What I learned this year shipping Zune 2

Dave Caulton offers up some interesting observations about Zune 2:

My lessons learned from Year 2 of Zune:

  • Shipping is good. Shipping is learning.
  • We really can execute on and innovative end to end experience.
  • The Zune software is amazingly nice.  It's also taught me that Burl Ives did some of the tracks on AC/DC's back in black album.  See here if this is a mystery to you.
  • The team can really rock n roll and get updates out rapidly.
  • It takes a whole lot of usability testing to get a Zune pad juuuuuust riiiiiiight.
  • Interaction designers look really funny with false long fingernails on so they can test the Zune Pad.
  • Ditto me re the long fingernails.
  • You can eat too much Yummi Teriyaki.
  • Strategy is nice, but it's possible to overdo it. But it's ok as long as it doesn't get in the way of executing. Sort of like Yummi Teriyaki, come to think of it...
  • Zune cards are much cooler than I would have thought.
  • Accessories can be fun.
  • Shipping the new features and clients to our best/early adopter customers through their v1 devices was the right thing to do.
  • Three managers in a year? No problem.
  • The cake is a lie. There is no cake.


Congrats to the whole team.  And thanks to everyone in the community that's enjoying the new features and/or products!

LOL. I'm proud to announce that I was the one who told Dave about the cake. :) 

A couple of my own observations on, um, his observations (some real, some not so much):

  • It's unclear that Zune does get updates out rapidly. We'll see how quickly 2.x gets updated before we can make intelligent comments about that. There was a huge wait between 1.x and 2.x though.

  • Zune cards, while "cool," are  way too slow.

  • You can never eat too much Yummi Teriyaki. That's ridiculous.

  • No one gives away cake for free, Dave. No one.

Discuss this Article 7

CCIE 3421
on Nov 20, 2007
Outside of the fact its impossible to get a Zune 80 right now which I guess is a good thing because that means I actually want one...his team should be proud. The Zune software is absolutely amazing and even die hard winamp zealot likemyself is using it almost exclusively to play my music. Now cue the macbois that seem to permeate your blog like a pungent fart.
cesjr
on Nov 20, 2007
You meant, now cue the five-year-old level namecalling and toilet jokes from the windows enthusiasts that permeate this blog.
pthurrott
on Nov 20, 2007
Good use of the word "permeate," guys. :)
meatbandit
on Nov 20, 2007
and pungent!
joe-dokes
on Nov 20, 2007
I have several friends with Zunes. The interface is one of the few that in anyway rivals that of the ipod. Though, it does so at the expense of being almost stupid easy to use the way the ipod is, some of the interactions lack the intuitiveness of the iPod. Sorry but Teriyaki is the round eye special of Asian food. While good, discerning palettes soon tire of it. As far as the the new touch pad, the jury still appears to be out. Several reviews have said that they soon disabled it. Regards Joe Dokes
jono1
on Nov 20, 2007
Yes, the cake is a lie. But the Companion Cube is forever! What's Yummi Teriyaki?
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on Jul 4, 2009
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