This week on What The Tech, Andrew and Paul discuss whether Google's plan to consolidate all of its communication services into a single brand is a good strategy, Microsoft announces it will automatically push Windows 7 SP1 to individuals, Microsoft's Windows Phone life cycle announcement is misunderstood by everyone, and a Nikon camera could possibly appear in the next Google Nexus phone.

Running time: 1:14:40

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Audible pick of the week: Made to Stick

Made to Stick UNABRIDGED by Chip Heath and Dan Heath, narrated by Charles Kahlenberg

Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle", using the "Velcro Theory of Memory", and creating "curiosity gaps".