Windows, not Walls

I was traveling yesterday, so I’m a bit behind on posting this but in the event you somehow missed it, Microsoft is apparently going to use former Mac poster boy Jerry Seinfeld to promote Windows Vista in a new series of ads:

Microsoft, weary of being cast as a stodgy oldster by Apple's advertising, is turning for help to Jerry Seinfeld.

The software giant's new $300 million advertising campaign, devised by a newly hired ad agency, has been closely guarded. But Mr. Seinfeld will be one of the key celebrity pitchmen, say people close to the situation. He will appear with Microsoft Chairman Bill Gates in ads and receive about $10 million for the work, they say.

The new ad effort is expected to use some variation of the slogan "Windows, Not Walls," according to several people familiar with the matter. Those people say the point is to stress breaking down barriers that prevent people and ideas from connecting. The campaign, said to debut Sept. 4, is one of the largest in the company's history.

Microsoft's immediate goal is to reverse the negative public perception of Windows Vista, the latest version of the company's personal-computer operating system. Windows is Microsoft's largest generator of profit and revenue, accounting for 28% of the company's revenue of $60.4 billion in the year ended June 30.

The software has sold well, and Microsoft retains an overwhelming share of the market for operating system software over Apple.

Apple's Macintosh computer business is dwarfed by Microsoft's share of the PC software market, but it has been gaining on its larger rival, accounting for 7.8% of new PC shipments in the U.S. in the second quarter, compared with 6.2% during the same period the prior year, according to research firm IDC. The vast majority of the rest of the market is made up of Windows PCs.

So. What do I think about this? Honestly, I’m not sure. On the one hand, Seinfeld is obviously funny, and his show was frequently hilarious. But that was a decade ago. Part of me is a bit concerned that Microsoft is going with an aging comedian 10 years after his only truly popular vehicle went off the air. Seems like a typical “try to be cool” move by Microsoft. That said, I do like the idea of using Gates. Microsoft has made dozens of hilarious internal videos over the years, many of which have popped up at trade show keynotes. I’ve always wondered why they didn’t use such things as ads. It looks like they’re heading in that direction.

Discuss this Article 228

MaryW
on Aug 22, 2008
@mikegalos Oh Mike. Now look what you have done. I very nearly promised Shark that I would just leave it alone ....... but.... you are so tempting me...... Sorry Shark! "just coincidentally picked the low point of the year for your starting sample but why didn't you then pick it for the end sample? " Because I clearly stated : "Apple had doubled it's US market share SINCE the campaign started" I suspect that, by now, you have checked some of the figures and realise that this is a true statement. Without wading through a bundle of Gartner releases I picked the 2 most obvious figures. The latest and the 'last before the ads'. That 1Q06 figure btw was virtually the same as the whole of 2005 so I thought that added even more weight. You can be assured that I will hold myself back from notifying you when Apple has tripled their market share. I am, however not quite sure whether to discuss any possible Windows market share topics using your "It's been in the 50% range the whole time" terminology. I'll get back to you on that! For the record: I have not stated that Apple's performance outside the US is as strong.
mikegalos@msn.com
on Aug 22, 2008
"Obama will pick Kansas Governor Kathleen Sebelius" Let me state right now that I called this one wrong and am absolutely delighted to be wrong. Senator Biden is the choice I'd hoped and this is a fantastic surprise. (See, I admit when I'm wrong)
Avro
on Aug 22, 2008
@Mary the performance outside the US is strong Actually the increase in sales in Europe and elsewhere is stronger than the increase in the Americas. (US and everybody else in North and South America) Americas 38% increase in one year Europe 47% increase in one year Elsewere 53% increase in one year BTW Mike seems to think that Poland is Europe, Orange is Apple, adverts about iLife, OSX stability, Home Networking, security, student sales, Mac out of the box experience, Time Machine, ability to run MS Office, being family friendly, one version for all - say nothing about Macs or OS X and are only Windows attacks - a bit of a weird outlook I would think.
mikegalos@msn.com
on Aug 22, 2008
Avro, as I already said, I expect the percentage gain for Poland in iPhone sales will be huge. (When you don't sell any, anything is a huge percentage growth) Seriously, where are you dreaming up these figures (seeing that Apple doesn't release regional sales breakdowns)
Avro
on Aug 22, 2008
@ Mike As usual wrong but not in doubt. ;-) Scroll down to the bottom column on the page. http://blogs.eweek.com/applewatch/content/corporate/apple_q3_2008_by_the...
johnpapola
on Aug 23, 2008
@Mike, I can empathize with your Microsoft cheerleading. You clearly have worked at the company and must know a ton of great people in the organization. When you personally know people, it's much harder to stomach attacks against the organization you believe in. I get that. It's a very human response. Clearly too smart to be so absolutist. And yet your views are often so one-sided and strident (and thus easily invalidated by the smallest contradiction) that they just play like partisan cheerleader. Then again, our universities are packed with brilliant professors who peddle their personal politics to students as absolute truth. They are also just trying to "educate" as you put it. Of course, most of these professors outside of the economics department are demonstrably wrong in their opinions on economics... but that never stops someone with the arrogance to assume they are smarter than everyone else. Of course, the best educators understand that reaching your student/audience is usually best achieved by seeking a common ground of understanding. But between your ongoing "Nobody innovates but Microsoft" mantra and your paul-like obsession with meaningless worldwide market-share demonstrate that you're not interested in a discussion built on any common ground. Microsoft isn't "the only one innovating" in anything. Neither is Apple or anyone else. That's bad language that speaks to bias. They may be the "main innovator". It's a shame, really, because your clearly have a lot of knowledge and probably have many incites into Microsoft at the ground level. But your tactics make it hard for anyone not already a Microsoft cheerleader to listen. This reminds me a book I'm reading right now. The Black Swan by Nassim Taleb. For a long time everyone thought that all swans were white... All evidence suggested that was the case. The history of known human experience all supported that. And then someone discovered a single Black Swan. And that single animal instantly erased all human knowledge and certitude about swans. Having absolute certitude is a sure fire way to be surprised by a black swan. We are at our best when we always come from a place of humility for what we do NOT know. Not arrogance for what we do know. The smartest among us should know this, and yet their smart tend to reinforce the opposite behavior. Socrates had to deal with these people all the time.
mikegalos@msn.com
on Aug 23, 2008
@John Wrong. I'd love to be proven wrong on innovation in operating systems. Really. I'd love to. You see, you miss that. You're so tied to being "the Mac guy" that you don't realize they've given up on competing on the merits in computing. And with them goes the last competition for innovation (since the Linux camp's idea of innovation is "let's do an open source clone of..." So, again, prove me wrong. But skip the psychoanalysis.
lotsamystuff
on Aug 23, 2008
"Let me state right now that I called this one wrong and am absolutely delighted to be wrong. Senator Biden is the choice I'd hoped and this is a fantastic surprise. (See, I admit when I'm wrong)" LOL...Mike, even when you're wrong, you're wrong. It's Biden.
lotsamystuff
on Aug 23, 2008
"You have to have a herd for the sheep to join and if there's no herd available, buy one." Yes, I'm sure Apple's success with the iPhone has everything to do with Orange hiring 20 people to stand in a line in Poland. Mike, is the "critical thinking" part of your brain still sleeping?
Lindy
on Aug 23, 2008
24!!!! HE CANT BE STOPPED! Oh and I love the faint to the right into the politics. Not sure how what is has to do with a company that peeked 10 years ago using a comedian that peeked 10 years ago for its new advertising campaign????
Master3
on Aug 23, 2008
"Yes, I'm sure Apple's success with the iPhone has everything to do with Orange hiring 20 people to stand in a line in Poland." And if Microsoft hired 20 people to do something similar, how much you wanna bet your view would be a total 180? And I find it interesting that when this story came out, Apple fanatics first said it was a lie, then they changed to 'well, so what?"
Master3
on Aug 23, 2008
"@johnpapola I can empathize with your Microsoft cheerleading...." Ok here's a serious question. Some people here seem to believe that Mike's positive opinions, and others, of Microsoft can just be chalked up to "cheerleading" It is pretty arrogant, which in my opinion is typical behavior of Apple fanatics, to on one hand call people on defending Microsoft and speaking positively of them just mindless cheerleaders, while saying nothing to those who do the same for Apple. I want to know John's opinion of people here that talk positively of Apple. The ones that are so identified with that company that they just buy stuff from, that their avatars are variations of the Apple logo? I want to know are you consistent. Have you've ever posted a comment like you did to Mike to those people?
DRWAM
on Aug 23, 2008
The list of unknown Windows abilites may be larger than those of Leopard, since MS did not really advertise them. I just hope they keep it real or at leat supply a disclaimer if 3rd paryt apps are demonstrated, which I think should be done. MS could show a family [maybe Jerry giving the demo] using Vista and each doing something that thier generation would use. Perhaps at the end, Jerry dims the lights with X-10 before they all leave for the beach. Get the mom looking at her schedule, the dad looking at a Map for the trip, the daughters emailing her friends a note, the son making a DVD with video and pics, and maybe all on one computer. Heck, Apple should do the ad if MS doesn't.
shark47
on Aug 23, 2008
It'll be funny seeing Bill Gates in a brown suit and Jerry trying to look cool. :-) I doubt they'll do that.
johnpapola
on Aug 23, 2008
@Mike, You see, your problem is that rather than taking my posts at face value, you filter them through your knowledge of my personal preferences as a Mac user/advocate. Very little of what I've written in this thread has any pro-Apple rhetoric, except that I claimed they have confidence in their OS. And yet, you just dismiss me as "the mac guy". Real discussion can't function with this approach. If you're not able to read my feedback on face value and uninterested in philosophy of thought... I have very little hope of constructive dialog with you. I tried with our little back and forth about Apple's innovation in graphics subsystems as a rebuttal to your "nobody innovates in the OS but MS" and you trivialized my points. For having so much knowledge, you don't have much respect for the precision of your language. There's an infinite difference between your statements of absolution and something with intellectual honesty like: "Microsoft is the primary innovator in OS technology" or even "almost all the innovation in the OS is now done by Microsoft". Both of those statements could be argued effectively. But you choose the absolute phrasing repeatedly. This is just politics and partisan sparing. Not real discussion built on any level of mutual respect. You make many many good points. But your broad proclamations are simply arrogant and your "I've lived it" posturing is self-aggrandizing. Neither makes discussion with you reasonable. Maybe I should post under another name and see if your bias changes. That'd be an interesting experiment. It is very telling that "mathue" came to this windows thread and didn't treat me like a mac fanboy. He's clearly new to the site and had objectivity. As for this "loving paying high margins" attack... let me try to clarify a bit further. If the discussion is about Apple's "success" or their viability, than touting their profit margins is a very reasonable thing to do. Dell or HP would have much higher margins on their PCs if they could keep the money they pay Microsoft for their OS license. And as you know, that software license is almost entirely profit. It's not like there's a physical costs that come with margin sales of Windows. So that's my point. Apple gets higher margins in part because they are selling their own operating system along with their computers and clearly pricing the value of the OS into the equation. If they strictly competed on price and sought to make nothing from the value of OSX, they'd possibly be able to beat the other PC makers on price. But that would be foolish business. Capitalism is about maximizing your profit against competitive forces. This is why Dell is very consciously trying to move toward higher margin products that differentiate with design (the hybrids) or niche audiences (the alienware purchase and XPS line). Now, if an Apple fan is touting the margins of Apple products in a discuss of why they buy a mac... I agree that that is idiotic and sycophantic. I can't imagine why anyone would seek high margins as a SELLING POINT for a purchasing decision. that's your point and it's fair. But by ignoring the context of the discussion, your point is intentionally reductionist to the point of questionable intellectual honesty. But then... I'm "the mac guy" so you should just ignore every word. @Mary, Agreed. Microsoft has admitted on many fronts that their problems with Vista's image are largely their own fault. No question. Like I said, I think that Gates has been honest and frankly humble. Maybe I'm reading an apple-centric slant to "Windows not Walls" where there is none. Consider it a bias of the context. Paul's been calling for a "direct response" and Microsoft has said they intent to "respond" to Apple. So forgive me if I take them at their word regarding the motivating elements behind the line. @Master, I think some of the Apple fans on this site are just as guilty of partisan hackery as Waethorn or the worst of Mike's comments. Mike's not a hack. He's a smart guy. But see above for my thoughts on his discourse. Lotsamystuff and Ocean both troll on occasions and in ways that I think aren't good or constructive. I have called people out for bringing irrelevant mac fanboy trolling into a discussion before. I don't consider "cheerleading" to be entirely pejorative. But when Mike says that Microsoft is the only innovator in OS technology... that's precisely what he's doing. He's using dishonest hyperbole to make his point. That's cheerleading. He isn't solely a blind "cheerleader". He's a smart guy with lots of info backing his positions. But his rhetoric is a problem. Again, see above.
shark47
on Aug 23, 2008
Good post, john!
DRWAM
on Aug 23, 2008
So who buys Windows more, the PC makers or Consumers to upgrade or make build a PC? This is relevent for target audience. Dell, Leveno and others do not need to be targeted as they must buy the license, and in fact, the PC builders themselves market for Microsoft and themselves. [Gateway or Dell used Mikael Fox for a while]. How big is the market for Windows directly to the consumer? I am excluding Office which obviously sells as well, but to Macs and PC's, so there not much advantage to discriminate, which may even be a little detrimental. After all Office on both platforms is very similar.
mikegalos@msn.com
on Aug 23, 2008
John You missed the point again. I don't care what Apple's profit margins are. What I do find bizarre is that Apple fans are proud of how high Apple's profit margins are. Who else but an Apple fan would actually effectively say, "One of the reasons I like Apple is they make so much more money off of me than their competitors would"?
Avro
on Aug 23, 2008
If you make zero profit, you cannot invest in R&D then you cannot innovate. I consider my Macs well worth the price I pay and I do not begrudge Apple a profit on the deal. This is not to say that I don't get the best deal I can. @DRWAM This is clearly aimed at Consumers not OEMs. Microsoft doesn't make most of its money on consumers, but it obviously is concerned that the popularity of Macs might spill over to Enterprise. Otherwise they would save the $300 million.
mikegalos@msn.com
on Aug 23, 2008
Avro Saying "Apple spent x on R&D last year" would be a perfectly rational thing to brag or complain about (depending on how big or small x is) Saying "Apple's profit margin was higher than any of their competitors' last year" is the equivalent of bragging about how proud you are of ExxonMobil when you pay $100 to fill your car at their gas station.
shark47
on Aug 23, 2008
"Saying "Apple's profit margin was higher than any of their competitors' last year" is the equivalent of bragging about how proud you are of ExxonMobil when you pay $100 to fill your car at their gas station." Good point. Blame Exxon for the high price of oil (which they technically do not set) and praise Apple for its high margins (which they do control to a great extent).
shark47
on Aug 23, 2008
cesjr brought up product reviews earlier. Most reviewers focus on both the negatives and the positives of a product. It's the amount the choose to focus on the positives or the negatives that indicates their bias. I can write pages and pages about everything I dislike about the iPhone and end the review with one paragraph about all the things I like about it. Someone who hates the iPhone will claim I'm unbiased because I did mentioned the positives. Someone who likes it will hate my review. When Pogue, Mossberg, and others review Windows, they start off by assuming that you're either already a Mac user or you're an idiot not to want to switch and go from there. Paul, on the other hand, looks at it from a Windows XP user's perspective. On the other hand, Paul's Mac reviews are not meant for Mac users, but for Windows users. I think it's a shame that when over 90% of the world uses Windows, most reviews in mainstream newspapers are written for an OS X user.
lotsamystuff
on Aug 23, 2008
"Blame Exxon for the high price of oil (which they technically do not set) and praise Apple for its high margins (which they do control to a great extent)." Or you could point out that between 2003 and 2007, Exxon paid $64.7 billion in U.S. taxes, exceeding its after-tax U.S. earnings by more than $19 billion. But that would be an "inconvenient truth", no?
mikegalos@msn.com
on Aug 23, 2008
shark VERY OT: "Blame Exxon for the high price of oil (which they technically do not set) " Even ignoring the complexities of the geopolitical influences that ExxonMobil may have, if they only passed on increased costs beyond their control you'd be right about them not setting the price. If that were true, their sales and costs would have gone up but profits would have been flat. But they didn't just pass along cost increases, hence the increase in profits. And that was in their control.
johnpapola
on Aug 23, 2008
@Sharky, Thank you very much. This is the real me. As verbose as ever, but rational and conciliatory. I'm done with mudslinging and baiting people. It's a poor representation of my character. @Mike, With all due respect, the #1 problem with this line of discussion you've setup and are perpetuating in this thread (other than the fact that it is WAY off topic, and thus inherently a little trollish) is that it is an argument built on a strawman. I'd say it's the quintessential strawman tactic. Here's a very good definition from wikipedia: "A straw man argument is an informal fallacy based on misrepresentation of an opponent's position.[1] To "set up a straw man" or "set up a straw man argument" is to describe a position that superficially resembles an opponent's actual view but is easier to refute, then attribute that position to the opponent (for example, deliberately overstating the opponent's position)." This argument truly fits the bill. I'm not aware of anyone that actually buys macs because they have higher profit margins or claims that it's a benefit to the platform. I certainly know mac users who'd like to see Apple bring their prices down. So onus is on you to demonstrate who precisely has claimed they love that Apple has higher margins than other computer makers? Who? In what context are they allegedly celebrating these margins? Is it a discussion about Apple being successful? Is it a discussion about the corporate leadership and strategy of Steve Jobs? Is it yet another debate about the value of market share? There are a number of contexts in which celebrating Apple's margins would be expected and more than reasonable. Most of the above count. Any discussion of the company as a matter of business success would count. So stripping away the context of the argument isn't honest discussion. But then, you're essentially arguing with nobody, because nobody has made this alleged claim in this thread. Nobody, of course, except the strawman. I find your comparison to Exxon Mobil to be a kind of effort at guilt by association, though I understand that it makes the point and would appear in line with your economic leftism. Just remember that if we were to extract "windfall profits" taxes, Microsoft should come before the Big Oil based on any rational discussion of such a tax punishment given their margins and absolute profits. But then, I'd argue that there is no rational discussion of windfall profits taxes... but I digress. ;) So, once again, I ask you to apply that intellect of yours to some fuller discussion. Expand your argument and don't hide behind strawmen. There's more than enough real things to discuss in this world. Again, read the Wharton paper on market share, and try Taleb's "The Black Swan" while you're at it. Generalizing from the specific is the height of both arrogance and ignorance.
shark47
on Aug 23, 2008
"Just remember that if we were to extract "windfall profits" taxes, Microsoft should come before the Big Oil based on any rational discussion of such a tax punishment given their margins and absolute profits." Unless you're an employee or a shareholder, I don't see why one should be proud of MS's revenues.
johnpapola
on Aug 23, 2008
WAY WAY OT (but certainly more interesting): Any discussion of oil prices that doesn't take into account the value of the dollar is not a complete discussion (I'm being kind here). Never mind that the prices have been falling drastically the past month. It seems likely that this has been a commodities bubble driven by the flight from financials and housing and reinforced by the weak dollar and the the group-think hype about Chinese and India demand. I'm gonna just guess that energy demand from China and India hasn't dropped off by 20% this month. Just a guess. How else could we explain this drop during a conflict along a major oil pipeline in Georgia when previous issues with far less important pipelines have cause large spikes in the price? Given that markets build their current price based on expectations for the future, it's possible that the price declines are related in part to what seems like an inevitable move to open off-shore drilling. It certainly correlates to that, as well as the obvious dollar strengthening, which seems related to the slowdown in the Eurozone economy. ...but what the hell do I know?
johnpapola
on Aug 23, 2008
@Shark, "Unless you're an employee or a shareholder, I don't see why one should be proud of MS's revenues." agreed. Why be proud of any company's success, unless it has a tangible benefit for yourself or the people you know. Many Apple fans are happy about Apple's success now because they remember the company's flirtation with death in the mid nineties and want to see their computing platform survive. That's certainly my reason for being happy about Apple's financial success, now that I don't own shares. I do think they should do everything they can to push down prices for maximum marketshare while avoiding full-blown commodity pricing. Price wars are great for consumers... unless they kill the companies involved. Again, the Wharton marketshare paper has many many examples of that kind of market share chasing death spiral.
mikegalos@msn.com
on Aug 23, 2008
@johnpapola and anyone who made it trhough his false "straw man" post... Here's one example from this thread that you could have found by actually reading the thread. And you'll note that I was NOT the one that brought up Apple profitability as a bragging point and thus changed the topic. Now, care to retract the condescending "straw man" diatribe? ----------------- lotsamystuff said: "Apple does really, really badly everywhere except the US" Define "badly". The last I looked, Apple was insanely profitable. After all, they're in business to make money, not satisfy the WinJihadists of the world. The former is something they do very well, the latter is impossible unless you have the Microsoft Windows Logo tattooed on your backside. Perhaps Waethorn can tell us if "mikegalos" does.
johnpapola
on Aug 23, 2008
Back on topic: http://www.fool.com/investing/value/2008/08/22/fool-video-does-microsoft... Great quote, though I'm not sure I agree: "I've got a great slogan for Microsoft, it's called 'FOCUS, NOT FOCUS GROUP'" He doesn't like "Windows not Walls". Interesting. Not sure I agree.
lotsamystuff
on Aug 23, 2008
Mike: You said Apple did "badly" everywhere except the U.S. I'm simply asking for clarification of what you mean by "badly". In no way did I mean to misrepresent your opinion. There's no straw man here. I don't think any reasonable person can look at the performance of Apple as a company and conclude they're doing "badly", but perhaps we disagree. Or perhaps you're just unreasonable. I can live with either outcome.
shark47
on Aug 23, 2008
O/T Oil companies' margins are not as high as most people think they are. I think many tech companies have higher margins. Moreover, while politicians like to blame oil companies for the recent rise in gas prices, the price of crude oil is set at the NY Mercantile Exchange. Oil futures are traded just like stocks and prices depend on a lot of factors like the falling dollar, global availability, sentiments about Iran, etc. Crude oil didn't touch $150 per barrel because oil companies wanted to increase profits and it didn't fall to $114 a barrel because their conscience intervened. Just like a suspension of the gas tax, proposed by McCain would have proved useless, I think a windfall profit tax on oil companies is just politicians exploiting the situation for their benefit. Here's something that might help: http://money.cnn.com/2008/04/29/markets/thebuzz/index.htm?postversion=20...
lotsamystuff
on Aug 23, 2008
"Senator Biden is the choice I'd hoped and this is a fantastic surprise." On that we can absolutely agree. Now if they'd just flip the ticket at the convention, all would be right with the world.
lotsamystuff
on Aug 23, 2008
OT: sharky, you're absolutely right. Here's another good article: http://online.wsj.com/article/SB121780636275808495.html?mod=opinion_main... Key takeaways: "Between 2003 and 2007, Exxon paid $64.7 billion in U.S. taxes, exceeding its after-tax U.S. earnings by more than $19 billion." "In a tax bill on oil earlier this summer, no fewer than 51 Senators voted to impose a 25% windfall tax on a U.S.-based oil company whose profits grew by more than 10% in a single year and wasn't investing enough in "renewable" energy. This suggests that a windfall is defined by profits growing too fast. No one knows where that 10% came from, besides political convenience. But if 10% is the new standard, the tech industry is going to have to rethink its growth arc. So will LG, the electronics company, which saw its profits grow by 505% in 2007. Abbott Laboratories hit 110%." "Or consider Google, which earned a mere $4.2 billion but at a whopping 25.3% margin. Google earns far more from each of its sales dollars than does Exxon..." "In other words, a windfall is nothing more than a profit earned by a business that some politician dislikes. And a tax on that profit is merely a form of politically motivated expropriation."
mikegalos@msn.com
on Aug 23, 2008
Lotsa What I mean by doing badly is almost summed up by the concept of gravitas. A little background. Any market typically has three key players. First is the market leader who has the role of creating stability in the market and providing a "safe" choice. This company typically won't be the most technogically advanced, they won't be pushing things forward, their big advantage is that they are a known commodity and there is no risk with choosing them. Their goal is to maintain their position as the top seller. A second player has role of being the force that keeps the top player from stagnating. They are still mainstream but, being #2, they "try harder". They will be the force that drives the product niche forward slowly and keeps the market leader on their toes. They won't do wild risks because they want to keep a reputation as the alternate choice. Their goal is to become the logical new top player if the leader falters. The third player is typically significantly smaller than the other two and this role isn't as stable. Many companies may alternate being the company in this role. This player is the one taking the bold risks. Their goal is to push the envelope and hope that one of the bold risks will shift the landscape enough for them to move to the top in a new world. Now, on to answering the question. In order to be in either of the top two roles, you need enough share, enough sales and enough mindshare to be able to influence the direction of the existing market. In the US, Apple barely has sufficient sales to have some influence in the personal computer market. Not enough to do the second role through actual innovation but with the advertising and fan driven mindshare, enough to do some of that role. A key part of the resentment against Apple is that they do not innovate to drive the market and instead focus on intangibles that do nothing to improve the product ecosystem. Outside the US, however, neither sales nor innovation nor mindshare has been sufficient for Apple to be taken seriously as a #2 alternative. The real problem is that Apple has stopped bothering to make Macintosh a #2 in the personal computer market. What they've done instead is to redefine the world into a market for personal computers (where they don't really compete) and a market for Macintosh (where they have a 100% monopoly). In this way, rather than be #2 in a huge pond, they've decided it's easier to be #1 in their own pond and thus they've become their own stagnant monopoly. This leaves the industry with nobody pushing Microsoft to improve or innovate and the fact that they do actually violates what you'd expect from a market leader role who typically only does what's needed to keep #2 from pushing them out of the top position.
johnpapola
on Aug 23, 2008
I'm sorry Mike but you really don't understand the idea. You started this with one of your classic, absolutist (yet qualitative) judgements: "Apple does really, really badly everywhere except the US" This statement is not only demonstrably false, it's built on undisclosed assumptions. What performance metric are you measuring? Why? It's probably safe to assume market share. How do you know Apple's market share in every country outside the US? Where are you getting that figure? One need only show a single country that isn't the US in which Apple doesn't do "really, really badly" to prove that your statement is at best hyperbole and at worst an outright lie. The difference of course is a matter of your knowledge of the statement's accuracy. Apple's share in Australia for the second quarter of 2008 was 5.3%, up from 3.8% in the second quarter of 2007. Is that "really, really bad"? If you think so, why? The honest way for you to phrase your statement would be "Apple's marketshare outside the US is lower per country than it's share in the US". That's honest and objective. "Really, really badly everywhere except the US" is neither. Plus, Lotsamystuff was not claiming that he buys Apple computers in order to fill Apple's coffers, or because they have higher margins. He wasn't even celebrating higher margins as you are claiming here. He was simply pointing out that Apple is profitable. So this "example" isn't an example at all for your argument. It is, however, yet another example of how you use hyperbole and absolute language like "always" and "nobody" and "everywhere". You sir, truly need to read The Black Swan. Since when is it reasonable to attribute the views of a tiny anecdotal minority to everyone in the group? Here's your response to lotsa, again: "Mac fans really do amaze me sometimes. Where else can you have people bragging about the exceptionally high profit margins of a company they buy from? What kind of Stockholm Syndrome does it take to say, "The company I buy from takes more of my money than the company you buy from" and be proud of it. To top it off, they simultaneously talk about how the stories of Apple products being overpriced are lies." Come one, Mike. Here you are, making a hyperbolic and argumentative claim. Essentially baiting. Then lotsa comes back (though not very effectively, as he doesn't get specific) to point out their profitability. And what do you do next? You extrapolate that to all mac fans. Not reasonable discussion. I could say "why do all PC lovers obsess over worldwide market share even though everyone with any braincells knows it's meaningless". But most PC users don't care and I can make no assumptions about what "everyone" knows. And even if my experience of apple-bashers supports that statement, I have not come in contact with every apple-basher on earth (or even 1% of them). So I'd be jumping to major conclusions. I've decided I'm not going to play that game anymore (though I admit that I have in the past). Why do you resort to this approach? What is it gaining you? Certainly not credibility or entrance into a kinder discussion. @Sharky & lotsa, Great post regarding the oil and taxes. Dead on. Politicians use dishonesty on both sides to pander while ignoring reality, whether it's nutty gas tax gimmicks or blatantly dishonest saber rattling about NAFTA and free trade while ignoring the fact that these agreement eliminate tariffs on our goods that often are asymmetrical. they're all the same: doing and saying whatever it takes to get elected. What's worse than that? People that use those tactics but AREN'T running for office. What's their excuse? Are they just dishonest? Or is "winning" an online debate so important to them that being honest comes second? And can you really claim victory in an online debate when you're not honest? Ah... the questions of life!
Avro
on Aug 23, 2008
Actually Apple sells more than half its Macs outside of North and South America - let alone just the US. It's simply a fact. As I mentioned before in new sales it is dominating the education market in Western Europe, Australia and New Zealand. Mac market share is even higher in Canada than the US. So its time to cut the BS about Apple doing poorly outside the US. Every time I see someone post that you know they haven't foggiest notion of what is going on. Be interesting to find out what is causing their reality distortion. I think some of them could not even find Europe (maybe Canada too) on a map.
DRWAM
on Aug 23, 2008
Even with record sales, production limitations would still hardly make a dent in market share. There is just so much Windows OS volume that global catch up to a much higher market share is not possible at the current production and even sales rate. Consumer marketing for Vista may not even change too many opinions about it as you just can't tell somebody to change their mind, many must experience it. New and improved just gets ignored on store shelves and people reach for the known product as the words are pretty meaningless. It makes you wonder if paying Seinfeld would actually be worth it. It certainly won't hurt to try as MS has got plenty of cash.
johnpapola
on Aug 23, 2008
@Mike, With all due respect, your effort to "educate" us on the workings of "any market" is problematic on many many front. And it's very arrogant. You don't even qualify this "lesson" with something like "I have a theory..." or "I believe". Nope. Just stated as fact. Mike's math. Mike's principles of markets. And, of course, you use absolute terms. The reality is that market dynamics vary so wildly that any rule of thumb, such as the one you are proposing here, is at best an approximation from what has already been observed (and thus subject to demolition by a change that could happen any day) and at worst a wild guess. Neither is predictive of the future in one market, nor applicable to all markets. But again, your rhetorical hubris seems to prevent you from admitting how much you don't know. Honestly, this theory of yours is so full of holes and bad analysis I don't know where to start. Seriously, this post is a travesty of anecdote presented as logic and fact. First, I'm going to assume that this whole "theory" was intended to conclude by saying "so really, really badly means you are in group #3 and not even trying". Wasn't that the point? You made this over-the-top statement about Apple doing really, really badly everywhere but the US and now you are trying to justify that with a re-imagining of market dynamics. Face it. Your "really, really bad" statement was just an opinionated slam at apple with no real foundation in markets or anything else. And it had nothing to do with Apple not pushing the envelope outside the US. It had to do with Apple having lower market share outside the US. Now... as far as these three players you've constructed... and their application to "any market". That's bunk. Commodity markets tend to have many players all competing on little other than price. Think oil, food, and... well PCs! Your construct ignores that... and yet... it is the model for the PC market. Weird right? Yep. Dell, HP, Acer, Lenovo, Toshiba, Sony and, yes, Apple all compete in a market that is largely a commodity. Among the Windows PC vendors, it's truly commodity dynamics. This is why a firm like Dell whose only innovation of direct sales and superior supply chain efficiency could rise to the top. So, that destroys the application of your 3-player construct to the PC market. Now, the computer OS market is essentially a monopoly... and one with deeply recursive network effects thanks to the high barrier to entry that learning new software development tools creates. Digging into why Microsoft has no major competition requires far too much re-litigating of the US vs. Microsoft and I'm neither prepared nor interested in that. "The real problem is that Apple has stopped bothering to make Macintosh a #2 in the personal computer market." What are you talking about, mike? They are actually the #3 computer maker in the US right now. They're lower worldwide, but I'd hardly say that constitutes not competing hard. What they've done instead is to redefine the world into a market for personal computers (where they don't really compete) and a market for Macintosh (where they have a 100% monopoly). In this way, rather than be #2 in a huge pond, they've decided it's easier to be #1 in their own pond and thus they've become their own stagnant monopoly." This is a completely arbitrary and bizarre line of thought. The mac market is not a separate computer market. The same people that buy Macs could just as easily choose Windows PCs. They compete in the same market. Period. So what we have here is a tendency to compare Apple to other PC makers when it suits your argument on price and to compare them to Microsoft when it suits your argument about relevance, influence and sustainability. You complain about Apple's high profits compared to the Dell's of the world, even though Microsoft's margins are double Apple's, yet compare their market share not to Dell but to Microsoft. These kind of convenient mode switches are indicative of an argument driven by ideology instead of the honest pursuit of the truth. Your mind is made up and you don't appear to mind a little intellectual dishonesty if it helps you "win" the debate. Sure, there is, in fact, a distinctly separate Mac software market... as there is for Linux, Unix, the iPhone, Symbian, Blackberry and every other distinct operating system... but there's only one PC market... or wait.. no there isn't. There's many many PC markets. There's the consumer market. There's the info worker enterprise market. There's the content creation market. There's the vertical markets like manufacturing and medicine. In some Apple comes up big with double digit share. In others, they are nonexistent. What you are doing is assuming that the only way to really "compete" with Microsoft is to license your OS. That's a big assumption and one that's ideological rather than practical. Linux has made less progress against Windows than the Mac OSX is desktops despite being a blatant rip-off of Windows, being broadly licensed and being FREE. You clearly reject the value proposition (and core philosophy) of Apple which is the tight integration of hardware and software that comes from one company making the whole widget. You seem to think there is no place for that approach. And yet, it is an approach that has proven very sustainable for Apple and allowed them to survive and thrive where every other operating system that isn't windows has failed (even and especially desktop linux). Hell, Apple has outlived IBM's PC division. I do have a point that can be short. Mike, you mistake your own opinions as fact and state them as such. This is not a pleasant quality of your discourse. Not every statement needs qualifications and equivocations, but certainly some of yours require them.
gorath
on Aug 23, 2008
you bunch of sad fecks. honestly.
DRWAM
on Aug 23, 2008
Gorath, did you spell that wrong?
johnpapola
on Aug 23, 2008
@gorath, This is what happens when I'm stuck in the house waiting for my 3 year old to wake from his nap before I can go back to the beach. Is this more sad than people wasting work weeks on fantasy football and betting real money? I think not.
Lindy
on Aug 23, 2008
Christ on a casserole!! I cant believe this is still going on???? I could not agree more with gorath. Mike you got stamina brother, crazy blog posting stamina. You are like the "King Leonidas" of the winsupersite, being attacked from all sides in the desperate attempt to hold of the iCabal or whatever you call it......SPARTANS!!!!!! Just throw some grecian formula in that beard and you will be a shoe in for lead role in 300 - II "The fall of Microsoft":)
Lindy
on Aug 23, 2008
Oh and gorath being a big fan of BSG, I prefer the term FRAK, on in this case FRAKS. Or is it Fraq? Hmmm maybe they have a script online I could check out???? Don't want to get my BSG lore wrong in a blog forum, might get called to the carpet for that.
Avro
on Aug 23, 2008
Guys, Feck comes from the Father Ted TV series. It is the way the Irish pronunciation of a certain word is heard by English ears, so Gorath who lives on the same side of the pond as I do is correct in writing it this way. It is considered to be on a more polite level than the way we pronounce it in English. Sort of the difference between darn and dam*.
Avro
on Aug 24, 2008
@Gorath "Apple has retained its position as Europe's number one PC manufacturer to education markets, according to research firm Gartner, and has now held the position for eight successive quarters." http://www.pcadvisor.co.uk/news/index.cfm?newsid=13927
DRWAM
on Aug 24, 2008
Lindy, LIAR! 'FRAK' started at Farscape first, NOT BSG. WRONG!!!! :)
mikegalos@msn.com
on Aug 24, 2008
DRWAM, Newbie! Frack is from the REAL Battlestar Galactica from 1978. (From Wikipedia - always a source of accurate data!) Expletives — frack (interjection), felgercarb (noun)
gorath
on Aug 24, 2008
Avro, that article contradicts itself. "Apple is also the leading PC manufacturer in the UK - eclipsing Dell - for laptops and now also desktops" then later.. "Apple is now the fifth biggest PC maker in the UK. " I still maintain that I've yet to see this trend of Apples taking over in schools. and yes, feck is from Father Ted.

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