Here's everything you need to know about the Windows Store, courtesy of last night's special preview event in San Francisco.
Windows Store facts and figures
Reach. The Windows Store will be global, enabling developers to sell their apps in over 230 markets and in more than 100 languages.
Revenue model. Microsoft is utilizing the same 70/30 revenue split that Apple employees in its iOS and Mac App Stores. However, successful apps--those that earn $25,000 or more in revenue, will then begin enjoying an 80/20 revenue split. Apps can be priced for $1.49 to $999.999. Joining the developer program involves a $49 annual fee for individuals, $99 for companies.
Optional app features. Windows apps can include in-app purchases or alternative transaction services, their choice. They can also use Microsoft's advertising platform or any third party ad platform.
Visibility. Though all non-enterprise apps must be purchased through the Windows Store, consumers will be able to find and research apps through the web and popular search engines. Internet Explorer 10 will be customized to handle special app markup in HTML to make the discovery capabilities even more seamless, Microsoft says.
Transparency. Unlike with Apple's mysterious and dubious app approval process, Microsoft's will utilize a transparent and fair certification process. The full policy can be viewed online.
Download the Fact Sheet (.docx format) for more information.
Windows Store shots and event photos
Microsoft provided the following shots of Windows Store and photos from the announcement event in San Francisco.
The following video from the event is also available.