This week onWhat The Tech: Andrew interviews Microsoft’s Podcast Marketplace for Windows Phone/Zune manager Rob Greenlee. Andrew and Rob have a heavy discussion about podcasting from it’s early days before it was even dubbed podcasting, including Rob’s own experience. They also discuss what the term podcast means. Should we move beyond the term podcasting? Rob talks about monetizing streaming and on demand content. Andrew asks Rob about what he would help integrate internet broadcasting in the car. Andrew and Rob also talk about what it takes to be successful these days in internet broadcasting.