Microsoft is apparently starting a new set of TV ads (called "Rookies") and the first, shown at the Grammys, is now available and focuses on Windows Live Photo Gallery:
More about the campaign here:
Meet Kylie. At just 4 ½, Kylie doesn’t have that much experience with a PC. She’s a rookie. Yet she transferred her photos from her camera, color-corrected them, then e-mailed a snapshot of her pet fish, Dorothy, to her family. All using Windows Live Photo Gallery. It makes fixing and sharing photos easy at any age. Why not try it for yourself?
Watch it. It's brilliant.