, hope springs eternal and we're getting "This coming year will be 'The Year of the Linux Desktop'" for something like the 15th year in a row.
kadarzsolt
on Jan 11, 2009
Just to illustrate how easy it is to pirate Windows (or software in general): I have legal copies of Win2K, WinXP and Vista Ultimate, but when I needed the setup disk of XP for VirtualPC (i do not use it on physical PCs anymore) I just went on downloading it and burning it on a blank CD, instead of searching for the original media. Also, when a SP comes out it is much simpler to go and find a slipstreamed version on the internet than merging the service pack yourself with the original media. The price of a pirated copy of Windows is just above the retail price of a blank CD or DVD ($1-$1.5). Developing nations will do little to nothing to stop this, as they need the productivity of Windows machines but have no interest in balance payments to the US. In China most companies have 2-3 PCs with legal Windows in the front office and 15+ pirated installs for the back office workforce. Linux is hard to find...
clindhartsen
on Jan 11, 2009
So far, reading through the messages here, I think the main points of actual structured development and the time it takes for that development is what holds Linux back. For that matter, with how that community works, does it truly make sense to shift to a platform that exists in a million different flavors, with multiple GUI types to choose from, and each version having it's own flaws and levels of development. I suppose the only thing I need to do, to keep up, is try out a quick version of Ubuntu again because, to be honest, it's been years since I've ran it.
Toddimous
on Jan 11, 2009
My prediction is that Linux will soon be a real competitor in the form of Google's Android and on the future of computing platforms, netbooks and smart phones. Microsoft will continue to dominate the desktop for some time in the developed world but will have to learn to accept much more competition in the appliance computing platform.
Lindy
on Jan 11, 2009
@Sevenmack two completely different arguments. I actually agree with you in that the cloud is way over hyped right now. Things are trending towards the cloud more and more, but we are WAY off right now. Paul has recently talked about the cloud in his review of SBS 2008. I agree with him, small companies, say 50 or less users can easily go with hosted Exchange/sharepoint. Big companies wont/dont trust it yet and wont for a while. On the negative side of cloud world for MS, once a small company gets used to things like hosted Exchange, they open the door for cheaper replacements like say Zimbra which from a users perspective with Outlook/Windows Mobile its no different, just WAY cheaper.
Lindy
on Jan 11, 2009
@DRWAM Window XP Pro and Office 2003 are probably the most pirated software on the planet. They just need a "corporate key" and plenty of them are floating around. Add to that the lower hardware requirements and it just makes them even more popular. Vista while easy to get the bits, is harder to live with a pirated version. You have to fake the phone home stuff, and MS is good at busting the work arounds with updates. So if you want to update your pirated version of Vista, you fight a constant battle of it de-registering its self with hacks. XP does not do that. Also if you live in a place where 2gigs of RAM and a dual core CPU is a luxury XP is a lot easier on your older hardware.
Toddimous
on Jan 11, 2009
@ Sevenmack "The OS's with a real shot of overtaking Windows isn't either Linux or OS-X. Both are in the mobile space. The first is Android, which has the backing of Google; there were so many Android-based laptops and portables out at CES, which really should make M'Soft shudder." The heart of Android is the Linux kernel. So yes, Linux does have a shot at giving Microsoft some real competition when you have a rich company like Google developing it's own distro.
shark47
on Jan 11, 2009
sevenmack, you're probably right. Windows is an easier sell on netbooks than Linux. Linux (especially Ubuntu) has made a lot of strides in the last few years, but there are still some things like drive installation that can be quite painful at times.
shark47
on Jan 11, 2009
Oh, I forgot: I'm typing this on my Windows 7 desktop. :-) On this same machine, in the Vista partition, IE8 is a pain to use. With 7, it's a pleasure.
Lindy
on Jan 11, 2009
"So far, reading through the messages here, I think the main points of actual structured development and the time it takes for that development is what holds Linux back" Software...Software....Software. MS makes its core money, probably 70% or more with Windows desktop/server and office sold to corporations. If your a corporation, and you have thousands of desktops, running Office and many other popular Windows applications there is NO WAY you can move to Linux. There are whole groups of applications that are just not on Linux. Show me a good replacement for Visio on Linux, or AutoCad. Sure you could move some stuff but that would be a huge pain the arse. Imagine opening and saving thousands upon thousands of word/excel docs in Open Office, fixing all the junk that did not convert well and saving them to OO format. NO THANKS. This is not to even mention controlling and updating thousands of workstations. WSUS, SCCM, and just plain Active Directory make managing Windows so much better. Even in small companies its hard to make the move. They use even more Windows applications like Quickbooks and other windows applications that a big corporation does not use (People Soft etc for the big guys). So you must find even more apps to replace them with. The conversion of that data never goes exactly right. OS X for small companies is more doable from a software standpoint, lots of main stream applications are on OS X, Office, Adobe, Quickboos...etc.
kadarzsolt
on Jan 11, 2009
@Lindy: Vista has it's own "Gold keys". I will not go into details here (with respect to Paul) but you only have to modify your BIOS so that Vista can make a little OEM love to it and they will stay happy forever (or at least to the time when MS decides to screw all their hardware manufacturing partners by deactivating hundreds of millions of PCs, which they will never do).
Lindy
on Jan 11, 2009
@kadarzolt probably true. I have a technet subscription and dont use Vista as much as I used XP, so I have not tried to get around Vista's stuff. I remember when it first came out there were some work arounds that I mentioned.
kadarzsolt
on Jan 11, 2009
One more thing... The original article points out one thing very clearly: if the Ubuntu project would have to live on its own, without the billionaire father, it would die in a few weeks or maybe month. That is not a business model to be followed. Bill Gates made money from the very beginning and he is giving it away by doing something more valuable than sponsoring Linux.
mikegalos@msn.com
on Jan 11, 2009
Toddimous The real question about a mainstream Android push is that if (and it's a huge if) Google does decide to pump billions of dollars into desktop Android they'd, at that point, have to fork Android from other Linux distributions and take it into a totally separate development stream. From then on, Android begins the process of becoming less and less like LInux as the two development streams diverge. This happens because Google will make changes that are based on what's good for Google even when they're a bad choice for non-Google implementations. And that's when Google loses most of the advantages of having taken the short cut of starting with somebody elses code and moves to having to support and maintain their ever more different code base while continuing to back-port fixes as required by their acceptance of GPL licensed modules. I think the schizophrenia between the Google owned Chrome browser and Google subsidized Firefox browser are just a hint at what we'd see. (As an example, notice that yesterday the Russian distribution of Firefox switched to a non-Google search engine default)
mikegalos@msn.com
on Jan 11, 2009
Oh, and for Shark's benefit... Sent from my Windows 7 beta desktop computer
kadarzsolt
on Jan 11, 2009
Maybe Paul should make a survey to test Windows 7 adoption rate among his readers. Hello Paul! are you there? Are you reading the comments? maybe he is out in the kitchen...
Lindy
on Jan 11, 2009
I am going to state right now that Android Desktop does not have a snowballs chance in hell. If faces the same problems, lack of application support. Google does one thing right, search. It does it super well. Anything else they do is "ok" to who cares.
mikegalos@msn.com
on Jan 11, 2009
kadarzsolt The interesting question will be at what point in the two week limit for beta keys will more people be using the beta of Windows 7 than are using desktop Linux.
mikegalos@msn.com
on Jan 11, 2009
Lindy Agreed on all points except one. While Google has been a one trick pony, that trick is not search, it's search driven text advertising. It's important to remember that they're an ad company first and foremost and that's what drives them.
DRWAM
on Jan 11, 2009
Good points Mike. A few years back, vendors of medical equipment were seeking to switch to open platform software. This just about all disappeared as we moved more into the digital age, including the cloud, which is heavily relied upon by hospital systems [HIPPA compliance is paramount of course]. GE sold and still sells their upper level Workstation for many 3D reconstruction apps, which is Red Hat. Several apps have been ported to the XP PACS workstation, but have limited utility as it's quite watered down. So what did GE do? Instead of beefing up the XP PACS WS, they improved the Red Hat WS and ask for a hefty upgrade fee. We users [radiologists] complain, but it seemed to fall on deaf ears. I have 3 full service imaging centers, and won't buy the upgrade.
DRWAM
on Jan 11, 2009
BTW, Virtua Health system cloud has been down all morning. "The page cannot be displayed Explanation: The Web server connection was closed."
kadarzsolt
on Jan 11, 2009
I think we already passed that point. Take a look at the number of seeds and peers for the several torrents offering Windows 7 (and it has been going on since late December). One of the 32bit torrents, that has been uploaded 15 days ago now has 11000 active downloaders. Demand for 64bit is lower, with approx. 4000 downloaders. Note that these are active numbers, many downloaders delete the torrents after finishing. Also: many users got keys for both 32 and 64 bit, showing they intend to install on more than one machine (desktop, notebook)
mikegalos@msn.com
on Jan 11, 2009
kadarszolt Probably not yet. There are almost 10,000,000 Linux desktop users out there worldwide. (Compared with about 35,000,000 Mac and 1,000,000,000+ Windows users) The old limit for the beta was going to be 2,500,000 plus the beta users in MSDN and TechNet+ and the technical beta sites. It'll probably be not that much above the 10M mark for beta users with the hard limit removed but the 2 week limit imposed. Now, the Vista beta, being unlimited, definately surpassed the Linux installed bas by a lot.
techfan
on Jan 11, 2009
I downloaded and ran Ubuntu inside Windows as a program (I really like that feature) but when I went to adobe.com to download Flash and saw that there were a few options and not knowing which to download, I gave up. Then when I managed to download the correct Flash version, I didn't know how to install it. I right-clicked the zip file, I double clicked it... nothing. I finally went to into the Terminal and did a Y/N option to install Flash. Maybe I did something wrong, but something as easy as installing Flash should be have taken me all those steps? I still have my copy of Ubuntu but I mainly use it to "play" with it. Ubuntu Linux is not for me. It's nice though.
adamb1000
on Jan 11, 2009
I've tried Desktop Linux a while back but I just couldnt get into it. I always came back to Windows. I did enjoy my time using OS X for a year though full time. Only OS I could consider switching to from Windows but I doubt it'll ever happen. I think Linux has terrible market share because Linux is portrayed as being developed by a bunch of kids living in there parents basement.
fria
on Jan 11, 2009
I walk the line on this subject as I like both Windows and Linux. As I see it, the biggest reason Linux doesn't have more market share is that Windows got a big head start in establishing what an OS should be. There is no physical reason Linux can't run any program Windows can as long as software is written for it, and there is the crux. The rest is clicking and typing. And Ubuntu, although very popular right now, is barely different from and other Linux distro, so if Ubuntu does well, they all do well. So I don't see it being so laughable that Linux could gain market share in the future. One unforeseen event could be enough to completely change the playing field, and Linux is capable enough to take Window's place.
mikegalos@msn.com
on Jan 11, 2009
adamb1000 "I think Linux has terrible market share because Linux is portrayed as being developed by a bunch of kids living in there parents basement." I'd say a bigger problem is that Linux seems to be developed FOR a bunch of kids living in their parents' basement.
Ocean
on Jan 11, 2009
>>More people probably use a pirated copy of Windows than they do Linux. << This. And it kills me to admit it, but probably... >>more people be using the beta of Windows 7 than are using desktop Linux<< ...this as well. Queuing up my copy of Win 7 in Virtualbox right now...
Ocean
on Jan 11, 2009
Mike, must you insult everyone who doesn't think or act like you?
mikegalos@msn.com
on Jan 11, 2009
fria The problem with thinking that Linux would succeed if it weren't for the huge head start that Windows had in the market includes the following: The Unix design (which Linux uses as a model) predates personal computers themselves and predates Windows by over a decade and predates Windows popularity by over two decades. Linux itself came out in the early 1990s in the Windows 3.x era and at the time the dominent OS in the personal computer space was MS-DOS Macintosh came out before both Windows and Linux and didn't become dominent Windows has had several major disruption level changes since then (the change to 32-bit, the change to the NT kernel, the change to web based computing) that to a large degree reset the playing field at least a fair amount. Neither GEM nor CP/M nor TopView nor VisiON nor BeOS nor NeXT became domenent either - some of which predate Windows and all of which predate the Windows NT kernel being used on consumer desktops I doubt there is just one reason why Windows has been the most popular desktop operating system in the world for most of two decades but First Mover Advantage is certainly not even close to the top of the list.
Ocean
on Jan 11, 2009
If Google being a one trick pony is no insult. It's a heck of a trick. As MS can attest to, its often hard to master other markets. Search is Googles cash cow, and MS' is the OS and the Office market. Not many companies are more than two or three items deep in the 'cash cow' department.
Ocean
on Jan 11, 2009
Once MS got hold of the market, no one else had any room to operate... Chill with the revisionist history. Anyone watching the game?
mikegalos@msn.com
on Jan 11, 2009
Ocean, I'm assuming you mean my comment: "I'd say a bigger problem is that Linux seems to be developed FOR a bunch of kids living in their parents' basement." If so... That's not an insult, it's an appraisal of the level of software design that gets done in the Linux world. Linux itself and most Linux apps are stuck thinking that they should be developed with the hobbiest Unix fan in mind and as such rarely get to the point where they're commercially competitive with their equivalents in the Windows or Mac world. They usually seem to get about 90% there and then they hit that "it's good enough" wall and don't get the last bits of ease of use and completeness that's needed to work for the average desktop user. Again, that's not an insult. It's a choice they make and as long as they target themselves as the user, while it works for them, it won't for the vast majority of users.
Ocean
on Jan 11, 2009
mikegalos@msn.com
on Jan 11, 2009
Ocean Google being a one trick pony isn't an insult. (you seem to be seeing insults a lot today) It is, however, their reality and they spend a lot of their time trying to find a second success beyond search driven text advertising. (Once again, search isn't a "cash cow" for Google. Search is a cost center for them. Advertising is a cash cow that absorbs the cost of search as part of the business model)
Ocean
on Jan 11, 2009
>>It is, however, their reality and they spend a lot of their time trying to find a second success beyond search driven text advertising.<< Thats their responability to their stockholders. Search drives their advertising.
kadarzsolt
on Jan 11, 2009
Mike, you hit the jackpot a few comments back. Windows users are not the target customers for Linux. They are simply not interested in the insights of the OS as Linux fans are. Windows just works, with lots of mature and great apps on it, without scripting and command line tricks. At the age of 10 (or so) I was able to learn Windows 3.1 without manual or tutorials, just by trial and error. I am 27 now and I cannot learn Linux just by using it (I even find it hard to do things with long a detailed documentations). I saw many great appliance type Linux installs (firewall, router, file server) but that is far from success in the desktop OS world.

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