Tonight, Microsoft will debut some new TV ads as part of its $300 million campaign. Print ads will follow as well. I wrote about this topic this morning in WinInfo, but have a bit more info, and more to share later in the day as part of a longer article.
First though, here are some stills from the TV ads, which have the theme, “I’m a PC.” Yes, you read that right: Microsoft is going after the derisive Apple ads directly, by showing that the PC world is huge, diverse … and human. It’s nicely done.
There are also some print ads planned. Here’s a sample, with a blow-up of the manifesto for your reading pleasure.
Good stuff. And a sharp contrast to the what the other guy is doing. Humanity vs. smugness. Which side are you going to choose?