Xbox 360 has the most active users in 2009; Wii has the least

So I'm not surprised by this. Xbox 360 users tend to be a bit more hard core than Wii owners.

According to survey data compiled by Nielsen, the Xbox 360 dominated the charts, while the ubiquitously successful Wii came in dead last by a huge margin, ranking below the PS2, original Xbox and GameCube.

The chart is tracking the percent of console owners who use their gaming hardware on a regular basis. Everyone and their dog owns a Wii by this point, but very few actually play them consistently, according to Nielsen's findings.

Too bad you can't monetize usage as easily as a console/game sale.

Thanks Dave.

Discuss this Article 32

USArcher
on Aug 11, 2009
Monetize usage? I think XBox and Developers are doing just fine with revenue generated from downloadable content.
Ocean
on Aug 11, 2009
Interesting survey, but I don't think it matters much...other than as bragging points for the fanboi types. None of those around here.
Ocean
on Aug 11, 2009
So is it the strength of the console...or the audience of the console thats a play here? Here's more than Paul gave us: "Nintendo's console is hugely successful, but its audience just isn't the same as the rabid, hardcore gaming audience typically found on Xbox 360 and PS3. In fact, the Wii has double the number of female players on Xbox 360, and more than Xbox 360 and PS3 combined." http://www.industrygamers.com/news/wii-has-fewest-percentage-of-active-u...
Ocean
on Aug 11, 2009
Wait a minute...does that graph say that > 85% of the folks who own a Xbox 360 aren't playing it at all? With those numbers, I'm not sure fans of *any* system can brag...at all.
Ocean
on Aug 11, 2009
One more quote on this, and then my lunch break ends -> A good question I read somewhere: "Since the Wii has sold a bit more than twice as well as the 360 in "the Americas" (from wikipedia) wouldn't that mean that more Wii's are actively used than Xbox 360s?" Nintendo still comes out smelling like roses.
Waethorn
on Aug 11, 2009
Not surprisingly, PlayStation3 comes out 2nd. PS3 has some really good exclusive content, and people around the gaming review sites are quick to showcase exclusive stuff on PSN, moreso than what is on XBLA, and you certainly don't hear anything about DLC or independant titles on the Wii. Then of course, there's Home. It has no equal.
Waethorn
on Aug 11, 2009
"Since the Wii has sold a bit more than twice as well as the 360 in "the Americas" (from wikipedia) wouldn't that mean that more Wii's are actively used than Xbox 360s?" Even by sales figures and usage counts, it shows that Xbox 360 owners are the most loyal to the platform. Wii: The best-selling, yet most underplayed console available this generation.
rr0de74@live.com
on Aug 11, 2009
Does is say how they got those numbers? A poll, of how many or who? I dont disagree, I think the Wii was always artificially hyped by keeping supply really low.
shark47
on Aug 11, 2009
Wii looks like the VW Beetle of consoles, at least based on usage. Not that there's anything wrong with it.
Waethorn
on Aug 11, 2009
"Does is say how they got those numbers?" If it's Neilsen ratings, they usually hook up a box to your device to tell when you're using it. They have those in Canada too. They'll come around and ask if you want to be a Neilsen household, but you have to sign an NDA for certain things. The box usually has buttons and lights on it - usually pretty archaic-looking in some cases - and there's a button hooked up for each member of the family, and you're supposed to change the button when each family is watching/using whatever it is that's hooked up to it. I'm guessing it's the same for consoles. Usually there's either a video signal that passes through the box, or the AC power for the device/box is plugged into the Neilsen box and it acts as a master power switch so that they know when it's turned on. I sometimes leave my PS3 on for awhile if I'm just downloading demos, videos, downloadable games, or DLC addons though. I wonder if they take that into account (I'm not a Neilsen household though).
ModernDislocation
on Aug 11, 2009
As per Paul's standards he has cherry picked one data point to tell the narrative he wants to push. This is from the Neilsen article: "More Americans are playing the newer consoles. Nielsen data shows that current generation consoles, such as Xbox 360, PS3 and Wii, made up 50% of total share of minutes in June 2009, while last generation consoles, such as Xbox, PS2 and Gamecube, made up only 31% of total minutes. Use of older gaming consoles (PS One, Atari 2600, Nintendo 64, Sega Genesis, etc.) made up the 19% balance of usage minutes for the month." The article actually points out minutes of usage per month . Number one is Play Station 2 at around 22, slightly under that is Xbox 360 and and the Wii comes in at around 17. So a larger number of Xbox 360 users play them but spend less time doing so than the PS2 and just a little more time than Wii users. The other data point mentioned was average age of all video game players. Coming in the top spot is 12-17. So when Paul talks about himself and other "hardcore players" he is self identifying with the 12-17 age group.
chuckb84
on Aug 11, 2009
"As per Paul's standards he has cherry picked one data point to tell the narrative he wants to push." Exactly. Paul's "standards" are to make Microsoft always appear to walk on water, and finding a contorted way to slam a competitor, Apple, Google, Playstation, Wii, etc, is even better. When the subject is desktop computers, all that matters is the holy of holies, marketshare, but that's not a winner in this case for Microsoft, so we shift to "active users". Note well, Paul has regularly made fun of such "usage share" statistics that gave Apple something like a 10% result. Lame.
j4m3s0n79
on Aug 11, 2009
I really see this as the beginning of nintendo actually breaking into the sports equipment. People will be shocked to learn the next wii baseball bat was actually meant to hit baseballs and not interface with the console........ Wii Ski....WE REALLY SKI!
robertsjoe
on Aug 11, 2009
gorath
on Aug 11, 2009
ModernDislocation: "As per Paul's standards he has cherry picked one data point to tell the narrative he wants to push." And you haven't, just to disgree I suppose? What purpose is it in saying that the average active Wii player spends almost as long per month on their console as the average active xbox owner - if there's more active players on the xbox, then it's still a larger audience. Honestly, I worry about the state of maths education wherever you come from.
ModernDislocation
on Aug 11, 2009
@gorath Paul's claim's are XBOX 360 users are more "hardcore" when it comes to gaming. The reality is that of the people that actually with game consoles, they play the PS 2 the most and the Wii really isn't that far off. The reality is they play they play them about the same amount. I didn't cherry pick anything I actually used all four data points that were published. I personally don't care who plays what and for whatever reason Paul feels the need to push the XBOX as some grand success. So, he picked the single datapoint where his horse had the number one spot and ignored the rest. And as long as you are lamenting math education you can morn for yourself and Paul. The XBOX 360 doesn't have the largest number of active players. It has the largest number of active players per unit sold. 11.5% of XBOX 360 users is just under 4 million users. While the PS 2 comes in about 9 million active users because. So, yeah, Paul is cherry picking and distorting. All Hail the XBOX 360. Next up is how the Zune is the best selling medial player if you just count players who's names start with Z and end with E. But really he is a "numbers guy".
ModernDislocation
on Aug 12, 2009
Sorry I made an error in my last post. If you look at usage by users and not a percentage of owners as the graph does it looks something like this: PS 2 12.6 (not 9 Million as i stated) XBOX 360 3.45 (not 4 million as i stated) Wii 3.1 million PS3 2.38 million XBOX 2.28 GameCube 1.87 Million So when Paul says "box 360 has the most active users in 2009; Wii has the least" he means that the PS 2 has almost 4 times as many users as the XBOX 360 and that Wii is actually in 3rd not last. Had he said "XBOX 360 users are more likely to use their consoles and Wii users are least likely" then he would have been 100% correct.
ModernDislocation
on Aug 12, 2009
Ohh yes, one last thing. Since you wanted to go the personal insult road and snide math comment. A comment you made without doing any actual math and seeing that your claim about actual users was incorrect. Let's please do that. You are a fucking idiot.
shark47
on Aug 12, 2009
"So, yeah, Paul is cherry picking and distorting. All Hail the XBOX 360. " No, he's not. He was comparing the XBox to a Wii and concluded that XBox 360 owners tend to play it more. I don't see where the cherry pickiung is going on here. Weird.
meason
on Aug 12, 2009
I have an Xbox 360, purchased and played more games then I care to remember. I have a WII, I have purchased 4-6 games (most first party) and a bunch of VC stuff from my childhood. The software in general just plain sucks, that why I don't play it much.
gorath
on Aug 12, 2009
Modern Dislocation, you are a fucking idiot. YOU are the one who claims that others have some hidden agenda, with no basis. YOU misread Pauls post, and claimed that he used data to portray 360s in a golden light. You realise that he only wrote two of the post lines? and you STILL twist figures meaninglessly. The figures are just that figures.
EricoF3
on Aug 12, 2009
Interesting to see a Windows based machine is so popular on a new market... I thought Windows was a bad OS...
lotsamystuff
on Aug 12, 2009
Good grief. This discussion went into the gutter quicker than a Canadian chasing a Timbit. I'll admit that it IS interesting to see Paul wistfully pining for monetization of usage when there's a Microsoft product involved. I guess that makes since, given their previous quarter's dismal financial results.
hamiltonstallings
on Aug 12, 2009
Hmmm. It is weird that he would post something about the xbox... I thought this was the supersite for all things unbiased, where every post takes into account every possible outcome. Where is the NeoGeo in that chart? @modern "So when Paul says "box 360 has the most active users in 2009; Wii has the least.." Where did he say that? You need to learn how to read. "Had he said "XBOX 360 users are more likely to use their consoles and Wii users are least likely" then he would have been 100% correct." That is what the article said... ->Everyone and their dog owns a Wii by this point, but very few actually play them consistently, according to Nielsen's findings. I have no idea why you think this is trying to distort reality. The article isn't about total users. Of course the PS2 is going to have a lot. Its been out for 50 years. But the XBoX 360 has a higher percentage, which is what the chart shows, which is what you can't seem to grasp. Go back to school now.
Waethorn
on Aug 12, 2009
"This discussion went into the gutter quicker than a Canadian chasing a Timbit." And you add absolutely nothing to the conversation. Speaking of Tim Hortons: http://www.cbc.ca/consumer/story/2009/08/10/tim-hortons-marriage023.html... Nothing like Americans trying to corrupt a foreign culture.
Waethorn
on Aug 12, 2009
What's interesting is that original Xbox and GameCube owners had the second and third biggest increase in active usage over the last month beneath the Xbox 360, while Playstation 2 and 3 shows the most moderate (read: least amount) of change over the past 6 months.
rr0de74@live.com
on Aug 12, 2009
Paul is not distorting anything. He HATES the Wii almost as much as he hates Apple, almost. This has nothing to do with the 360 vs anything but the Wii. The only reason he probably even mentions the 360, is because its a MS product and he must tow the line. If you read his posts on the Wii over the time its been out, he has made many statements about how no one uses it after they buy one. Paul is simply trying to justify his hatred.
Waethorn
on Aug 12, 2009
"If you read his posts on the Wii over the time its been out, he has made many statements about how no one uses it after they buy one." ....and now he has industry proof.
lotsamystuff
on Aug 12, 2009
"Nothing like Americans trying to corrupt a foreign culture." Nothing like a corporation that won't abide by its own rules.
johnpapola
on Aug 12, 2009
I love my 360, project NATAL looks revolutionary... but the hardware has failed every single person I know including myself and my fresh replacement is still so loud that it's nearly worthless as a movie player. WTF.
DRWAM
on Aug 12, 2009
My 15 yr old nephew gave his 2 month old Wii to his little sister so that daddy would buy him an Xbox. The 15 yr old told me that he felt that the Wii was for 'little kids'. My 84 yr old father-in-law liked the Wii bowling. Seems like a pattern to me.
Waethorn
on Aug 12, 2009
"Nothing like a corporation that won't abide by its own rules." It figures it'd be the Americans that corrupt a successful business.

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