Although, being the AP, they're just noting that Apple has fallen "short of movie rental goal." I didn't read their claim as a "goal," but rather as a pronouncement.

Apple has fallen substantially short of its target of having 1,000 movies available for rent on its Apple TV set-top box by the end of February, and is blaming studios for the discrepancy.

A complete count of the number of movies available on the box on Wednesday was elusive, but appeared to be between 400 and 500. A menu option that showed all movies at once has been removed, and some movies can be found only by searching for words in the title.

Just so I'm reading this correctly: They're blaming someone else and they've removed the view that lets you see the total number of available movies. Nice!